04/27/20: NBA TV has had to tweak shows such as NBA GameTime amid the pandemic

 

Medias First Morning Read
Monday April 27, 2020

As the NBA maps out a way for a potential return in amid the pandemic, NBA TV continue to chug on, and has had to re-visualize its approach to programming and content that, in recent weeks, has showcased new insights on archive programming that include themes such as the top first round playoffs games, Kobe’s final game and more. With a challenge to continue to serve fans, the network has found ways to also continue its staple programming, albeit from remote locations, anchored by series such as NBA GameTime. Cynopsis Sports asked Scooter Vertino, SVP of Programming, Production & Content, Turner Sports and NBA Digital, about the challenges and how the network has risen up for its audiences.

Vertino on NBA TV’s approach to content creation during the pandemic: First and foremost, throughout all of Turner Sports, we’ve prioritized the safety, health and well-being of our employees. Applying work from home guidelines, our teams have been very creative and innovative when it comes to content creation and the delivery of it across our platforms. They’ve been incredibly nimble, as we’ve had some level of original programming on NBA TV for more than six weeks now, with everything produced remotely. Led by John O’Connor and Brent Berkman, we quickly jumped in to determine not only how we could best produce everything from home, but what also made for the best possible content for the linear network.

Very early on, after only a few days of testing, we were up and running with NBA GameTime (using KISWE technology) and it’s been airing Monday-Friday ever since. The NBA has such a passionate, engaged fan base on social media, so our approach has been focused on capturing those best moments while also connecting with NBA players for interviews from their home.

On mobilizing: We’re very fortunate to have such a talented team in place and, even in these times, we have no shortage of resources to help bring everything to life in a safe, controlled way. Even with everything done remotely, we’ve been able to utilize different teams of colleagues to contribute to each content initiative – from NBA GameTime to our Popcasts (classic games with a pop-up video feel) and Film Room (players narrating their best performances). It’s all been so well coordinated and, despite the grind of everything being significantly more challenging in today’s environment, those teams deserve so much credit for balancing everything. In every one of our daily calls, it’s been amazing to hear the incredible amount of creativity and drive from our that group.

On offering a contemporary twist on classic games: Our “Film Study” games have been on our to do list for quite some time. With the temporary absence of live sports, it’s allowed us to focus in on the execution. It’s been pretty amazing to see the buy-in we’ve received, from current players (Trae Young), our own talent (Steve Smith, Isiah Thomas, Dennis Scott, Kevin McHale), our friend Bill Simmons and the greatest scorer in the history of the league, Kareem Abdul-Jabbar. Everyone has really enjoyed themselves throughout the process and I think the final product shows that these guys still get really into it! It’s been a treat to watch. The beauty of these is the NBAE library is so comprehensive and gaining access to any of these games is pretty seamless.

On planning for the future: Clearly, everything is fluid and that’s a challenge everyone is facing continuously. While it’s impossible to predict the future, as we look to plan content and programming, we’re set up to be nimble and pivot very quickly when opportunities come up. For instance, if a player reaches out and wants to get involved with Film Study or be a guest on NBA GameTime, we’ll be in position to make it happen. Naturally, those are great “problems” to have!

I can’t say enough about the programming and content teams and how they haven’t missed a beat throughout this entire process. I never would’ve anticipated an edition of Open Court with all the talent contributing remotely, or the Dallas Mavericks’ Rick Carlisle spearheading a show with all of his assistants demonstrating drills that can be done from home.

The question is how can we carry over some of these ideas when we eventually return to some semblance of normalcy? I’d like to think so. Watching what is being created and televised currently on NBA TV has been a treat, especially under these circumstances, and that’s a credit to the crew that has been working so hard every day.

