Viasat and streaming service fuboTV a announced a video streaming distribution and technology partnership that advances how content can be delivered and consumed in-flight. The partnership is the first to leverage innovative technology standards from the global technical association, the Streaming Video Alliance, enabling airlines that sign up for the Viasat/fuboTV partnership to make fuboTV’s […]
Tech
605 Announces Next-Gen TV Measurement Solution 605 PLATFoRM
TV measurement and analytics company 605 announced the launch of 605 PLATF0RM, a next-generation TV measurement and audience analytics solution for national television networks, advertisers and agencies. The web-based application enables advanced measurement and analysis of TV programs and advertisements across linear, over-the-air, DVR and set-top box VOD, capitalizing on 605’s multi-source TV dataset comprised […]
Advanced Contextual Intelligence Platform Quintesse Launches
Quintesse has launched as an advanced contextual intelligence platform, aimed at meeting the need for pro-privacy targeting solutions in a CCPA, GDPR world. The new business from Vibrant Media offer brands and agencies transparency into the contextual suitability and safety of their campaigns and customized targeting tools to optimize and scale without the need for […]
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TV Squared Launches Platform to Power Attribution Across All Forms of Video Advertising
TV Squared has launched an industry-first platform to power attribution across all forms of video advertising, measuring reach, frequency and performance across linear and digital TV advertising, spanning tens of millions of households, across any device where consumers watch video content. Tagging a wide range of adservers, TVSquared’s digital measurement captures 100% of OTT advertising and […]
VIZIO SmartCast Launches New Apps With Cinedigm’s Matchpoint Blueprint
VIZIO has selected Cinedigm’s Matchpoint Blueprint as a preferred development platform to provide video streaming apps across VIZIO SmartCast TVs. Five of Cinedigm’s networks will be the first apps utilizing the Matchpoint Blueprint framework to debut on the SmartCast platform including: CONtv – devoted to pop culture fans of sci-fi, fantasy, horror, grindhouse and rarely seen […]
Google’s Loretta Named Most Effective Super Bowl Ad
What was the most effective Super Bowl ad? The spot most likely to have the biggest impact on brand and business metrics was Google’s tearjerker “Loretta,” according to video ad tech company Unruly, followed by Cheetos’ “Can’t Touch This” and New York Life’s “Love Takes Action.” Jeep’s “Groundhog Day” was most likely to make people […]
Smithsonian Channel App a Finalist for SXSW Interactive Innovation Award
Smithsonian Channel’s augmented reality app, “Apollo’s Moon Shot AR,” is a finalist for the 23rd annual South by Southwest Interactive Innovation Awards. Released in July 2019 timed to the 50th Anniversary of the Apollo 11 moon landing, the free app was selected for the Award’s “VME” category, honoring content creation and delivery that moves beyond […]
Google’s Loretta Ad Scores Pre-Super Bowl
Google’s Loretta ad is ahead of the pack among Super Bowl ads released so far, according to programmatic marketplace Unruly. The tearjerker about a widower remembering his late wife is impacting viewers with 49% emotional intensity, 49% brand favorability and 46% purchase intent. The study leverages UnrulyEQ to measure the dominant emotional reactions and to […]
Apple Rolls Out New Maps Experience
Apple rolled out a new Maps experience in the US, offering users a faster and more accurate navigation and comprehensive views of roads, buildings, parks, airports, malls and more. “We set out to create the best and most private maps app on the planet that is reflective of how people explore the world today,” said […]
CIMM Announces Launch of Attribution Study
Coalition for Innovative Media Measurement announced the launch of a new study with Janus Strategy and Insights and Sequent Partners exploring what drives the difference in attribution results from six national, linear television campaigns that aired in 2019. CIMM and the 4A’s will be working with Alphonso, Ampersand, Comscore, Hive, iSpot, Kantar, Nielsen, Samba, TVSquared, […]
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The Key to Measurement? Think Differently
With candor and his trademark specificity, Albert Thompson, Director, Digital Innovation at Walton Isaacson, offered...The Reinvention of Transactional TV: From Infomercials to Shoppable Streaming
By Gary Mittman, Co-Founder & CEO, KERV.ai Let’s be real, TV has always been trying...Streaming Meets Shopping
What isn’t “shoppable” these days? At the Cynopsis ScreenShift conference October 14 in NYC, panelists...
