A CYNOPSIS MESSAGE DISNEY MEDIA Leaders in storytelling across platforms – Higher Share of Viewing across linear TV among K2-11 vs. competitive set – Network video apps had nearly 300 million video starts in Q1- a 99% increase vs. the prior year – Social content generates more actions than our competitive set Disney Media delivers […]
A CYNOPSIS MESSAGE DISNEY MEDIA 33 billion impressions across all screens That’s the enormous scale that Disney Media delivered across all devices in 2015… engaging our audiences of Kids, Tweens, Moms and Millennials with quality content from the most beloved brands in entertainment– Disney, Star Wars, Marvel and Pixar! Disney Media delivers huge scale, engaging […]
CYNOPSISKIDS 04.06.16 Good morning. It’s Wednesday, April 6, 2016, and this is your weekly issue of Cynopsis: Kids! TODAY’S TOP NEWS In an unexpected move, Disney’s Thomas Staggs announced his departure from his position as COO on May 6. Staggs, a 26-year Disney veteran who was promoted to his current post a year ago and […]
CYNOPSISKIDS 03.30.16 Good morning. It’s Wednesday, March 30, 2016, and this is your weekly issue of Cynopsis: Kids! TODAY’S TOP NEWS Disney XD will premiere Walk the Prank on Wednesday, April 6 at 8:30p. Blending scripted comedy with real hidden-camera pranks the series follows a team of practical jokesters who create over-the-top pranks. Ten sisters […]
CYNOPSISKIDS 03.23.16 Good morning. It’s Wednesday, March 23, 2016, and this is your weekly issue of Cynopsis: Kids! TODAY’S TOP NEWS Sprout is amping up its original offerings, with plans to double original series this year and triple them by 2018, says Jennifer Giddens, Sprout VP of marketing. Upcoming fare – including Dot, about the […]
CYNOPSISKIDS 03.16.16 Good morning. It’s Wednesday, March 16, 2016, and this is your weekly issue of Cynopsis: Kids! TODAY’S TOP NEWS The countdown is on. Blossom, Bubbles and Buttercup make their long-awaited return to Cartoon Network in a reimagined series premiering with back-to-back episodes on Monday, April 4 at 6p. “Powerpuff Girls will deliver the […]
A CYNOPSIS MESSAGE FROM DISNEY MEDIA Quality brands and content matter more than ever. Total Audience Matters: 33 billion impressions in 2015 across platforms. Quality Content Matters: Home to Disney, Marvel, Star Wars and Pixar content. Partnerships Matter: Proven cross-platform solutions connecting your brand to all audiences-Kids, Tweens, Moms and Millennials. MAGIC OF STORY Visit […]
A CYNOPSIS MESSAGE FROM DISNEY MEDIA Quality brands and content matter more than ever. Total Audience Matters: 33 billion impressions in 2015 across platforms. Quality Content Matters: Home to Disney, Marvel, Star Wars and Pixar content. Partnerships Matter: Proven cross-platform solutions connecting your brand to all audiences-Kids, Tweens, Moms and Millennials. MAGIC OF STORY Visit […]
A CYNOPSIS MESSAGE FROM SPROUT Fresh First with Sprout Sprout connects quality viewers to your brand with quality content and engagement. Sprout is the 2015 Kids TV Brand of the Year.1 Sprout is in the Top 5 across all cable networks in commercial retention. 2 See what Sprout can bring to your brand. (
A CYNOPSIS MESSAGE FROM SPROUT Fresh First with Sprout Sprout connects quality viewers to your brand with quality content and engagement. Sprout is the 2015 Kids TV Brand of the Year.1 Sprout is in the Top 5 across all cable networks in commercial retention. 2 See what Sprout can bring to your brand. (
While we're taking the week off for July 4th, this is a great time to catch up on all our still timely editions of @CynopsisMedia daily newsletters and Special Reports -- from Sports to Executive Profiles! May your holiday be meaningful. https://t.co/kz2fOB36GR
In today's #MediaTech update: @Roku + @AmazonAds launched an integration to reach 80%+ of US HHs - the largest authenticated #CTV footprint ever. Early results? 40% more unique viewers w/ same budget + 30% less ad frequency. Game changer for advertisers. https://t.co/z2V7f4F2M5