PROGRAMMING

An outstanding presentation of the 2020 NFL Draft delivered all-time highs for the league. Boasting over 600 camera feeds from homes across the United States, all telecasts of the 2020 NFL Draft reached more than 55 million total viewers across Nielsen-measured channels over the three-day event for a rise of 16% over 2019. The draft drew an average audience of over 8.4 million viewers who watched all three days of the 2020 NFL Draft across ABC, ESPN, NFL Network, ESPN Deportes, and digital channels easily breaking the previous high of 6.2 million viewers in 2019. Each day of the 2020 NFL Draft drew new highs as an average audience of over 15.6 million viewers watched Round 1 on Thursday (+37% vs. 2019), over 8.2 million viewers watched Rounds 2 & 3 on Friday (+40% vs. 2019), and over 4.2 million viewers watched Rounds 4-7 on Saturday (+32% vs. 2019). Top-10 metered markets across all networks included (rating in parenthesis): Columbus, Ohio (8.8), Cleveland (8.7), Philadelphia (8.6), Kansas City (8.5), Cincinnati (8.5), Atlanta (8.2), Jacksonville (8.1), Nashville (8.0), Milwaukee (7.8), and Denver/Baltimore (7.0).

In addition to NFL Draft, an average of over 5.4 million daily viewers watched in excess of 46.7 million total minutes of “Draft-A-Thon LIVE,” a massive fundraising campaign aimed at raising funds for COVID-19 relief efforts. In addition to raising funds, Draft-A-Thon LIVE paid tribute to healthcare workers, first responders, and others on the front lines of the battle with COVID-19. To date, the NFL family has raised more than $100 million in COVID-19 relief.

Continuing the theme, NFL Commissioner Roger Goodell announced that the NFL will be recommitting to Las Vegas for the 87th annual NFL Draft in 2022. The new comes after the 2020 Draft events in Las Vegas were canceled due to COVID-19. “I’m pleased to announce that Las Vegas will host the 2022 NFL Draft, where we look forward to holding an even bigger and better event than we could have ever imagined this year,” said Goodell, “Congratulations to Las Vegas, the Las Vegas Convention and Visitors Authority, the Raiders’ organization and Raider Nation.”

The UFC is reportedly moving forward with plans to host three events in Florida across an eight-day period, including UFC 249 on May 9, UFC president Dana White told ESPN on Friday, noting that the UFC also booked cards for May 13 and May 16. All three cards will take place at the VyStar Veterans Memorial Arena in Jacksonville without a live audience.

ESPN announced the cancellation of X Games Minneapolis 2020. In a statement, the company stated that “Due to the ongoing COVID-19 concerns, X Games Minneapolis 2020 – July 17-19 – has been cancelled. The safety of the athletes, staff and spectators is our top priority, and we will continue to closely monitor the situation for all X Games events.”

With live sports and esports events being cancelled due to the COVID-19 outbreak, where are the fans going during lockdown and how are they engaging? Find out in one week during Cynopsis’ Webinar: Building A Super-Bond with Fans During the Pandemic. On Thursday, April 30 at 1:30p ET, you’ll learn how leagues, rights holders & brands are strengthening their connections with fans.

Electronic Arts and ESPN announced new Madden NFL 20 Championship Series programming that began with five consecutive hours yesterday on ESPN2, and will continue with coverage of the Madden NFL 20 Bowl, with group play running May 6-9 at 5p, along with May 14-16. The Semi-finals and Finals will be carried on ESPN on May 16 starting at 5p. “At a time where live sports are paused, esports has stepped up as an incredible source of entertainment, inspiration and joy for fans across the world,” said Todd Sitrin, SVP and GM of the EA Competitive Gaming Division. “Through this exciting programming with ESPN, we can invite the broader sports community to be a part of the unique and authentic Madden esports competition, keeping gamers and traditional sports fans alike connected, while staying safe at home.”

NBCSN today launches more than 50 hours of classic sports events from the past 45+ years via NBC Sports From the Vault, featuring Notre Dame Football, the Rose Bowl, Fiesta Bowl, Orange Bowl, NHL classics, French Open tennis and PGA TOUR golf. Running through May 3, NBCSN will present nightly primetime programming from NBC Sports’ vault of historic games, spanning four sports across nearly half a decade. Athletes that will be featured over the course of the week include Tiger Woods, Wayne Gretzky, Serena Williams, Roger Federer, and Alex Ovechkin as well as legendary teams dating to the 1970s Philadelphia Flyers, Boston Bruins, and USC Trojans, the 1980s Miami Hurricanes, and the 1990s Notre Dame Fighting Irish and Florida State Seminoles. Throughout the week, former athletes will provide commentary on the classic games.

