Powered ByCynopsis Media

Tuesday, May 22nd | 8:30am - 10:30am |
The Yale Club, NYC

The 4th Annual Cynopsis Social Good Awards honors took place Tuesday morning and those civic-minded professionals who find a way to utilize the media industry as a tool for social good were celebrated in style. Guest presenters were media personality and Travel Channel host Oneika Raymond and ESPN and MSG Networks broadcaster Arda Ocal, creator of the web site, “Be a Superhero Today,” promoting acts of kindness. In addition to the incredible finalists, the event spotlighted the prestigious Impact Award winners (ATTN: , Discovery Inc., NBC Entertainment and Comic Relief). Details are below.

View Winners

Media Sponsor: Good Sport

Winners

Campaign

Winner

Be a STAR Bullying Prevention Program

WWE
Honorable Mentions:
  • Give a Little TLC Awards 2017 – Discovery
  • I Stood Up to Hate – FUSION / UNIVISION
  • Shred Hate Bullying Prevention Program – ESPN
  • Speak Up, Get Involved: Cartoon Network and Chuck E. Cheese Anti-Bullying Campaign – Turner Entertainment Networks
Winner

Nick SPLAT - Truth - Trivia

Nickelodeon Creative Advertising
Honorable Mentions:
  • #BeUnderstood Campaign for Children with Learning & Attention Issues – The Advertising Council and Understood
  • CBeebies Everyone's Welcome – BBC
  • Magic of Storytelling – Disney|ABC Television
  • NBCUniversal Owned Television Stations’ "Supporting our Schools" 2017 – NBCUniversal Owned Television Stations
  • Pequeños y Valiosos – Univision Communications Inc. & Too Small to Fail
  • Rainbow Lane – Turner Entertainment Networks
Winner

Hurricane Relief

Litton Entertainment
Honorable Mentions:
  • Day of Giving – Disney|ABC Television
  • iHEARTMEDIA -- RESPONDING TO DISASTER – iHeartMedia
  • NFL Disaster Relief – National Football League
  • T-Mobile: Home Runs for Hurricane Recovery #HR4HR – T-Mobile USA
  • Todos Unidos (All Together) Disaster Relief Fundraising Campaign – Telemundo
  • United for Each Other 2017 - Cynopsis Social Good Award – Univision Communications Inc.
Winner

Salud, Yes Please!

Univision Communications Inc.
Honorable Mentions:
  • Connor’s Cure – WWE
  • "Day Zero" – Bloomberg Media Group
  • DEA and Discovery Education Operation Prevention 2017 Video Challenge – Discovery Education
  • It's On Us – Mekanism
  • Nationwide - Make Safe Happen – Nickelodeon Creative Advertising
  • Spike's Veterans Operation Wellness – Found Object
  • Scorching Car Scale – The Weather Channel
Winner

#EyesOnChechnya

MTV
Honorable Mentions:
  • 60 Second Docs Present Time: The Kalief Browder Story – Viacom Velocity
  • Clear Channel Outdoor Helps the Fight Against Human Trafficking – Clear Channel Outdoor Americas
  • Homeless LGBT Youth Utah: SUBARU + Logo Trailblazer Honors – Viacom Velocity
  • Made to Model: Trans Beauty In Fashion – Logo
Winner

First Step

The Players' Tribune & American Family Insurance
Honorable Mentions:
  • Crucial Catch: Intercept Cancer Campaign – National Football League
  • Celebrating Champions (WWE & Special Olympics) – WWE
  • Shred Hate Bullying Prevention Program – ESPN
  • The Champion Within – Litton Entertainment
  • T-Mobile: Home Runs for Hurricane Recovery #HR4HR – T-Mobile USA
Winner

Chasing Genius

National Geographic Partners
Honorable Mentions:
  • Save the Food – Ad Council and NRDC
  • Color of Climate – Univision Communications Inc.
  • Going Green on FX’s ‘Legion’ – 21CF
  • Jamie Hyneman wants you to care about clean air — and that’s no myth. – A Plus
  • The Seekers – FUSION / UNIVISION
  • #WildForLife – PCI Media & UN Environment
Winner

The Daily Show & Truth: Go Away Big Tobacco

Viacom Velocity
Honorable Mentions:
  • An Inconvenient Special – Viacom
  • Camino al Éxito – Univision Communications Inc.
  • Dermablend Professional Presents: Reflections – Glass Entertainment Group & Upworthy
  • This is Everything: ATTN: and YouTube Red – ATTN:
Winner

