National Lampoon Plays It Smart

National Lampoon started as a magazine in 1970, and today has projects that span film, audio, live performance, television, and more, all pushing the boundaries of comedy for an audience they dub the “twisted mainstream.” There’s an off-Broadway reboot of live show Lemmings coming in March, as well as recently launched National Lampoon Radio Hour: The Podcast. Evan Shapiro, President of National Lampoon, talks about how the brand stays ahead of the comedy curve as it hits its 50th anniversary.

How are you reinventing the National Lampoon brand for today’s audience?

The heartbeat of National Lampoon has always been subversive comedy from the point of view of the current generation’s smartest comedians. We are staying true to that core concept.  We are taking on the mores of today’s culture through the lens of today’s smartest and most relevant comedy brains. National Lampoon Radio Hour and Lemmings are the case studies.  

What’s your target audience?

People who like twisted takes on mainstream culture. So, smart people?

How have “humor consumers” changed over the years?

In short: They are smarter. Longer: They are more educated about the world. That makes being funnier harder. Btw, it makes video games harder. It makes making any kind of entertainment harder. You can’t get away with things that were ok 25 years ago. Nor should you be allowed to. 

How are you helping new audiences discover the brand?

By being in places where today’s audiences congregate – audio, live shows, social, and by working with talent who best represents today’s society. When you reflect society, society notices. 

New episodes of “National Lampoon Radio Hour: The Podcast” premiere exclusively on SPOTIFY every Thursday.

Related Stories

The Coach Mike Podcast Premieres with Jessica Simpson

Life coach Mike Bayer, author of the New York Times bestseller “Best Self: Be You, Only Better,” sat down with guest Jessica Simpson for the launch of The Coach Mike Podcast, from Stage 29 Podcast Productions.  During the inaugural episode, Simpson opens up to Bayer about overcoming divorce, addressing sexual abuse she experienced as a child […]

AT&T, Singtel and Telefonica Team to Improve Threat Detection

AT&T, Singtel and Telefonica are collaborating to enhance their ability to detect and eliminate cybersecurity threats.  Members of  the Telco Security Alliance, the companies are working together, sharing the latest threat intelligence and indicators of compromise. Information comes from a variety of sources, including anonymous data from alliance members’ security operations centers and security team […]

Canoe Sees 4% Rise in VOD Ad Impressions

Canoe  ended the year up about 4% year-over-year in VOD ad impressions, with most networks starting to hit their ceiling with available inventory, according to the company’s 2019 Year End Insights Report. Its dynamic ad insertion capabilities cover 38 million homes, up from 36 million one year ago. Canoe, owned by Comcast, Charter and Cox, […]

Cadence13 Launching Podcast with Content Creators The Dolan Twins

Cadence13 announced an exclusive partnership with  content creators The Dolan Twins, brothers Ethan and Grayson Dolan, for the launch of their first podcast, Deeper with The Dolan Twins.  On the weekly show, the twenty-year-old Dolans will open up about their life experiences, inviting listeners to join them for unfiltered conversations on serious (and not-so-serious) topic. Ethan […]

02/18/20:Cynopsis Media Tech Update

  A Cynopsis Message From PREMION PREMIONONE SOLUTION. EVERY ADVANTAGE. Leading the Evolution in Local OTT & CTV Advertising PREMION is the leading premiumCTV/OTT advertising solution that enables local and regional advertisers to reach and target their desired audiences at scale. LEARN MORE AT PREMION.COM Tuesday February 18, 2020 Facebook announced on […]