Cynopsis 03/12/24: Cozi TV celebrates “Roseanne” couch

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Cynopsis Medias First Morning Read
Tuesday March 12, 2024

Today’s Premieres
Food Network: Wildcard Kitchen at 9p
Freevee: Boat Story
HGTV: Fixer to Fabulous: Italiano at 8p
MHz Choice: Prisoner
NBC: Password at 10p
Netflix: Turning Point: The Bomb and the Cold War
Paramount+: Never Seen Again

Today’s Finale
BET: Tyler Perry’s The Oval at 9p

IN THE NEWS

Disney took aim at activist investor Nelson Peltz and his firm, Trian Fund Management, in a video posted on VoteDisney.com. Peltz is gunning for seats on the Disney board for himself and former Disney CFO Jay Rasulo. “The Disney board is always open to good ideas from engaged shareholders,” said the video. “But a quick glance at Peltz’s white paper will reveal a surprising number of questionable proposals that reinforce his clear lack of experience in media, not to mention a litany of factual misstatements and quite a few proposals that Disney is already implementing.” The video also noted Rasulo “hasn’t been employed since leaving Disney” in 2015. In response, Trian said the video includes “false and misleading statements.”

Given the challenges of pay-TV, is Fox Corp. considering selling assets? “We’re much more focused on growing the business than we are on selling the business,” said COO John Nallen at Deutsche Bank’s Media, Internet & Telecom Conference on Monday. On the other hand, Fox is “very interested” in acquisitions, said Nallen, while conceding that instead of finding an M&A opportunity, more stock buybacks are likely because “that’s the best return our shareholders can get right now in deploying that capital.”

More than half of Black (56%), Latinx (55%), and Asian (60%) consumers who are not currently 5G wireless home internet subscribers say that they are likely or very likely to consider 5G home internet from a mobile provider when it becomes available in their area, according to Horowitz Research study, “State of Media, Entertainment, and Tech: Disruptions.” Compared to the ISP they had before, 59% of Black and 55% of Latinx and Asian 5G wireless home internet subscribers reported that their 5G service does a better job; roughly a third of each segment felt that 5G service is about the same as broadband when it comes to quality. “Our data show that there is an appetite for more competition in the home internet space, and the wireless providers are being very aggressive with marketing to appeal to multicultural audiences,” said Adriana Waterston, EVP and Insights and Strategy Lead for Horowitz Research. “Retention efforts that focus on delivering value for the money will be key, given that 5G wireless is being promoted as highest-quality internet for a much more affordable price.”

US OOH ad spend in 4Q23 rose by 27% compared to 4Q22, according to Guideline. While local OOH retained the majority of ad spend, national OOH saw a faster rate of growth at 50%, compared to local’s 24%. All OOH media subtypes grew from quarter to quarter, with Events leading at 181%, followed by Cinema at 57%, and Street Furniture/Retail at 54%. Apparel & Accessories showed the highest increase in OOH spend, up by 66%, while Quick Serve Restaurants decreased investment by 19.5%.

As part of Decision 2024, NBCUniversal’s multiplatform news and civic engagement initiative, NBCUniversal Local’s Telemundo Station Group and NBCUniversal Telemundo Enterprises are partnering with the National Association of Latino Elected and Appointed Officials (NALEO) Educational Fund to host a voter-registration phone bank today, March 12, from 12p to 9:30p. Individuals can speak live with bilingual operators toll-free.

Right-leaning evangelical advocacy organization Faith & Freedom plans to spend $62 million in an effort to return the presidency to Donald Trump. That’s $10 million more than it spent in 2020.

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PRODUCTION & DEVELOPMENT

Moonbug Entertainment and VaynerWatt struck a strategic partnership for a new animated kids and family franchise. “VeeFriends,” based on VaynerWatt’s existing franchise, will launch on YouTube in September.

Australia’s Stan, The CW and Roku are teaming for comedic procedural “Good Cop/Bad Cop,” starring Leighton Meester (“Gossip Girls”), Clancy Brown (“Billions”) and Luke Cook (“Chilling Adventures of Sabrina”). Production is set to launch in Queensland, Australia, with The Jungle Entertainment and Future Shack Entertainment attached as co-producers. “Writer John Quaintance and executive producer Jeff Wachtel have created a fun and funny drama full of clever storytelling and irresistible characters that we are confident will resonate with audiences worldwide,” said Brad Schwartz, President of Entertainment, The CW. “With Jeff’s track record of launching shows like ‘Suits,’ ‘Dawson’s Creek,’ and ‘Psych,’ we are thrilled for him to bring his hitmaking magic to The CW.”