CYNOPSIS WEBINAR
Building A Super-Bond with Audiences During the Pandemic
Thursday, APR 30 | 1:30-3pm ET

It’s always been true that viewer connection is the most important predictor of success in media content, but this is doubly so during the Covid-19 crisis. This shift uncovers the opportunity to develop deeper relationships with consumers, which our panelists will discuss in detail & with specifics.”-Robbie Caploe, Publisher -Cynopsis

REGISTER NOW
(Hook up a friend/colleague – you can share your login)

SPONSORSHIP & PROMOTION

NBC Sports is launching a new multi-platform campaign #OneHomeTeam
, designed to “spotlight the ways the sports community, fans, athletes and commentators alike, are filling the void left by the pause on live sporting events.” By aggregating digital and social media content, as well as creating new content, NBC Sports will showcase everything from the at-home fitness routines of professional athletes to the amateur broadcaster calling a race in his or her backyard to an NBC Sports commentator’s own unique spin on the event of the day. “We miss live sports just as much as everyone else, but our hope with this platform is to keep people connected to the world of sports on a daily basis, inspiring at-home activities and staying connected to the athletes and broadcasters,” says Lyndsay Signor, VP, Consumer Engagement, NBC Sports. “Through the #OneHomeTeam initiative, we want fans to know we are in this together and will still cheer, laugh and be inspired by the athletes and sports we love.”

The NCAA is moving closer to allowing Division 1 athletes to earn money from endorsements and sponsorship deals, according to the AP, which states that recommendations to permit athletes to earn money for their names, images and likeness are being reviewed this week. A decision could be announced as soon as next week.

DIGITAL, DATA & TECH

SportsGrid locked in a multi-year agreement with Sportradar to drive its real-time data, statistics and analytic solutions. The deal sees Sportradar provide tools, data products and machine learning technology to enable SportsGrid to deliver real-time in-game odds and digital analytics combined with statistical data and graphical visualizations.

ESPORTS

Epic Games announced plans to hold a solo invitational for the conclusion of the Fortnite Championship Series next month, dangling a $2 million prize pool and play set to begin on May 9. Spanning three weekends, Epic will invite top players in each region as well as feature an Open Qualifier for Champion Ranked players,

Riot Games and Red Bull are teaming up for a new League of Legends esports gaming series. The Red Bull Power Spike launches this week in partnership with Battlefy with all members of the official League of Legends Discord channel in the US able to participate in daily 1-v-1 tournaments, with a series of unique prizes on the line.

A message from American Red Cross

HELP SAVE LIVES.
PATIENTS NEED HELP NOW.

DONATE BLOOD.

Schedule at redcrossblood.org

On this Day
1961: The NFL officially recognizes the Pro Football Hall of Fame in Canton.

In the Know
How high off the court is the rim of a pro/collegiate level hoop? (Email [email protected] with your answer and be sure to include your name, company and city).

Answer to Our Last Sports Trivia Question
In the history of the NFL Draft, two schools have featured players selected with the very first pick two years in a row. Most recently it was Oklahoma in 2018 & 19. Which was the other school? Answer: USC. Kudos: Aymon DeMauro-ADM Media & Marketing/NY; Michael Ritz-Lenox Advisors/NY; Sean Walker-OMG/NY; Synda Kollman-Charter Marketing Group/Boca Raton; Mike May-R2 Innovative Technologies/Wellington; Andy Pittman-TAMU/College Station; Joe Lyons-ESPN/Dallas; Rich Wolfe-Lone Wolfe Press/Scottsdale; Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRA Credit Union/Burbank; Larry Hutchings/Nipomo; Tom Hurwitz-Palisades Media/LA

Cynopsis Team

Chris Pursell
@VegasandVine
Kerry Smith
Division President
Access Intelligence

Roberta Caploe
Publisher
@robertacaploe

Cynopsis Ad Sales
Mike Farina
203-218-6480

Albert Nassour
917-545-3129

Cynopsis Job Listings Sales
Trish Pihonak
203-899-8459
Director of Operations

CynopsisJobs
Check out more jobs in Cynopsis Classifieds »
Job of the day
VP, OTT
Whistle
NYC

Focus on generating revenue by selling our new OTT product: WhistleTV to large US companies and to multi-platform agency clients. 8-10 yrs in OTT sales and/or multi platform digital video, incl a track record of outstanding results in attaining quarterly revenue goals. Full info HERE (5/9)