Dermablend Professional Presents: Reflections

Glass Entertainment Group & Upworthy
Honorable Mentions:
  • Homeless LGBT Youth Utah: SUBARU + Logo Trailblazer Honors – Viacom Velocity
  • Magic of Storytelling – Disney|ABC Television
  • #NuestroOrgullo (#OurPride) - Hispanic Heritage Month – Telemundo
  • The Daily Show & Truth: Go Away Big Tobacco – Viacom Velocity
  • Toyota Warfighter – Feld Entertainment
Winner

#NuestroOrgullo (#OurPride) - Hispanic Heritage Month

Telemundo
Honorable Mentions:
  • 60 Second Docs Present Time: The Kalief Browder Story – Viacom Velocity
  • 67% Project – Refinery29
  • Color Complex – FUSION / UNIVISION
  • Intersport - KPMG Inspire – Intersport
  • MTV Women's Strike – MTV
  • Wired Women – FUSION / UNIVISION
Winner

Discovery Project C.A.T.

Discovery
Honorable Mentions:
  • Camino al Éxito – Univision Communications Inc.
  • NBCUniversal Owned Television Stations' "Clear the Shelters" 2017 – NBCUniversal Owned Television Stations
  • NextUp: Real Opportunities for Foster Youth – Misfit
  • #WEHALO HALO Movement Campaign – Nickelodeon
  • #NuestroOrgullo (#OurPride) - Hispanic Heritage Month – Telemundo
  • Younger's Binge-Watch for a Cause – TV Land
Winner

Lin-Manuel Miranda and Charity Network Rise Up for Good

Charity Network
Honorable Mentions:
  • Forecasting Hope – The Weather Channel
  • Tim’s New World – Blue Chalk Media

Content

Winner

Speaking Up for #Health4All

CBS EcoMedia
Honorable Mentions:
  • #NuestroOrgullo (#OurPride) - Hispanic Heritage Month – Telemundo
  • 2017 Black History Month PSA Campaign – WE tv
Winner

TOMS We Are What We Do

MediaCom
Honorable Mentions:
  • #OptOutside – REI
  • Sportsman Channel HUNT.FISH.FEED – Outdoor Sportsman Group
Winner

Peace & Dance, Peace & Music, Peace & Cooking

FUSION / UNIVISION
Honorable Mentions:
  • Clairity – A Plus
  • Dermablend Professional Presents: Reflections – Glass Entertainment Group & Upworthy
Winner

Gender Revolution: A Journey with Katie Couric

National Geographic Channel
Honorable Mentions:
  • An Inconvenient Special – Viacom
  • Breaking Heroin's Grip: Road to Recovery – Maryland Public Television
  • Kitten Bowl IV – Crown Media Family Networks
  • LA 92 – National Geographic Channel
  • MSNBC and Global Citizen - Taking Action for Global Change – MSNBC
  • The Champion Within – Litton Entertainment
Winner

Bayer Presents Here's To The Farmer!

Bayer U.S.
Honorable Mentions:
  • 60 Second Docs Present Time: The Kalief Browder Story – Viacom Velocity
  • Prediabetes Awareness – Ad Council, AMA and CDC
  • Connor's Cure: Making Of A Superstar – WWE
  • #EyesOnChechnya – MTV
  • Undocumented and Unafraid – MTV
Winner

MTV’s Total Request Live (TRL): Puerto Rico Episode

MTV
Honorable Mentions:
  • Give – Litton Entertainment
  • NFL 360: THE CONVERSATION – NFL Media Group
  • The Champion Within – Litton Entertainment
  • This is Who I Am: Stories of LGBTQ Survival from Jamaica – Logo

People/Partnerships

Winner

Global News Charity Wardrobe Sale

Global News
Honorable Mentions:
  • AZTV - Stuff the Bus – AZTV
  • Discovery /Shepherd's Table Partnership – Discovery
  • My LA2050 Grants Challenge – The Goldhirsh Foundation
  • Saint John's Program for Real Change: 2017 Partnership – Misfit
Winner

Kids That Do Good

DXagency
Honorable Mentions:
  • Lara Richardson – Discovery Channel
  • MELT and MELT University Provide College Students with Career and Lifetime Educational Opportunities – MELT, LLC
  • Social Good Leaders of the Year- Jessica Herrera-Flanigan, UCI – Univision Communications Inc.
Winner

Saint John's Program for Real Change: 2017 Partnership

Misfit
Honorable Mentions:
  • Not The White House Correspondents' Dinner – TNT + TBS Marketing
  • The Weather Channel and True Value - Forecasting Hope – The Weather Channel
  • Younger's Binge-Watch for a Cause – TV Land
Winner

