Local Nielsen Media Impact, a solution that provides local media planning and cross-channel optimization across Local TV and Radio, is expanding to include 19 additional markets. Local NMI enables agencies, advertisers, and media sellers to plan media for advance audience segments in 44 DMAs (inclusive of all 48 PPM metros) representing 25 Local People Meter and […]
Measure Up
Disney’s Upfront by the Numbers
By Charlene Weisler Disney’s highly anticipated upfront comes at the heels of its acquisition of Fox properties. So the event this year not only heralds in a new expansive era for the company, it also presented a synergy of established, previously frenemy properties. As part of their presentation, it was also announced that Disney has […]
WarnerMedia Upfront 2019 Connects the Consumer Dots
By Charlene Weisler I love it when an upfront starts off with warm up research slides as the WarnerMedia upfront did this year. Did you know, for example, that CNN.com has 30,000 visits per minute? Or that half of TNT viewers say that they can’t function without coffee in the morning? Or that 52% of […]
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Nielsen’s Asian American Study Results Revealed
By Charlene Weisler According to Nielsen, the Asian American market is an evolving mix of ages, English fluency and family composition where purchasing behavior is often technologically driven, non-linear and a family-based consideration. Mariko Carpenter, VP of Strategic Community Alliance, Nielsen, presented the results of their recent Asian American research study, focusing this year on […]
The Total TV Watcher
Samsung Ads Reveals Insights and Opportunities for Advertisers Based on How U.S. Households Really Watch TV Today there are nearly as many households watching TV via streaming platforms as through traditional means such as cable or satellite (clocking in at 68 percent and 70 percent of households, respectively). While many in the industry have tried […]
Top 10 OOH Ratings for TV Shows
Top 10 Out-of-Home Entertainment Programs from Tunity Analytics Week of April 22, 2019 Show Network Date/Time (000’s) 1 American Idol ABC 4/28/19 8:00 PM 599 2 America’s Funniest Home Videos ABC 4/28/19 7:00 PM 522 3 Saturday Night Live NBC 4/27/19 11:30 PM 459 4 NCIS CBS 4/23/19 8:00 PM 270 5 […]
When it Comes to Out Of Home, Venues and Events Matter
By Charlene Weisler Out of home measurement for major events such as the Mueller Report and Tiger Woods’ win on the final day of the Masters Tournament offer insights into what the viewing preferences are for venues such as gyms, offices and bars/restaurants. Venues matter for time sensitive events. Tunity just released data that shows […]
Measurement Metric: Attention vs. Inattention
By Charlene Weisler Attention is one of those measurement metrics that is important but difficult to quantify. What is attention? How is it measured? “Attention is more elusive than people realize,” noted Duane Varan, CEO, MediaScience, “similar to how we use the term engagement, which is often misused.” His firm recently partnered with Google to […]
Overcoming the Challenges in Cross-Platform Measurement. Nielsen’s Megan Clarken Explains It All at the ARF
By Charlene Weisler Megan Clarken, Nielsen’s Chief Commercial Officer, spoke at the recent ARF on the changing consumer content consumption patterns and the transformation of measurement to meet this evolution. Nielsen has found that overall media usage is increasing. American adults now spend close to 80 hours of media consumption in a week, which is […]
Xandr’s Rick Welday Addresses the Future of Addressable
By Charlene Weisler Rick Welday, President, Xandr Media is on the forefront of addressable advertising for his company. He spoke at the ARF conference this week about what it is, how it is defined and its future prospects. The media industry is grappling with a changing and transformative marketplace where consumer consumption behavior is controlling […]
CynCity
Cynsiders
The Key to Measurement? Think Differently
With candor and his trademark specificity, Albert Thompson, Director, Digital Innovation at Walton Isaacson, offered...The Reinvention of Transactional TV: From Infomercials to Shoppable Streaming
By Gary Mittman, Co-Founder & CEO, KERV.ai Let’s be real, TV has always been trying...Streaming Meets Shopping
What isn’t “shoppable” these days? At the Cynopsis ScreenShift conference October 14 in NYC, panelists...
