CYNOPSISDIGITAL 02.24.16 Good morning. It’s Wednesday February 24, 2016, and this is your first early morning digital briefing. TOP NEWS We’re in the homestretch. For the past several days, news has emerged about Yahoo’s ramped-up efforts to sell off its core business. Reports suggested that AT&T, Verizon and Comcast were among the interested potential buyers. […]
CYNOPSISDIGITAL 02.23.16 Good morning. It’s Tuesday February 23, 2016, and this is your first early morning digital briefing. TOP NEWS They’re getting closer. Yesterday, Cynopsis Digital noted that Yahoo had formed a designated advisory board to explore the sale of the company. Now there are reports of intrigued potential buyers: Comcast, AT&T, and […]
CYNOPSISDIGITAL 02.22.16 Good morning. It’s Monday February 22, 2016, and this is your first early morning digital briefing. Watcheroo Premieres and Tune-in Alerts for February 22-28: – People Now at People.com, Monday-Friday at 8:30a ET and 11:30a ET: Guests include health strategist and TV personality Jay Cardiello (ABC’s My Diet Is Better than Yours), […]
CYNOPSISDIGITAL 02.19.16 Good morning. It’s Friday February 19, 2016, and this is your first early morning digital briefing. TOP NEWS Cord-cutting threatens all cable nets, ESPN included. The sports giant even lost subscribers last year. That explains why, at the Re/code Code/Media conference this week, ESPN President John Skipper said that the network […]
CYNOPSISDIGITAL 02.18.16 Good morning. It’s Thursday February 18, 2016, and this is your first early morning digital briefing. TOP NEWS NBCUniversal-owned Fandango is no longer just a place to buy movie tickets. First came the steady addition of new exclusive web series; now the company is getting more ambitious. Fandango inked an agreement to […]
CYNOPSISDIGITAL 02.17.16 Good morning. It’s Wednesday February 17, 2016, and this is your first early morning digital briefing. TOP NEWS Yahoo Finance will be the first platform to live-stream coverage of Warren Buffet’s annual Berkshire Hathaway shareholders meeting, held on April 30 in Omaha, Nebraska. “The Berkshire Hathaway shareholders meeting is an epic […]
CYNOPSISDIGITAL 02.16.16 Good morning. It’s Tuesday February 16, 2016, and this is your first early morning digital briefing. Watcheroo Premieres and Tune-in Alerts for November 9-15: – People Now at People.com, Monday-Friday at 8:30a ET and 11:30a ET: Guests include TV host Chris Harrison (ABC’s The Bachelor), musician Brandy, and actress Danai Gurira (AMC’s […]
CYNOPSISDIGITAL 02.12.16 Good morning. It’s Friday February 12, 2016, and this is your first early morning digital briefing. TOP NEWS AT&T has partnered with Fullscreen’s Strategic Content Group to launch AT&T Hello Lab, a sprawling new project. (Fullscreen, a multi-channel media company, is owned by a joint venture of AT&T and The Chernin Group.) […]
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CYNOPSISDIGITAL 02.10.16 Good morning. It’s Wednesday February 10, 2016, and this is your first early morning digital briefing. TOP NEWS You know you’re a hot ticket when corporate behemoths start cutting major deals with you – and Snapchat is getting big-time attention from Viacom. The companies have struck a multi-year deal that will allow […]
While we're taking the week off for July 4th, this is a great time to catch up on all our still timely editions of @CynopsisMedia daily newsletters and Special Reports -- from Sports to Executive Profiles! May your holiday be meaningful. https://t.co/kz2fOB36GR
In today's #MediaTech update: @Roku + @AmazonAds launched an integration to reach 80%+ of US HHs - the largest authenticated #CTV footprint ever. Early results? 40% more unique viewers w/ same budget + 30% less ad frequency. Game changer for advertisers. https://t.co/z2V7f4F2M5