Building A Super-Bond with Audiences During the Pandemic

Thursday, April 30 1:30PM
$99 (hook up a friend/colleague - you can share your login!) per site

For questions, please contact Trish Pihonak (trish@cynopsis.com).

As live sports events and TV productions are being cancelled due to the COVID-19 outbreak, it’s critical for marketers and rights holders to be on top of their game in strengthening their connections with audiences in our “new normal.” One result of the lockdown is that TV viewership has increased as much as 73% YOY, according to Comscore. Audiences are hungry for content, and our webinar will show you how to not only meet the needs of your current fanbase, but how to deepen your relationship with them, bring in new sets of eyes, spice up engagement, and deliver quality content, all from the comforts of your own home! The lessons, however, will extend far beyond the life of the pandemic, and open new ways of thinking and new platforms that can be leveraged to expand, rather than contract, during this difficult period.

Listen in as experts from the TV and sports media communities share both their best practices as well as new methods of engendering audience loyalty through new form content. Please join us in this candid conversation on Thursday, April 30 to learn:

  • How to most effectively create content on platforms that audiences are engaging with for the first time
  • Which metrics matter most when quickly scaling audience
  • How brands can integrate seamlessly with established followings
  • How to curate content on social media platforms to keep viewers coming back for more

Meet Our Executive Panel

Nathan Lindberg
RVP, Global Sponsorships
Twitch
Vikki Neil
EVP & GM Digital Studios Group /Discovery
Johannes Waldstein
CEO & Founder
FanAI Inc
Doug Bernstein
GM
House of Highlights, Bleacher Report

Meet Our Moderators

Chris Pursell
Head of Content & Strategic Partnerships
Cynopsis Sports & Esports
Damian Bazadona
Founder & President
Situation

who should attend?

If you work in any of the following sectors you should plan on attending:

  • Marketing & Social Media
  • Production & Writing
  • Research & Analytics
  • Sales
  • Media Planning & Strategy
  • Media Buying
  • Finance
  • Promotion
  • Programming

 

how does the webinar work?

The live audio is delivered to your location over your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out after the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.

  • One (1) set of materials (you may make copies for all of the persons you invited to listen to the program)
  • One (1) Internet connection to the seminar.

what equipment do i need?

For the Internet connection:

tech webinar instructions

  • 1 Dual core processors are preferred.
    2 Mac and iOS devices only.
    3 In addition to having a properly installed Adobe Flash Player your system must permit live Flash streaming.
    4 Apple iPad and iPhone only. Please use Safari on iOS devices for the best viewing experience.
    5 Android 4.4+. Please use Chrome on Android devices for the best viewing experience.

downloads

If using Adobe Flash Player, Version 9 or later is required.
Download a supported Adobe Flash Player

questions

For questions or comments please contact Trish Pihonak at Trish@cynopsis.com

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