Cynopsis MEDIA TECH UPDATE Good morning. It’s Monday, April 8, 2019 and this is your first Media Tech Update. Join us every Monday morning! IN THE NEWS Netflix shut down support for Apple’s content sharing feature, AirPlay, due to what the streamer calls “technical limitations.” “With AirPlay support rolling out to […]
While we're taking the week off for July 4th, this is a great time to catch up on all our still timely editions of @CynopsisMedia daily newsletters and Special Reports -- from Sports to Executive Profiles! May your holiday be meaningful. https://t.co/kz2fOB36GR
In today's #MediaTech update: @Roku + @AmazonAds launched an integration to reach 80%+ of US HHs - the largest authenticated #CTV footprint ever. Early results? 40% more unique viewers w/ same budget + 30% less ad frequency. Game changer for advertisers. https://t.co/z2V7f4F2M5