Ad verification company CHEQ announced that its AI can now understand online content across more than 200 granular categories. Based on pre-determined brand suitability, the AI decides whether to serve or block an advertisement in real-time. “CHEQ’s AI completes sequences to understand the meaning of the text, in order to identify the exact context of a story, similar to the way a human brain works,” said CHEQ founder and CEO Guy Tytunovich. “The AI can tell the difference between a story about a same-sex lesbian couple getting married, considered brand-safe by most progressive brands, which would otherwise be automatically blocked by most ad verification platforms because it triggers keywords like ‘lesbian’ and ‘sex’. Overall, this advance enables the secure blocking of unsafe content while unlocking greater reach for all campaigns.”
Related Stories
Cynopsis 04/17/26: Record Coverage Coming for the NFL Draft
Friday April 17, 2026 IN THE NEWS Along with Netflix’s quarterly earnings on Thursday came the news that Reed Hastings is stepping down from the board of directors at the company he co-founded in 1997. “Netflix changed my life in so many ways, and my all‑time favorite memory was January 2016, […]
Programmatic TV Has a Tax Problem. The Industry Is Finally Doing the Math.
Cynopsis 04/16/26: MGM+ Renews “From” for Fifth and Final Season
Thursday April 16, 2026 IN THE NEWS MGM+ has renewed “From” – the most-viewed series in network history – for a fifth and final season. Season four of the sci-fi horror hit debuts Sunday, April 19. “’From’ represents the pinnacle of what MGM+ strives for; world-class talent, cinematic production values, and classic storytelling that […]
Cynopsis 04/15/26: Dan Stevens Takes Killer Role
A Cynopsis Message From A+E Global Media Wednesday April 15, 2026 IN THE NEWS Disney has begun a round of layoffs that will impact 1,000 jobs across multiple divisions. Employees were notified about the impending cuts on Tuesday by Chief Executive Josh D’Amaro. “Over the past several months, we […]
Cynopsis 04/14/26: WBD Gears Up for Superman Day
Tuesday April 14, 2026 IN THE NEWS Paramount Skydance responded to an open letter signed by over 1000 industry professionals, including JJ Abrams, David Fincher, Don Cheadle, Lin-Manuel Miranda and Jason Bateman, who object to the merger of Paramount and Warner Bros. Discovery. “We are deeply concerned by indications of support for this merger […]
CynCity
Cynsiders
From Small-Town Story to Global Hit: Inside Sullivan’s Crossing’s Winning Formula
What turns a series into a global hit? “Sullivan’s Crossing” returns for Season 4 on...The Measurement Maturity Playbook: What CMOs Need at Every Stage of Growth
By Chelsea Cramer, Founder of Base Note Data Nearly every CMO has walked into...Refining an Audience Can Sometimes Lead to Decreased ROI. Audience Expansion Can Help to Mitigate the Problem
By Charlie Swift, General Manager, Adstra Services Most lead generation strategies are built on a...
