DailyMotion launched VerticalVue, a vertical ad format that can coincide with publishers’ video content simultaneously within Dailymotion’s video player, creating a nondisruptive viewing experience for users. Format aims to help brands increase ad effectiveness by maximizing viewability and completion rates.
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CHEQ announces Its AI Understands Online Content Across 200+ Cranular Categories
Ad verification company CHEQ announced that its AI can now understand online content across more than 200 granular categories. Based on pre-determined brand suitability, the AI decides whether to serve or block an advertisement in real-time. “CHEQ’s AI completes sequences to understand the meaning of the text, in order to identify the exact context of […]
Imagen Extends Reach to Businesses
Imagen, the video management platform for media companies and sports organizations, is extending its reach. “Imagen has proven itself to the most demanding of clients – organizations that rely on broadcast quality management and distribution of video for revenue generation,” said Ryan Rolf, Imagen’s Chief Revenue Officer of the Americas. “Reliance on video in marketing […]
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New Study Explores Mobile Video Downloading
A little more than 1/3 of the top 80 US streaming apps offer mobile video downloading, according to “TV In Your Pocket,” a new study compiled in collaboration with the video technology company Penthera. Findings from the report include: Support was not restricted to top SVOD providers; services with a more niche appeal, such as […]
Intel Corporation Advances AI Strategy With Acquisition of Habana Labs
Intel Corporation announced it has acquired Israel-based Habana Labs, a developer of programmable deep learning accelerators for the data center, for approximately $2 billion. “This acquisition advances our AI strategy, which is to provide customers with solutions to fit every performance need – from the intelligent edge to the data center,” said Navin Shenoy, EVP […]
OnePlus and T-Mobile Introduce the New OnePlus 7T Pro 5G McLaren
OnePlus and T-Mobile introduced the new OnePlus 7T Pro 5G McLaren, with T-Mobile the only place in the US to get the phone. T-Mobile also announced plans to cover 200 million people with 5G on 600 MHz before the end of this year, accelerating its 5G rollout and making T-Mobile the country’s first 5G network […]
TVSquared Partners with Ampersand for Attribution Reporting
TV attribution company TVSquared has partnered with audience-based multi-screen TV advertising sales and technology company Ampersand to integrate always-on attribution reporting into Ampersand’s platform. Through Ampersand’s platform, advertisers can now track the influence of TV campaigns on lower-funnel activities, including website traffic and sales. Granular TV insights across different days, dayparts, networks and creatives are tracked in […]
Facebook’s Cryptocurrency On Hold for US Approval
Facebook’s proposed cryptocurrency, Libra, won’t be available anywhere until it passes muster with US regulators, said Facebook CEO Mark Zuckerberg in testimony before the Senate Financial Services Committee hearing. “We want to be clear: Facebook will not be a part of launching the Libra payments system anywhere in the world unless all US regulators approve […]
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From Creation to Distribution: How GenAI Is Transforming the Video Advertising Playbook
By Jonathan Gudai, Founder & CEO, AdOmni The Shift that Matters AI has cracked the...The Key to Measurement? Think Differently
With candor and his trademark specificity, Albert Thompson, Director, Digital Innovation at Walton Isaacson, offered...The Reinvention of Transactional TV: From Infomercials to Shoppable Streaming
By Gary Mittman, Co-Founder & CEO, KERV.ai Let’s be real, TV has always been trying...
