Friday May 15, 2020 As NASCAR prepares to return to the track this weekend, the organization unveiled its installment of races in its return to racing, with events at Bristol Motor Speedway, Atlanta Motor Speedway, Martinsville Speedway, Homestead-Miami Speedway and Talladega Superspeedway. The slate of races includes events in the NASCAR Cup Series, NASCAR […]
Wednesday May 13, 2020 Major League Baseball has circled its calendar for a return, as owners gave the green light to potentially start playing around the Fourth of July weekend. Making a proposal to the players’ union, the plan would be without fan and include expanding the designated hitter to the National League for […]
Monday May 11, 2020 The recent NY Emmy Awards saw the New York Jets take home seven nods out of nineteen nominations in a show of affirmation toward the team’s deeper shift into content. Among the winning entries were for Spots: Nostalgia Program; Writer: Short Form; Lighting; Editor: Sports and Sports: One Time Special. […]
Friday May 8, 2020 The NFL and its media partners released the 2020 season’s broadcast schedule for what will hopefully be a full season this fall. CBS Sports’ 2020 NFL on CBS schedule will be anchored by its exclusive coverage of Super Bowl LV from Tampa, Feb. 7, and a regular season slate that […]
Wednesday May 6, 2020 With an eye toward “extraordinary acts of heroism and humanitarian aid happening around the world,” The 2020 ESPYS will shift its customary focus from honoring athletic achievement and instead focus on highlighting narratives of service, perseverance, and courage from within the world of sports. The 2020 ESPYS Presented by Capital […]
Monday May 4, 2020 Last week saw the Drone Racing League announce the appointment of Rachel Jacobson as President of the organization with the former NBA SVP of Global Partnerships looking to scale DRL and develop landmark opportunities to engage league partners with more than 250 million global fans. Overseeing spearhead global partnerships and […]
Friday May 1, 2020 NASCAR has booked its return ticket, announcing that May 17 will see the sports crank up seven races over an 11-day span starting May 17 at Darlington Raceway with an official NASCAR Cup Series race. The race at the historic South Carolina track will be held without fans in attendance […]
Wednesday April 29, 2020 After scoring top record viewership for the 2020 NFL Draft, the Greater Cleveland Sports Commission, Destination Cleveland and the Cleveland Browns announced that the 86th NFL Draft will run April 29 – May 1, 2021 in Downtown Cleveland at iconic locations around FirstEnergy Stadium and the Rock & Roll Hall […]
Monday April 27, 2020 As the NBA maps out a way for a potential return in amid the pandemic, NBA TV continue to chug on, and has had to re-visualize its approach to programming and content that, in recent weeks, has showcased new insights on archive programming that include themes such as the top […]
Friday April 24, 2020 Congratulations to Joe Burrow on being the top pick in the NFL Draft! We’ll dissect numbers on Monday. Major League Baseball unveiled its lineup of broadcasters for the upcoming MLB The Show Players League announcing that four different US sports television networks will now carry the contests, with its final […]
While we're taking the week off for July 4th, this is a great time to catch up on all our still timely editions of @CynopsisMedia daily newsletters and Special Reports -- from Sports to Executive Profiles! May your holiday be meaningful. https://t.co/kz2fOB36GR
In today's #MediaTech update: @Roku + @AmazonAds launched an integration to reach 80%+ of US HHs - the largest authenticated #CTV footprint ever. Early results? 40% more unique viewers w/ same budget + 30% less ad frequency. Game changer for advertisers. https://t.co/z2V7f4F2M5