07/21/22: Acast has signed an agreement

A CYNOPSIS MESSAGE FOR THAT BIG TV CONFERENCE
 

Cynopsis Medias First Morning Read
Thursday July 21, 2022

NOW HEAR THIS…

Acast has signed an agreement to acquire podcast database Podchaser, which will continue to operate as a separate brand and independent business. “As true champions of open podcasting, Acast and Podchaser combined will a accelerate the innovation and democratization of the podcasting ecosystem for podcasters, listeners and advertisers everywhere,” said Ross Adams, Acast’s CEO. “Together we will unlock the vast opportunity that we know exists for open podcasting to not just have parity with the data held by closed, paywalled platforms, but to leap forward and surpass them.”

LiveOne plans to spin out its wholly owned subsidiary, PodcastOne, as a separate public company, and dividend a portion of PodcastOne’s common equity to LiveOne’s 15,000 stockholders. In connection with the anticipated spin-out, PodcastOne closed a private placement financing of convertible notes and warrants totaling approximately $8.1 million prior to offering expenses, including $3 million invested by LiveOne. “The goal of both our management team and board of directors is to maximize stockholder value,” said LiveOne CEO, Robert Ellin. “PodcastOne has been a tremendous addition to LiveOne since our acquisition in 2020, and we feel strongly that the market value of our stock dramatically undervalues the sum of our parts, which includes our PodcastOne subsidiary.”

Pushkin Industries announced the acquisition of podcast company Transmitter Media, marking a ramping up of Pushkin’s in-house production capabilities for editorial and commercial opportunities. Transmitter’s founder and CEO, Gretta Cohn, will join Pushkin Industries’ senior leadership; Transmitter’s existing staff will continue to work on current projects as a newly formed production department within Pushkin. This is Pushkin’s first corporate acquisition.

Liberated Syndication has inked a new exclusive advertising partnership with real estate investing media network BiggerPockets, on AdvertiseCast. The seven-figure deal makes AdvertiseCast the exclusive sales channel partner representing the BiggerPockets podcast ad inventory. “Real estate investing is certainly a hot topic of interest for many and BiggerPockets has built a massive real estate investing community that’s highly desirable for many advertisers to reach,” said Dave Hanley, Chief Revenue Officer at Libsyn’s AdvertiseCast.

SiriusXM and Comscore reached an expanded agreement, bringing Comscore Predictive Audiences to clients across both AdsWizz and SXM Media. “With podcast consumption skyrocketing and the regulatory environment still very fluid, it’s critical to give advertisers the ability to develop privacy-forward and future-proof audience targeting on podcasts,” said Rachel Gantz, General Manager, Activation Services, Comscore. “Our expanded agreement with AdsWizz and SXM Media means that advertisers now have even better tools to ensure their advertising is appearing in podcast content aligning with their campaign KPIs, while also giving podcast content producers a more sophisticated offering to help better monetize their content.”

Curiosity Inc. has partnered with iHeartMedia to launch the Curiosity Audio Network, which will develop and release several podcast projects throughout the year. Curiosity Audio Network will feature original content as well as podcasts to complement programming from Curiosity’s library of documentary films, shows and series. “Audio is exploding as a go-to medium for connecting with audiences, and we believe Curiosity and iHeart’s shared passion for creating curiosity-catalyzing content is going to make for highly compelling storytelling,” said Devin Emery, Chief Strategy Officer for Curiosity.

Joe Rogan is under fire for an offhand comment he made on the July 14 episode of “The Joe Rogan Experience.” In a discussion with guest Tom Segura about possessions of LA’s homeless people being strewn on the streets, Rogan remarked, “Maybe you should just go shoot the homeless people.” In addition to outrage on social media, the comment drew criticism from advocates for LA’s unhoused community. “To advocate trying to shoot at unhoused people or just giving these dog whistles to people that do not see unhoused people as human beings — I can’t believe you’d advocate for it,” said “We the Unhoused” podcast creator Theo Henderson in a statement to Variety.

A CYNOPSIS MESSAGE FOR TOP WOMEN IN MEDIA
 

Top 10 Podcast Publishers in June 2022
Publisher, US Unique Monthly Audience
iHeart Radio, 30,332,000
Wondery, 28,836,000
NPR, 18,021,000
New York Times, 11,000,000
NBC News, 9,112,000
Daily Wire, 8,209,000
The Walt Disney Company, 7,357,000
PodcastOne, 6,135,000
Barstool Sports, 5,834,000
PRX, 5,828,000
Source: Podtrac

A CYNOPSIS MESSAGE FOR ESPORTS BUSINESS SUMMIT
 

JUST OUT

TheGrio’s Black Podcast Network has launched “The Blackest Questions” with host Dr. Christina Greer. In the quiz show, Greer tests the knowledge of entertainers, history makers, and celebrities on little known facts while engaging in conversation to learn more about important contributions in Black history.

Bloomberg launched a new limited series podcast yesterday in collaboration with iHeartMedia. “Bedrock, USA,” hosted by Laura Bliss, explores political extremism, small town life, and the fight for democracy.

FOX News Audio debuted a new podcast, “The Janice Dean Podcast,” on July 18. Each week, FOX News Media’s Senior Meteorologist Dean will highlight inspiring stories that made her “Dean’s List.” New episodes are available every Sunday.

