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The WTA made history via a new partnership with Hologic to serve as the global title sponsor of the WTA Tour in a deal described as the largest global sponsorship in tour history. Hologic will now be integrated into the WTA across all platforms, including net signage at all WTA tournaments and virtual advertising at WTA 1000 and 500 events. As the official health partner of the WTA, Hologic becomes the founding partner of Hologic WTA Labs, a WTA initiative focused on health innovation and research-based projects specific to female athletes. Hologic and the WTA also stated that they plan to announce more joint activities in the coming months,
“From the start, we knew Hologic was the right partner,” said WTA President Micky Lawler. “As we embark on a new era of women breaking barriers and understanding how imperative our health is to reach our full potential, Hologic joins the WTA family at a pivotal time. Reflecting on the passion we both share for women’s equality around the world, I look forward to the meaningful change this partnership will spark for our athletes, sport, and fans.”
PROGRAMMING
The WNBA’s 26th regular season will tip off on May 6, and feature 25 national broadcasts during the regular season across ABC, ESPN, and ESPN2. The league will also partner with Google and Disney Networks to showcase as many as 52 games beginning with the regular season and extending through the recently-expanded postseason, which would include up to 27 games. The complete television and streaming schedule, including a combined 40 games on CBS Television Network and CBS Sports Network, as well as additional offerings from NBA TV, Prime Video, and Facebook Watch will be unveiled at a later date. The ABC/ESPN/ESPN2 broadcast schedule gets underway on Saturday, May 7, with the Liberty/Sun. A WNBA record-tying high nine regular-season games are slated for broadcast on ABC, including the presentation of doubleheaders on each of the final two weekends of the regular season when teams will be vying for playoff contention and positioning. In addition, five games will air on ESPN and 10 on ESPN2.
Organizers of the Winter Paralympics on Thursday opted to deepen its separation from Russia and Belarus by expelling their athletes from the Games. The news comes less than 24 hours after the International Paralympic Committee announced it would allow Russians and Belarusians to compete when the Games open Friday but only as neutral athletes with colors, flags and other national symbols
Mike Tirico hosts a special 30-minute 2022 Paralympic Winter Games preview show this morning at 6:30a on USA Network and Peacock, leading into live coverage of the Opening Ceremony at 7a. The program, marking the first-ever pre-Opening Ceremony show for the Paralympics, will introduce viewers to the upcoming competition with a special focus on Team USA and the significance of the Paralympic movement while addressing the complicated global issues facing the Games. Ahmed Fareed will host coverage of the Opening Ceremony with Chris Waddell.
The NFL and Nielsen collaborated on a survey to complement Nielsen’s measurement data in a move to better understand how many people may have watched Super Bowl LVI, particularly in group settings. Based on the survey findings, an estimated 208 million-plus viewers watched the game, representing approximately two-thirds of the entire population of the United States and 25% more than the 167 million unique viewers who watched at least one minute of the game based on Nielsen’s initial measurement.
TUDN saw its coverage of the 2022 MLS Opening Day match pitting LAFC/Colorado Rapids on February 26 reach 344,000 to mark an audience growth of +70% vs. the overall performance from 2021. That also marked the best performance for the league on the channel since 2019.
When Duke men’s basketball coach Mike Krzyzewski takes the court for his final home game at Cameron Indoor Stadium tomorrow, ESPN lined up a multi-platform presentation of the Blue Devils’ regular-season finale against North Carolina. The Sonic Blockbuster and Saturday Primetime presented by H&R Block airs at 6p on ESPN with the commentator crew of Dan Shulman, Jay Bilas and Holly Rowe. In addition to the traditional game telecast, ESPN will have expansive coverage across its networks, studio shows and digital platforms as Krzyzewski leads his team onto the court that bears his name for the last time, now in his 46th and final season.
Meanwhile, ESPN’s morning debate show First Take is up 22% from 2021 with an average of 445,000 viewers, according to the network. In addition, last month’s viewership marks First Take’s most-watched month of Feb. since 2018.
NBC Sports Chicago and NBC Sports Philadelphia are partnering with PointsBet to present BetCast, an alternate live game sports-betting experience, covering the Bulls/76ers NBA matchup on March 7, at 7p. The Bulls-76ers BetCast marks NBC Sports Regional Networks’ first dual-market sports betting telecast and will be presented on NBC Sports Chicago Plus and NBC Sports Philadelphia Plus and will deliver on-screen live odds data along with futures odds and player props. The real-time data will appear on an enhanced graphic overlay surrounding the regular live-game coverage.
