Cynopsis

Friday, November 14th, 2008

Cynopsis 11/14/08 Good morning. It’s Friday, November 14, 2008, and this is your first early morning briefing.  Tonight’s Premiere:MTV: Spoilers at 730p Tonight’s Finales:BBC America: Newsnight at 10pHBO: Real Time with Bill Maher at 11p Saturday’s Premieres:GSN: The Meow Mix Think Like a Cat Game Show at 930pVH1: That Metal Show at 11p Sunday’s Premiere:HBO: […]

Friday, November 14th, 2008

Cynopsis: DIGITAL 11/14/08 Good morning, it’s Friday, November 14, 2008, and this is your first early morning digital briefing.  Heaps of news came out of Redmond yesterday as Microsoft tries its best to keep up with its rivals. Microsoft is giving Windows Live a social makeover allowing users keep track of friends by interfacing with […]

Friday, November 14th, 2008

    {mosimage} Cynopsis: Kids! 11/14/08 Good morning. It’s Friday, November 14, 2008 and this is your first early morning Kids briefing.   Despicable Me, the new family-targeted 3D CGI animated feature film Universal Pictures, will feature an all star voice-over cast including Steve Carell, Jason Segel, Kristen Wiig, Will Arnett, Russell Brand and Julie […]

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Thursday, November 13th, 2008

Cynopsis: DIGITAL 11/13/08 Good morning, it’s Thursday, November 13, 2008, and this is your first early morning digital briefing.  YouTube introduced a new Sponsored Video format to enable both independent producers and larger publishers to monetize their content with search-based ads from major advertisers. Automated tools allow advertisers to decide which videos they want […]

Thursday, November 13th, 2008

  Cynopsis: Kids! 11/13/08 Good morning. It’s Thursday, November 13, 2008 and this is your first early morning Kids briefing.   A new study by Children Now, a non-partisan research and advocacy group, finds that only one in eight kid’s educational TV programs meet high educational standards.  The study, entitled Educationally/Insufficient? An Analysis of the Educational […]

Thursday, November 13th, 2008

A CYNOPSIS MESSAGE FROM WARNER BROS. DOMESTIC TELEVISION DISTRIBUTION DOUBLE Your Gains With DOUBLE RUNS of THE PEOPLE’S COURT Double Runs on Los Angeles KCAL (November)1.3/9 Women 25-54 Rtg/Shr at 1pm+80% Share vs Nov 08 Lead-in & +30% Rating vs Nov 07 Time Period 1.1/4 Women 25-54 Rtg/Shr at 5pm+100% Share vs Nov 08 Lead-in […]

Wednesday, November 12th, 2008

A CYNOPSIS MESSAGE FROM MGM TELEVISION GROUP THIS Has Arrived!THIS-TV – Offering 24/7 studio-based theatrical movies, television classics and E/I kids programming for your digital channel needs. Impressive launch in a number of key markets, including:Milwaukee: Sunday, 11/2/08, 12noon-2pm THIS-TV’s lineup reached 8000 households, out-performing programming on the market’s NBC, ABC and independent stations, including, […]

Wednesday, November 12th, 2008

A CYNOPSIS MESSAGE FROM FUSE Fuse.tv Gets You Closer To Music Fans Online• Exclusive Band Blogs  • Community Forums• Artist Wikis- for the fans, by the fans• Free Music Downloads  • Contest and GamesTurn up the volume with Fuse’s integrated marketing solutions and reach a captive audience online. FuseIgnite your brand Contact Allan Infeld, SVP […]

Tuesday, November 11th, 2008

Cynopsis: DIGITAL 11/11/08 Good morning, it’s Tuesday, November 11, 2008, and this is your first early morning digital briefing.  MGM entered into a deal with YouTube to stream full-length TV shows and films from its catalog in exchange for ad revenue generated from the content. The first of several planned channels is Impact, featuring […]

Tuesday, November 11th, 2008

A CYNOPSIS MESSAGE FROM WARNER BROS. DOMESTIC TELEVISION DISTRIBUTION The Ellen DeGeneres ShowThe Place to Laugh. The Place to Dance. The Place to Escape. The Place for Women 25-54. W25-54+20% rtg & +17% shr vs Oct 08 Time Period+100% rtg & +75% shr vs Lead-in Source: NSI, WRAP Overnights, Nov 08: 10/30-11/7/08, Oct 08: 10/2 […]

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