CYNOPSISDIGITAL
06.01.16

Good morning. It’s Wednesday June 1, 2016, and this is your first early morning digital briefing.

Programmatic direct: Programmatic direct is an ad-buying process that provides automation of guaranteed deals. (Unlike programmatic real-time bidding, there is no auction, and no need to bid.) With programmatic direct, inventory availability and price are made directly available to buyers. The transaction phase of a direct sale is automated, and campaign delivery is automated through integration with a publisher’s ad server.
 
 

 
It’s no secret that Instagram has become an increasingly crucial marketing tool for brands and businesses. But for companies hoping to optimize their campaigns, the platform’s relative dearth of data has proven to be a major impediment. Granted, major companies with money to burn have been able to hire expensive analytics vendors to help get around that hurdle – but small and medium-sized businesses haven’t been as lucky. That’s why, starting today, the Facebook-owned platform is beginning to roll out a new dashboard granting businesses insights into their posts, including impressions, reach, and engagement. The new features will also let brands and advertisers see when users saw their posts. Just as importantly, businesses will be able to compare current metrics with those of previous weeks. Instagram is also extending businesses the option to put ad spending behind organic posts that are performing well, either manually picking a target audience or letting Instagram do the targeting itself. And brands will now be able to mark their profiles as businesses. Business Profiles can come equipped with an extended description, as well as information about how to get in touch with the business.         
 
Amazon Japan unveiled a slate of twelve Japanese titles (some of them previously announced), including kids’ shows, drama and comedy series, and documentary. The new shows include Baby Steps, a teen romantic comedy, and Businessmen Vs. Aliens, a sci-fi comedy. As SVODers expand globally, Japan seems to be a prime target. Netflix, for instance, has announced two original Japanese-language series, the first of which launches this week. But with its expansive, genre-traversing new slate, Amazon seems to be going a step further than its competitors.   
 
 

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Interest in VR isn’t just a western phenomenon. Case in point: Jaunt, a VR startup that makes virtual reality hardware and applications, has teamed up with the Chinese company Shanghai Media Group, along Whaley Technology, China Media Capital’s Internet TV startup. The companies will form a joint venture in China. “Jaunt China will replicate the business models of Jaunt Inc. to bring cinematic VR experiences to the China market,” said Shanghai Media Group in a statement. SMG and its subsidiary Oriental Pearl will also become investors in Jaunt. (China Media Capital has been a Jaunt investor since last year, taking part in a $65 million funding round.) As part of the partnership, SMG will partner with Amazon Web Services to provide Jaunt China with cloud computing services for processing, storage, and content production.
 
 

Facebook, Twitter, Microsoft, and YouTube have signed a European Union code of conduct geared toward fighting digital hate speech. Under the code, hate speech is defined as “all conduct publicly inciting to violence or hatred directed against a group of persons or a member of such a group defined by reference to race, colour, religion, descent or national or ethnic origin.” By signing, the four companies agree in principle to fight such speech. The ultimate aim is to review all cases of hate speech within 24 hours after they’re reported, and then disable or remove inappropriate content.
 
 

According to reports, subscribers to the YouTube Red SVOD service have been getting something of a thank you from Google. Namely, subs have been getting emails offering a free Chromecast streaming device. “Here’s a gift we hope you’ll love,” the email reads. “Now through June 19, 2016, claim your very own Chromecast from YouTube Red. It’s on us! No strings attached, just a little treat for being one of the first people to join the party.” It’s not 100% clear just how many subs have been getting the free new toy, or whether new subs who sign up in the future will be in the running to receive one.
 
 

 
File this under ‘no-brainer’: Amazon has renewed its hit comedy Transparent for a fourth season. The series, which has received a hefty dose of critical acclaim and awards-show love, is expected to return for its third season this fall; season 4 will debut on Amazon Prime next year.
 
 

CBS EcoMedia, a company that steers ad dollars toward charitable projects and nonprofit organizations, announced the launch of Charity Champions League, an online competition designed to benefit eleven different nonprofit organizations. The League launches today at noon EST, and runs through 3:00 pm on June 15. Players can sign up for free at charitychampionsleague.com. Gamers score points for the team of nonprofit of their choice by watching, reading, and sharing content from the League’s website, and by recruiting other players to join their team. When all’s said and done, the nonprofit with the highest score will receive $250,000.
 
 

 
The ListenFirst Television Interest (TVI) Rating (TM) is a standardized measurement of the most buzzed-about TV programs on linear TV and streaming services. A complement to ListenFirst’s other syndicated data products (such as the ListenFirst Digital Audience Rating – TV), the metrics included in the rating are the purest form of showing interest digitally, since they’re organic actions that are largely unaffected by paid media. Programs that surface on the TVI leaderboards are the most hashtagged on Facebook, Google+, and Tumblr, as well as most searched for on Wikipedia (used as a proxy for organic search volume).
 
Streaming Series (5/23/16 – 5/29/16)
 
  
Source: ListenFirst. The TVI Rating aggregates metrics that measure organically generated activity by fans of the TV show. The metric includes total volume of official hashtag mentions on Facebook, Google+, and Tumblr, along with Wikipedia page views (as a proxy for organic search volume) for a show as a percentage of the total volume of the same activities for all shows.
 
OpenSlate Engagement Data for the Education vertical, based on the engagement metric for the week ending 5/29.
Channel (Engagement) / Monthly Views / Total Subs / SlateScore
Planet Dolan (8.7) / 48,259,440 / 4,577,258 / 657
Ryan Pahl (8.5) / 31,980 / 11,061 / 375
CTE Skills.com (8.5) / 127,830 / 14,299 / 389
thekydstv (8.5) / 115,908,810 / 1,312,618  / 544
yabigfreak (8.5) / 23,040 / 7,216 / 369
(8.5) / 44,779,710 / 399,167 / 535
(8.5) / 88,410 / 8,314 / 378
Eric Renno (8.5) / 50,910 / 10,083 / 362
ofedemartinez (8.5) / 231,030 / 6,835 / 400
Elmo Fernandes (8.5) / 53,970 / 9,024 / 384
Source: The Engagement metric is one of OpenSlate’s component scores, and is a measure of a producer’s ability to evoke meaningful interaction with their audience. It is calculated on a scale of 1-10 with higher being better. The OpenSlateEngagement score uses a subset of the data incorporated in the SlateScore to perform a set of unique calculations. It factors in views, comments, likes, and more.
 

 
Hours of content, phenomenal speakers, tons of networking opportunities and limited passes… so what are you waiting for? If you haven’t signed up for our June Sports Business Summit or eSports Conference yet, take advantage of the $200 worth of savings and register for your combo ticket by midnight tonight.
 
 

 
Which Amazon show won this year’s Golden Globe for Best Comedy Series? You can find the answer in tomorrow’s newsletter.
 
Yesterday’s Trivia Question: Back in March, YouTube co-founder Steve Chen launched what he called a “Twitch for food” – a digital platform for cooking- and food-related live broadcasts. What’s the platform called? Answer: Nom
 

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