Skydance Sports and Religion of Sports announced an expansive partnership to develop, finance and produce a slate of sports-related content for multiple platforms, with projects across scripted television, documentary and audio. The first project in development is “The Owl,” a scripted story about an orphaned, American-born boxer with Mexican lineage who travels across the border to locate his family and is thrust into the world of Mexican boxing.
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THE SPORTS MEDIA AWARDS EVENT REGISTRATION IS NOW OPEN
Join us on April 19 at the New York Athletic Club as we celebrate our 2022 Sports Media Awards winners and recognize and celebrate the ever-evolving industry. Finalists and winners will be recognized across production, marketing, and technology teams, saluting their hard work and innovation from the one of the sports media’s most challenging years to date.
REGISTER NOW!
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SPONSORSHIP & PROMOTION
Major League Soccer locked in a multi-year partnership with DoorDash to become the official on-demand delivery platform of MLS, MLS NEXT, and eMLS. To kick off the partnership, the pair are launching “MLS NEXT Delivering Access presented by DoorDash,” providing $150,000 of annual relief to soccer communities across the MLS NEXT ecosystem. “Major League Soccer is extremely proud to partner with DoorDash – an extraordinary company that shares our passion for innovation and commitment to providing opportunities in the sport of soccer through MLS NEXT,” said Carter Ladd, MLS Executive Vice President of Brand Alliances and Consumer Products. “At an incredible time of growth for MLS and the game in the U.S. and Canada, DoorDash will be a dedicated and forward-thinking collaborator with us on initiatives to provide support to future soccer stars and their communities. We welcome DoorDash as the Official On-Demand Delivery Platform Partner of MLS, MLS NEXT, and eMLS, and we look forward to working with them for many years throughout this momentous period for soccer and MLS.”
Comcast Business hits year two of its PGA TOUR sponsorship with the launch of the Comcast Business Pavilion, described as a “first-of-its kind PGA TOUR experience specifically designed to allow businesses to stay connected while on the course.” The Comcast Business Pavilion will launch next week at the TOUR’s flagship event in Ponte Vedra Beach and will be featured at six additional PGA TOUR tournaments throughout 2022.
Yahoo Sports signed two college basketball stars to NIL deals in support of its Yahoo Sports Tourney Pick’em bracket game, marking the first time a NIL deal has been inked with college athletes in support of bracket gaming. Paolo Banchero, freshman at Duke University and Chet Holmgren, freshman at Gonzaga University will serve as co-ambassadors of the activation, including social and digital content amplification across their personal social media channels
SPORTFIVE announced that the company became the official Social Media Partner of Soccerex Americas 2022 in Miami. “SPORTFIVE is one of the leading sports marketing agencies in the world, with an outstanding reputation globally. Working with organizations such as SPORTFIVE is at the forefront of our planning at Soccerex, as we look to build on our own quarter of a century legacy and enhance the Soccerex experience for our global partners, sponsors and clients whilst building new audiences and markets,” said CEO of Soccerex Patrick McCreanor.
DIGITAL, DATA & TECH
Sportradar Integrity Services released a new report, Betting Corruption and Match-fixing in 2021, detailing the detection of a record number of suspicious matches as the amount of money bet on sports reached record heights in 2021. Sportradar’s bet-monitoring service, the Universal Fraud Detection System, uncovered suspicious activity in 903 matches last year, across 10 sports and in 76 countries worldwide. It is the highest number of suspicious matches recorded in Sportradar Integrity Services’ 17-year history — a 2.4% increase.
The United States Football League announced that 15 states from across the country have authorized licensed sports wagering operators to accept wagers on the new league. The states include Iowa, New Jersey, Oregon, Pennsylvania, and West Virginia, which require state regulatory approval of new leagues, and Connecticut, Delaware, Nevada, New Hampshire, New Mexico, North Carolina, North Dakota, Rhode Island, South Dakota, and Wisconsin. The USFL recently announced Sportradar as the League’s Official Sports Data and Integrity Partner.
RealResponse, the feedback, monitoring and anonymous reporting platform for athletic teams and organizations, announced a pair of partnerships with the Denver Broncos and Kansas City Chiefs, becoming the first two NFL teams to offer the platform to its employees. Both will use the system to proactively stay in communication with employees regarding feedback on areas impacting their wellbeing.
