CYNOPSISDIGITAL
03.03.16
Good morning. It’s Thursday March 3, 2016, and this is your first early morning digital briefing.
It’s not all gloom and doom at Yahoo. As a possible sale or merger lurks on the horizon, the company is demonstrating that it’s still up for new efforts. The company has launched Yahoo Esports, a new vertical featuring gaming-related news and video. It’s a fascinating development, and an instructive one – last year, Yahoo lost tens of millions of dollars on video content, and the company shuttered several verticals just last month. Suffice to say, Yahoo certainly doesn’t want to get burned – and yet the company is confident in this particular space. The takeaway: There’s a growing consensus among media companies that eSports content is a safe bet. (Turner, ESPN and others have already hitched their hopes to the eSports bandwagon.) Yahoo may be betting that the new vertical will only make the company more appealing to its prospective buyers.
Verizon and Hearst have formed a 50-50 partnership on a new digital video initiative. Under the new venture, called Verizon Hearst Media Partners, the companies will release two new video channels in the spring: RatedRed.com, a lifestyle brand aimed at red-state millennials, and Seriously.TV, a news-comedy channel. Content from the venture will be distributed over YouTube and other platforms, and possibly even TV networks. Content will also be distributed through Verizon’s Go90 mobile streaming service, which launched in October. Until now, Verizon has been acquiring Go90 content from other media companies, likely at high cost. Now the company will have to play a bigger role in producing mobile video for the service.
It seems that Turner had big things in mind when it revived Super Deluxe last year. (The unit began as a comedy video hub in 2007, was folded into Adult Swim two years later, and was revived last October as an online media producer.) Variety reports that the Super Deluxe team is preparing to launch Surf.co, an upcoming media aggregation site that will allow users to manually collect videos and GIFs from YouTube, Facebook, Giphy and elsewhere, organizing them into collections – or “boards.” Turner declined to comment on Variety’s story.
Speaking of which, Verizon has acquired new music, modeling, and sports-related content from the studio IMG, all for the Go90 streaming service. You can learn more about the content here.
In an effort to empower female creators, YouTube is financing over fifty new videos, shot at YouTube Spaces studios around the world, showcasing women’s perspectives. And YouTube has some very interesting partners on-board: In a year-long partnership, the United Nations has enlisted seven female YouTube creators to serve as “change ambassadors,” creating videos that promote gender equality and tolerance. Meanwhile, YouTube has partnered with the actress Geena Davis and her Institute on Gender in Media, a nonprofit devoted to improving gender depictions onscreen and creating equal opportunities. The Institute provided consulting to creators as part of the program. Videos from the program began rolling out yesterday on the YouTube Spaces channel.
While Netflix went on a tear at the 2016 Sundance Film Festival, snatching up the streaming rights to eight titles (and counting?), it seems that it’s not the only streamer getting in on the act. Hulu has teamed with Lionsgate to acquire the North American rights to the Sundance dark comedy Joshy, written and directed by Jeff Baena. The film, about a man who follows through on his bachelor party plans even after his fiancee’s suicide, will be released by the Lionsgate Premiere label, and will be available to stream exclusively on Hulu following its run in theaters. In the past, Hulu has lagged far behind other streamers in picking up original feature films; if the acquisition of Joshy is an indicator, Hulu may start trying to pick up the pace.
A CYNOPSIS MESSAGE
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Apparently the house wasn’t full enough. Netflix has renewed Fuller House, its sequel series to the classic ABC sitcom Full House, for a second season. The series debuted on February 26. The premiere date of the second season hasn’t been announced.
Pretty soon, you may not have to turn to niche ceremonies to see digital stars get awards. The Television Academy has added several new short-form categories for this year’s Primetime Emmy Awards. The upshot: the PewDiePies of the world can now hope for an Emmy statuette of their very own.
PLATFORMS + TECH
Facebook is diving whole hog into this live video thing. Right after announcing that its new News Feed algorithm would favor live video, the company has set to work recruiting media companies and celebrities to participate in Facebook live video broadcasts. This week, COO Sheryl Sandberg and other Facebook execs will be visiting Hollywood agencies to pitch them on Facebook Live, according to Re/code.
Sony is in a giving mood. The company is dropping prices for its PlayStation Vue Internet TV service, reducing its three plans by $10 per month. Meanwhile, the service has added ESPN, along with several other Disney networks. There’s a very simple motivation here: Sony needs more subscribers. Since launching in March of 2015, Vue has encountered significant difficulty when it comes to attracting new customers. One of the primary reasons is likely Vue’s competition: Dish Network’s Sling TV has always been cheaper than Vue (and has always included ESPN).
