03/18/22: LIV Golf revealed its plans for a new circuit

Friday March 18, 2022

Greg Norman and the new LIV Golf Invitational Series announced plans to launch in June with a slate of eight events around the world and dangling individual and team play prize money of $255 million to participants. The first event will take place in London at Centurion Golf Club from June 9-11. The first seven events will offer $20 million purses with an additional $5 million split among the top three teams each week. The events will feature 48 players and 12 four-man teams. The final event, Oct. 28-30 will serve as a team championship with $50 million in prize money. Stateside, events will take place in Portland, New Jersey, Boston and Chicago.

“I want golf to grow, players to have additional opportunities, and fans to have more fun,” Norman stated in the announcement. “My mission is to help the game reach its full potential and we know the role of golf as an entertainment product is critical to overall participation in the sport.

PROGRAMMING

ESPN unveiled its 2022 Sunday Night Baseball schedule, which begins on April 10, when the Yankees host the Red Sox. The Sunday Night Baseball game generally airs at 7p and is available on ESPN, ESPN Radio (with Jon “Boog” Sciambi and Doug Glanville), ESPN Deportes and the ESPN App. Baseball Tonight: Sunday Night Countdown precedes the game each week at 6p. The early slate featured three appearances by Yankees and the Phillies with a dozen MLB Clubs already scheduled for Sunday Night Baseball in the first several game selections.

NBC Sports reports that the 2022 Beijing Paralympics became the most-viewed Winter Paralympics in U.S. history, reaching nearly 12 million viewers across multiple NBCUniversal platforms. The 11.9 million total viewers is up 107% compared to the 2018 PyeongChang Paralympics. This year’s Paralympic Winter Games, which took place from March 4-13 in Beijing, China, averaged 165,000 TV-only viewers across NBC and USA Network, up 62% vs. PyeongChang 2018, according to Nielsen.

The National Women’s Soccer League revealed the full schedule for the upcoming 2022 regular season, which includes 12 teams set to compete in a single table, 22-match regular season with 11 home games and 11 away games per club. Each of the league’s 12 clubs will compete in opening weekend, starting April 29. The 2022 regular season will air across CBS and CBS Sports Network and stream live on Paramount+. Twitch, the home for all internationally streamed matches, will also stream select games in the United States.

Save the date! May 24 will see the debut of the CMO Exchange, a virtual event featuring the heads of marketing from the NFL, NASCAR, NHL, UFC (to name but a few) with a keynote session from FanDuel! You don’t want to miss this one. Stand by for lots more info in the coming weeks.

MLB Network announced that Ruben Amaro, Jr., A.J. Andrews, Keiana Martin, Bo Porter and Siera Santos joined its lineup of on-air personalities appearing across the network’s studio programming. Amaro and Porter will serve as analysts, while Andrews, Martin and Santos join as hosts and reporters. As part of today’s announcement, Andrews has been named the new host of Play Ball, MLB Network’s weekly kids-focused program.

Combate Global kicks off a new year with 30 live television events with a six-fight, Mexico vs. USA-themed showdown on March 24, live on Univision at midnight. Combate Global also announced today that the anticipated new season of live events will include the use of open scoring for the first time in both Combate Global and Florida State history.

May 14 sees NBC debut “Pennzoil presents The Club,” a documentary featuring an exclusive conversation among four drivers who won the Indianapolis 500 four times. Airing at 2p, the program will lead into live coverage at 3p that afternoon of the GMR Grand Prix NTT INDYCAR SERIES race on the IMS road course.

ESPN formally debuted commentator Joe Buck and analyst Troy Aikman as new team members, courtesy of multi-year deals to become the new voices of Monday Night Football. In their two decades together, Buck and Aikman have called six Super Bowls, surpassing all other pairings/booths except for Summerall and Madden. As part of the agreement, Buck and Aikman will both contribute content to ESPN+, with more details to be announced at a later date.