ESPORTS
G FUEL locked in a multi-year partnership with famed content creator Tyler “Ninja” Blevins. The duo will reveal product launches in the coming weeks. “It is incredible to work with a gaming icon like Ninja. He is an exemplary representation of what it means to be a gaming personality and an entertainer,” said G FUEL Founder and CEO, Cliff Morgan. “I think the creative combination of G FUEL and Ninja will thrill fans worldwide.”
NBA 2K League head of operations Brad Ross is reportedly moving to Overwatch League where he will serve as the new head of competitive operations for the upcoming season. The Overwatch League season is slate to kick off in May.
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STAY UP-TO-DATE
For the latest list of awards programs, virtual and in-person events, visit the Cynopsis Awards & Events page. Get in touch should you have any questions!
VISIT THE SITE
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ON THIS DAY in
2008: Brett Favre retired for the first time.
IN THE KNOW
Which NFL team has been featured on Hard Knocks the most times? (Email [email protected] with your answer and be sure to include your name, company and city).
Answer to Our Last Sports Trivia Question
What number was retired by multiple teams to honor Wilt Chamberlain? Answer: #13. Kudos: Marc Goldstein-Marc Goldstein Media Solutions/NY; Denis Barry-CBS/NY; Michael Ritz-Lenox Advisors/NY; Michael Dittelman-Dedicated Sports Marketing/NY; Matt Sautter-WideOrbit/Harrisburg; Synda Kollman-Charter Marketing Group/Boca Raton; Art Salisch-Nielsen/New Jersey; Derek Houston-Atlanta Braves/Atlanta; Tom Doherty- T-Mobile Marketing Solutions/Chicago; John Ward-VideoAmp/Chicago; David Westberg-SAG•AFTRA Credit Union/Burbank; Larry Hutchings/San Luis Obispo; Tom Moore-Kalt Productions/LA
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INTERNATIONAL MEDIA SALES EXECUTIVE >>
CSI SPORTS/JERSEY CITY NJ: Negotiate and close deals as we expand our distribution and increase sales in designated territories. Establish and enhance relationships in various territories. Drive revenues from new and emerging markets. Monitor the marketplace for changes that affect sales activities. 7+ yrs of prior proven exp as an international media sales executive. Full info HERE (3/18)
RIGHTS AND CLEARANCE SPECIALIST >>
HEARST MEDIA PRODUCTION GROUP/BURBANK: Spearhead rights management for all contracts, including but not limited to network, distribution, acquisitions, production partner, sponsorship, & talent agreements, maintaining an organized system that streamlines the process of identifying terms, rights, avails, participations, holdbacks, & territories. 5+ yrs exp in entertainment bus affairs. Full info HERE (3/18)
EDITOR
LONG STORY SHORT MEDIA
WASHINGTON, DC
Edit video content to turn a variety of footage into seamless video and podcast products for clients under tight deadlines. Work closely with Producers, Graphic Artists and other production team members to create final product. Perform all editing work including inserting music, dialogue, natural sound, sound effects. 3 yrs exp as an editor. Full info HERE (3/16)
BUSINESS PARTNERSHIPS AND DEVELOPMENT EXECUTIVE (FOUNDATIONS / NON-PROFITS + BRANDS / ADVERTISERS) >>
HEARST MEDIA PRODUCTION GROUP/NY,LA,REMOTE: Proactively identify, research, and develop new opportunities for our family-friendly programming blocks on ABC, CBS, NBC, The CW, Telemundo, and other media and digital/social outlets. Support creation and present strategic, cross-media concepts to multiple stakeholder groups. 10 + years of relevant business development experience. Full info HERE (3/16)
AD SALES DIGITAL SPECIALIST
TV One
NYC
Manage the delivery, arrival and implementation of VOD commercial content and copy editing. Resolve any campaign issues. Support daily QA and timely troubleshooting of all placements, tagging, and vendor pixels to ensure proper tracking. Bachelor’s degree with at least 2 or more years of working experience or applicable equivalent experience. Full info HERE (3/15)
ASSOC DIRECTOR OF AD SALES MARKETING & CLIENT PARTNERSHIPS (TEMP)
THE WEATHER GROUP
NYC, NY
Oversee execution of branded content. Lead high-profile priority accounts from kick-off through execution. Manage client/agency communication and creative approvals throughout activation process to ensure excellence and that all deliverables are met throughout the duration of the execution. TV experience, acct mgmt, and shoot supervision req. Full info HERE (3/11)
MANAGER, BUSINESS DEVELOPMENT
YES NETWORK
NYC
