| A Cynopsis Message From A+E Global Media |
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| Wednesday February 25, 2026 |
 IN THE NEWS |
| Did you see this coming? Warner Bros. Discovery received a revised bid from Paramount Skydance – and the company’s board determined it could reasonably be considered a superior proposal to Netflix’s. The new Paramount offer includes a purchase price of $31/share in cash, up from $30, plus a daily ticking fee equal to $0.25 per quarter beginning after September 30. If the board does determine a superior proposal has been received, Netflix will have four days to propose revisions to its own agreement with WBD. “There can be no assurance that the Board will conclude that the transaction proposed by PSKY is superior to the merger with Netflix or that any definitive agreement or transaction will result from WBD’s discussions with PSKY,” said WBD. “The Netflix Merger Agreement remains in effect, and the Board continues to recommend in favor of the Netflix transaction and is not withdrawing or modifying its recommendation.”
Premium video outperforms YouTube for co-viewing, attention and viewing session length, according to a report from the VAB and TVision, “The Impression Gap.” Key findings include:
· Co-viewing is 33% is stronger on Premium Platforms than on YouTube.
· Premium Video drives greater consistent attention across content duration than YouTube, with YouTube ranking 14th in sustained time spent with eyes on screen.
· Premium Video Platforms are 18% more likely to convert viewing time into meaningful attentive minutes across CTV viewership.
· Premium Video Platforms have 49% longer viewing sessions than YouTube. |
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| “Attention and co-viewing are important factors in understanding the quality, impact and total reach of ad impressions. To maximize campaign performance, it is necessary for marketers to understand attentive engagement levels,” said Yan Liu, CEO, TVision. “The analysis presented in ‘The Impression Gap’ delivers substantive clarity and context on the true value of streaming ad impressions.”
In what it’s dubbed “Legendary February,” NBCUniversal delivered the strongest advertising revenue ever for Winter Games and the highest-ever total ad revenue for the Super Bowl. Some highlights:
· NBCU achieved the highest :30 second ad unit rate for Super Bowl ever, as well as the highest total ad revenue in Super Bowl history
· Triple the digital ad revenue for Milan Cortina 2026 Winter Olympics over 2022 Beijing Olympics
· More than 250 unique advertisers participated across Super Bowl LX, the Milan Cortina Winter Olympics, and NBA All-Star Weekend
· Advertisers would need to buy 118 ads in competitive TV to generate the same search as a spot in Legendary February
“As we enter our next century, this moment reinforces what sets NBCUniversal apart – the ability to unite audiences and deliver meaningful impact for our partners across every screen. We’re grateful to the brands who have helped make this a collective seminal moment that we’ll all remember for years to come,” said Mark Marshall, Chairman, Global Advertising & Partnerships, NBCUniversal.
Netflix three-parter “Reality Check: America’s Next Top Model” topped the streamer’s top 10 list of US shows with 14.2 million viewers in its first week. The docuseries beat the season two premiere of “Love Is Blind: Ohio,” the season three debut of “The Night Agent,” and season four bow of “Bridgerton.”
Awwwwwww…Tim Daly and Tea Leoni, who got married in July, will co-star in NBC pilot “Newlyweds,” co-created by Gaile Lerner and Jamie Lee Curtis. Daly and Leoni met on the set of “Madame Secretary” (2014-19), where they played husband and wife.
MGM+ has renewed “Robin Hood” for a second season. No surprise there – the drama is one of MGM+’s top-performing original series ever.
Spectrum is making a bold move to pull customers away from major wireless competitors (AT&T, T-Mobile, and Verizon) with a guaranteed $1,000 in first-year savings if they switch internet and at least two mobile lines. Should the savings fall short, Spectrum says it will issue credits.
Imagicomm Entertainment is launching its first FAST Channel in Spanish. Western Bound Español debuts today at 9a on PLEX, with content including originals from INSP like “Wild West Chronicles,” “Into the Wild Frontier,” and “Ultimate Cowboy Showdown.” |
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| NEW & RETURNING SERIES |
| Netflix shared a (wide) release window for “Pride and Prejudice”: sometime in 2026. Emma Corrin (“Black Mirror”) and Jack Lowden (“Slow Horses”) star in the six-parter.
Pinky Cole, the founder and CEO of the restaurant empire Slutty Vegan, and musical artist K. Michelle have joined the season 17 cast of Bravo’s “The Real Housewives of Atlanta.” The reality show returns Sunday, April 5 at 8p.
Season two of History’s “Secrets Declassified With David Duchovny” kicks off Tuesday, March 17 at 10p. This go round, Duchovny leads explorations of black ops, extreme experiments, bizarre weapons and more.