Telemundo’s Spanish-language presentation of Liga MX’s Super Clásico delivered an average of 1.9 million total viewers and 938,000 adults 18-49 during the match window, with an additional record-setting 45,000 digital streams outperforming last year’s Super Clásico by 47% in streams.

MEASUREMENT & DATA CONFERENCE
June 7th @ Edison Ballroom, NYC

Walk away with the tools you need to effectively take on today’s cross platform challenges. Check out the full agenda and join us!

Seats are filling up quickly.

REGISTER NOW

SPONSORSHIP & PROMOTION

To celebrate the NCAA March Madness Tournament, Twitch is bringing back two franchises, Let’s Go! College Hoops and SuperFan FaceOff, on TwitchSports. Wendy’s and Philips Norelco will be sponsoring each show, featuring custom campaigns and brand integrations. The programs feature well-known Twitch creators, alongside athletes and sports analysts, who are producing coverage around top games and commentating on rivalries, upsets, and more. Activations include “The Pick 5” Segment with Wendy’s and Philips Norelco’s SuperFan FaceOff Sponsorship: Twitch: “With hours watched of sports content on Twitch growing in the triple digit percentages last year, we’re thrilled to open up some of our original content on /TwitchSports to both returning and new advertisers on Twitch,” said Sarah Iooss, Head of Sales for the Americas at Twitch. “We’re helping brands expand their traditional sports sponsorships and not only through unparalleled incremental reach but through direct real-time interaction with Millennial and Gen Z sports fans. It’s an exciting time for us as we’re rewriting the playbook for how advertisers engage with viewers around key marquee sporting events.”

The EnjoyIllinois300 NASCAR Cup Series race on June 5 at World Wide Technology Raceway will be presented by TicketSmarter. As presenting sponsor, TicketSmarter is featured with the race title sponsor, the Illinois Department of Tourism, on the EnjoyIllinois300 race logo and featured prominently throughout the WWTR venue during the 2022 racing season.

With NFL Draft Weekend heading to Vegas on April 28-30, The Greens Celebrity Golf Association in partnership with Resorts World Las Vegas launched the inaugural edition of the Las Vegas Invitational – Celebrity Golf and Poker Tournament. The Invitational will feature elite athletes and celebrities competing for over $400,000 in cash and prizes with a field of more than 40 sports and entertainment stars hitting Las Vegas to compete in the tournament across 3 days.

The LA Galaxy, and their home stadium, Dignity Health Sports Park launched a strategic new marketing partnership with Pirnia Law Group. The multi-year agreement, brokered by AEG Global Partnerships, establishes PLG as the exclusive civil litigation law firm of the LA Galaxy and DHSP as well as a Founding Partner of DHSP and marks PLG’s first official partnership with an MLS franchise and professional sports venue.

Madison Square Garden Sports Corp. announced DoorDash as the Official On-Demand Delivery Platform of the New York Knicks, Westchester Knicks, and Knicks Gaming. “DoorDash has created an incredible business that values their customers first and foremost, which is a core belief of Madison Square Garden Sports,” said Ron Skotarczak, Executive Vice President, Marketing Partnerships, Madison Square Garden Sports Corp. “Their dedication and commitment to their customers and the community make them a perfect partner for the Knicks, Westchester Knicks and Knicks Gaming, and one that we look forward to developing over the next several years.”

DIGITAL, DATA & TECH

The Pac-12 Conference and Tempus Ex Machina, a technology, data and media company, struck an all-encompassing data technology partnership in collegiate athletics. The multi-year partnership will see Tempus Ex deploy its proprietary technology to package and fully maximize the value of Pac-12 data rights by exclusively selecting, managing, and overseeing all data, statistics, and player-tracking providers, as well as data sellers for the conference.

