A CYNOPSIS MESSAGE FROM WE tv WE tv REMAINS THE #1 CABLE NETWORK ON THURSDAY NIGHTS AMONG AFRICAN AMERICAN VIEWERS GROWING UP HIP HOP RETURNS TONIGHT 9PM EST GET A SNEAK PEEK HERE WE tv POWERED BY REAL LIFE CLICK HERE FOR SOURCING CYNOPSIS Good morning. It’s […]
A CYNOPSIS MESSAGE FROM HISTORY THE FACTS ARE IN… HISTORY IS TRUSTED The Curse of Oak Island is cable’s #1 non-fiction series The Curse of Civil War Gold is cable’s #1 non-fiction series launch HISTORY IS PREMIUM The #1 TV network in Buzz and Quality VIKINGS : The #2 drama on ad supported cable SIX: […]
A CYNOPSIS MESSAGE FROM FOX NEWS FOX NEWS CHANNEL CONTINUES TO HOLD ITS POSITION AS THE NUMBER ONE NAME IN NEWS! In April 2018: Fox News was the #2 Adult 25-54 cable network in Total Day (CNN #8 & MSNBC #7) and #4 in Prime (MSNBC #6 & CNN #13). Fox News owns 6 […]
A CYNOPSIS MESSAGE FROM FOX NEWS FOX NEWS CHANNEL CONTINUES TO HOLD ITS POSITION AS THE NUMBER ONE NAME IN NEWS! In April 2018: Fox News was the #2 Adult 25-54 cable network in Total Day (CNN #8 & MSNBC #7) and #4 in Prime (MSNBC #6 & CNN #13). Fox News owns 6 […]
Cynopsis SHORT FORM Good morning. It’s Friday, May 18 2018 and this is your first Cynopsis Short Form briefing. IN THE NEWS Full Frontal host Samantha Bee is game-ifying the mid-term elections. At the Turner Upfront Wednesday she announced This Is Not a Game: The Game, aimed at revving […]
A CYNOPSIS MESSAGE FROM TURNER YOUR IDEAS DESERVE FANS LIKE THIS. Turner’s branded content delivers real results for marketers: +19% LIFT in brand favorability +9% LIFT in purchase intent 84% OF VIEWERS are more likely to recommend your brand after seeing the content. (Source). IT’S MORE THAN AN AUDIENCE. IT’S A […]
A CYNOPSIS MESSAGE FROM TURNER IT’S MORE THAN CONTENT. IT’S CONNECTION. Turner is #1 among major media companies for driving social engagement to branded content. With 800 MILLION SOCIAL FOLLOWERS across the portfolio, Turner delivers: 2X MORE ENGAGEMENT than branded content published by other leading TV Networks 19X MORE SOCIAL ENGAGEMENT than advertisers owned pages. (
A CYNOPSIS MESSAGE FROM TURNER VIEWERS TUNE OUT. FANS TUNE IN. Turner is home to three of cable’s top five entertainment networks in primetime among millennials ( Source ): #2 Adult Swim #3 TBS #5 TNT IT’S MORE THAN AN AUDIENCE. IT’S A FOLLOWING. TURNER. WE MAKE FANS. TBS | TNT | truTV | Boomerang | Cartoon Network | Adult Swim | CNN […]
A CYNOPSIS MESSAGE FROM TURNER VIEWERS TUNE OUT. FANS TUNE IN. Research shows Turner programming with Limited Commercial Interruption keeps fans watching longer. +10% among A18-49, +9% among A18-34 And LCI delivers real results for brands: +30% unaided recall with A18-49, +7% intent to purchase with A18-49 (Source). IT’S MORE […]
A CYNOPSIS MESSAGE FROM TURNER DATA THAT CONNECTS YOU WITH DIEHARDS. To date, Turner has run 250+ CAMPAIGNS using Audience Targeting capabilities, with real results: 100% of audience-based deals measured show positive ROI for advertisers. For example, targeted TV campaigns for CPG brands delivered +122% ROI OVER TRADITIONAL TV DEMOS ( Source). […]