New Study Explores Mobile Video Downloading

A little more than 1/3 of the top 80 US streaming apps offer mobile video downloading, according to “TV In Your Pocket,” a new study compiled in collaboration with the video technology company Penthera. Findings from the report include:

  • Support was not restricted to top SVOD providers; services with a more niche appeal, such as Gaia and Beachbody On Demand, also provide the feature.
  • 19 of these providers allow users to select the video quality or file size of their video download.
  • Three providers automatically delete downloaded episodes once they have been watched, and only one of these (Netflix) proactively downloads subsequent unwatched episodes in the series.
  • All the 28 services allow video downloads to execute in the background while users engage with other apps on their devices.
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