CYNOPSISDIGITAL 06.02.16 Good morning. It’s Thursday June 2, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Positional Tracking: In virtual reality, positional tracking refers to a headset’s ability to recognize its exact spatial position, registering forward, backward, upward, downward, rightward, and leftward movements. By contrast, headsets that are limited to “head […]
CYNOPSISDIGITAL 06.01.16 Good morning. It’s Wednesday June 1, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Programmatic direct: Programmatic direct is an ad-buying process that provides automation of guaranteed deals. (Unlike programmatic real-time bidding, there is no auction, and no need to bid.) With programmatic direct, inventory availability and price […]
CYNOPSISDIGITAL 05.31.16 Good morning. It’s Tuesday May 31, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER CPA: Short for cost per action. “Cost per action” is an online advertising pricing model in which an advertiser pays for each specified action – for instance, an impression, a sale, or a click. […]
CYNOPSISDIGITAL 05.27.16 Good morning. It’s Friday May 27, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Bounce rate: Bounce rate, also called Abandonment Rate, refers to the percentage of a webpage’s visitors who exit without visiting another page on the site. A high bounce rate can alarm publishers: It may […]
CYNOPSISDIGITAL 05.26.16 Good morning. It’s Thursday May 26, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Frequency Capping: As a general rule in online advertising, showing users the same ad too many times will lead to diminished response, and possibly to lasting hostility toward one’s brand. That’s where frequency capping […]
CYNOPSISDIGITAL 05.25.16 Good morning. It’s Wednesday May 25, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Agency trading desk: In digital advertising, a trading desk is a centralized management platform used by ad agencies that specialize in programmatic media and audience buying. Trading desks are generally layered on top of […]
A CYNOPSIS MESSAGE FROM PHUNWARE SNAPSHOT: tvOS: When, How and Why to Establish a Presence on Apple TV Download this tvOS snapshot to learn about: Why the question is not IF brands should invest in tvOS, but when and how much How Apple makes tvOS development simple and efficient Why 40% of the engineering effort […]
CYNOPSISDIGITAL 05.23.16 Good morning. It’s Monday May 23, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Geotargeting: In online marketing, geotargeting refers to determining the geographical location of Internet users (such as their country, region, state, city, or even zip code) and then delivering ad content to them based on […]
CYNOPSISDIGITAL 05.20.16 Good morning. It’s Friday May 20, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER First party data, second party data, and third party data: First party data is information compiled about visitors’ direct relationships with particular sites. Second party data, which is provided by digital media companies or by […]
CYNOPSISDIGITAL 05.19.16 Good morning. It’s Thursday May 19, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Device-agnostic: Device-agnosticism refers to the capacity of a computing component to work with various systems without the need for special adaptations. A device-agnostic mobile app, for instance, would be compatible with most operating systems, […]
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