CYNOPSISDIGITAL 04.20.16 Good morning. It’s Wednesday April 20, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Rewarded Video: Rewarded videos are modified video ads that are structured around an in-app economy. Rewarded video ads give users premium content, such as credits or coins, in exchange for watching a short video […]
CYNOPSISDIGITAL 04.19.16 Good morning. It’s Tuesday April 19, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Out-stream video advertising: Out-stream video placements are video ad units that aren’t tied to content. An out-stream ad can run between paragraphs of text, on the side of a page, etc. (By comparison, in-stream […]
CYNOPSISDIGITAL 04.18.16 Good morning. It’s Monday April 18, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER SSP: Short for supply-side platform, and also sometimes referred to as a ‘sell-side platform.’ An SSP is a technology platform that enables web publishers to manage their advertising space inventory, fill it with ads, and […]
CYNOPSISDIGITAL 04.15.16 Good morning. It’s Friday April 15, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER White Label Service: A white label service is produced by one company, but designed to be used and rebranded by other companies as if they themselves had made it. A white label OTT service, […]
CYNOPSISDIGITAL 04.14.16 Good morning. It’s Thursday April 14, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER DRM: Short for Digital Rights Management. DRM is the practice of technologically restricting what users can and can’t do with digital media content. Next time you find yourself unable to download or copy a […]
A CYNOPSIS MESSAGE FROM VIDEOLOGY What the industry REALLY thinks about the future of TV… We asked. You answered. REGISTER NOW: ‘TV And Digital Video Evolve As Complementary Allies’ A FREE webinar presented by Videology discussing the findings of an independent, commissioned study conducted by Forrester Consulting On Behalf of Videology. April 14th// […]
A CYNOPSIS MESSAGE FROM PHUNWARE OWN THE LIVING ROOM 5 REASONS APPLE TV SHOULD BE PART OF YOUR STRATEGY Download this infographic to learn: How trends are converging to push tvOS to the front Which tvOS features developers are most excited about How Apple makes it easy to get in on the ground floor and […]
CYNOPSISDIGITAL 04.11.16 Good morning. It’s Monday April 11, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER 4K “Ultra HD”: 4K Video has a resolution of 3840 pixels × 2160 lines (or 8.3 megapixels, with an aspect ratio of 16:9). No idea what that means? That’s okay, Cynopsis Digital can translate […]
A CYNOPSIS MESSAGE FROM CRACKLE CRACKLE Crackle Upfront 2016 April 20th Nearly HALF of all TV households have access to subscription video on demand* Great News. We’re 100% committed to advertising. Crackle offers brands: Incremental Reach, 100% Viewability & Integrated Marketing Contact James_Smith@spe.sony.com to RSVP today / www.crackle.com Source: Nielsen Q4 2015 […]
CYNOPSISDIGITAL 04.07.16 Good morning. It’s Thursday April 7, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER SVOD, TVOD, and AVOD: Abbreviations for “subscription video on demand,” “transactional video on demand,” and “advertising video on demand,” respectively. SVOD streaming services (think Netflix) require a subscription fee. TVOD (think of buying a […]
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