Versus Originals has partnered with The Explorers Club to mine material from the club’s archive. “The Explorers Club and its members have been behind some of the biggest achievements in human history. Bringing their stories to life in new, innovative ways for today’s audiences is so important,” said Mark Grande, Executive Producer of Originals at Versus. Under the agreement, Versus will gain access to the Explorers Club Research Collection, comprising approximately 14,000 volumes, 550 linear feet of archives and manuscripts, 1,000 artifacts, 3,500 maps, and 500 films and videos of historical artifacts and documents.

ESPN+ ordered docuseries “Tryouts,” set to premiere Wednesday, April 10. “‘Tryouts’ promises to be an exploration of sacrifice, determination and raw talent,” said Lindsay Rovegno, Senior Director of Production for ESPN+ Originals. “We’re thrilled to offer audiences an unprecedented glimpse into the trials and triumphs of individuals who dare to chase their dreams and look forward to showcasing the emotional rollercoaster of hope, resilience and the unyielding pursuit of excellence.”

The Gurin Company announced a creative collaboration with Titan Content, the first US-headquartered K-pop company launched by Nikki Semin Han. The first project to be announced under the new alliance is “K-Pop Dreams” (w/t), a 10-episode “unconventional talent search” format.

Paramount+ greenlit “The Cow Girl,” from Buccaneer Media. The series, adapted from the novel by Eric Akl Sund, follows the hunt to find the murderers of a teenage boy.

TECH

In a filing on Monday, Reddit Inc. said it is seeking to raise as much as $748 million in its initial public offering. The company and its investors are planning to sell 22 million shares for $31-$34 each. About 15.3 million those shares will be sold by the company, and the rest by investors and Reddit employees.

COMING UP

NBCU multicast network Cozi TV is partnering with Carsey-Werner Television to celebrate the unheralded star of many memorable scenes from: “Roseanne” – that afghan-covered couch. A comically over-sized version will embark on a nationwide tour of GalaxyCon fan events, kicking off in Richmond, VA March 15-17. As part of the initiative, Cozi TV will present “‘Roseanne’ Couch Week,” July 8-12. Comprised of 20 episodes, the multi-part marathon will begin nightly at 10p, hosted by an animated talking couch.

Zeam, a new streaming service that helps connect viewers with hyper local news and content in their hometowns, is hosting a livestream of St. Patrick’s Day festivities beginning at 10a on Saturday, March 16. The Zeam camera will capture the celebrations in locations around Manhattan.

SPORTS ROUNDUP

All 11 Deadspin staffers were laid off after the sale of the sports site from G/O Media to new company Lineup Publishing. “Recently we were approached by the European firm Lineup Publishing expressing interest in purchasing Deadspin to add to their growing media holdings,” wrote G/O Media CEO Jim Spanfeller in a company email. “After careful consideration, the G/O Media board of directors has decided to accept their offer….Deadspin’s new owners have made the decision to not carry over any of the site’s existing staff and instead build a new team more in line with their editorial vision for the brand.”

TrillerTV has added the National Collegiate Pickleball Association Championship to TrillerTV+. The event, featuring athletes from nearly 40 schools across the nation competing for a $30,000 prize pool, will stream live, globally, from The Hub in San Diego from March 15 to 17.

Leagues Cup, the Concacaf in-season tournament uniting Liga MX and Major League Soccer, unveiled its newest brand campaign: “More than Soccer: This is Leagues Cup,” embracing the cultures and histories of MLS and Liga MX. The inaugural tournament won by Leo Messi and Inter Miami returns this summer.

Ally Financial announced its sponsorship of Wrexham AFC Women to help bring the club to the US for the first time this summer for the 2024 Wrex Coast Tour. Ally also announced its sponsorship of the Wrexham AFC Men’s Summer Wrex Coast Tour.

Underdog has launched a sports betting operation in North Carolina, along with the launch of the Underdog Sportsbook app, their first sports betting product. “We’ve spent the last three years building our own technology platform, so that we can offer a new and modern sports betting experience,” said Jeremy Levine, Underdog founder and Co-CEO.

GOING GLOBAL

All3Media international announced Studio Lambert’s format “Race Across the World” will travel to Germany in 2025 on ZDF. The factual entertainment format is planned as a six-part series for spring 2025.

France Television has acquired season one of “About Antoine.” The family drama series will air on France.tv in Spring 2024.

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RATINGS

The new season of HGTV’s “Rock the Block” premiered to a .53 Live+3 rating among P25-54. The episode, which attracted 3.9 million total viewers, posted an 104% lift from the prior six-week average and a 66% increase over year-ago levels, ranking as the #2 overall cable program among Upscale Women 25-54 and the #3 non-news/sports cable program among Upscale Adults 25-54.

Food Network’s “Spring Baking Championship” returned posting 0.88 P18+ / 1.26 W18+ Live+3 ratings, up 52% and 56%, respectively, vs. prior six-week timeslot benchmarks and reaching more than 3 million P2+ million viewers.

