CYNOPSISDIGITAL 03.09.16 Good morning. It’s Wednesday March 9, 2016, and this is your first early morning digital briefing. TOP NEWS Netflix and Hulu are already getting on the VR bandwagon, so this was probably inevitable. According to a recent job posting – first reported by Upload VR – Amazon is searching for a […]
CYNOPSISDIGITAL 03.08.16 Good morning. It’s Tuesday March 8, 2016, and this is your first early morning digital briefing. TOP NEWS A setback for Facebook? File that under “rare.” The social media giant has aborted its plan to build a demand-side platform into Atlas, the company’s measurement platform and ad server. Facebook started testing the platform […]
CYNOPSISDIGITAL 03.07.16 Good morning. It’s Monday March 7, 2016, and this is your first early morning digital briefing. Watcheroo Premieres and Tune-in Alerts for March 7-13: – People Now at People.com, Monday-Friday at 8:30a ET and 11:30a ET: Guests include actress and musician Keke Palmer (Fox’s Scream Queens), TV personality Emily Maynard Johnson (ABC’s […]
CYNOPSISDIGITAL 03.04.16 Good morning. It’s Friday March 4, 2016, and this is your first early morning digital briefing. TOP NEWS Out of the 3% decline in TV viewing time among U.S. audiences in 2015, Netflix was responsible for about 50% of it, according to a new study from MoffettNathanson analyst Michael Nathanson. Nathanson predicts […]
CYNOPSISDIGITAL 03.03.16 Good morning. It’s Thursday March 3, 2016, and this is your first early morning digital briefing. TOP NEWS It’s not all gloom and doom at Yahoo. As a possible sale or merger lurks on the horizon, the company is demonstrating that it’s still up for new efforts. The company has launched Yahoo Esports, […]
CYNOPSISDIGITAL 03.02.16 Good morning. It’s Wednesday March 2, 2016, and this is your first early morning digital briefing. TOP NEWS Day by day, it becomes clearer and clearer why AT&T bought DirecTV last year. The telco will be launching three Internet TV services from DirecTV (including a free, ad-supported option) late this year. The […]
CYNOPSISDIGITAL 03.01.16 Good morning. It’s Tuesday March 1, 2016, and this is your first early morning digital briefing. TOP NEWS It would seem that CBS’s OTT ambitions are growing by the day. In a call to investors, President and CEO Les Moonves said that the network is interested in acquiring the streaming the rights […]
CYNOPSISDIGITAL 02.29.16 Good morning. It’s Monday February 29, 2016, and this is your first early morning digital briefing. Watcheroo Premieres and Tune-in Alerts for February 29-March 6: – People Now at People.com, Monday-Friday at 8:30a ET and 11:30a ET: Guests include musician Redfoo, musician Nathan Sykes, and the cast of Netflix’s Fuller House – […]
CYNOPSISDIGITAL 02.26.16 Good morning. It’s Friday February 26, 2016, and this is your first early morning digital briefing. TOP NEWS Nielsen is on board to measure Snapchat’s video ads, and it’s a big deal for both companies. It marks the first time that Snapchat’s video ads will be measured by an independent third party – […]
CYNOPSISDIGITAL 02.25.16 Good morning. It’s Thursday February 25, 2016, and this is your first early morning digital briefing. TOP NEWS Leave it to Google to make advanced TV more advanced. According to sources who spoke with Variety, the company has partnered with the TV manufacturer Vizio on a series of new TV sets […]
While we're taking the week off for July 4th, this is a great time to catch up on all our still timely editions of @CynopsisMedia daily newsletters and Special Reports -- from Sports to Executive Profiles! May your holiday be meaningful. https://t.co/kz2fOB36GR
In today's #MediaTech update: @Roku + @AmazonAds launched an integration to reach 80%+ of US HHs - the largest authenticated #CTV footprint ever. Early results? 40% more unique viewers w/ same budget + 30% less ad frequency. Game changer for advertisers. https://t.co/z2V7f4F2M5