12/04/20: NBC Sports detailed its approach to the year’s US Women’s Open


Medias First Morning Read
Friday December 4, 2020

The 75th edition of the U.S. Women’s Open tees off across NBC, GOLF Channel and Peacock starting Dec. 10, with NBCUniversal set to present more than 25 hours of live coverage across the platforms with more than 50 hours of U.S. Women’s Open-related programming airing across NBCUniversal during the course of the week. The network’s coverage will be anchored by Dan Hicks and Grant Boone (play by play), along with Paige Mackenzie and Judy Rankin (lead analyst), as well as Tom Abbott (holes). Kay Cockerill, Jim “Bones” Mackay, Karen Stupples and Billy Ray Brown will serve as on-course reporters, while Cara Banks will conduct interviews with those in the field. Peacock will exclusively stream a portion of live U.S. Women’s Open coverage for free across the first three rounds of the championship.


The NBA revealed the league’s national television schedule for the first three game days of the 2020-21 season, beginning with an opening-night doubleheader on TNT on Dec. 22, and followed by one game each on TNT and ESPN on Dec. 23, and five Christmas Day games across ESPN and ABC on Dec. 25. Kia NBA Tip-Off 2020 will begin on Tuesday, Dec. 22 with a TNT doubleheader as the Golden State Warriors visit the Brooklyn Nets at 7p while the Lakers take on the Clippers at 10p. Dec. 23 will see the Bucks/Celtics at 7:30p on TNT with the Mavericks/Suns at 0:30p on ESPN. The 73rd edition of the NBA on Christmas Day will begin on ESPN with the Heat hosting the Pelicans at noon, followed by Warriors/Bucks on ABC at 2:30p and the Nets/Celtics at 5p. ABC and ESPN will both televise a matchup between the Lakers and Mavericks in Los Angeles at 8p before concluding with the Clippers/Nuggets at 10:30p.

On the ratings front, The NFL on CBS landed CBS’ two most-watched programs since the AFC Championship Game on Thanksgiving Day with the Texans/Lions game as well as on Sunday with the Chiefs/Bucs. Viewership of the Texans/Lions game averaged 23.389 million viewers, with the Chiefs/Bucs averaged 23.115 million viewers.

Meanwhile, ESPN’s Monday Night Football telecast featuring the Seahawks and the Eagles drove ESPN to year-over-year audience gains, as 11,376,000 viewers watched the Seahawks’ victory. The audience was up 4% from last year’s MNF Week 12 matchup. For the year, the weekly franchise is averaging 11.256 million viewers based on day after reporting (13 games), with that number growing to 11,726,000 once full streaming is reported.

ESPN also dished out big college football viewership over Thanksgiving weekend, with six of the top seven games and eight of the top 10 matchups airing on ESPN networks over the holiday weekend. ABC and ESPN aired their most-viewed Thanksgiving Weekend slate of games since 2017 and 2015, respectively. Friday’s ABC doubleheader (Iowa State/Texas and Notre Dame/UNC) averaged 4,806,000 viewers, the most-viewed Thanksgiving Friday doubleheader on ABC since 2005. ABC’s five Thanksgiving games averaged 3,730,000 viewers, up 23% year-over-year and registering the network’s most-viewed Thanksgiving slate since 2017. On ESPN, an average of 2,587,000 viewers tuned in for its five Thanksgiving Weekend matchups, up 56%.

Around the dial, Univision’s TUDN saw its telecast of the Liga MX leg between Club América and Chivas on Univision draw 2.5 million viewers and 1.4 million Adults 18-49, according to Nielsen, to rank as the highest-rated soccer match on any network in 2020, regardless of language. Cruz Azul vs. Tigres averaged 1.6 million while Univision’s telecast of Pachuca vs. UNAM scored 1.5 million Total Viewers 2+ and 841,000 Adults 18-49 at 10p.

FOX Sports saw its coverage of the battle between FC Dallas/Seattle Sounders in the MLB Western Conference Semifinal score a 131% uptick over last year’s semifinal contest on FS1. Scoring an average audience of 321,000, the contest ranked as the most-watched on the channel since last year’s conference final.

ESPN and Dan Le Batard announced that the long-time ESPN personality will be leaving ESPN early next year to pursue a new opportunity. The ESPN Radio finale of The Dan Le Batard Show with Stugotz will be Jan. 4, the same day Le Batard will host his last episode of Highly Questionable – which will remain on ESPN. With the departure, on Jan. 5, Greeny, with Mike Greenberg, will move to the 10a-noon timeslot, followed by Bart & Hahn which will join the national ESPN Radio lineup from 12-2p every weekday.