ESPN reports that this year’s ESPN Men’s Tournament Challenge game collected 17.3 million completed brackets, the most since 17.2 million in 2019. For both the Men’s Tournament Challenge and Women’s Tournament Challenge, fans who achieve the top scoring entry in any Tournament Challenge round will be automatically entered to win a $100,000 Grand Prize, a total of $200,000 in total prizes across both games.

Genius Sports announced a collaboration with ESPN for the NCAA Division I Women’s Basketball Championship using AI-powered tracking data and live video augmentations. Genius Sports’ technology and augmentation solutions will be utilized during the Women’s Final Four and National Championship games, when this year’s champion is crowned on April 3. Fans will be able to experience the Second Spectrum enhancements as an alternate viewing option in addition to ESPN’s traditional telecasts of each game.

Electronic Arts released the latest installment of its free-to-play* mobile baseball franchise, MLB Tap Sports Baseball 2022, the first game released by Electronic Arts following its acquisition of Glu Mobile last year. “This marks the worldwide release of the latest Tap Sports Baseball mobile game and we believe players globally will now have the latest, most authentic Tap Sports game ever at their fingertips with one-tap controls anyone can master,” said Andrew Pedersen, EA Vice President of Mobile – Sports. “This season, we’re excited to bring a more streamlined and responsive UI experience along with greater depth and

ESPORTS

Season five of the Overwatch League will kick off with a renewed rivalry between the Houston Outlaws and Dallas Fuel with Beasley Esports announcing the first live, in-person Overwatch League event in North America since 2020 with The Battle for Texas rivalry. The two teams will begin their seasonal quest on May 6 in San Antonio at the new Tech Port Arena, and will be the first public Overwatch League match debuting on an early version of Overwatch 2 PvP.

Esports tournament organizer PGL will host the last major of the Dota 2 Pro Circuit 2021-2022 in Arlington, becoming the first Dota 2 major in North America since 2016. The event will run Aug. 4-14 as 18 Dota 2 teams battle it out for a share of its $500,000 prize pool.

CYNOPSIS SPORTS CMO EXCHANGE 2022
Tuesday, May 24th @ 1:00pm ET

CALLING ALL SPORTS MARKETING LEADERS!

Join your peers to learn and discuss how to take advantage of shifting landscapes, create more targeted messaging and evaluate campaigns more effectively.

Check out the agenda

ON THIS DAY in
1991: Mike Tyson beats Razor Ruddock.

IN THE KNOW
Approximately how long is the swimming portion of an Olympic triathlon? (Email [email protected] with your answer and be sure to include your name, company and city).

Answer to Our Last Sports Trivia Question
Which baseball announcer uses the catchphrase “Adios pelota!”? Answer: Jon Miller. Kudos: Denis Barry-CBS/NY; Roger Furman-Sports Marketing Communications/Greentown; Greg Moloznik-GLM Media/Sarasota; Louis Lewow-FITE/Atlanta; Synda Kollman-Charter Marketing Group/Boca Raton; Andy Pittman-TAMU/College Station; Tom Moore-Kalt Productions/LA; Lorrie Shilling/El Segundo

Cynopsis Team

Chris Pursell
@VegasandVine

Kerry Smith
Division President
Access Intelligence

Roberta Caploe
VP/Group Publisher
@robertacaploe

Executive Director of Sales
Albert Nassour
917-545-3129

Cynopsis Job Listings Sales
John Cox

CynopsisJobs
Check out more jobs in Cynopsis Classifieds »

Job of the day

ACCOUNT EXECUTIVE >>
GIPHTING/REMOTE: Build relationships with retailers at all levels of the organizations through cold calling. Sell retailers on the benefits of being part of the Giphting platform; sell sponsorship opportunities available on the app. Work with leadership team to develop sales strategy, negotiate retailer contracts and maintain partnerships. Sales experience a plus. Full info HERE (4/1)