SENIOR ANALYST, RESEARCH & STRATEGIC INSIGHTS >>
WGN America & Antenna TV:
Partner with Ad Sales on both digital and linear Insights and industry materials, act as a liaison for Digital Ad Operations, Programming, Marketing, Promo Scheduling, and News division. Provide insightful reporting and data analysis. BA degree & 2+ years of Media research experience at a broadcast or cable network, agency or vendor. Full info HERE (5/9)

MANAGER, INTERNATIONAL DIGITAL CONTENT PROGRAMMING >>
FilmRise/Brooklyn NY:
directly support our Sales team while focusing on international platforms. 2-3 years of exp in a similar role. Previous experience with international digital content programming is req’d. Full info HERE (5/9)

BRAND MANAGER, STREAMING PLATFORMS >>
FilmRise/Brooklyn NY:
Grow, nurture and maintain contact with key AVOD, SVOD, Broadcast, etc. platform marketing divisions on behalf of FilmRise and our programming partners and content providers/licensees. 2-3 yrs of exp in a similar role. Full info HERE (5/9)

TV TUNE-IN MARKETING/ADVERTISING CONSULTANT >>
Remote/NYC area:
Seeking consultant specializing in advertising campaigns for TV tune-in. Hands-on media plan’g for TV tune-in, OTT and DTC. Full info HERE (5/8)

RESEARCHER, HANNITY >>
Fox News/NYC:
Retrieve, analyze, and confirm news information, facts, statistics, and contacts. 3+ years of experience in a research role or television production. A Bachelor’s degree and/or relevant work experience. Full info HERE (5/8)

DIRECTOR, DIGITAL CONTENT & EMAIL MARKETING
>>
INSP/Charlotte NC:
Oversee all of INSP’s website and digital content initiatives, driving development of smart strategies to fuel increases in all key metrics. 5+yrs exp leading mngmnt of a website property. Full info HERE (5/6)

ASSOCIATE ACCOUNT EXECUTIVE
>>
Comcast Spectacor/NYC:
An innovative-thinking sales executive, who can work and thrive in an entrepreneurial environment& partner w/acct execs to facilitate overall commercial success. 3-5 yrs of exp in ad sales, sponsorship, business development, or related fields. Full info HERE (5/5)

ACCOUNT EXECUTIVE >>
Comcast Spectacor/NYC:
An innovative-thinking sales executive, who can work and thrive in an entrepreneurial environment. existing relationships with key decision makers (client direct, agency representatives, etc.) existing relationships with key decision makers (client direct, agency representatives, etc.) Full info HERE (5/5)

SALES DIRECTOR >>
WideOrbit/Denver:
seeking an exp’d sales professional, with a strong work ethic and deep contacts, who can represent our full suite of Linear and Digital products & services. 5+ yrs of exp in a business dvlpmnt or sales role working on an international market(s) is req’d. Full info HERE (5/5)

PHOTO PRODUCER FILMS >>
Netflix/LA:
lead strategic & impactful photo campaigns for original content unit photo, social, editorial & gallery shoots, & event photography. Strong PjM bkgd – ability to strategically plan & execute across multiple projects simultaneously. Info/Apply HERE (5/5)

MULTIPLATFORM PREDITOR >>
Bravo & E!/Universal City CA:
Candidate bursting w/great ideas to develop stand-out work for our Social/Digital and Linear platforms. Proven creative experience within a Social agency, advertising agency or Entertainment environment. Full info HERE (5/5)

SR MULTIPLATFORM PREDITOR >>
Bravo & E!/Universal City CA:
Exceptional creative thinker w/imagination, writing, producing and editing skills to create eye-catching idea lead promos and Social content. Exp with After Effects and/or other GFX applications. Full info HERE (5/5)

PROJECT MANAGER
>>
Spectrum/NYC:
Responsible for managing, planning, monitoring and reporting on key creative projects from conception through implementation. 2-5 years of Project management exp. Creative agency exp a +. Full info HERE (5/2)

EXECUTIVE PRODUCER, WEATHER >>
Spectrum News App/St Petersburgh FL: Guide the creation of written, video, photo, graphic, audio, and live stream content amongst the weather app team. 5+ yrs producing news & Familiarity with the AP print writing style. Website/CMS platform management exp. Full info HERE (5/2)

