A CYNOPSIS MESSAGE FROM VIDEA It’s way past Groundhog Day… (Or is it?) If you forecast ratings day after day, your routine may feel like an endless time loop, doomed to Repeat & Repeat & Repeat & Repeat & Repeat. Videa just closed the loop. Get more efficient, proven, data-driven forecasts. www.videa.tv/DrivingTVForward […]
Cynopsis MEDIA TECH UPDATE Good morning. It’s Monday, June 10, 2019 and this is your first Media Tech Update. Join us every Monday morning! Ycor, the personal holding company of Publicis Chairman Maurice Levy and parent of ad tech company Weborama, made a bid for Sizmek assets that it said is higher […]
Cynopsis MEDIA TECH UPDATE Good morning. It’s Monday, June 3, 2019 and this is your first Media Tech Update. Join us every Monday morning! Amazon has positioned itself as a potentially serious competitor for Google’s ad business with the confirmation of its agreement to acquire the ad server operation of bankrupt ad […]
Cynopsis MEDIA TECH UPDATE Good morning. It’s Tuesday, May 28, 2019 and this is your first Media Tech Update. Join us next and every Monday morning! Apple introduced a new technology that allows attribution of advertising clicks, while protecting user privacy. In a blog post, John Wilander, a security and privacy engineer on […]
Cynopsis MEDIA TECH UPDATE Good morning. It’s Monday, May 20, 2019 and this is your first Media Tech Update. Join us every Monday morning! AT&T’s advanced advertising analytics unit, Xandr, announced it has formed Community, a marketplace including content from AT&T’s WarnerMedia, Vice, Hearst Magazines, Newsy, Philo, Tubi and Xumo. “After only […]
Cynopsis MEDIA TECH UPDATE Good morning. It’s Monday, May 13, 2019 and this is your first Media Tech Update. Join us every Monday morning! IN THE NEWS At its annual I/O developer conference, Google announced new advertising privacy controls that make it easier for users to see which cookies websites have […]
Cynopsis MEDIA TECH UPDATE Good morning. It’s Monday, May 6, 2019 and this is your first Media Tech Update. Join us every Monday morning! IN THE NEWS Vice Media, which has undergone layoffs and consolidation of late, raised $250 million in debt from investors including George Soros, Fortress Investment Group, 23 […]
Cynopsis MEDIA TECH UPDATE Good morning. It’s Monday, April 29, 2019 and this is your first Media Tech Update. Join us every Monday morning! IN THE NEWS National Geographic has partnered with Oculus and Force Field for National Geographic Explore VR, a VR experience that takes viewers on an adventure through […]
Cynopsis MEDIA TECH UPDATE Good morning. It’s Monday, April 22, 2019 and this is your first Media Tech Update. Join us every Monday morning! IN THE NEWS SiriusXM introduced a new $8/month plan aimed at younger audiences. SiriusXM Essential offers the network’s entire music programming, comedy, news and select sports channels […]
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