CynCity

Publishers could recover millions of dollars they are currently  losing to adblockers, according to Blockthrough CEO Marty Kratky-Katz. Here, he makes a case for ad recovery solutions like his company’s. Why have publishers given up on adblockers? For one, there’s a valid concern about category fatigue. Because many of today and yesterday’s adblock recovery tools failed […]

By Ish Harshawat, Co-Founder of Haystack TV, an app for news A digital revolution is coming fast for broadcast TV, changing the way a new generation of viewers are connecting with local news. And it couldn’t happen at a better time, as traditional local news audiences are shrinking and aging, and broadcasters are struggling in a […]

By Craig Greiwe, Senior Vice President, Rogers & Cowan   In the last 10 years, the world has undergone a truly transformative, new industrial revolution as the promise of the digital world has expanded into an explosion of fulfillment – and while our economy has added trillions in value, our society has also been inexorably […]

Lifetime event series My Great Big Live Wedding with David Tutera follows eight deserving couples who work with famed event planner Tutera, culminating with their ceremonies aired live. Adam Reed, CEO of Thinkfactory Media, says it truly takes a village to pull off such an ambitious project. Series premieres Tuesday, February 5th at 10p.   The […]

Data-driven creativity is a big trend in marketing, but the focus should be on human connections, says Cheryl Maher, President of local Atlanta advertising agency SCOUT. Maher explains how SCOUT measures a company’s human brand index, then builds a campaign that allows brands to connect with consumers on an emotional level. Cynopsis: Since you’re Atlanta-based, we have […]

Cynopsis is honored to present industry legend and Discovery, Inc. Group President Henry Schleiff – responsible for true crime phenom Investigation Discovery, along with American Heroes Channel, Destination America and, since April, Travel Channel – with the Luminary Award at the TV Awards ceremony on February 6 in NYC. Here, the visionary programming leader […]

A new study from the Journal of Advertising Research examined the effects of visual communication on children’s healthy food choices.  Naturally, cartoons were the preferred medium for children who participated, but that didn’t translate into eating their vegetables, report Maria Lagomarsino of Université de Neuchâtel and L. Suzanne Suggs of Università della Svizzera italiana and […]

National Geographic’s Valley of the Boom is a look at the game-changing birth of Silicon Valley, from the browser wars of the early ’90s through the 2001 dot-com bust. Starring Bradley Whitford, Steve Zahn and Lamorne Morris, the series mixes scripted drama with documentary interviews, giving viewers a glimpse inside the rise, fall and revival of tech. Nat Geo’s Carolyn Bernstein, EVP […]

            The stock market might have taken us on a bumpy ride in 2018, but according to the Cynopsis Salary Survey, media industry salaries are relatively stable versus year-ago. Once again, pay varies significantly by department. Average salaries are highest for Legal/Finance, Sales Distribution and Production/Writing/Business Development, while support departments […]

By Jessica Rodriguez From research insights to fresh talent, Jessica Rodriguez, President and COO of Univision Networks and CMO of Univision Communications, explains the network’s strategy shift. 1.Research-Based Content Strategy: We have utilized Univision’s Research, Insights and Analytics division to help drive our new content approach. We have long known that our audience values collectivism, […]