05/15/18: NBCUniversal made noise at its Upfront

Research shows Turner programming with Limited Commercial Interruption keeps fans watching longer.
+10% among A18-49, +9% among A18-34
And LCI delivers real results for brands:
+30% unaided recall with A18-49, +7% intent to purchase with A18-49 (Source).
TBS | TNT | truTV | Boomerang | Cartoon Network | Adult Swim | CNN | Great Big Story | HLN | Turner Sports | Bleacher Report
Discover Drexel’s Online MS in Television Management
Drexel University’s online MS in Television Management offers students advanced expertise and insight into programming, audience analytics, technology and more in the fields of television and emerging media.


Program Features :

  • MS or dual MS/MBA degree options
  • Faculty of experienced national media professionals
  • Optional study abroad experience in London

Gain the skill set and industry savvy needed to take your career to the next level.

CBS filed a lawsuit aimed at allowing it to reduce the power of majority owner National Amusements, which has an 80% share in CBS and Viacom. The suit seeks to keep National Amusements from interfering with a special meeting of the CBS board of directors to consider issuing a dividend that would reduce NAI’s voting interest to 17%. CBS claims recent actions by National Amusements president Shari Redstone, who is pushing for a merger between Viacom and CBS, “presents a significant threat of irreparable and irreversible harm.” NAI responded with a statement saying it had “absolutely no intention” of replacing the CBS board or forcing a deal not supported by both companies, adding it believes the lawsuit was filed because National Amusements raised concerns about bullying and intimidation by a director in 2016.
Fox picked up a third season of Lethal Weapon, a decision that had been in doubt after reports of on-set behavior problems with series co-star Clayne Crawford. “It sounds very easy going into a third season on a show that we like a lot,” Dana Walden, Fox TV Group chairman and CEO, said Monday during a press call. “But, ultimately, our partners at Warner Bros. came to us about three weeks ago to tell us that they could not deliver Lethal Weapon as we’ve known it before, that there were some real challenges in the cast. They thought long and hard about it.” Crawford is being replaced by Seann William Scott (American Pie), who will play a new character opposite Damon Wayans. Fox also ordered a fifth and final season of DC Comics drama Gotham.
What does ABC’s pickup of action dramedy Whiskey Cavalier means for series star Lauren Cohan’s  role on AMC’s The Walking Dead? Cohan will return to the zombie drama for six episodes of season nine, which she’ll film ahead of the start of production on Whiskey. She will also be able to do episodes during the ABC show’s hiatus.
Quantico, which did not get renewed by ABC, will move from Thursday to Friday nights for the remainder of its season three run, starting May 25.
NBCUniversal’s Upfront on Monday at Radio City Music Hall launched with Will & Grace star Debra Messing leading the NBC gang in an opening musical number. Among the highlights of the event: Project Runway is coming home. The series, which aired on Bravo from 2004-2008 then moved to Lifetime, will be back on Bravo for season 17. ”This franchise will be an important cornerstone to complement Bravo’s original premium scripted and unscripted slate,” said Frances Berwick, president of Lifestyle Networks, NBCU Cable Entertainment….Katherine Heigl, new to Suits, said she doesn’t think she “could have joined the USA family at a better time”….Meanwhile the Suits spin-off has a name: Second City. Series star Gina Torres broke the news…Telemundo offered a rousing number celebrating, “I am the majority of the new mainstream”…. “Journalism is at the heart of what we do. And facts do matter,” said NBC News anchor Lester Holt, in a promotion of the news group….Simon Cowell said when tried to sell America’s Got Talent 14 years ago, “It was dead in the water, and I was very fortunate to get a call from NBC. The big reason it is so successful is that they believe in it, understand what it is all about and pushed us to get better and better.”…Kicking up their heels in a final number were Jennifer Lopez and her World of Dance.
NBCUni head of sales Linda Yaccarino pointed to the reception for the U.S. Women’s Olympics hockey team, the first guests of the morning, as demonstrating the power of television. “When is the last time you’ve seen a standing ovation at an upfront?” she asked. “We just blew the doors off Radio City and that was our intention. To give you a taste of what we do everyday, on every channel, on every screen.” Plus, “You get it all under one roof. When the social media guys can do that, just let me know. But I wouldn’t hold your breath. We’re not in the ‘likes’ business. We’re in the results business.”