SR ANALYST, PROGRAM RESEARCH
>>
A + E/NYC:
Compile and analyze viewing data for VICE TV and their competition to fulfill daily demands of the Prgrmng, Scheduling and Ad Sales teams. BA Deg &2+ yrs in TV research at a cable network, rep firm, syndicator, broadcast network or ad agency or research firm. Full info HERE (4/28)

SR DATA ANALYST >>
Disney + Product Analytics Customer Growth/NYC:
Deep-Dive Analysis: Analyze user behavioral data to identify patterns, uncover opportunities & create common understanding of how people are interacting with the platform and content. 4+ yrs of analytical exp. Full info HERE (4/28)

VP MARKETING STRATEGY, NEWS >>
ViacomCBS/NYC: Candidate w/extensive exp developing strategic, highly creative & effective cross-channel mktg campaigns to promote news programs, specials, and overall news brands and products. 10+ yrs exp in news, media, and/or TV mktg. Full info HERE (4/28)

SITUATION WANTED ADS below are individuals looking to be hired

SITUATION WANTED >>
Award-winning Producer, Production & Post-prod. specialist in New England with 25 yrs experience producing & directing highly rated shows for ABC, CBS, FOX, CNBC, ESPN, Discovery, Lifetime, TLC, and Travel Channel. Expertise includes unscripted production, studio, and field producing. [email protected] (5/2)

SITUATION WANTED >>
Seeking Executive Level Media Sales Leadership position. 20+ years in sales & buying, 14 years leading top revenue generating teams in NYC DMA selling Linear, Digital, Mobile and Sponsorship products. Executive MBA/Finance, BA/Radio, TV, Film. IAB Digital Media Sales Certified. Public Speaker. Contact: [email protected] (5/1)

SITUATION WANTED >>
CHIEF OF STAFF/STRATEGY-OPERATIONS-EXECUTION/NYC or SF: 9+ years of experience leading strategic initiatives and working as a right hand to C-suite execs to help mng their businesses. Exp’d problem solver, builder and implementer with a history of impacting change and growth within companies and communities. Contact: [email protected] (5/1)

SITUATION WANTED >>
I am seeking a Producer or Coordinating Producer position. I am currently freelancing and I am open to freelance or full-time opportunities. I have over 25 years of exp and I am based in the MA area. Specific areas of expertise include live producing, studio and remote production, writing, and coordinating producer. Contact: [email protected] (5/1)

SITUATION WANTED >>
BUSINESS DEVELOPMENT or SALES/NYC:
I am seeking a Sales or Business Development position. I have almost 3 years of experience. Looking in the NYC area. Proficient in Excel, Adapt, Microsoft Office. Contact: [email protected] (5/1)

SITUATION WANTED >>
UCLA/Berkeley/USC graduate seeking analyst/senior analyst role. Research and finance experience at NBCUniversal, Warner Bros., Paramount and a public television station. Certifications in data science and accounting. Contact: [email protected] (4/30)

SITUATION WANTED >>
30 years exp in remote and studio sports production with ESPN, NFL Network & FOX Sports. 7x EMMY winner, top shelf storyteller. Production is my game but experience working with sales, marketing, communications, studio operations, legal and finance. Open to relocating in any location. Contact: [email protected] (4/30)

SITUATION WANTED >>
Marketing Exec w/ 20 yrs exp launching/building scripted content, music artists and CP in search of full time or freelance work. Developed award-winning franchises and brands for Disney and Nickelodeon. NYC based. Contact: linkedin.com/in/jennifer-jankowski or [email protected]. Contact: [email protected] (4/30)

SITUATION WANTED >>
Publicity Coordinator in film, television or streaming platform 15 years of experience Los Angeles, California Microsoft Office Suite, G Suite, AP Writing Style. Contact: [email protected] (4/30)

SITUATION WANTED >>
Seeking Executive Level Media Sales Leadership position. 20+ years in sales & buying, 14 years leading top revenue generating teams in NYC DMA selling Linear, Digital, Mobile and Sponsorship products. Executive MBA/Finance, BA/Radio, TV, Film. IAB Digital Media Sales Certified. Public Speaker. Contact: [email protected] (4/30)

