A CYNOPSIS MESSAGE FROM NEXSTAR DIGITAL Monday November 7, 2022 In an Evolving Digital Landscape, Nexstar Digital Turns Advertiser Challenges Into Opportunities Cathy Applefeld Olson Investments in digital advertising continue to grow with digital ad spend expected to reach $284 billion in 2023, a 14 percent year-over-year increase, according to recent eMarketer […]
A CYNOPSIS MESSAGE FROM UPtv Tuesday November 2, 2022 Holiday Programming Guide 2022 With so many festive offerings to choose from as the holidays approach, Cynopsis is offering our annual listing of programming running through January 1 to help keep your spirits bright. (To update a listings, contact Lynn@Cynopsis.com. […]
A CYNOPSIS MESSAGE FROM PREMION Monday October 31, 2022 How Premion Is Helping Advertisers Succeed in the New Streaming World With an economy in flux, viewer consumption is increasingly favoring ad-supported streaming options — and more than half (55%) of consumers use at least one free ad-supported streaming TV service (FAST), per […]
A CYNOPSIS MESSAGE FROM NEW YORK INTERCONNECT Thursday October 20, 2022 Insights and Highlights from Advertising Week New York 2022 By Charlotte Dulany, Event Content Manager, Cynopsis The final day of AW NY 2022 wrapped up with a celebration, sending everyone inspired to improve, innovate and invest in tomorrow. BUT FIRST, MENTAL […]
A CYNOPSIS MESSAGE FROM NEW YORK INTERCONNECT Wednesday October 19, 2022 Insights and Highlights from Advertising Week New York 2022 By Charlotte Dulany, Event Content Manager, Cynopsis Marketers are still dancing to the beat of Advertising Week (literally – there are dance breaks every afternoon). The annual event is on its third […]
A CYNOPSIS MESSAGE FROM NEW YORK INTERCONNECT Tuesday October 18, 2022 Insights and Highlights from Advertising Week New York 2022 By Charlotte Dulany, Event Content Manager, Cynopsis Advertising week, an event that invites advertising executives and enthusiasts to collaborate, listen and learn about the trends that matter in media is underway, and […]
Monday October 3, 2022 Your That Big TV Conference 2022 Executive Summary By Charlotte Dulany, Event Content Manager, Cynopsis Lights lowered, dots connected, new connections made – Cynopsis’ 4th annual Big TV Conference has come to a close. On the final two days of September, thought leaders took to the stage to discuss innovative solutions […]
A CYNOPSIS MESSAGE FROM APP SCIENCE Tuesday September 20, 2022 Why the Media Industry Can’t Afford Not to Invest in Multicultural Marketing By David Bloom For its latest study, measurement and analytics company App Science looked at the distinctive habits and preferences of U.S. multicultural audiences across specific streaming services and apps. […]
A CYNOPSIS MESSAGE FROM NEW YORK INTERCONNECT POLITICAL: JOIN THE NYI TICKET REACH VOTERS WITH THE FULL POWER OF TV. NYI CONNECTS TO OVER 22 MILLION PEOPLE ON 72+ MILLION SCREENS IN THE LARGEST TV MARKET. TV continues to rank #1 with A35+ active voters in the NY DMA. Over 70% of Democrats and Republicans […]
A CYNOPSIS MESSAGE FROM GAMUT Wednesday July 27, 2022 With Uber-Local Messaging More Important than Ever, Gamut Gets Personal Cathy Applefeld Olson They say what’s old is new again. For the advertising industry, whose roots are in targeting audiences by postal code via direct mail, that adage rings true today. Streaming may […]
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