Thursday December 10, 2020 Good morning! (aka Cyberpunk Day) This is your weekly Esports Brief. The annual DreamHack Day brought news yesterday that the long-running esports circuit was undergoing a brand refresh with an identity focused on the gaming community. The new look was created in partnership with WPP brand agency Superunion with the […]
Wednesday December 9, 2020 A memorable clash between Sporting KC and Minnesota United delivered 851,000 viewers last Thursday on FOX, according to Nielsen. That ranks as the most-watched MLS telecast of any kind this year as well as the second most-watch playoff match for the league in the last 2 season, not counting the […]
Monday December 7, 2020 As we approach that college football staple in the annual Army/Navy game, one brand in particular that has the rivalry matchup circled on its calendar is USAA which uses the game as a key storytelling and activation week. In almost any year, “America’s Game” has had a window in the […]
Friday December 4, 2020 The 75th edition of the U.S. Women’s Open tees off across NBC, GOLF Channel and Peacock starting Dec. 10, with NBCUniversal set to present more than 25 hours of live coverage across the platforms with more than 50 hours of U.S. Women’s Open-related programming airing across NBCUniversal during the course […]
Thursday December 3, 2020 Good morning! This is your weekly Esports Brief. Riot Games’ First Strike, the first VALORANT tournament produced by the publisher, will see Verizon take part in the event as the Official 5G Wireless and Network Service Partner. The event runs through Dec. 6 with broadcasts available for viewing on […]
Wednesday December 2, 2020 Despite their records, the rivalry between the Washington Football Team and the Dallas Cowboys continued to pay viewership dividends as the Thanksgiving Day game between the NFC East teams saw 30.3 million viewers tune in for the Washington victory on FOX. That ranks, according to Nielsen as the most-watched telecast […]
Monday November 30, 2020 The European Tour and PGA TOUR are teaming up in a strategic alliance that will now see golf’s two major Tours “explore all facets of collaboration, working together on strategic commercial opportunities including collaborating on global media rights in certain territories,” according to the announcement. As part of the deal, […]
Wednesday November 25, 2020 Professional Fighters League continues to spread its wings, this time locking in key international broadcast partners in a move to expand coverage of the league for the upcoming 2021 season and the moves make the org distributed to more than 160 countries worldwide. As part of these partnership agreements, new […]
Monday November 23, 2020 Almost everything in sports is different this year. However, what is still part of the normal cadence of the business are the championships which despite all the restrictions put on leagues, continue to come, all packed with the amazing plays and athleticism that fans are used to every year. One […]
Friday November 20, 2020 The Atlantic 10 Conference cemented its media future, locking in new deals. The collegiate league and CBS Sports agreed to a three-year extension for a selection of the league’s media television rights that provides a potential 76 total basketball exposures for Atlantic 10 teams on linear television, including 56 potential […]
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