CYNOPSISDIGITAL 05.18.16 Good morning. It’s Wednesday May 18, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Repurposed content: Repurposing refers to the reformatting of existing content in order to extend the content’s use. For instance, if a thirty second ad runs on linear TV, and is then shortened to ten […]
CYNOPSISDIGITAL 05.17.16 Good morning. It’s Tuesday May 17, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER RFP: Short for Request for Proposal. An RFP refers to when a brand or media agency reaches out to a publisher or other firm to request a specific media buy on that property. Generally, […]
CYNOPSISDIGITAL 05.16.16 Good morning. It’s Monday May 16, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Walled garden: A walled garden is a software system in which a carrier or service provider has control over applications, content, and media, and restricts convenient access to non-approved applications or content. On the […]
CYNOPSISDIGITAL 05.13.16 Good morning. It’s Friday May 13, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Revenue Share Model: A partnership between a publisher and an ad provider in which profits from ad-serving are split between the two. It used to be that such agreements tended to come in at […]
CYNOPSISDIGITAL 05.12.16 Good morning. It’s Thursday May 12, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER In-feed ads: In-feed ads are ads inserted in-between content. TOP NEWS Twitter has that little bird in flight, and Apple Inc. has, well, an apple. But now Instagram is making a […]
CYNOPSISDIGITAL 05.11.16 Good morning. It’s Wednesday May 11, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Ad Mediation: Ad mediation technology sends advertising requests to multiple ad networks in order to help publishers find the best available network to fill their ad slots. Publishers first rank ad networks in order […]
CYNOPSISDIGITAL 05.10.16 Good morning. It’s Tuesday May 10, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Mid-roll advertising: In contrast to pre-roll and post-roll advertising, mid-roll advertising is a form of video ad placement in which the ad is played during a break in the middle of video content. […]
CYNOPSISDIGITAL 05.09.16 Good morning. It’s Monday May 9, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Virtual MVPD: A virtual MVPD (multichannel video programming distributor) is an MVPD that offers a range of premium video content without having to own any network infrastructure. Examples include Internet video service providers such as […]
CYNOPSISDIGITAL 05.06.16 Good morning. It’s Friday May 6, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Real-time bidding: “Real-time bidding” refers to the auctioning of online inventory within an ad exchange. Buyers will bid for impressions based on the value of users, while sellers will set pricing floors and award […]
CYNOPSISDIGITAL 05.05.16 Good morning. It’s Thursday May 5, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER OOH Marketing: Short for out-of-home-marketing. Not surprisingly, out-of-home marketing refers to any marketing that reaches consumers outside the home. In the digital age, an OOH campaign can be shockingly sophisticated, making use of tools […]
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