This week, Cynopsis Digital noted the March 30 release of the developer-friendly Microsoft HoloLens augmented reality headset – and its $3,000 price tag. But apparently Microsoft has accounted for the developers who aren’t spectacularly wealthy. Ahead of March 30, Microsoft will also be releasing a HoloLens “emulator,” which will allow developers to test their apps in simulated rooms, making use of keyboard commands, a mouse, and an Xbox controller.
According to a new study from Turner and the media tech company 4C, television advertising significantly prompts consumers to interact with brands on social media. The findings:
– One out of every 5 social media brand engagements is driven by television advertising.
For the 26 brands studied, 4C found that 19.5% of their public social media engagement on Facebook and Twitter was attributed to television advertising (18% from TV plus half of 3% from TV + Social).
– When the two largest drivers of social brand engagement are compared, television drives one in three engagements.
A direct comparison of television versus social advertising finds that 1 out of every 3 brand engagements is influenced by television. In addition, the cross-screen effect of television and social ads running simultaneously contributed to 5%of social media brand engagement when all other factors were removed.
– Television advertising during premium programming drives 4.5x higher social brand engagement than during non-premium programming.
The data also shows that advertising during premium programming delivers greater social brand engagement than during non-premium programming.
The virtual reality studio Felix & Paul has named Ryan Horrigan as its new Chief Content Officer. Horrigan previously served as a development and production executive at New Regency, where he worked on projects such as 12 Years a Slave and Assassin’s Creed. At Felix & Paul, Horrigan will oversee content development, strategy, and partnerships for the studio’s L.A. office.
The app-based mobile audience platform PushSpring announced the opening of a new New York City office. Patrick Callinan has been brought on to run the new office as Director of Sales, East Coast. Previously, he served as Global Content Partnerships Lead at Mozilla.
A CYNOPSIS MESSAGE
Thursday, March 24 // 8:15-10:30a.m. // New York City
Join us as we celebrate honorees from the following companies and more!
AT&T, Comcast Cable, Crown Media Family Networks, Deutsch, DigitasLBi, Dunkin’ Brands, Fox Sports, Hasbro, Horizon Media, Hulu, Maker Studios, Mindshare, MTV, NBCUniversal, Octagon, PBS Kids, Scripps Networks Interactive, Showtime Networks, Starcom MediaVest, TiVO, Xaxis.
Book your company’s table today: http://www.cynopsis.com/event/2016-twd-event/.
What if Shark Tank was set in a retirement facility? Writer/Producer/Performer Steve Goldbloom, the mind behind the Everything But the News spoof of PBS NewsHour, cooked up this scenario in episode three of his new series On the Brink of Greatness for AOL‘s Engadget. Goldbloom arranged for some of the hottest Bay Area entrepreneurs to pitch their startups before a panel of 90-year-olds, who took no mercy. Watch the segment here.
See you tomorrow,
David Teich
03.03.16
Roberta Caploe: Associate Publisher @robertacaploe
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JOB OPENING: MGR CONTENT & PARTNERSHIPS NEWCAST/ZenithOptimedia/NYC: Seeks exp’d, bi-lingual (Spanish & Engl.) mgr to dvlp & execute multicultural cross-platform content solutions for key accounts. 3-5 yrs integrated mktg/branded content exp. Apply HERE (3/10)
JOB OPENING: DIR/SR MGR, SOCIAL STRATEGY/A&E/NY: Manage the translation of mktg strategy to actionable social strategy. 5+ yrs mktg exp in an entertainment or social environment. Strong agency mgmt. exp. Full info/apply HERE (3/10)
JOB OPENING: DIR of DIGITAL and SOCIAL CONTENT/WE tv/NYC: 10+ yrs exp in dig/social media and/or mktg, plus 4-5 yrs mgmt exp. Resp: Evaluating, plnning, organizing, mnging and contributing to all dig cntent initiatives and soc media channels. Full info/apply HERE (3/10)