NBC unveiled its year-round lineup on Sunday, and the slate included two new dramas and a comedy for fall; over the course of the season, the net will air two new comedies, five new dramas and one alternative reality series. For details, go to the Cynopsis Upfronts portal: http://www.cynopsis.com/upfronts2018/?post=127072
Ad sales head Joe Marchese was front and center at Fox’s Upfront event at NYC’s Beacon Theatre. Marchese talked about one initiative, “JAZ pods,” which feature just two 30-second spots, to get viewers more engaged and give ad buyers more brand lift. “Lower frequency, higher impact,” said Marchese. (Beat Shazam host Jamie Foxx host appeared impressed – he didn’t let Marchese leave the stage, instead encouraging him to dance. “This part wasn’t scripted!” said Marchese as he slipped away.)….Ryan Murphy, who just inked a massive deal with Netflix, said despite the July 1 start of his streaming pact, “I still want to be involved in all the shows that I’m doing.” That would include season two of 9-1-1, which Murphy announced now includes cast member Jennifer Love Hewitt (Party of Five)…. Football’s big for fall, with Fox having engineered a five-season deal for Thursday Night Football (last season games were divided between Fox, CBS and NBC). Giants quarterback Eli Manning was on hand with pointers for the audience for surviving New York City, including: “The subway is supposed to smell like that.”
Fox offered up three new comedies and two dramas, including ABC transplant Last Man Standing, for the 2018-2019 season. Last Man Standing landed the Friday-at-8p timeslot, where it aired for most of its 2011-2017 run, followed by new comedy The Cool Kids, about a group of retirement community friends. New comedy REL has the 9:30p Sunday slot. Freshman dramas The Passage and Proven Innocent arrive midseason, along with Cosmos: Possible Worlds. Live version of the musical Rent is also slated for midseason.
As for Disney’s (or maybe Comcast’s) acquisition of much 21st Century Fox, leaving just the Fox broadcast network, Fox News and local stations (or “New Fox”), “We’re positioning our network for the future and not tethering it to the past,” said Fox CEO Dana Walden.
Deadline Alert: Early Bird Savings Expire at Midnight!
May 22nd | 8:30AM – 10:30AM | The Yale Club, NYC
Grab your seats for a can’t-miss, feel good event and save $100 while you’re at it! This event is a unique gathering of media organizations and their partners, who serve as an example to others. Join us next week and share insights with these inspirational game-changers.
Freeform ordered to series spin-off Pretty Little Liars: The Perfectionists, from PPL writer/EP I. Marlene King, Alloy Entertainment and Warner Horizon Scripted Television. Drama stars the original’s Sasha Pieterse and Janel Parrish.
Season three of ABC’s Match Game continues with all-new episodes on Thursday, June 21 at 9p. Crime drama Take Two, starring Rachel Bilson (Hart of Dixie) and Eddie Cibrian (Rosewood) makes its series debut the same night at 10p.
Dating reality show The Proposal, another ABC newcomer, arrives Monday, June 18 at 10p. Season five Bachelor Jesse Palmer hosts.
And ABC renewed Marvel’s Agents of S.H.I.E.L.D. for a shortened 13-episode sixth season. Season five finale airs Friday at 9p.
Dodo Heroes, a new series from Animal Planet and The Dodo, debuts Saturday, June 9 at 9p. Show featuring inspiring stories of animals in need around the world will be Animal Planet’s first global series launch.
Season three of A&E’s Ozzy & Jack’s World Detour premieres Wednesday, June 13 at 9p, followed by a new, supersized episode of The Wahlburgers.
Discovery’s Cash Cab will return in July. The premiere, coinciding with “Shark Week,” will include videos of renowned divers and photographers that have helped bring Discovery sharks to the screen.
CBS and Nielsen announced they’re working on a collaboration that will deliver Dynamic Ad Insertion in live linear national broadcast television. Powered by Nielsen Gracenote ACR (Automatic Content Recognition), the solution will use frame-accurate video recognition technology for precise ad detection and content insertion in live TV.
Contextual intelligence provider Grapeshot announced its new solution for bringing brand safety and contextual targeting to digital video. The solution extends advertisers’ and publishers’ brand safety initiatives at scale across digital video ad formats, with benefits including automated categorization speed, 21 supported languages and integration flexibility.
Ad tech company Canoe serviced ads resulting in over 6 billion impressions into TV programming available on cable operators’ VOD platforms, according to its Q1 2018 Ad Impression Report. “We continue to see consumer video consumption trending toward on-demand in the living room and cable VOD has played a big role in that,” said Joel Hassell, CEO, Canoe. “Even with connected devices capturing more market share in 2017, VOD DAI commands a 19% share of overall ad views.”