NBC Sports announced that long-time PGA Tour caddie John Wood will join its golf coverage as an on-course reporter beginning in 2021. Wood will be featured on Golf Channel telecasts and will also contribute to select golf broadcasts on NBC. He will make his NBC Sports debut at the PGA Tour’s Sentry Tournament of Champions the weekend of Jan. 7-10 on Golf Channel.

The American Cornhole League inked a multi-year deal with CBS Sports to televise the ACL Pro Shootout, starting in the summer of 2021. The ACL Pro Shootout Series is a new competition that features eight singles and doubles qualifying events hosted across the United States. The ACL Pro Shootout Championship event will take place in September 2021 at a location to be announced soon.

Due to the ongoing health pandemic, the Las Vegas Bowl has been cancelled for the 2020 season. December’s game was slated to be the first bowl game played in Allegiant Stadium. “Unfortunately we will have to wait another year to present the Las Vegas Bowl in its new home,” said John Saccenti, Las Vegas Bowl executive director. “This was a difficult decision but the right one considering that our game was founded nearly three decades ago to help drive tourism to the Entertainment Capital of the World during the month of December. We are looking forward to making our bowl week bigger and better than ever in 2021.

All-American Dream presented by GEICO, a one-hour special which “shares the story of how a high school all-star game has become the most watched high school sporting event for 20 consecutive years and highlights the stories of the football stars of tomorrow,” is set to debut on Sunday at noon on NBC. In addition, NBC Sports will release a new YouTube series that shares the stories of five 2021 All-American Bowl athletes from across the country. The series follows them within their communities, showing how the stars of tomorrow are making a difference on and off the field.


The WTA unveiled a new corporate identity in addition to a new “WTA For The Game” campaign that highlights the driving forces of the sport, aimed at creating deeper fan connections. The rebranding, which includes the WTA’s first logo redesign in 10 years, coincides with the announcement of a simplified numerical naming system for WTA tournaments. “The WTA is built on the grit, passion and determination of generations of athletes and tournament promoters,” said Micky Lawler, President of the WTA and head of marketing initiatives. “Our new logo embraces the visual language of tennis ad celebrates heroic women who come together ‘For The Game.’ We will wear it as a badge of pride and a reminder of the power of unity among strong individuals – by joining forces, we build something bigger than ourselves.”

ESPN Events named RoofClaim.com as the title sponsor for the Boca Raton Bowl. Beginning with this year’s game, the bowl will now be known as the RoofClaim.com Boca Raton Bowl. RoofClaim.com will serve as the title sponsor through the 2023 season. The event will take place on Dec. 22 at 7p.

New Balance and FC Tokyo announced a sponsorship deal that spans multiple years. New Balance will work alongside the capital city Tokyo based team to “deliver world-class designs, including a bespoke offering for all technical kits and training apparel, as well as limited edition retail product.” “New Balance is thrilled to announce our sponsorship of FC Tokyo. The Club has a fantastic story to tell and we’re excited to be a vital part of that. FC Tokyo is the number one team in an iconic city and one of the most promising sides in Asia. We’re looking forward to creating a range of innovative and high-performance on pitch products that will capture the true spirit of the team and its supporters.”

VegasWINNERS, Inc. announced today that Pete Rose will serve as spokesperson for VegasWINNERS national marketing campaign. Television spots will begin airing in select markets across the U.S. on December 5. As part of the agreement, Rose will also make personal appearances on behalf of the website.


FanDuel Group, Bud Light and the Denver Broncos announced a “first-of-its-kind” branded mobile sportsbook partnership. FanDuel Group and Bud Light (both official partners of the Denver Broncos) will give Colorado sports fans more ways to win via the “Bud Light Pick & Kick Bonus” for the December 19 game between the Denver Broncos and the Buffalo Bills. Fans in Colorado who place a Money Line wager on either side of the game in the special “Pick & Kick Bonus” market of the Broncos vs. Bills game will get $3 for every extra point and field goal scored by Broncos’ kicker, Brandon McManus.


Zytara, a FinTech company, is launching a digital banking platform designed for gamers and esports enthusiasts. The initiative will include a checking and savings account, a virtual and physical debit card, and access to investing tools while the mobile app serves up tolls such as branded cards and automated payments for online gaming tournaments, player-to-player transfers and parental controls if necessary. Dedicated partnerships with esports organizations or integrations with third-party platforms that gamers use and love are coming to fans worldwide in 2021.

