Monday March 22, 2021 The week sees the return of the Miami Open and for the first time, Tennis Channel will serve as the exclusive home of the Miami Open, taking viewers from first ball on March 23 to championship point April 4. The channel serves up live, daylong match blocks and all-night […]
Friday March 19, 2021 Ten-year anniversary of Cynopsis Sports! Thanks to everyone for the support throughout the decade. The NFL cemented its broadcast plans, finally unveiling long-term agreements with media partners Amazon, CBS, ESPN/ABC, FOX, and NBC for the distribution of NFL games with the new agreements set to begin with the 2023 […]
Thursday March 18, 2021 Good morning! This is your weekly Esports Brief. Capcom mapped out plans for the Capcom Pro Tour 2021, echoing the format set during the 2020 tour due to the pandemic. The 2021 Street Fighter V competitive season will feature 32 events that span 19 different territories for a prize […]
Wednesday March 17, 2021 The PLAYERS Championship drive GOLF Channel and NBC viewership to multiple viewership milestones, anchored by Sunday’s final round on NBC, which ranked as the most-watched PGA TOUR final round since the 2018 TOUR Championship, according to Nielsen, averaging 4.6 million viewers, up 9% vs. 2019. Overall, Thursday-Sunday coverage on […]
Monday March 15, 2021 As FOX Deportes glides toward its 25th anniversary in November, the network is taking this year to fuel an aggressive push on its production strategy, bringing in a new executive and building three new studios at its West LA headquarters. The channel also saw spikes for its coverage of […]
Friday March 12, 2021 CBS Sports and Turner Sports firmed up their broadcast teams for the upcoming NCAA Division I Men’s Basketball Championship, where all 67 games will be televised across TBS, CBS, TNT and truTV, in addition to NCAA March Madness Live, beginning March 18 with the NCAA First Four on truTV […]
Thursday March 11, 2021 Good morning! This is your weekly Esports Brief. Gray Television is getting in the game, leading a $40 million investment round for Envy Gaming. As the lead investor in Envy’s Series C round, Gray will invest $28.5 million and name two directors to the Envy Gaming board of directors. […]
Wednesday March 10, 2021 Potential big news for the NHL and ESPN, as Sportsnet reports that the league is locking in a seven-year deal with the broadcaster that would include four Stanley Cup Finals and hand streaming rights to Disney with the deal kicking in next season. According to the report, financial terms […]
Monday March 8, 2021 After closing 2020 with a big new three-year deal with ESPN, the American Kennel Club is shoring up its content and partnership plans through the deal, including bringing the AKC National Championship Presented by Royal Canin, to ABC starting this past January. Overall, the slate includes: AKC Fastest Dogs […]
Friday March 5, 2021 Major League Baseball announced that loanDepot, the Official Mortgage Provider of MLB, has been named the presenting sponsor of the American and National League Championship Series through 2025. The brand also announced two large-scale initiatives as well as help support communities nationwide: the Home Means Everything RBI campaign and […]
While we're taking the week off for July 4th, this is a great time to catch up on all our still timely editions of @CynopsisMedia daily newsletters and Special Reports -- from Sports to Executive Profiles! May your holiday be meaningful. https://t.co/kz2fOB36GR
In today's #MediaTech update: @Roku + @AmazonAds launched an integration to reach 80%+ of US HHs - the largest authenticated #CTV footprint ever. Early results? 40% more unique viewers w/ same budget + 30% less ad frequency. Game changer for advertisers. https://t.co/z2V7f4F2M5