YouTube TV faces an uphill battle to reach profitability, according to Bernstein Research analyst Todd Juenger. “Any way we add it up, it loses money. (Just like all the other vMVPDs also lose money.),” wrote Juenger in a note to shareholders. One possibility: a significant sports contract – and it wouldn’t have to be a major pro league. In that case, suggested Juenger, YouTube TV could create their own network as a home for it, “and they would control and monetize 100% of the ad inventory.”
Facebook suspended about 200 apps suspected of misusing member data. The apps will undergo investigation and if they are found guilty, users will be notified and the apps banned.
BBC America’s new Premier League Darts has generated over two million livestream views since its launch on February 1, growing +10x from the first half of the tournament.
Netflix expects to spend upwards of $8 billion on content for 2018, shared chief content officer Ted Sarandos at MoffettNathanson’s Media & Communications Summit on Monday. Sarandos didn’t get specific about how much of that is licensed versus originals, but said most of the spend is on originals.
Speaking of, Netflix ordered its first original horror anthology series, Guillermo del Toro Presents 10 After Midnight. The show will be a collection of the Shape of Water filmmaker’s personally curated stories. Netflix also ordered a second season of Lost in Space.
DC Universe digital service ordered its next original series, one-hour live-action drama Doom Patrol, from executive producers Greg Berlanti, Geoff Johns, Jeremy Carver and Sarah Schechter. Series begins production this year for a 2019 debut on DC Universe.
Animated special Harvey Birdman, Attorney General will feature Gary Cole and Stephen Colbert reprising their Harvey, Birdman, at Law roles, on Adult Swim. Story focuses on Birdman trying to remove the president from office before everyone starts to worry it’s more than the ridiculous plot on an animated show.
getTV will start airing Walker, Texas Ranger (1993-2001) on Monday, June 4. Episodes will broadcast weekdays from 2p-60, and Sundays from 5p-10p.
An exclusive special with Pope Francis will be presented by Noticias Telemudo and El Poder en Ti on Sunday, May 20 at 5p on Telemundo. Noticias Telemundo Senior Correspondent Vanessa Hauc will moderate the event from the Scholas Occurrentes headquarters at the Vatican.
The French Tennis Federation is extending its partnership agreements with TV Tokyo and Japan’s  WOWOW to broadcast the Roland Garros tournament in Japan. The deal runs from 2018 to 2021.
A+E Networks has signed 30+ broadcasters around the world for Harry & Meghan: A Royal Romance. Two-hour TV movie is produced for day-and-date delivery to broadcasters before the royal “I do’s” on May 19. 
Sony Pictures Television struck a deal to co-develop unscripted cooking formats with African producer Quite Bright Films Lifestyle. Sony will distribute the series.
All3media international secured sales for eight-part crime drama Hidden for DR (Denmark), KRO (Netherlands) and VRT (Belgium). Acorn TV acquired exclusive rights in the U.S. and Canada.
UKTV and the BBC and FremantleMedia International are teaming for a prime time adventure series, Expedition with Steve Backshall, following Backshall and his team exploring forgotten corners of the world.
Global Road Entertainment and Canada’s CBC are co-developing new original unscripted format Fridge Wars for production in Canada. Studio-based entertainment format reveals what’s in the fridge of families across the country, then tasks celebrity chefs with making the best meals possible using only the ingredients they find in the families’ kitchens.
Cynopsis Jobs: “for us in the biz.”
Save time and get solid results from a quality list of targeted media professionals.
I interviewed 4 people who applied through Cynopsis – they were all great and I ended up hiring someone who started today! Thank you Cynopsis for a great, targeted job site for us in the biz!
Tina Tung-Barisic. Executive Director of Marketing. The Dr. Oz Show
Contact Trish Pihonak to get started on your listing!
Lifetime’s Harry & Meghan: A Royal Romance on Sunday drew 2.2 million total viewers, and was cable’s best original movie of the year with A25-54 (872,000), A18-49 (742,000), W25-54 (662,000) and W18-49 (552,000), according to Nielsen. It was also Lifetime’s highest delivering telecast since Beaches across all key demos.
Live + Same Day Viewers AA (millions) Friday, May 11, 2018 time period averages
Source: Nielsen, Live+SD
CBS: 7.00 million
Undercover Boss: Celebrity Edition 5.03, Hawaii Five-0 7.09, Blue Bloods 8.88
NBC: 3.72 million
Blindspot 2.76, Dateline 4.21
FOX: 3.68 million
Meghan Markle: An American Princess 3.68
ABC: 2.23 million
Once Upon a Time 2.26, Agents of S.H.I.E.L.D. 1.94, 20/20 2.49
UNIVISION: .95 million
Rico y Lazaro 1.0, Papa a Toda Madre .89, Por Amar Sin Ley .94
Mi Familia Perfecta .61, Al Otro Lado del Muro .78, Enemigo Intimo 1.10
CW: .46 million
Dynasty 1.10, Life Sentence .91
Friday A18-49: CBS .8/4, FOX .6/3, NBC .6/3, ABC .5/2, UNI .4/2, TELE .4/2, CW .1/1
AMC Networks named Jennifer Caserta as Chief Transformation Officer of the company. Caserta had been President and GM of IFC. Blake Calloway, IFC’s Executive Vice President of Brand Marketing, has been named EVP and Acting GM of IFC.
Crown Media Family Networks tapped Marybeth Sprows to serve as Vice President, Development. Previously, Sprows was VP, Development and Production at Paulist Productions.