Taylor Sheridan drama “The Madison,” starring Michelle Pfeiffer and Kurt Russell, will be released in two batches: three episodes on Saturday, March 14, and three on Saturday, March 21. Paramount+ has already renewed the series for a second season. |
Today’s Premieres
ABC: Scrubs at 8p; The Great Average American at 9p
CBS: Survivor at 8p
Hulu: Dinosaur
ID: Lost Women of Alaska
Nat Geo: Inside the CIA: Secrets and Spies at 10p |
| PRODUCTION |
| MTV has three new digital-first commissions set to launch on YouTube this year. Titles include “In Search of Peace With Jordan Stephens,” “Shall We?”, and a fourth chapter of vodcast “MTV’s Faces.”
Writer and producer Etan Frankel (“Friday Night Lights”) has entered into a first-look producing deal to develop and produce series across genres for Fox Entertainment Studios. Frankel will focus on a slate of scripted projects aligned with the studio’s creative priorities, including premium drama, elevated genre storytelling, and creator-driven series with global appeal. |
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| TECH |
AWS has launched Elemental Inference, a suite of AI-powered tools designed to streamline the process of transforming content into vertical formats optimized for mobile and social media. The platform leverages machine learning to automatically detect key moments, reframe footage, and prepare clips for quick distribution. Early adopters include Fox Sports, NBCUniversal, National Geographic, Peacock, and ViewLift. According to AWS, clips can be processed and made social media-ready in as little as six to eight seconds.
Clinch announced the launch of the Creative Template Catalog, a new feature within Flight Control’s AI-enabled Digital Asset Library. The Catalog is designed to provide advertisers with a library of customizable, dynamic ad templates organized by vertical and KPI, and built to support a range of channels, formats, and audiences. According to the company, the templates are structured around established best practices and intended to help standardize creative production across campaigns.
Ogury announced the availability of its persona-based advertising solution on CTV, enabling advertisers to activate the same personas consistently across screens as part of a multi-channel strategy that supports brand outcomes. Personas are built using Ogury’s multi-dimensional data model, which combines zero-party survey data with complementary signals, including contextual data and payment insights powered by Mastercard. These signals are anchored to publisher environments and geographic areas to identify where audiences with shared interests converge.
AdImpact has launched AdMo+, an expansion of its existing television intelligence platform that integrates AdImpact’s advertising spend data, rate data, and creative analysis into one platform. AdMo+ introduces a CTV ad alert system and zero share reporting across linear and CTV environments, enabling campaigns to identify competitive gaps in real time. |
| COMING UP |
| John Tartaglia (“Sesame Street”) will host the Children’s & Family Emmy Awards ceremony, taking place Monday, March 2, at Jazz at Lincoln Center’s Frederick P. Rose Hall. The ceremony will be streamed live on watch.theemmys.tv and through The Emmys® apps (apps.theemmys.tv). |
| SPORTS REPORT |
| Floyd “Money” Mayweather and Manny “Pac-Man” Pacquiao will meet in a rematch on Saturday, September 19 at Sphere in Las Vegas, for an event that will stream live globally on Netflix at no additional cost. The rematch follows the 2015 “Fight of the Century,” a meeting that generated a record 4.6 million pay-per-view buys.
The WNBA’s Portland Fire WNSL’s Portland Thorns announced a multi-year partnership establishing Gray Media’s KPDX as the regional broadcast home for the professional women’s sports teams. Additionally, the Portland Fire have partnered with Kiswe to launch a direct-to-consumer streaming platform.
Space City Home Network – home of Houston’s Astros and Rockets – and streaming technology provider ViewLift report strong early performance for SCHN+. Since launching in December, the direct-to-consumer service has recorded over a half a million streams across supported devices. |
| DISTRIBUTION |
| Banijay Rights has acquired global distribution rights to upcoming BBC series “The Clickbait Clinic with Stacey Dooley” (w/t), a six-part documentary series for BBC One and iPlayer that explores health trends taking over our social media feeds. |
| EXECUTIVE MOVES |
| Comcast Advertising has appointed James Borow as General Manager of Universal Ads. Previously, Borow served as Global Director of Product Strategy, Go-to-Market, and Partnerships at Snap Inc.
TV One Networks announced the appointment of Keith Hopkins as Vice President of Content Distribution & Marketing. Hopkins joins from Roku, where he helped lead sports and news distribution strategy.
Tom Zawacki has been named Chief Executive Officer of adswerve. Most recently, Zawacki served as Chief Growth Officer at Acxiom.
Adlook has named Darren Thompson as Vice President of Sales, UK, while Jacek Celiński has been promoted to Regional VP Growth, EMEA. Thompson joins from Stink Studios and Film, where he was Growth Director.
Two new faces at LoopMe: The tech company has hired Michael Scott as Chief Revenue Officer and Ammar Doosh as VP of Product Management, Gen AI & Data Science. |
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This Day in History
1986 – Philippine President Ferdinand E. Marcos was ousted after 20 years of dictatorial rule.
