A CYNOPSIS MESSAGE FROM GAMUT Wednesday July 27, 2022 With Uber-Local Messaging More Important than Ever, Gamut Gets Personal Cathy Applefeld Olson They say what’s old is new again. For the advertising industry, whose roots are in targeting audiences by postal code via direct mail, that adage rings true today. Streaming may […]
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07/21/22: Acast has signed an agreement
A CYNOPSIS MESSAGE FOR THAT BIG TV CONFERENCE Thursday July 21, 2022 NOW HEAR THIS… Acast has signed an agreement to acquire podcast database Podchaser, which will continue to operate as a separate brand and independent business. “As true champions of open podcasting, Acast and Podchaser combined will a accelerate the innovation […]
07/13/22: Cynopsis Presents: Roku Launches Product Suite To Help Publishers Optimize Shift To Streaming
A CYNOPSIS MESSAGE FROM ROKU Wednesday July 13, 2022 Dynamic Linear Ads, Data Insights and New OneView Tools Debuting This Summer Cathy Applefeld Olson Television, and television advertising, are racing into the streaming realm. Steeped in evolving consumer viewing habits, accelerated by the pandemic and fortified by rapidly changing business models, streaming […]
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07/12/22:
06/23/22: You’re invited to “Sunday Supper” podcast
Thursday June 23, 2022 NOW HEAR THIS… Higher Ground, President Obama and Michelle Obama’s production company, has signed a first-look deal with Amazon’s Audible. “We are so proud of the stories we have been able to tell at Higher Ground, and there’s no one we’d rather write our next chapter with than Audible,” said Michelle […]
06/16/22: Canoe: A ‘Simplification Layer’ For Programmers, Advertisers and MVPDs
A CYNOPSIS MESSAGE FROM CANOE VENTURES Thursday June 16, 2022 Ad Tech Company Expands DAI, Linear Addressability, Programmatic VOD Cathy Applefeld Olson The opportunities for programmers and advertisers to optimize today’s robust video ecosystem are vast. But so, too, are the challenges that accompany a fragmented marketplace fraught with incompatible backend infrastructure. […]
Cynopsis Measurement and Data Conference: The Executive Summary
Thursday June 9, 2022 Cynopsis Measurement and Data Conference: The Executive Summary On Tuesday, the top minds in media and advertising gathered at the Edison Ballroom in New York for Cynopsis’ annual Measurement and Data Conference. It was a day jam-packed with insights, and if you blinked, you might have missed something. But not […]
Cynopsis Presents: A New Chapter for Warner Bros. Discovery
A CYNOPSIS MESSAGE FROM WARNER BROS. DISCOVERY Tuesday May 17, 2022 With Sports, Streaming and New Ad Products, Warner Bros. Discovery Has a Seat at the Winners’ Table Cathy Applefeld Olson Newly merged and ready for deal-making, Warner Bros. Discovery is heading into the Upfront market with a show-stopping statistic: During March […]
05/13/22: Cynopsis Presents: Vevo: Eye Candy for Advertisers
A CYNOPSIS MESSAGE FROM VEVO Friday May 13, 2022 Vevo: Eye Candy for Advertisers Network’s ‘Next Episode’ Includes Innovative Ad Products, New User Experiences, Multicultural Reach Cathy Applefeld Olson Vevo is turning up the volume with an Upfront pitch to help advertisers unlock the power of music videos through its expansive FAST […]
Gamut and AdGreetz Prove that Personalized OTT Is Not Just Feasible but Highly Effective
A CYNOPSIS MESSAGE FROM GAMUT Monday May 2, 2022 Gamut and AdGreetz Prove that Personalized OTT Is Not Just Feasible but Highly Effective by Kathryn Koegel With Upfront season reaching its peak, ad supported OTT has a new and highly effective buying option. Gamut, Cox Media Group’s automated intelligent advertising platform for […]
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