DataWalk, provider of intelligence analysis software, announced it has demonstrated a solution it says can proactively identify potential supercarriers, patients zero and people at risk of contracting Coronavirus by connecting and correlating data such as immigration records, individuals who are known to be affected, and anonymized cell phone data. DataWalk claims it can help identify: […]
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WarnerMedia Teams With Shareablee for Insights Tool
WarnerMedia Ad Sales announced the launch of a custom-built insights tool in partnership with social data company Shareablee and its new Social Center of Excellence, aimed at powering comprehensive and customized branded content campaigns. The offering has been built to focus on three key areas: Actionable audience insights Competitive analysis Brand highlights “As the industry […]
Xandr Announces Enhanced TV Solutions With Xandr Invest
Xandr announced the next evolution of Xandr Invest, a strategic buying platform. For advertisers, Xandr Invest’s enhanced TV solutions offer new ways to plan and activate audiences more consistently across TV programmers through a self-serve UI, simplifying campaign execution while providing insights from AT&T data to improve the effectiveness of media buying. Participating media companies […]
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Rockbot Rolling Out in Salon Chain
Smart music and TV platform Rockbot has partnered with salon chain Sola Salons to roll out its Rockbot TV system to Sola locations across the country. Rockbot TV is the first multi-channel streaming TV platform designed specifically for the OOH video market. “Sola Salons is a great example of how Rockbot can transition businesses […]
Asian Tech Event Postponed Over COVID-19 Concerns
The ConnecTechAsia/BroadcastAsia event has been rescheduled for September 29-October 1, due to COVID-19 concerns. The event was originally slated to take place June 9-11 at Marina Bay Sands, Singapore. “Our ability to deliver an event that maximises our attendee’s investment in time and resources is our biggest priority, and after considering all aspects, we have […]
AnyClip Lands Funding to Create Streaming Video Experience Luminous Watch
AnyClip announced it has received funding from the Google News Initiative’s Innovation Challenge to create Luminous Watch, a streaming video page experience for media companies that mimics the functionality and design of popular video-on-demand services, while accessing advanced video management tools supported by a patented AI backbone. Through a back-end platform, Luminous Watch ingests owned […]
Gamut Launches New Technology Platform
Gamut has launched new proprietary technology platform powering Gamut TOTAL®, its local OTT video advertising solution. Designed to simplify the local OTT media buying process, the new platform with a self-serve UI uses technology to allow buyers to activate orders with just a few clicks. The new platform and online portal manages the process of […]
1RIC Launches Hologram App
Augmented reality studio 1RIC announced the launch of Jadu, an iOS app that allows fans to record performances alongside three-dimensional holograms of musicians and influencers. Built for a younger digital-native generation that is content producing, Jadu allows fans to choose from a library of photorealistic holograms of different musicians. Users can scan their surroundings and […]
PlutoTV Rolls Out User Experience Initiatives and a New Brand Campaign
Streaming television service Pluto TV, acquired by ViacomCBS last year, is rolling out a series of initiatives to enhance user experience, as well as a new brand identity and a consumer marketing campaign with the tagline: “Drop In. It’s Free.” Paired with the new campaign is the release of Project Venetia, delivering new features and […]
Sylo Teams Up With Nielsen Global Connect to Advance Influencer Marketing Measurement
Sylo, the third-party verification and measurement platform for influencer marketing, has joined the Nielsen Connect Partner Network. Through the partnership, Sylo is leveraging proprietary retail sales and shopper marketing data from the Nielsen Global Connect business to deliver insights on which influencers are influencing sales. The agreement scales Sylo’s campaign monitoring tool, Tracker, to Nielsen’s […]
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