ACCOUNT EXECUTIVE
PREMION
LOS ANGELES
This is the opportunity to be part of the National Sales West Region team, evangelizing the Premion brand and generating sales revenue. Are you excited about disrupting the traditional and doing something different in the television space? Join in! Full info HERE (3/31)

REGIONAL SALES MANAGER
PREMION
LOS ANGELES
As part of the National Sales team’s West region, you will focus on sales of OTT/CTV advertising solution to agencies and clients, and be responsible for revenue achievement across the region. PREMION is the best OTT & Streaming Platform as recognized by TechLeadership, Gabbcon, & Cynopsis. Full info HERE (3/31)

SALES PLANNER >>
SiriusXM/SANTA MONICA, CA: SiriusXM is seeking a motivated, independent and creative Sales Planner to join the Ad Sales team. The Ad Sales department manages and prices our commercial advertising inventory while working closely with the ad sales staff to facilitate the selling of radio advertising by providing plans that meet the needs and goals of clients and agencies. Full info HERE (3/31)

DIGITAL BUSINESS OPERATIONS LEAD (RYDER CUP & CHAMPS) >>
PGA of AMERICA/DALLAS/FT. WORTH market: Oversee digital partnership operations with broadcast & digital media partners. Oversee the creation of clear and concise digital executional plans by partnering with internal and external content, technology, product, marketing, sales, and brand teams. Develop strategy and priorities for innovative event site improvements. Five yrs exp req. Full info HERE (3/31)

ANALYST, LINEAR & DIGITAL AUDIENCE RESEARCH
BET
NYC
0-2 yrs. Interest in media/ad sales research. Collect & analyze TV, digital, social & syndicated data to support ad sales and the positioning of BET in the ad marketplace. Create reports & PP decks for ad sales. Strong MS Office, quant & comm skills. Recent grads welcome to apply! Full info HERE (3/30)

REGIONAL SALES MANAGER
PREMION
NYC
As part of the National Sales team’s Northeast region, you will focus on sales of OTT/CTV advertising solution to agencies and clients. Maintain responsibility for total revenue achievement across the region. PREMION is the best OTT & Streaming Platform as recognized by TechLeadership, Gabbcon, & Cynopsis. Full info HERE (3/29)

DIGITAL SALES MANAGER >>
NEXSTAR MEDIA GROUP/MYRTLE BEACH: Develops & executes sales strategies which result in exceeding revenue targets in digital and new product revenue as well as all digital products from Nexstar Digital. Personally, and collaboratively drives new business development. Be an effective educator and ambassador both internally and externally. Min 3 yrs’ exp in the Digital Sales field. Full info HERE (3/29)

HEAD OF PRODUCTION >>
NYC: Production company seeking Head of Production. Responsible for oversight of 10-15 series across various unscripted genres and broadcasters. Manage team of 3 VP/Directors of Production and freelance EIC/Line Producers. Full info HERE (3/29)

PRODUCTION ACCOUNTANT/SENIOR >>
NYC: Production company seeking Senior Level Production Accountant. Will handle all aspects of production finance, managing TB’s, Cost Reports, Financial Reports to include Month End Close, Bank Reconciliations with an oversight of petty cash, credit card reconciliations, payroll and ad hoc projects. Full info HERE (3/29)

SALES ASSISTANT
SCRIPPS
NY/CHICAGO
Exciting entry level oppty for recent grad in media ad sales; Join dynamic team to learn business. Heavy client interaction, excellent customer service & communication skills. Handle deal maintenance requests, learn strategic planning for inventory, observe client sales call when possible MS Office. EOE. Full info HERE (3/28)

AD SALES PLANNER
SCRIPPS
NY
Develop strategic sales plans & pkgs for clients; Build, revise & maintain sales proposals; Liaise w/ Sales, Pricing & Planning & Comm Ops; Interact w/ AEs; Foster key relationships w/ client & agency contacts. Must have excellent organization and attn to detail. 2+ yrs related exp. Nielsen, MRI, Wide Orbit a plus. EOE. Full info HERE (3/28)

