Wednesday March 23, 2022 Crypto.com continues to clock in sports sponsorships, this time locking in a deal to become an Official Sponsor of the FIFA World Cup Qatar 2022. The brand will now serve as the exclusive cryptocurrency trading platform sponsor of Qatar 2022. Crypto.com will activate its official sponsorship of the FIFA World Cup […]
Monday March 21, 2022 Grape-Nuts is tapping history for its revived take on tying a brand and athletics, revealing a plan for the breakfast cereal to pay tribute to and expand its role in the historic adventures it has been involved with for well over a century – from sponsoring Sir Admiral Byrd’s 1933 expedition […]
Friday March 18, 2022 Greg Norman and the new LIV Golf Invitational Series announced plans to launch in June with a slate of eight events around the world and dangling individual and team play prize money of $255 million to participants. The first event will take place in London at Centurion Golf Club from June […]
Thursday March 17, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. ESL Gaming and Monster Energy sealed an extension and expansion of its partnership with Monster Energy in a multi-year agreement designed to include more ESL Gaming products and marks the first time Monster Energy will support mobile gaming […]
Wednesday March 16, 2022 SHOWTIME Sports and Premier Boxing Champions revealed a lineup of nine boxing events that will span the first half of 2022 and featuring 21 undefeated fighters, along with two world championship unifications bouts one for all four world title belts and the coveted title of Undisputed Champion, and one for three […]
Friday March 11, 2022 Major League Baseball and the MLB Players Association finally struck a deal for a new collective bargaining agreement on Thursday, which would allow the 2022 regular season to begin on April 7. The mandatory Spring Training report date for all clubs is Sunday, with exhibition games beginning on March 17 or […]
Thursday March 10, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. The grand return of the Evolution Championship Series, aka Evo, revealed its lineup of titles for when the event returns after a two-year hiatus (with new ownership & management) to its home in Las Vegas from Aug. 5-7 […]
Wednesday March 9, 2022 Apple signed on with Major League Baseball to present Friday Night Baseball, a weekly doubleheader that will include live pre- and postgame shows that will be available to fans in eight countries exclusively on Apple TV+ once the regular season begins. US fans will also receive MLB Big Inning, a live […]
Monday March 7, 2022 Michelle Beadle return to the proverbial airwaves saw a proverbial one-two punch in 2021 as she returned home to join the Spurs’ broadcast team as the team’s “special correspondent” in addition to launching a new podcast and podcast network with The Athletic, titled “What Did I Miss,” running three times a […]
Friday March 4, 2022 The WTA made history via a new partnership with Hologic to serve as the global title sponsor of the WTA Tour in a deal described as the largest global sponsorship in tour history. Hologic will now be integrated into the WTA across all platforms, including net signage at all WTA tournaments […]
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