On This Day: 1792 – The U.S. established the military draft.
Answer to the Last Trivia Question: Which 1980s sitcom centered on a couple who were co-workers who also lived across the hall from each other in the same building? Goodnight, Beantown (1983-84), starring Bill Bixby and Mariette Hartley.
Today’s Trivia Question: Which spin-off series, canceled after three seasons on one network, was revived on another and returned as the most-watched sitcom premiere ever on ad-supported cable? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four correct answers from each time zone will be selected.)
Answer to the Last Anagram:  Huge Peony Pot = The Young Pope. Kudos to: Charlene White-A+E Networks/Stamford, CT, Synda Kollman-Charter Marketing Group/Boca Raton, FL, Tom Moore-Kalt Productions/LA
Unscripted Series Anagram: Yearly Folksier Crime (Email [email protected] with your answer; first three respondents with the correct answer who aren’t in trivia will be posted in tomorrow’s newsletter.)
Lynn Leahey
Editorial Director
Roberta Caploe
Diane K Schwartz
Senior Vice President
Media Communications Group
Cynopsis Ad Sales
Mike Farina | 203-218-6480
VP, Sales
Cynopsis Job Listings Sales
Trish Pihonak | 203-899-8459
Director of Operations
CYNOPSISJOBS – For More jobs, please visit Cynopsis.com

Spotlight Cinema Networks

Provide strategic sales support, dvlp/execute mktg collateral & prgrms. Serve as a key liaison between mktg & sales. Help identify/execute daily needs of sales & our clients. 3+ yrs mktg exp in media sales org.

Resume to: [email protected]

JOB OPENING: CONTENT SCREENER/MEDIA INFORMATION SERVICES/NYC: Entry-level position writing summaries of TV programs. Full Time w/Benefits. Requires BA/BS, strong writing skills, attention to detail and love of TV. Send resume to [email protected] (5/22)


JOB OPENING: ACCOUNT EXEC/Pluto TV/NYC: Mng/grow/maintain the nat’l advertising revenue derived from a specified group of ad agencies & assigned regional territories. 5+ yrs of Nat’l TV advertising sales exp as well as 2 yrs dig exp req’d. Proven track rec of outstanding sales results req’d. Full info/apply HERE (5/22)


JOB OPENING: SR RESEARCH ANALYST/Turner Broadcasting/NYC: Work w/cross-functional portfolio team (sales, publicity, mktg) to dvlp optimal portfolio positioning. Well-rounded cross-platform rsrch/analytics exp a must. BA deg & 3+ yrs of exp, incl linear, digital &/or direct-to-consumer rsrch exp. Full info/apply HERE (5/22)


JOB OPENING: SR ACCT MGR/iN DEMAND/NYC: Manage/develop MVPD relationships. Negotiate agreements. Analyze business opportunities. Evaluate competitive landscape. Min 3-5 yrs content distribution/acct mgmt exp. Travel req. Highly motivated self-starter.  Resume to:[email protected] (5/19)

JOB OPENING: ACCOUNT EXECUTIVE DIRECT RESPONSE/OPPORTUNITY MEDIA/NY: Seeking an energetic achiever with excellent written & organizational skills for role to assist in growing revenue for dynamic Direct Response Team: BA Degree, Min 2 yrs DR Planning Experience req. Resume/cvr HERE [email protected] (5/19)