BLAST Premier landed partnerships with HyperX, Power, OMEN and KPMG for next week’s Fall Final Counter-Strike tournament. BLAST will be working towards creating campaigns, activations and activities to ‘engage, reward and excite fans tuning in around the world.”

Super League Gaming announced the Super League Arena monthly esports tournament series. Game titles already planned include Fortnite, CS:GO, Apex Legends, Rocket League, Madden and more. “Super League stands for something special within esports – a platform where players can be celebrated as competitors, even if they have not made it to the varsity or pro level…yet,” says Matt Edelman, Chief Commercial Officer of Super League Gaming. “The Super League Arena tournament series will highlight this unique aspect of Super League’s DNA, which has been challenging for tournament organizers to showcase in a COVID world. We’re excited to launch this program, both for our existing community of more than 2.5mm registered players, and for the tens of millions who continue to pursue their personal esports path.”

Panda Global unveiled a rebrand that includes a new logo and brand identity. As part of its rebranding, the team will now be known as Panda and has launched its e-commerce website featuring newly branded apparel.

The Call of Duty Endowment announced that the Second Annual C.O.D.E. Bowl will take place on Dec. 11. Presented by USAA, the competition looks to drive awareness and funds for veteran employment and will feature esports teams from all five U.S. Department of Defense military branches as well as the UK military’s British Army, Royal Air Force and Royal Navy. This year will include new teams from the US Marine Corps, US Air Force, and the US Space Force.

BIG EAST esports teams will square off with teams from the Metro Atlantic Athletic Conference on Dec. 13. Participating teams for the BIG EAST include Butler, DePaul, Creighton, Marquette, St. John’s, Seton Hall and Xavier. Participating teams from the MAAC are Fairfield, Marist, Niagara, Quinnipiac and Siena with the Electronic Gaming Federation set to operate the event.

Industry stalwart Zorine Te is launching Boss Battles on YouTube. The series will span five episodes and feature Te interviewing women executives throughout esports, beginning with former ESL North America CEO Yvette Martinez-Rea.


The WNBA named Phil Cook as the league’s first Chief Marketing Officer. An industry veteran with over 20 years of experience at Nike, Cook most recently led Nike’s Global Basketball Brand through identifying and serving new consumers, driving new revenue, and introducing female athletes into marketing campaigns. He will report directly to WNBA Commissioner Cathy Engelbert.

Allison Baver Entertainment, the film and television production company led by the American Olympic medalist, three-time Olympian Allison Baver, announced the producing and financing of a female empowerment slate alongside a lineup of unscripted series and films. Projects include America’s Angels, a reality competition and lifestyle series that features “diverse creators with promising, new product ideas competing against each other, judged by a panel of celebrity Angels selecting one resilient winner per episode.” Separate from the show, Baver has started an “angel round” and early stage investment capital fund investing in female-led businesses and the winners of America’s Angels. ABE is also producing “Epic Comebacks” a docu-series that highlights inspirational, true stories of athletes who overcame setbacks, obstacles, tragedy and defeat.


The great Vin Scully turns 93. Viewed by most everyone as the best broadcaster of our generation, Vin now posts on Twitter and his commentary and videos are always inspiring!
Vin Scully turned 93 yesterday; Icon inspires anyone who reads his tweets or spends time with him

The NFL and a bubble during the playoffs made news this week. Will the Super Bowl be pushed back? It’s scheduled for February 7th on CBS. The media responds:
The 2020 season has been a journey: Media Weighs in on the NFL’s Reluctance for a Playoff Bubble

Another unusual NFL weekend, FOX runs only four games on Sunday. The network has a Monday game at 5p Washington at Pittsburgh before ESPN airs Monday Night Football, Buffalo vs. San Francisco in Arizona. FOX comes back Tuesday at 8p with Dallas at Baltimore. See regional breakout, market-by-market for Sunday’s CBS and Fox telecasts. Also, all talent. Beth Mowins assigned CBS’ Jacksonville at Minnesota.
NFL Week #13, Schedule: No Thursday game: 12 Sunday, 2 Monday, one Tuesday and a bye

The college schedule gets pared each week as game day approaches. Covid unfortunately takes the spotlight. Here’s what we have for this week; talent, networks and notes. It’s a fluid situation.
College Football, Week #14: #1 Alabama, #2 ND, #3 Clemson and #4 Ohio State all play, all favored

Happy Birthdays:
Skip Bayless, 12/4—Fox Sports host
Joe Davis, 12/6—Fox Sports, LA Dodgers TV
Roy Firestone, 12/8—Ex-ESPN, famed sports interviewer
Tim Kurkjian, 12/10—ESPN, baseball analyst and reporter

Sports Broadcast Journal

On this Day
The Montreal Canadiens are first established.