JOB OPENING: SR SPECIALIST, DIG MKTG/CMMB/NYC: Optimize rev growth thru strategic dig mktg & data base mngmnt. 3+ yrs exp dig mktg. Proven ability to dvlp/eploy dig mktg strategies across paid channels, email, & social ntwrks. 4-5 month contract. Resume HERE (3/10)
JOB OPENING: SR DESIGNER/WE tv/NYC: 10 yrs exp at a tv ntwrk, ad or design agncy. Resp: Ideation, creative dev, design key promo materials print, digital, stunt, etc. Photoshop, Illust, InDesign, Acrobat, Basic HTML and CSS. Full info/apply HERE (3/9)
JOB OPENING: DIGITAL MEDIA SPECIALIST/CSI Sports/NYC: Work with our digital team to develop, manage and maintain digital assets for newly launched website and digital products. 5 yr exp req’d. Passion for sports. Strong writing skills. CMS skills required. cvr/res to Rose: [email protected] (3/9)
JOB OPENING: ACCT EXEC. AD SALES/CSI SPORTS/NYC: NY Expanding Ad Dept. 75m+ Sports Net. 5+ yrs. TV ad sales exp. w Nielsen. Nat’l DR and Digital exp. preferred. Res/cvr to Rose: [email protected] (3/9)
JOB OPENING: PUBLICIST/ANIMAL PLANET/NYC: Do you have a passion for publicity and puppies? Promoting talent in treehouses? Animal Planet is looking for a top notch publicist to dev/execute publicity cmpgns, write comms material, staff talent and support NYC/LA/MD teams. 3 yrs publicity/media exp. Apply HERE (3/9)
JOB OPENING: DIR ONLINE EDITORIAL & SOCIAL/SundanceTV/NYC: Manage all online content (video, photos, apps, sponsored integration). 5+ yrs exp in dig media or interactive content field. Strong copy editing skills required and strong WordPress exp preferred. Full info/apply HERE (3/9)
JOB OPENING: DIRECTOR DEV’T & PROD/FX/LA: Resp for identifying writers, producers & TV formats. Script coverage & dailies. Min. 5 yrs w/exec level dev’t & current exp. Int’l exp + . Full info/apply HERE (3/6)
JOB OPENING: INTEGRATED MKTG MGR/TURNER/LA: Partner w/Marketing & Sales Teams to develop best in class advertiser sponsor promotions across our Portfolio. 5-7 yrs Integrated Media, or Client/Agency Branded Content Dvlpmnt exp. Passion for creative pitch writing & presentation design. Apply HERE (3/6)
JOB OPENING: SALES PLANNER/SCREENVISION/NY: Sales acct mngmnt support, sales reporting, campaign tracking. Knwlg sales processes, CPM’s & inventory mngmnt pref’d Need BS+3 yrs media exp, strong excel. Fast paced envir, mult tasker a must. Apply HERE (3/6)
JOB OPENING: DIRECTOR, AD SALES MARKETING/SCREENVISION/NY: Oversee sales marketing initiatives/ focus on national accts via CH/Det office/custom developmt/strg sales presentation developmt/knowlge of media/ad cinema industry/7+ yrs exp. Apply HERE (3/6)
JOB OPENING: DIRECTOR, BUSINESS DEVELOPMENT/In-Depth w/Graham Bensinger/St Louis: Media sales leader w/proven track record for driving rev & bldng Sr level contacts. Lead Bus. Dev w/tier 1 sponsors for growing TV/Dig. wkly sports interview show. Resumes HERE (3/6)
JOB OPENING: SR. ANALYST, TV RATINGS/Nickelodeon/NYC: Resp for handling daily requests & maintaining daily, wkly, mnthly & quarterly performance reports across all Kids & Family group channels at Viacom. Min 2 yrs exp TV ratings rsch. Exp w/ Nielsen systems. Full info/apply HERE (3/6)
JOB OPENING: AD SALES RESEARCH, MANAGER/Travel Channel/GAC/NYC: Successful candidate will be well-rounded and experienced research manager, strategic business partner to our ad sales team. Min 5 yrs relevant experience. For more detail www.scrippsnetworks.com J100851 (3/5)
JOB OPENING: DIGITAL MEDIA SALES/BOINGO MEDIA/NYC: Looking for sales superstar to represent our Wi-Fi sponsorship platform to clients & agencies throughout the East Coast. Knwldg of digital, mobile & OOH business is a must. Full info/apply HERE (3/5)
JOB OPENING: MANAGER DIGITAL RESEARCH/MGR DIGITAL ANALYTICS/E!/LA: Produce quality analytics with an emphasis on site/mobile optimization, editorial and video analysis. 5 yrs digital research exp. Req. Full info/apply HERE (3/5)
JOB OPENING: DIRECTOR DATA & INSIGHTS/NBCU/LA: Use big data for strategy and to provide actionable insights to support content across all digital channels. 5 yrs digital research req. Full info/apply HERE (3/5)
JOB OPENING: SR MGR PROMOTIONS, SPORTS NCAA/Turner/NYC: Resp for acct mngmnt, creative ideation, problem solving & upselling of our clients. 7 yrs mktg/ad/media exp + 2 yrs exp acct mngmnt. Full info/apply HERE (3/5)