Rancher, Farmer, Fisherman

Discovery Channel
Honorable Mentions:
  • Call of Duty Endowment + Activision: Honoring Those Who Served, Then and Now – Propper Daley
  • Got Your 6 & Myx TV – Myx TV
  • Logo + ACLU - Forbidden: Undocumented and Queer in Rural America – Logo + ACLU
  • Saint John's Program for Real Change: 2017 Partnership – Misfit
  • Stella Artois Buy A Lady A Drink 2017 – MediaCom
  • The Nasty Woman Campaign For Planned Parenthood – TNT + TBS Marketing
Winner

The Ellen DeGeneres Show and Cheerios: Making Positivity Contagious with One Million Acts of Good

Mindshare
Honorable Mentions:
  • Bayer Presents Here's To The Farmer! – Bayer U.S.
  • Call of Duty Endowment Celebrity Engagement Campaign – Propper Daley
  • EARTH FOCUS Environmental Film Festival – KCETLink Media Group
  • Goodwill’s Job Training and Employment PSA Campaign – The Advertising Council and Goodwill
  • Inspire A Difference – Investigation Discovery
  • Lin-Manuel Miranda and Charity Network Rise Up for Good – Charity Network
  • The Search for Hidden Figures – 21CF
  • TOMS We Are What We Do – MediaCom
Winners

NBCUniversal Owned Television Stations' "Clear the Shelters" 2017

NBCUniversal Owned Television Stations

Tiger Woods Foundation and Discovery Education - TGR EDU Explore

Discovery Education
Honorable Mentions:
  • Tennis Channel Gives Back – Tennis Channel
  • Global News Charity Wardrobe Sale – Global News
  • Nationwide - Make Safe Happen – Nickelodeon Creative Advertising
  • Nick SPLAT - Truth - Trivia – Nickelodeon Creative Advertising
  • The Daily Show & Truth: Go Away Big Tobacco – Viacom Velocity
  • National Geographic + Microsoft: #MakeWhatsNext – National Geographic Channel
  • Justice Network and John Walsh – Justice Network
  • The Nasty Woman Campaign For Planned Parenthood – TNT + TBS Marketing
Winner

Viacommunity & Catchafire: Viacom's Talent for Good

Viacom
Honorable Mentions:
  • Lin-Manuel Miranda and Charity Network Rise Up for Good – Charity Network
  • Litton Entertainment and Telemundo – Litton Entertainment
  • National Geographic + Stella Artois: World Water Month – National Geographic Channel
  • Red Bandanna – American Heroes Channel

Shining Stars

Winner

Justice Network Societal Mission Success

Justice Network
Honorable Mentions:
  • Intersport: Social Good Shining Star - Company Submission – Intersport
  • LeadDog Marketing Group – LeadDog Marketing Group
  • Social Good Shining Star - Univision Communications Inc – Univision Communications Inc.
  • Viacom – Viacom
  • We Are The Mighty – We Are The Mighty (WATM) (also The Mighty Networks, Inc)
  • WWE Community Relations – WWE

Impact Awards

Impact Award

Corporate Social Responsibility

Accepted By
David Leavy

David Leavy

Chief Corporate Operations & Communications Officer

Presented By
Dave Salmoni

Dave Salmoni

Host

Impact Award

Content

Accepted By
Taryn Crouthers

Taryn Crouthers

Head of Sales & Brand Partnerships

Presented By
Laura Correnti

Laura Correnti

Host

Impact Award

Special Programming

Accepted By
Doug Vaughan

Doug Vaughan

EVP, Special Programs & Late Night Programming

Presented By
Matt Iseman

Matt Iseman

Host

Impact Award

Special Programming

Accepted By
Janet Scardino

Janet Scardino

CEO

Guest Award Presenters

Arda Ocal

Broadcaster

Oneika Raymond

Explorer, Media Personality, Journalist

Dave Salmoni

Host

Laura Correnti

EVP, Managing Director, Media

Matt Iseman

Host

Testimonials

Order Additional Trophies

Want to share the good news? Order additional trophies here:

  • Additional winner trophies are $325/each
  • The first honorable mention trophy is complimentary and all additional orders are $199/each

To order, fill out this form and email cathyp@cynopsis.com.

Contact

Questions

For event information and registration questions, contact:

Cathy Pearson

Cathy Pearson
Marketing Coordinator
Cynopsis Media
cathyp@cynopsis.com
203.899.8470

For award event sponsorship opportunities, contact:

Mike Farina
VP, Sales & Marketing
Cynopsis Media
mike@cynopsis.com
203.218.6480

For information on programming at the awards gala, contact:

Cathy Applefeld Olson
Awards Producer
Cynopsis
cathy@cynopsis.com