Answer to Our Last Trivia Question
Which series had an episode that centered on schoolchildren inadvertently being released early from school into conditions that turned into a monster blizzard? “Little House on the Prairie” (1984-93). Kudos to: Sandra Mueller-KTLA/LA; David Garber-Loyola Marymount University/Playa Vista, CA; Susan Nessanbaum-Goldberg-M and S Entertainment/LA; Ed Horwitz-Witz End Productions/Hollywood, CA; Jackie Howell- Nexstar WCMH-TV; Nicole Elliott-Free TV Networks/Atlanta; Lori James-Spectrum Reach/Fairview Heights, IL
Today’s Trivia Question
Which 1980s series centered on a police officer who used AI to create a crime-fighting hologram? (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four answers per time zone.) |
PRINT TRAFFICKER AND TECHNICAL COORDINATOR >>
FILM FEST DC/WASHINGTON, DC: Coordinate direct communication between print sources and the festival to ensure the on-time inbound and outbound delivery of all film materials and work with venue staff to deliver and test each film and KDM. Request and collect KDMs for all encrypted DCPs and maintain a spreadsheet that contains all the aspects of the film. Full info HERE
MANAGER, MEMBER ENGAGEMENT AND ANALYTICS >>
TELEVISION ACADEMY/NORTH HOLLYWOOD, CA:
Lead the execution of initiatives such as the Peer Circle program and Your Voice Matters, reviewing data to enhance program participation and ensure metrics are achieved; collaborate with the Senior Director of Engagement and Retention and stakeholders across marketing to manage delivery and optimization of the Member Benefits Perks newsletter. Full info HERE
BROADCAST ENGINEER >>
HIGH POINT UNIVERSITY/HIGH POINT, NC: Ensure high-quality production environments and provide technical leadership to faculty, staff, and students in live and recorded productions and play a role in supporting the school’s mission to provide industry-standard production experiences for students and will have opportunities to contribute to the development of emerging media technologies. More info HERE
ASSOCIATE PROFESSOR OF THE PRACTICE, MULTI-EPISODE TELEVISION PRODUCING >>
BOSTON UNIVERSITY – COLLEGE OF COMMUNICATION/BOSTON, MA: Develope, produce, and manage scripted and unscripted multi-episodic series for linear television and/or streaming. Qualified applicants will be distinguished multi-platform practitioners with a significant body of “boots on the ground” work in the TV and streaming industry. The position will require in-class instruction and on-set exercises. Full info HERE
PROFESSOR OF THE PRACTICE: STUDIO AND/OR FIELD DIRECTING; MULTIPLE CAMERAS >>
BOSTON UNIVERSITY – COLLEGE OF COMMUNICATION/BOSTON, MA: We seek a colleague with a significant body of practical work in television directing using multiple cameras for linear television and/or streaming platforms. Familiarity with visual effects and AI-supported tools is considered a plus. This position includes teaching directing of scripted and/or unscripted content using multiple cameras at many levels. Full info HERE
ASSOCIATE PROFESSOR OF THE PRACTICE: VERTICAL FILMMAKING/CONTENT CREATOR >>
BOSTON UNIVERSITY – COLLEGE OF COMMUNICATION/BOSTON, MA: We seek a colleague with a professional track record in the creation and development of original short-form content aimed at promoting, activating, and motivating young people through social activism, experimentation, entertainment, brand building, and audience engagement across today’s leading content platforms and social media ecosystems. More info HERE
SALES MANAGER – AP AD INSIGHTS HUB >>
ADVERTISER PERCEPTIONS/NEW YORK, NY: Drive direct sales of the platform offering, focusing heavily on new client acquisition. Reporting to and working closely with the GM of the Ad Insights Hub, this individual contributor will partner cross-functionally with Sales, Business Intelligence, Operations, and Client Services teams to build awareness and engagement with new clients. Full info HERE
SALES DIRECTOR – OMG
MOONBUG ENTERTAINMENT
NEW YORK, NY
Deliver and exceed sales revenue targets as well as build, manage and grow a strategic account list with a focus on Omnicom agencies and their clients directly, within the northeast. Ability to navigate holding company structure and negotiate strategic partnerships with key stakeholders (ratecards, preferred programmatic deals, content deals, etc.). More info HERE
DIRECTOR OF PERFORMANCE MARKETING >>
ATHLETE TO ATHLETE/SANTA MONICA, CA: Lead the performance marketing team across Meta Ads and new paid digital channels (TikTok, YouTube, Google, etc.) as well as build and execute a roadmap for channel expansion and profitable scale. Develop and run structured testing frameworks. Partner with Creative Strategist on ad briefs, testing priorities, and creative feedback loops. Full info HERE
SENIOR MANAGER, TRAFFIC >>