JOB OPENING: SALES MGR/Take 1 Transcription/LA: Secure new business & dvlp existing client base w/in the US unscripted TV industry. Balance client-facing activity & autonomy w/effective research & int. communication. Min 5 yrs exp working within the TV industry Full info/apply HERE (3/5)
JOB OPENING: MEDIA SUPERVISOR/GROUPM/NYC: Direct daily media activity on assigned accts; Dvlp media strategy & oversee translation of client mktg/advertising objectives into media strategies for DR. 4+ yrs supervisory exp. Strong knwlg media plan’g. Full info/apply HERE (3/5)
JOB OPENING: PR COORDINATOR/HGTV & DIY Network/NYC: Support team in developing, planning & executing PR campaigns for series, promotions, events. 1-3 years PR/Journalism exp. Strong writing & verbal skills a must.Cable ntwk & lifestyle media exp a plus. Apply HERE (3/5)
JOB OPENING: CONTENT SCREENER/Media Information Services/NYC: Entry-level position writing summaries of TV programs. Requires BA/BS, strong writing skills, attention to detail and love of TV. Fluent in Spanish pref’d. Send resume to [email protected] (3/5)
JOB OPENING: SR ANALYST RESEARCH/IFC/NYC: Support both Programming and Ad Sales to achieve revenue goals. 1-2 years exp with Nielsen systems. Digital research a plus. Full info/apply HERE (3/5)
JOB OPENING: DIRECTOR, PRODUCT MGMNT/NBCU/NYC: Focus on definition, justification, development & delivery of advanced products/business models w/focus on digital video experiences, ad products, & emerging interactive TV. Full info/apply HERE (3/5)
JOB OPENING: FEMALE BEAUTY EXPERT, TV HOST or PERFORMER/PERSONALITY with strong beauty expertise/interest. Represent Elemis Skin care on a national shopping channel. National Search. Res/recent photo and on air links to [email protected] (3/5)
JOB OPENING: TRADESHOW SALES DIRECTOR/MGR/MIPTV/MIPCOM Reed MIDEM/NYC: Exp’d in B2B tradeshow. Lead business growth from TV & digital online ent sectors in US & CA. 7-10 yrs exp selling exhibition stand space, sponsorships, print & dig advrtsng & conference regs. Full info/apply HERE (3/4)
JOB OPENING: ANALYST, DIGITAL RSRCH & ANALYTICS/AwesomenessTV/NYC or LA: Support dvlpmnt of analytics & insights that informs branded content dvlpmnt & prod, mktplc positioning. Min 4yrs dig media rsch exp. Knwlg of video & sm. Strong knwlg You Tube Analytics & Comscore. Resume HERE (3/4)
JOB OPENING: PRICING & PLANNING SR MGR/DIRECTOR/beIN Sport USA/NYC: Mng pricing & inventory for all beIN SPORTS networks. Work closely w/sales team to max revenue & inventory and ensure camp delivery. 5+ yrs exp ad sales and/or pricing & planning. Full info/apply HERE (3/4)
JOB OPENING: CROSS PLATFORM AD SALES RSCH MGR/beIN Sport USA/Miami or NY: Help support Ad Sales & Prgrmng teams. Create materials that position beIN SPORTS positively for Ad Sales team. 4+ yrs exp Ad Sales Rsrch. Nielsen tools Strong knwlg synd rsrch sources. Full info/apply HERE (3/4)
JOB OPENING: PUBLICIST/CNBC NEWS/East Coast: Work closely with VP, PR to manage internal/external communications and press efforts for Business News as well as public televisions. Full info/apply HERE (3/4)
JOB OPENING: SR SALES ANALYST/PLANNER/SIRIUSXN NY: Wide Orbit req, media exp req, 2 yrs exp w/inventory and avails rpts, max rev, optimize, analyze ad rts, bld scheds, [email protected] (3/4)
JOB OPENING: SR DIRECTOR CONSUMER MARKETING/HISTORY/NY: Oversee all cons mktg efforts except Social. Media agency exp pref/high level strategic thinking skills req. 8+ yrs exp working w/brand strategy & media plan’g on major brand at agency or client side. Full info/apply HERE (3/4)
JOB OPENING: COORDINATOR, MARKETING/Fox (Film, TV & Sports)/West Coast: Coord prod services with cutting edge mktg & branded ent initiatives across Fox’s backlot. 2-4 yrs applied exp in ent, mktg, advrtsng or media ind. Full info/apply HERE (3/4)
JOB OPENING: PROJECT COORDINATOR/TV LAND/NYC: Mng prod of print, digital, promo premiums projects. Gather assets and a liaison between internal Mktg, Press, and Creative teams. 2-3 yrs of media/advertising exp. Email: [email protected] (3/4)
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