Define the YES App strategy & prioritized roadmap, providing analytical insights & defining success metrics & KPIs. Coordinate w/ internal & external stakeholders on executing app roadmap. Assist with preparation of annual budget, forecasts, & monthly. 2-4 yrs exp in business development, consulting, strategy, product management and/or finance. Full info HERE (3/11)
MARKETING COORDINATOR, STREAMING PLATFORMS
FilmRise/NYC, NY: Maintaining a yearlong editorial calendar to identify marketing & promotional opportunities with streaming partners. Creating and submitting TV & movie recommendations for marketing stunts to streaming partners. Managing brand presence and messaging on YouTube with direct to consumer product team. Experience in the entertainment industry preferred. Full info HERE (3/11)
COORDINATOR, INTERNATIONAL SALES
FilmRise/NYC, NY: Assist the International Sales team with all administrative duties: scheduling meetings, schedule department calls, managing conference/festival schedule & appointments, coordinate travel bookings for department, prepare and submit expense and budget reports, reach out to new contacts as needed, coordinate internally with various departments. Full info HERE (3/11)
ACCOUNT DIRECTOR
FUTURE TODAY(FTI+)
LA, CHICAGO or NYC
Represent FTI+ (independent publisher), selling an expansive portfolio of AVOD apps, focus on kids content along with TEEN, family, entertainment & lifestyle. 5+ years selling linear/OLV exp req. Biz dev position inclusive of direct, pmp/pg. Solid relationships across verticals. Full info HERE (3/10)
ACCOUNT EXECUTIVE, DIRECT RESPONSE ADVERTISING SALES >>
GAC MEDIA/NYC: Responsible for prospecting, selling, stewarding, and reporting on all business, as it relates to Direct Response Advertising; work externally with Clients to maintain current business, develop new business and service overall Client needs; strive towards the pricing guidelines that align with the overall Sales team revenue goals. Full info HERE (3/10)
PRODUCER, THE FAMILY HANDYMAN, STREAMING TV
JUKIN MEDIA
LOS ANGELES
Produce curated and original series for Streaming TV in the DIY and home genre first, and other genres second. Maintain and influence creative alignment with the Channel and Brands. Contribute to the ideation of new show concepts in the DIY space. 4+ Years Production Experience (digital & linear) in the DIY/Home genre. Full info HERE (3/6)
JR. DISTRIBUTION FINANCIAL ANALYST
GSN
SANTA MONCIA
1+ yrs. w/database and reporting. MS Excel proficiency. Medea/Argo software experience required. Reviewing remittances/variances, reconciliation of discrepancies, creating codes and protocols in Medea, analysis to specific team initiatives w/other departments, coordinating support, tracking status of agreements, and strong time management. Full info HERE (3/6)
CUSTOMER EXPERIENCE ASSOCIATE >>
MEDIAOCEAN/CHICAGO: The Customer Experience Associate provides application support for agency partners and agency vendors by identifying, researching, troubleshooting, and resolving application questions and issues in regards to our accounting and financial functions of the software. Full info HERE (3/6)
SALES DEVELOPMENT REPRESENTATIVE >>
MEDIAOCEAN/NYC, CHICAGO: Find and screen potential customers and have a strong understanding of the sales process, excelling at researching leads, starting new relationships, and setting our sales team up for success. Have the ability to showcase our offerings in a compelling way. 1-3 years of professional work experience preferred. Full info HERE (3/5)
ACCOUNT MANAGER FOR CLIENT SERVICES – DEAL MAKER >>
MEDIAOCEAN/NYC/EAST COAST: Execute a coordinated account plan for driving growth and adoption of Mediaocean solutions. Maintain a regular cadence of on-site visits to consult end users, identify and address business needs and challenges. Act as a trusted advisor and partner with customer contacts. 3+ years of experience in client services or consulting. Full info HERE (3/5)
ACCOUNT EXECUTIVE
KIRO TV (COX MEDIA GROUP)
SEATTLE, WA
Responsible for the sales on air inventory and websites, major event sponsorships, and digital assets offered. Focus on uncovering customers’ marketing and deliver results. Build influential relationships and generate new business opportunities consistently. 2+ years of new business development and prospecting experience required. Full info HERE (3/4)
SENIOR MANAGER, CONSUMER INSIGHTS >>
DISNEY GENERAL ENTERTAINMENT/BURBANK CA: Lead content research projects at all phases of a series lifecycle from concept to pilot to marketing and positioning to maintenance and health post-launch. Develop strategic insights about our brands and audiences and communicate those across the. A minimum of 5 yrs of exp leading primary research projects -both qualitative and quantitative. Full info HERE (3/4)
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