INSP, LLC./CHARLOTTE, SC: Oversee the Traffic staff and manage and monitor the day-to-day operations. Responsible for the prompt and accurate execution of broadcast logs for three networks. The manager assumes a leadership role within our Network Operations and consistently looks to streamline processes and increasing the effectiveness and efficiency of the Traffic department. Full info HERE
NATIONAL SALES MANAGER>>
HEARST MEDIA PRODUCTION GROUP/CHARLOTTE, NC: Oversee daily sales pipeline operations focused on national sponsorships, integrations, and branded content tied to unscripted programming. Manage and coach the Business Development team, drive outbound activity, shape proposals and pricing, and lead CRM strategy, reporting, and optimizations via Salesforce. Full info HERE
ASSOCIATE PRODUCER >>
NTD/WASHINGTON, DC: Pitch story ideas and write scripts/segment outlines as well as research guests and interview topics. Book guests and coordinate interviews. Help with logistics and sometimes field production. Support shoots and ensure production runs smoothly. Review footage and work with editors to shape final episodes. Write headlines, teasers, and social posts. Full info HERE
DIRECTOR, HUMAN RESOURCES AND ADMINISTRATION >>
THE JIM HENSON COMPANY/HOLLYWOOD, CA: Responsible for all HR functions and oversight of administrative and management needs. This strategic role is charged with operating from a customer service driven viewpoint that prioritizes employee satisfaction as well as enforce legally compliant policies, increase efficiency by implementing administrative and record-keeping best practices. Full info HERE
SENIOR DESIGNER >>
REELZ CHANNEL/ALBUQUERQUE, NM: Responsible for the concept, design and execution of various motion graphics projects for on-air promo and sales presentations. Will be required to design and create graphics for social media, digital and print. Must be able to follow brand guidelines and expand and change the brand look when necessary. Full info HERE
EVP, COMMERCIAL & TECHNOLOGY TRANSACTIONS, LEGAL & BUSINESS AFFAIRS >>
A+E GLOBAL MEDIA/NY(HYBRID): Oversee the three major areas of commercial transactions (comprised of supporting the Distribution, Total Media Solutions and Global Content Sales divisions) and the adjacent areas supported by the attorney teams that principally support those divisions (including vendor management and privacy). Full info HERE
SR. DIRECTOR OF SALES, KSTU & KUPX >>
THE E.W. SCRIPPS COMPANY/SALT LAKE CITY: Leverage our suite of advertising solutions to unlock growth opportunities for local and national businesses. Play a role in driving the station’s revenue goals as well as serving as the home station for Utah’s new NHL team. Collaborate with our production team to create campaigns that connect our clients with their customers in meaningful ways. Full info HERE
DIGITAL MEDIA BUYER >>
FURMAN ROTH ADVERTISING/NY(HYBRID): Plan, launch, and optimize digital marketing campaigns across various paid media channels (including Display, Google products, Paid Social, CTV, and Programmatic, etc.) while managing budgets effectively. Support the execution of media plans across platforms, overseeing targeting, budget allocation, and performance tracking to drive campaign success. Full info HERE
ACCOUNT DIRECTOR; CTV BRAND PARTNERSHIPS – MID WEST/WEST COAST
FUTURE TODAY
REMOTE
Build, maintain and expand a pipeline of sales targets, contacts, and sales opportunities leveraging your relationships with a heavy focus on new business revenue. Build/nurture relationships with the investment, strategy, precision and digital agencies as well as clients. Also maintain an ongoing knowledge of the streaming media landscape. Full info HERE
DIRECTOR, AD MARKETING & SALES >>
THE SHADE ROOM/REMOTE: Develop and execute a revenue growth strategy to drive direct advertising, branded content, and sponsorship sales as well as lead the development of compelling advertising and branded content offerings tailored for TSR’s audience and cultivate and maintain strong relationships with key advertisers, media agencies, and brand partners. Full info HERE
PROFESSIONAL LECTURER OF COMMUNICATION/SPORTS BROADCASTING >>
MARIST UNIVERSITY/ POUGHKEEPSIE, NY: Teach studio and field broadcasting and new media courses in sports media and journalism as well as be able to teach a studio course on producing a newscast and help students live stream a podcast or produce short-form feature content suitable for social media streaming. Also demonstrate through their teaching, professional activity, and service. Full info HERE
SALES LEAD – AGENCY PARTNERSHIPS
UPWAVE
NEW YORK, NY
Build and manage relationships with our agency partners – mostly targeting media buyers and planners – and help them see the value of adding Upwave measurement to The Trade Desk campaigns. You will both leverage your existing network and open new doors to achieve aggressive but achievable sales targets. Full info HERE |
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