SITUATION WANTED >>
Producer/Writer and Creative Dir w/over 15 yrs of experience in directing, writing and producing tv; radio; video; web media and strategic marketing w/expertise in brand strategy and client relationship mgmt. Excellent knwl of consumer behavior and mktg techniques used to activate response. Contact: [email protected] (4/30)

SITUATION WANTED >>
Unscripted development executive; 20+ years experience; LA/open to relocation; extensive contacts with buyers/producers, strong deal-making skills, 360 understanding of the unscripted business. Contact: [email protected] (4/29)

SITUATION WANTED >>
Experienced Script Consultant seeks reader positions at a film/TV studio, agency, or management company. Available for remote hire. Contact: [email protected] (4/29)

SITUATION WANTED >>
Looking for production or post-production work. I have 4k production services for video & sound, as well as editing workstation for final delivery. I have 15 years of network, agency, and corporate exp. LA area. You can see samples of my work at www.cruzcontent.com Contact: [email protected] (4/29)

SITUATION WANTED >>
10-15 yrs in creative production, operations. Extensive exp producing animated & live-action content. Expert budget mngmnt. Cross-functional & international team leader. Provide collaborative environment where creatives can do their best work. ATL/reloc LA www.linkedin.com/in/aaronweiler
Contact: [email protected] (4/29)

SITUATION WANTED >>
Coordinating Producer & Broadcast Exec in NYC/Philly/NJ area w/ 6 Emmys & 25 yrs exp in studio, live event, feature & multimedia content at MLB/NHL Network, ESPN & NBC Sports Philadelphia. Skills: TV prod, writing, interviewing, video editing, management, mentoring. Taught TV prod/writing classes for 6 yrs at Rider U. [email protected] (4/29)

SITUATION WANTED AD >>
Director of Accounts Management position. 12 years of experience NYC-Area. Google Ads, Bing Ads, Google Analytics, Verizon Media Certified- also experience with Dv360, Facebook, Verizon, Amazon, and The Trade Desk [email protected] (4/28)

SITUATION WANTED AD >>
Producer/Coordinating Producer with 25+ years exp including ESPN, Fox Sports, NBC Sports and Discovery. Areas of expertise include live production, studio and remote production, writing and post production. Seeking full-time or freelance opportunities. Based in the MA/CT area. Contact: [email protected] (4/28)

@{optoutfooterhtml}@

Related Stories

Cynopsis 04/16/24: “Tamron Hall” renewed for season six

"Tamron Hall" renewed for season six

A CYNOPSIS MESSAGE FROM FAMILY ENTERTAINMENT TV Family Entertainment TV & Family Movie Classics The Family networks run by a real family, serving families • Quality Programming • • Brand-Safe Environment • • Valuable Audience • Click here to learn more Tuesday April 16, 2024 Today’s Premiere Paramount+: CTRL+ALT+Desire Today’s Finale HGTV: […]

04/15/24: Cynopsis Media Tech Update

internet tech

A CYNOPSIS MESSAGE FROM NEXSTAR ADVERTISING NEXSTAR ADVERTISING We are the home of the next generation of athletes, entertainers, icons, influencers and thought leaders CW ENTERTAINMENT, CW SPORTS, NEWSNATION, THE HILL, ANTENNA TV, AMERICA’S #1 LOCAL BROADCASTER 100% U.S. linear + digital presence. 200+ Owned or Partner Stations in 117 markets. 220M Americans reached every […]

04/14/24: Cynopsis Jobs

Jobs Clads

DIRECT RESPONSE ACCOUNT EXECUTIVE TV One NEW YORK, NY – HYBRID REMOTE Carry out the entire sales process from initial contact to deal close as well as build and maintain exceptional relationships with advertisers and agencies by communicating TV One Network’s values and brand strength. Full info HERE *** […]

Cynopsis 04/12/24: ABC News/NatGeo’s “Eclipse Across America” Outshines Competition

A CYNOPSIS MESSAGE FROM NEXSTAR ADVERTISING NEXSTAR ADVERTISING We are the home of the next generation of athletes, entertainers, icons, influencers and thought leaders CW ENTERTAINMENT, CW SPORTS, NEWSNATION, THE HILL, ANTENNA TV, AMERICA’S #1 LOCAL BROADCASTER 100% U.S. linear + digital presence. 200+ Owned or Partner Stations in 117 markets. 220M Americans reached every […]

CynCity

Cynsiders