A CYNOPSIS MESSAGE FROM WARNER BROS. DISCOVERY Wednesday May 17, 2023 WBD Ad Sales Chief Jon Steinlauf Oversees a Transformative Year It’s been just about a year since Cynopsis checked in with Jon Steinlauf, Chief U.S. Ad Sales for Discovery, and only weeks longer than that since his company merged with WarnerMedia […]
A CYNOPSIS MESSAGE FROM PARAMOUNT Tuesday May 16, 2023 On the Ground During Upfront Week: Tuesday The 2023 Upfront presentations have started off with a bang. NBCU ad chief Linda Yaccarino’s sudden exit, new series announcements, and WGA strike picketers have set the tone for this week, one that demands flexibility, creativity, […]
A CYNOPSIS MESSAGE FROM AMAZON FREEVEE Thursday May 4, 2023 Live from NewFronts: Thursday Edition The first week of the 2023 NewFronts is coming to an end, but discourse over ad innovation and connection capabilities is heating up. Celebrity wattage from the likes of Anna Wintour, Edward Enniful, J Balvin and Ashley […]
A CYNOPSIS MESSAGE FROM A+E NETWORKS Thursday May 4, 2023 Using the Power of Collaboration to Create the Best Impressions By E.B. Moss There have been huge changes in the industry’s race to standardize multiple media currencies, with a finish line tantalizingly close but still just out of reach. With an almost […]
A CYNOPSIS MESSAGE FROM AMAZON FREEVEE Tuesday May 2, 2023 Live from the NewFronts: Tuesday Edition By Charlotte Dulany Sharing the first Monday in May with the Met Gala across town, the NewFronts kicked off as advertising’s biggest night out, and continued today with big news from companies pushing the envelope with […]
A CYNOPSIS MESSAGE FROM A+E NETWORKS Tuesday May 2, 2023 Riding the Wave of Change: A+E Networks Across TVE and Beyond By E.B. Moss There are programming genres that have been steady consumer favorites for a decade plus, such as home improvement and “true crime.” Whether that content is on a “plus” […]
A CYNOPSIS MESSAGE FROM AMAZON FREEVEE Monday May 1, 2023 Live from the NewFronts: Monday Edition By Charlotte Dulany Upfront season has arrived, with a rolling wave of mergers, partnerships and program developments. This week in New York City, presenters are addressing economic turbulence, streaming shifts and more – all following some […]
Thursday March 16, 2023 The State of Audience Measurement Depends on Who You Ask There have been major moves lately to address the challenges of audience measurement, including the joint industry committee formed to establish a third-party measurement certification process, Nielsen’s introduction of a cross-platform measurement product, and multiple smaller ad-tech company deals set in […]
A CYNOPSIS MESSAGE FROM FETV Wednesday April 12, 2023 FETV’s Growing Family By Cathy Applefeld Olson FETV is experiencing a growth spurt, and it’s inviting advertisers to join in the momentum. The independent network that programs timeless television series and movies is heading into this year’s Upfront with a narrative that’s as golden as […]
Thursday March 16, 2023 Executive Summary By Charlotte Dulany, Event Content Manager, Cynopsis Cynopsis’ First Look: OTT Virtual Conference 2023 on March 15, 2023, brought together top players in the CTV and OTT space to unpack the challenges and opportunities facing this fast-moving sector so that media professionals are best positioned for […]
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