ART DIRECTOR, GLOBAL CREATIVE CONTENT
A+E NETWORKS
NYC OR REMOTE
Creative lead in print, promotion, & marketing from concept to completion. Conceive, design and direct the production of key art, sales tools and collateral to position & sell our brands & content globally. Translate business objectives into campaigns that viewership. Must have 5+ years and Must LOVE television (Reality, Scripted & Non-Fiction.) Full info HERE (3/28)

DIRECTOR, PRODUCTION
GSN
SM
7+ yrs. Detail oriented is a must. Tracking status on contracts, liaison for prog. & fin., sourcing stages, hiring production staff, securing vendor bids, supervising production covid depts, tracking payment for talent, managing all production requests from internal depts, series deliverables and all production data. Point of contact for vendors. Full info HERE (3/25)

ASSISTANT, AD SALES
GSN
NY
1 yr. Interest in Ad Sales, assisting Ad Sales team with deal maintenance, stewardship, brand allocations, cumulative posts, post logs, weekly delivery monitoring & ADU, Makegoods, assist with presentations, managing all details & logistics related to internal/external meeting preparation including pre-call planning and itineraries. Full info HERE (3/25)

SENIOR DIGITAL MEDIA PLANNER >>
SITUATION GROUP/NYC: Situation Group is seeking a Senior Digital Media Planner to manage media strategy for Entertainment, Arts & Culture clients. You will develop and execute digital media plans based on client objectives in collaboration with our internal team, providing detailed analysis of campaign progress and clear, actionable reporting for clients. Full info HERE (3/25)

DIRECTOR DIGITAL SALES
TV INSIDER
NYC
Achieve/exceed sales revenue goals, establish strong business relationships and increase awareness of our website (Comscore 9.9mm UV) within the advertising community. Leverage & grow your existing relationships with digital/video investment teams, media planning teams, & direct client partners. 5+ yrs exp in Digital advertising sales is req. Full info HERE (3/24)

CW BRANDED ENTERTAINMENT COORDINATOR
CW NETWORK
NY
Assist in the development and execution of multi-platform client partnerships from ideation to program launch! In addition to administrative responsibilities, duties include (but are not limited to) maintaining organizational documents, creating partnership recaps and contributing to brainstorm sessions. Full info HERE (3/23)

MULTI-PLATFORM SALES SERVICE ANALYST
CW NETWORK
NYC
Assist sales team in positioning the CW (Linear & Digital) to new/existing clients. Maintain files, records & reports. Solve short term inventory needs. Serve as liaison between CW Traffic/Finance to resolve discrepancies. Prepare expense reports & assist in planning events. Communicate with clients daily. Full info HERE (3/23)

RESEARCH ANALYST
CW NETWORK
NYC
Produce linear network/program profiles for broadcast/cable nets; data input/analysis of episodic digital and VOD metrics; Must be detail-oriented, well-organized, able to multitask. 1-2 yrs experience. Proficient in Excel and research tools/systems (Nielsen, MRI, ComScore). Full info HERE (3/23)

INTERNATIONAL MEDIA SALES EXECUTIVE >>
CSI SPORTS/JERSEY CITY NJ: Negotiate and close deals as we expand our distribution and increase sales in designated territories. Establish and enhance relationships in various territories. Drive revenues from new and emerging markets. Monitor the marketplace for changes that affect sales activities. 7+ yrs of prior proven exp as an international media sales executive. Full info HERE (3/22)

RIGHTS AND CLEARANCE SPECIALIST >>
HEARST MEDIA PRODUCTION GROUP/BURBANK: Spearhead rights management for all contracts, including but not limited to network, distribution, acquisitions, production partner, sponsorship, & talent agreements, maintaining an organized system that streamlines the process of identifying terms, rights, avails, participations, holdbacks, & territories. 5+ yrs exp in entertainment bus affairs. Full info HERE (3/22)