JOB OPENING: MARKETING COORDINATOR/Spotlight Cinema Networks/NYC or LA: Provide strategic sales support, dvlp/execute mktg collateral & prgrms. Serve as a key liaison between mktg & sales. Help identify/execute daily needs of sales & our clients. 3+ yrs mktg exp in media sales org. Resume to: [email protected] (5/19)


JOB OPENING: MGR, HUMAN RESOURCES- AD SALES/NBCU/NYC: Responsible for providing strategic and operational HR leadership, direction and expertise for the Ad Sales organization. Min 5 yrs professional level HR generalist exp. Full info/apply HERE (5/19)


JOB OPENING: HR GENERALIST- AD SALES/NBCU/NYC: Provide a broad range of HR support in support of functional objectives, strategic goals, and human resource initiatives Min 3 yrs relevant HR exp. Full info/apply HERE (5/19)


JOB OPENING: HR COORDINATOR-AD SALES/NBCU/NYC: Respond to routine questions from clients including, but not limited to benefits, payroll, vacation or redirect clients to appropriate contacts. BA DEG & Min of 1 yr of HR or related exp in meeting fast paced employee based or client needs. Full info/apply HERE (5/19)

AVP, TECHNOLOGY INTEGRATION & TRANSFORMATION/AT&T/NYC: Resp for execution of merger integration strategy across Tech & Product related to TWX as well as tech strategy plan’g. 18yrs of exp ad technology & mngng technology, data & product integrations. Full info/apply HERE (5/18)

JOB OPENING: DIRECTOR, LOCAL PLATFORM REVENUE STABILITY & OPERATION/AT&T/NYC: Ensure stability of local business rev. Identify areas of process improvement to enhance accuracy/speed/efficiency of local business incl utilization of tools for tracking, monitoring. 18 yrs exp Media, Telco, Media. Full info/apply HERE  (5/18)


JOB OPENING: AVP HEAD OF ARCHITECTURE/AT&T/NYC: Oversee dir & admin of multiple tech organizations. Ensure alignment with corporate priorities. 10 yrs of highly tech, hands-on job exp, preferably w/exposure to digital ad technology. 5+ yrs working in dig video, OTT or at an MVPD. Full info/apply HERE (5/18)


JOB OPENING: SALES PLANNER, AD SALES/Outdoor Channel/NYC: Resp for dvlpmnt/fulfillment of integrated media plans, all platforms. Monitor/steward accts, support Acct Execs w/ mktg, rsrch projects. Solid understanding of media math. 3 yrs exp. sales asst or media plan’r/buyer. Wide Orbit exp a +. Full info/apply HERE (5/18)


JOB OPENING: SALES MGR/FilmRise/Brooklyn: Asst in various administration of client accts. Handle TV, Film & Dig. Content Sales to Non-theatrical, Inflight & others as designated. Exc writing/comm  skills a must. 2-3 yrs of sales/bus. exp, pref in media industry req’d as well as ability to travel int’l. Full info/apply HERE (5/18)


JOB OPENING: SALES PLANNER/MARATHON VENTURES/NYC: Join team-oriented leader in national direct response TV ad sales.  Attention to detail, min. 2-3 yrs exp in TV traffic or sales support req’d. Wide Orbit, OSI or Broadway a +. Able to balance mult projects/priorities in fast-paced environment. Resumes: [email protected] (5/18)

MGR, AUDIENCE RESEARCH/NBCU/LA: Pivotal role providing analytical/strategic support toward internat’l dist & prod of NBCU content. Min 3-4 yrs media rsch exp, preferably w/content distributor/studio, brdcst or cable network, ad agency, internet co, digital service/platform or rsrch firm. Full info/apply HERE (5/17)

JOB OPENING: SEGMENT PRODUCER, THE LAST WORD/MSNBC/NYC: Contribute to the show  daily production by writing and researching compelling segments about the day’s biggest stories. 5 yrs of exp in live TV (i.e. morning shows, cable shows, broadcast TV, etc.) Full info/apply HERE (5/17)
JOB OPENING: SEGMENT PRODUCER, MTP DAILY/NBC NEWS/DC: Join the MTP Daily team as a segment producer and contribute daily by writing exceptional, compelling segments regarding political insight and newsworthy events of the day. 5 yrs of exp in live TV news, politics or political journalism. Full info/apply HERE (5/17)
JOB OPENING: SR SYSTEM ADMINISTRATOR/TV ONE/Silver Spring MD: Mng/support, including maintenance and upgrades, of Operations/Traffic database & application envir incl TV traff sys, log rec system etc. Min 5 yrs exp as a Systems Admin working w/Windows ntwrks & TCPIP infrastructure. Full info/apply HERE (5/17)
JOB OPENING: PRODUCER, MTP DAILY/NBC NEWS/DC: Join the MTP Daily team as a segment producer and contribute daily by writing exceptional, compelling segments regarding political insight and newsworthy events of the day. Full info/apply HERE (5/17)