Which two collegiate football teams compete for the Iron Skillet in their rivalry game? (Email [email protected] with your answer and be sure to include your name, company and city).

Answer to Our Last Sports Trivia Question
What was the name of MTV’s on-air sports franchise that featured personalities such as Steve Albert, Ken Ober, Bill Bellamy and Dan Cortese? Answer: MTV Rock N’ Jock. Kudos: Scott Jenkins-Gracenote/NY; Tom Buffolano/Brooklyn; Michael Ritz-Lenox Advisors/NY; Warren Pick-WAVE Media/NY; Roger Furman-Sports Marketing Communications/Greentown; Matt Marini-NFL/NJ; Synda Kollman-Charter Marketing Group/Boca Raton; Paul Barrere-Home Team Sports/LA; David Westberg-SAG-AFTRA Credit Union/Burbank; Tom Moore-Kalt Productions/LA

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Must be able to perform ingest and playback functions during live and pre-recorded programs. Traffics video clips according to shows’ rundowns. Edits content as necessary. Min 3yrs exp in executing video playback in live control room environment. Plus 1yr exp with Ross Tria or EVS. Full info HERE (12/14)

TELEMUNDO/SACRAMENTO, CA: Responsible for partnering with local clients, both on the agency level and direct, to create innovative and unique mrktg and adv solutions that target a client’s demos and products/services. AE will also need to deliver quarterly results and meeting individual budget requirements. Min 2yrs direct sales exp with 3yrs of media sales exp. Full info HERE (12/16)

BBC STUDIOS/NY, NY: Resp for building relationships with key retail accounts at the buyer/mrktg levels. Partner with licensee’s sales teams to pre-sell BBCS franchises and meet the needs of key buyers across retail. Build retail strategies that drive brand strategies set by the franchise/licensing teams. 10yrs exp in licensing or entertainment focusing on retail development. Full info HERE (12/15)

NEWSMAX MEDIA/NY, NY: Directs, co-develops/delivers locally prod programs and PSA for nat and inter’l audiences. Also oversees prod crew that produces regular, special and live shows related to various political, historical and other appropriate topics. Min 3yrs exp in directing Live television news, studio-based programming or similarly related professional media productions. Full info HERE (12/14)

Exp in configuring and setting up all broadcast studio cameras both manned and robotic for daily use. Maintains network-level camera blocking and composition. Monitors/adjusts video signals including cameras, monitors, playback sources, color correction equip/incoming feeds. Min 4yrs exp. Full info HERE (12/14)

NEWSMAX MEDIA/NY, NY: Resp for managing tech/logistical traffic supporting live news shows. Full knwldge of video and tech workflow throughout all locations. Provide tech guidance to help create better video workflows. Ensure all broadcast feeds are meeting specific tech quality standards. Min 3yrs tech managing, or equivalent knwldge. 5 yrs in live TV prod. Full info HERE (12/14)

GFX Op >>
NEWSMAX MEDIA/NY, NY: Must be able to set up and play out all graphic elements which are included in pre-recorded or live programming. Mnge graphic content as it corresponds to live and pre-recorded programs. Satisfy all production req for live and pre-recorded programming under the supervision of the show’s director and technical operations mngmt. Min 3yrs of exp in graphic and character generation, plus 1yr exp with Ross Xpression. Full info HERE (12/14)

NEWSMAX MEDIA/NY, NY: Operate/executes audio mixing/creation for live and taped broadcasts, in the context of orig produced programs and PSAs. Collaborate with News depart and prod crew that produce regular, special and live shows. Generate timely and pertinent broadcast material. Min 2yrs exp in graphic and character gen in television news, creative services, studio-based prog or related profession. Full info HERE (12/14)

Newsmax Media/NYC:
Responsible for designing and building shows, managing show hosts and production team, identifying and integrating guests, overseeing and executing the production of key video & graphic elements. 3+ yrs EP exp or political news & talk programming. Full info HERE (12/14)

Newsmax Media/NYC:
Write for fast paced news and opinion show. You are an exceptional storyteller with a command of political news and cultural trends. At least 3 years of national or large market local news experience. Full info HERE (12/14)

Newsmax Media/NYC:
Responsible for the production and execution of live political news programming, and recorded video segments for television, and digital platforms. 3+ yrs experience line producing. Full info HERE (12/14)