EDITOR
LONG STORY SHORT MEDIA
WASHINGTON, DC
Edit video content to turn a variety of footage into seamless video and podcast products for clients under tight deadlines. Work closely with Producers, Graphic Artists and other production team members to create final product. Perform all editing work including inserting music, dialogue, natural sound, sound effects. 3 yrs exp as an editor. Full info HERE (3/21)

BUSINESS PARTNERSHIPS AND DEVELOPMENT EXECUTIVE (FOUNDATIONS / NON-PROFITS + BRANDS / ADVERTISERS) >>
HEARST MEDIA PRODUCTION GROUP/NY,LA,REMOTE: Proactively identify, research, and develop new opportunities for our family-friendly programming blocks on ABC, CBS, NBC, The CW, Telemundo, and other media and digital/social outlets. Support creation and present strategic, cross-media concepts to multiple stakeholder groups. 10 + years of relevant business development experience. Full info HERE (3/21)

AD SALES DIGITAL SPECIALIST
TV One
NYC
Manage the delivery, arrival and implementation of VOD commercial content and copy editing. Resolve any campaign issues. Support daily QA and timely troubleshooting of all placements, tagging, and vendor pixels to ensure proper tracking. Bachelor’s degree with at least 2 or more years of working experience or applicable equivalent experience. Full info HERE (3/20)

ASSOC DIRECTOR OF AD SALES MARKETING & CLIENT PARTNERSHIPS (TEMP)
THE WEATHER GROUP
NYC, NY
Oversee execution of branded content. Lead high-profile priority accounts from kick-off through execution. Manage client/agency communication and creative approvals throughout activation process to ensure excellence and that all deliverables are met throughout the duration of the execution. TV experience, acct mgmt, and shoot supervision req. Full info HERE (3/19)

MANAGER, BUSINESS DEVELOPMENT
YES NETWORK
NYC
Define the YES App strategy & prioritized roadmap, providing analytical insights & defining success metrics & KPIs. Coordinate w/ internal & external stakeholders on executing app roadmap. Assist with preparation of annual budget, forecasts, & monthly. 2-4 yrs exp in business development, consulting, strategy, product management and/or finance. Full info HERE (3/19)

MARKETING COORDINATOR, STREAMING PLATFORMS
FilmRise/NYC, NY: Maintaining a yearlong editorial calendar to identify marketing & promotional opportunities with streaming partners. Creating and submitting TV & movie recommendations for marketing stunts to streaming partners. Managing brand presence and messaging on YouTube with direct to consumer product team. Experience in the entertainment industry preferred. Full info HERE (3/19)

COORDINATOR, INTERNATIONAL SALES
FilmRise/NYC, NY: Assist the International Sales team with all administrative duties: scheduling meetings, schedule department calls, managing conference/festival schedule & appointments, coordinate travel bookings for department, prepare and submit expense and budget reports, reach out to new contacts as needed, coordinate internally with various departments. Full info HERE (3/19)

ACCOUNT DIRECTOR
FUTURE TODAY (FTI+)
LA, CHICAGO or NYC
Represent FTI+ (independent publisher), selling an expansive portfolio of AVOD apps, focus on kids content along with TEEN, family, entertainment & lifestyle. 5+ years selling linear/OLV exp req. Biz dev position inclusive of direct, pmp/pg. Solid relationships across verticals. Full info HERE (3/18)

ACCOUNT EXECUTIVE, DIRECT RESPONSE ADVERTISING SALES >>
GAC MEDIA/NYC: Responsible for prospecting, selling, stewarding, and reporting on all business, as it relates to Direct Response Advertising; work externally with Clients to maintain current business, develop new business and service overall Client needs; strive towards the pricing guidelines that align with the overall Sales team revenue goals. Full info HERE (3/18)

@{optoutfooterhtml}@