JOB OPENING: DIRECTOR, SALES ANALYTICS/ION MEDIA/NYC: Dvlp analytics & provide insights that drive sales strategy & determine opportunities to enhance ad revenue ION upfront positioning. 7-10 yrs of ad/mkt rsrch exp in Media or equiv. Exc verbal/written/data visualization & presentation skills. Full info/apply HERE (5/16)

JOB OPENING: COPYEDITOR, SR DIRECTOR, PARTNER POSITIONING & PRESENTATIONS/Nickelodeon/NYC: Resp for articulating company’s bus strategy & unique value proposition on behalf of its Consumer Prods/Retail/Ad Sales. BA deg in Eng, Journalism or related areas w/emphasis on writing; and/or combined 10 yrs exp. Full info/apply HERE (5/16)


JOB OPENING: DIRECT RESPONSE/PAID PROGRAMMING SALES ASST/UP/NYC: Asst AEs, Sales Plners & Pricing/Inv. Edit PP presentations & excel spreadsheets. Work w/agency buyers. Maintain order entry, inv moves & prod allocations. Strong verbal skills. Strong attn to details. Prior internship exp at TV ntwk pref’d. Send res: HERE (5/16)
ABC: Roseanne, The Middle, black-ish [f], Splitting Up Together, For the People
CBS:  NICS, NCIS: New Orleans [f]
CW: The Flash, The 100
FOX: MasterChef, New Girl [f]
NBC:  The Voice, Rise [f], Chicago Med [f]
PBS: Civilizations, First Civilizations [f], Royal Wedding Watch
TELEMUNDO: Mi Familia Perfecta, Al Otro Lado del Muro, El Senor de los Cielos  
UNIVISION: El Rico y Lazaro, Papa a Toda Madre, Por Amar Sin Ley

Related Stories

Cynopsis 02/23/24: “Frasier” reboot renewed for season two

"Frasier" renewed for season two

Friday February 23, 2024 Today’s Premieres Netflix: The Indrani Mukerjea Story: Buried Truth Prime Video: The Second Best Hospital in the Galaxy; Married to the Game; Poacher Saturday’s Premieres Oxygen: Cold Justice at 8p NatGeo Wild: Rock Rapids Vet 9-1-1 at 10p Sunday’s Premieres Oxygen: Sin City Murders at 7p A+E: WWE Rivals at 8p […]

Cynopsis 02/22/24: Apple launches Apple Sports for iPhone

Apple launches Apple Sports for iPhone

Thursday February 22, 2024 Today’s Premieres Bravo: Summer House at 9p Max: Jellystone Netflix: Avatar: The Last Airbender; Death in the Dorms IN THE NEWS Comscore released an enhancement of its cross-platform audience measurement solution, Comscore Campaign Ratings. Comscore Campaign Ratings Local (CCR Local) gives advertisers access to deduplicated audience measurement at the local market […]

Cynopsis Esports 2/22/24: Embracer CEO causes uproar; Team owner sues Call of Duty League; Super Bowl ads shift away from gaming

Thursday February 22, 2024 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. Gaming conglomerate Embracer Group’s restructuring is in “the final stretch,” but the company’s messaging could use some major work moving forward after CEO Lars Wingefors said its No. 1 value is to “maximize shareholder value in any […]

02/21/24: Cynopsis Jobs


MANAGER, CONSUMER MARKETING TV One SILVER SPRING, MD – HYBRID REMOTE Contribute strategic thinking and new ideas to the building and development of consumers promotions and marketing campaigns and work on marketing strategies, in partnership with the internal research team and media agency, for programming initiatives to inform our understanding of the target audience. Full […]

Cynopsis Digital Out of Home 02/21/24: Hypermedia does Dubai; AdQuick strikes a deal with Crackle Connex; CTI acquires Vistacom

Wednesday February 21, 2024 Hypermedia inked a 10-year deal with developer Nakheel granting Hypermedia, a subsidiary of W Group Holding, media rights and development privileges for Nakheel’s communities and assets across Dubai. The digital network to be installed across Palm Jumeirah features various formats, from digital unipoles at the entrance to large panels along the […]