Newsmax Media/NYC:
Responsible for the production of live news & talk show, and recorded video segments for television, and digital platforms. 3+ yrs in TV news and/or talk production. Full info HERE (12/14)

CROWN MEDIA FAMILY NETWORKS/LA, CA: Resp for supporting the implementation of advtg campaigns (on/off-channel), mktg partnerships, promotions, sweepstakes, experiential events, creative adv development & email mktg initiatives. Min 1yr of professional mktg exp within the entertainment industry. Full info HERE (12/11)

A+E NETWORKS/NYC: Assess company-wide developmental needs and drive the design, development, delivery, evaluation and admin of various training and development programs (including leadership training, coaching, DE&I, etc.). 3-7 yrs of developing eLearning training with strong data analysis skill and excellent communication ability is required. Full info HERE (12/11)

Idea generator in developing and vetting program ideas and genres for creating new programs for in-house development, and identifying the right distributor for each property. Min 8 yrs exp and must be able to share ideas and contribute to the strategic vision/direction of the Workshop. Full info HERE (12/11)

Seeking VP, Mktg for the Americas region, to design/implement an audience-led mktg/media strat to dev/enhance the commercial relationship between BBC Studios and its global strategic customers. Must have proven track record within a global Mktg envir, focusing on customer engagement and strong customer brand relationships. Full info HERE (12/10)

EMERGING NETWORKS, LLC/REMOTE: Responsible for development and growth of web, mobile and social platforms. As well as, all overall support for all digital content efforts and tactical responsibilities as it relates to the website and social media strategy. Full info HERE (12/10)

MARKETING MANAGER (Always-On Show Lead) >>
WONDERY/LOS ANGELES, CA: Responsible for developing marketing strategy aligned to business goals to effectively and efficiently launch and maintain key Wondery shows. Must have 3 years of podcast marketing experience. Full info HERE (12/10)

WONDERY/LOS ANGELES, CA: Responsible for developing and executing media strategy including planning, analyzing and optimizing media campaigns. Must have media-buying experience and a passion for podcasts, audio storytelling and entertainment content. Full info HERE (12/9)

A+E NETWORKS/NYC: SME within the Consumer Mktg & Media team. You will develop and manage owned media strategy for the LIFETIME/LMN brands. Partner with Planning, Digital Media and On-Air Scheduling teams. 7yrs exp managing Owned Media within an Entertainment firm with deep knowledge of entertainment landscape, including competitive set and non-linear platform. Full info HERE (12/9)

NICKELODEON/NY, NY: Hardworking, pro-active and inquisitive Mgr for a newly formed Brand Mktg and Strategy team at Nickelodeon. This role will aid in defining Nickelodeon’s brand mission/values as well as Mktg efforts across series, brand, platforms, emerging media and more. Min 5yrs exp in consumer strategy, digital, mktg or media. Full info HERE (12/9)

WOMEN’S BASKETBALL HALL OF FAME/REMOTE: Seeking motivated individual responsible for the creation of a WBHOF donor base that will increase donations through donor relationships, contributions, capital campaigns and ongoing fundraising efforts. Proven track record with min 5yrs exp managing/forging relationships with multiple donor sources. Full info HERE (12/8)

JUMA ENTERTAINMENT/Remote: Looking for creative and highly motivated individual to access and clear videos for network prime time clip series. Must possess a love of TikTok, Instagram, Twitter and Facebook, and be able to navigate platforms. Full info HERE (12/8)

NBCUNIVERSAL OWNED STATIONS & AFFILIATE RELATIONS/DALLAS-FORT WORTH: The Arthouse, NBCUniversal’s Owned Stations’/Telemundo Stations’ internal design team who supports newscasts is seeking a Sr. Designer with a broadcast design background, solid conceptual skills and 3D expertise. Min 4yrs exp, must be able to work on individual assign and team projects. Full info HERE (12/8)

JUKIN MEDIA/NEW YORK, NY:Seeking an individual who can combine creativity and strategy with a deep understanding of the digital media sales process. Must be able to work with clients, with a min of 2 yrs in advertising/media and a proven track record of building strong client relationships. Full info HERE (12/7)

BBC STUDIOS/LA, CA: Resp for managing sales/co-prod activity in the fiction genres, with clients across both TV/digital. Need to deliver against a stretching bus plan and budget, maximizing the BBC Studios Catalogue through licensing and co-producing programme rights in the US for TV/VOD. 5yrs exp in programme dist, with an understanding of the UK TV industry. Full info HERE (12/7)


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