A CYNOPSIS MESSAGE FROM APP SCIENCE Tuesday September 20, 2022 Why the Media Industry Can’t Afford Not to Invest in Multicultural Marketing By David Bloom For its latest study, measurement and analytics company App Science looked at the distinctive habits and preferences of U.S. multicultural audiences across specific streaming services and apps. […]
A CYNOPSIS MESSAGE FROM NEW YORK INTERCONNECT POLITICAL: JOIN THE NYI TICKET REACH VOTERS WITH THE FULL POWER OF TV. NYI CONNECTS TO OVER 22 MILLION PEOPLE ON 72+ MILLION SCREENS IN THE LARGEST TV MARKET. TV continues to rank #1 with A35+ active voters in the NY DMA. Over 70% of Democrats and Republicans […]
A CYNOPSIS MESSAGE FROM GAMUT Wednesday July 27, 2022 With Uber-Local Messaging More Important than Ever, Gamut Gets Personal Cathy Applefeld Olson They say what’s old is new again. For the advertising industry, whose roots are in targeting audiences by postal code via direct mail, that adage rings true today. Streaming may […]
A CYNOPSIS MESSAGE FOR THAT BIG TV CONFERENCE Thursday July 21, 2022 NOW HEAR THIS… Acast has signed an agreement to acquire podcast database Podchaser, which will continue to operate as a separate brand and independent business. “As true champions of open podcasting, Acast and Podchaser combined will a accelerate the innovation […]
A CYNOPSIS MESSAGE FROM ROKU Wednesday July 13, 2022 Dynamic Linear Ads, Data Insights and New OneView Tools Debuting This Summer Cathy Applefeld Olson Television, and television advertising, are racing into the streaming realm. Steeped in evolving consumer viewing habits, accelerated by the pandemic and fortified by rapidly changing business models, streaming […]
Thursday June 23, 2022 NOW HEAR THIS… Higher Ground, President Obama and Michelle Obama’s production company, has signed a first-look deal with Amazon’s Audible. “We are so proud of the stories we have been able to tell at Higher Ground, and there’s no one we’d rather write our next chapter with than Audible,” said Michelle […]
A CYNOPSIS MESSAGE FROM CANOE VENTURES Thursday June 16, 2022 Ad Tech Company Expands DAI, Linear Addressability, Programmatic VOD Cathy Applefeld Olson The opportunities for programmers and advertisers to optimize today’s robust video ecosystem are vast. But so, too, are the challenges that accompany a fragmented marketplace fraught with incompatible backend infrastructure. […]
Thursday June 9, 2022 Cynopsis Measurement and Data Conference: The Executive Summary On Tuesday, the top minds in media and advertising gathered at the Edison Ballroom in New York for Cynopsis’ annual Measurement and Data Conference. It was a day jam-packed with insights, and if you blinked, you might have missed something. But not […]
A CYNOPSIS MESSAGE FROM WARNER BROS. DISCOVERY Tuesday May 17, 2022 With Sports, Streaming and New Ad Products, Warner Bros. Discovery Has a Seat at the Winners’ Table Cathy Applefeld Olson Newly merged and ready for deal-making, Warner Bros. Discovery is heading into the Upfront market with a show-stopping statistic: During March […]
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