EXECUTIVE MOVES

Outdoor Sportsman Group has named Mike Carney as President & Chief Executive Officer. Carney previously held the position of Chief Operating Officer within the company.

Donna Head has been appointed Managing Director of AdGreen. Head previously held leadership positions in Business Affairs at Euro RSCG (now Havas), WCRS, and Mother London.

Steve Smith has been named President of KSE Media Ventures. Smith was previously EVP of Content Distribution and Marketing.

This Day in History
1894 – Coca Cola was sold in bottles for the first time.

Answer to Our Last Trivia Question
Which series was set outside a town named Nowhere? “Courage the Cowardly Dog” (1999-2002). Kudos to: Tom Moore-Kalt Productions/LA

Today’s Trivia Question
In what year did Columbia Broadcasting System shorten its name to CBS? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four answers per time zone.)

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PERFORMANCE MARKETING DIRECTOR
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OUTLAWS ENTERTAINMENT/Remote:
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ACCOUNT REP: MPT NATIONAL CORPORATE SALES

MARYLAND PUBLIC TELEVISION FOUNDATION
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Call on current and prospective sponsors, providing high-quality customer service, in a manner consistent with standard industry practice, for the customer/client accounts for which they have cultivated or have been assigned as well as build sustainable, long-lasting relationships with existing clients. Full info HERE

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Responsible for managing and optimizing paid search campaigns to drive targeted traffic and achieve business objectives. The ideal candidate should possess a strong understanding of search engine marketing (SEM), excellent data analytical skills, and the ability to stay updated on industry trends. Full info HERE

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MANAGER, CONSUMER MARKETING

TV One
SILVER SPRING, MD – HYBRID REMOTE

Contribute strategic thinking and new ideas to the building and development of consumers promotions and marketing campaigns and work on marketing strategies, in partnership with the internal research team and media agency, for programming initiatives to inform our understanding of the target audience. Full info HERE

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TV One
SILVER SPRING, MD – HYBRID REMOTE

Conceptualize, develop, design and animate digital & social videos across various content verticals including entertainment, lifestyle, fashion/beauty and TV One Networks’ show extensions and develop designs for promo campaigns, original movies, and original and acquired series, original movies, and all network and branding initiatives. Full info HERE

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Responsible for writing, producing and supervising edit sessions for assigned on-air promos and cross department promotional initiatives and develop and execute ideas for image and brand campaigns. Manage shoots as necessary. Full info HERE

SR. PROJECT MANAGER
TV One
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Coordinate off-channel marketing and creative services projects, timing, administrative coordination, and processes to ensure that our projects are delivered on time, budget and produce the desired results. You will be the go-to person for everything involving a project’s organization, client communication, planning, and timeline. Full info HERE

DIRECTOR, CUSTONER ACQUISITION

GOLDEN HIPPO
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Golden Hippo is hiring a Director, Customer Acquisition to be responsible for leading a direct response marketing team to test, optimize, and scale new product campaigns. This role will help to identify opportunities and the strategy for overall Customer Acquisition initiatives. Anticipated Salary Range is $131.6k – $175.5k + bonuses. Full info HERE

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FACEBOOK ADS SPECIALIST
GOLDEN HIPPO
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Golden Hippo is hiring a Facebook Ads Specialist to manage Facebook ad campaigns and craft highly converting ad creatives. This role is involved in the entire campaign cycle, including creating and testing new ads and targeting options, launching and overseeing campaigns, and scaling budget. Anticipated Salary Range is $75.7k – $101k + bonuses. Full info HERE

SR. DIRECTOR, DISTRIBUTION COUNSEL

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Partner with distribution attorneys/distribution team to achieve maximum value and rights from strategic deal development through drafting. Negotiate legal distribution deal terms and rights for the linear networks, TVE, VOD, OTT, SVOD, FAST and digital across all platforms. Min. 10 years relevant television/cable network legal distribution exp. Full info HERE

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Produce best-in-class promotional spots, accurately reflecting WHYY’s brand mission, from strategy through management approvals. Write killer scripts for audio and video to engage audiences. Organize promotional spot production schedule for video and audio spots needed for TV, FM, digital and social platforms. 10-15+ years’ experience. Full info HERE

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HEARST MEDIA PRODUCTION GROUP/CHARLOTTE, NC:
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TUESDAY MARCH 12
ABC: Will Trent, The Rookie, The Good Doctor
CBS: FBI, FBI International, FBI: Most Wanted
CW: Crime Nation
FOX: The Cleaning Lady, Alert: Missing Person’s Unit
NBC: Night Court, Extended Family, The Voice, Password [p]
PBS: Finding Your Roots With Henry Louis Gates, Jr., American Experience, Frontline
Telemundo: La Cas de los Famosos, El Senor de los Cielos
Univision: Premios Soberano 2024

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