New weekly podcast “Facing Evil,” hosted by sisters Rasha Pecoraro (The Biggest Loser”) and Yvette Gentile, uses a talk-format style to dive into real-life true crime stories, applying personal lessons of healing they’ve learned from their own trauma. Pecoraro and Gentile revealed the story of their dark family history in the 2019 podcast “Root of Evil.”

“Sound of Our Town,” a podcast premiering today, July 21 from Double Elvis and iHeart, explores 10 different cities across the United States by taking listeners through each town’s music culture. First up is Portland, Maine, followed by Asbury Park, Chicago, Atlanta, Boston, Los Angeles, Tulsa, Phoenix, Houston and Philadelphia.

A CYNOPSIS MESSAGE FOR TEMPEST AWARDS
 

COMING UP

Gaming Society, the new sports betting and gaming platform, has a new weekly vodcast. In “See You in the Lobby with Marissa and Matt,” co-hosts Marissa Coleman, former WNBA All-Star and NCAA champion, and women’s basketball writer and Gaming Society’s Head of Editorial Matt Ellentuck discuss trending topics in women’s hoops, and interview current and past stars. Episodes of the show, which made its soft launch July 13, will be released Wednesdays.

Audible Original docuseries “Summer of ‘85” premieres today,Thursday, July 21 on Audible. Philly native Kevin Hart narrates series, which tells the story of the summer of 1985 in Philadelphia, when the city was rocked by two unprecedented events: Mayor Wilson Goode’s May 13th decision to drop a bomb on headquarters of MOVE, a controversial Philadelphia-based cult and the July 13th Live Aid concert.

Spotify, in partnership with Warner Bros. and DC, announced the start of production for its new audio series “Harley Quinn and The Joker: Sound Mind.” The series starring Christina Ricci (“Yellow Jackets”) tells Harley’s story from her perspective, instead of the one The Joker has told.

Spotify and Higher Ground, the production company founded by President Barack Obama and First Lady Michelle Obama, announced the debut of their new podcast series, “The Sum of Us,” hosted by New York Times bestselling author, Heather McGhee. Debuting Wednesday, July 27, will continue the exploration of race in America that McGhee began with her book, The Sum of Us: What Racism Costs Everyone and How We Can Prosper.

AYR Media is producing a new series with Team CoCo, hosted by J.B. Smoove. “Funny My Way” pays homage to six iconic Black comedians – Paul Mooney, Flip Wilson, Rudy Ray Moore, Moms Mabley, Dick Gregory, and Redd Foxx – who have broken barriers in the entertainment industry. The six-part Audible Original series premieres on August 4.

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COORDINATOR, DISTRIBUTION OPERATIONS
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We are looking to add a Coordinator to our team! The US Networks Distribution (“USND”) team is responsible for the monetization and multi-platform distribution of Paramount’s portfolio of linear networks, VOD content, and streaming products to MVPDs, virtual MVPDs, and mobile platforms. Minimum 1+ years industry experience. Full info HERE (7/30)

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Oversee the management and direction of sales executives servicing the east coast region with an emphasis on New York ad agencies. Work collaboratively with Chicago & LA offices to execute network sales priorities. 15+ yrs of advertising sales exp. in a broadcast or cable network environment 10 + yrs successfully management advertising sales teams. Full info HERE (7/29)

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Respond to RFP, RFI & general Sales Requests: concept & formulate both large & small-scale ideas into innovative, marketable programs that are custom-made for specific client initiatives & their associated KPIs. Champion & help implement the vision & go-to-market strategy. Min 2-yrs at a media company or sales/marketing organization. Full info HERE (7/29)

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YIELD ANALYST, REVENUE OPERATIONS >>
CRACKLE PLUS/NY: Manage the inventory and revenue analysis across the entire portfolio of properties. Also manage ongoing and ad hoc reporting and interact regularly with a cross-functional team of internal stakeholders, including Ad Sales, Ad Operations, Product, Marketing and Finance. Full info HERE (7/29)

MANAGER, DISTRIBUTION MARKETING >>
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RESEARCH ANALYST >>
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REP, INTEGRATED MEDIA STRATEGY >>
UNIVERSAL PARKS & RESORTS/ ORLANDO FL: Support the development of integrated media plans (annual and trimester based) for all segments/audiences. Collaborate with Integrated Media Activation Team during the Activation process to ensure alignment on overall strategy and budget allocations. 3-5 yrs min. of marketing experience w/Media Industry and/or integrated media strategy/planning. Full info HERE (7/27)

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1 yr exp. Day to day community & implementation coor. across all platforms. Troubleshoot issues as they arise. Monitor social channels; listen/engage with followers, identify real-time opp to create convo. Ensure consistent messaging across all networks. Assist with content creation/strategy calendar. Source clips, graphics, writing copy for posts. Full info HERE (7/27)

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Maintain agency accounts including upfront &scatter order entry, inventory moves, & product allocations and Electronic Data Interchange, flowcharts, change notices, handling program changes, booking billboards for marketing sponsorships. Assist Account Executives, Sales Planner and Pricing Inventory in managing day-to-day Ad sales responsibilities. Full info HERE (7/26)

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DIRECTOR OF SALES >>
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Create unique & customized media plans for high profile buyers leveraging Nexstar Digital’s full suite of products that can include but not limited to: OTT, Video, Social, Data, Addressable. Meet & exceed sales quota leveraging Nexstar’s products & manage a client pipeline & project revenue with a CRM. 3+ yrs exp. in selling TV, Video & Digital. Full info HERE (7/26)

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