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A Cynopsis Message From VIDEA
CHOICE AND FLEXIBILITY ARE THE WAY OF THE FUTURE
Videa believes in a platform agnostic future
How are advancements in technology and standards enhancing efficiencies?
Videa is helping to pave the way
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Facebook should rethink its plan for an encrypted messaging service, said officials from the US, UK and Australia in an open letter to Mark Zuckerberg. “We must find a way to balance the need to secure data with public safety and the need for law enforcement to access the information they need to safeguard the public, investigate crimes, and prevent future criminal activity,” write U.S. Attorney General William Barr, Acting Homeland Security Secretary Kevin McAleenan, U.K. Home Secretary Priti Patel and Australian Home Affairs Minister Peter Dutton. “Not doing so hinders our law enforcement agencies’ ability to stop criminals and abusers in their tracks.” While the officials press for back doors that enable law enforcement to access content, digital rights organizations argue weakening encryption makes users more vulnerable to fraud.
Looper Insights has entered into a deal with A+E Networks under which the software-as-services VOD optimization company will provide TVOD/EST management and optimization services. Under the deal, A+E Networks is using Looper Insights’ tools to track, manage and optimize the sale of its TVOD titles across the US market’s transactional stores, including Apple iTunes, Amazon, Google, Xbox and Vudu. In addition, Looper Insights is working with A+E Networks to automate its workflows across storefronts and analyze its sales drivers.
Independent video software provide Synamedia is augmenting its video network portfolio through a partnership with VOD workflow solutions vendor Telestream. The Telestream Vantage products complement Synamedia’s video network solutions such as Digital Content Manager; Synamedia’s virtualized DCM supports linear TV broadcast and live streaming, and enables live transcoding at multiple bit rates and in multiple formats. “With the addition of Vantage we now offer customers the industry’s broadest range of video network solutions, reaching across the entire value chain,” said Julien Signes, SVP at Synamedia.
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A Cynopsis Message From VIDEA
TRANSPARENCY IS CLEARLY A WINNING STRATEGY
Buyers and sellers are demanding more transactional transparency in TV advertising
Videa just made available, TV Interface Practices Initiative (TIP) APIs to accelerate the broader industry moving forward at a far quicker pace
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Spotify users can now create custom playlists of podcasts. Once a playlist has been created, it can be shared the way music playlists can be; music can also be added to the playlist. For now, the feature is only available on mobile.
More streaming services mean more subscriptions, according to a new survey from Parks Associates. “The number of OTT services available in the US increased by 140% in five years, giving consumers an unprecedented number of options to meet their video needs,” said senior analyst Steve Nason. Most OTT households are anchored by Netflix, Hulu, or Amazon Prime Video, “but consumers are finding they can’t fulfill all their interests through a single service,” adds Nason. “Many small and medium-sized services are building their brand and subscriber base by filling in these gaps in content.” The percentage of households with multiple OTT subs has increased by 130% since 2014, said Parks, and 46% of U.S. broadband households subscribe to two or more services.
In its bid to entice its user base to add on premium subscriptions, Roku is offering free episodes of original series from subscription services from Showtime, History Vault, Acorn TV and more. Roku has also made it easier to add premium subs by enabling one-click sign-up.
Yext, the platform for Brand Verified Answers in search, announced a new global integration with Trustpilot, the independent platform for companies to build trust with consumers, that enables Yext customers with Trustpilot accounts to manage location-based reviews directly in the Yext platform. Businesses can log in to the Yext platform to monitor and respond to their Trustpilot reviews in real time, in the same place they manage reviews from other channels. “The customer journey starts with a question, and online reviews are one of the first places people turn for answers when deciding whether or not to transact,” said Marc Ferrentino, Chief Strategy Officer of Yext. “Yext’s integration with Trustpilot makes it possible for businesses to monitor and engage with reviews at the location level directly in our platform.”
CBS Digital is rebranding to CBS VFX. The division, whose effects work has appeared in Netflix’s G.L.O.W. and Orange in the New Black, NBC’s This is Us and CBS’ Hawaii 5-0 among others, also is expanding capabilities and will move to new digs at the CBS Studios facility. In addition to virtual production, CBS VFX recently created visual effects for Showtime’s Black Monday and ABC’s Modern Family and produced an Emmy-nominated Stranger Things VR experience.
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A Cynopsis Message From VIDEA
INNOVATION AND INTEROPERABILITY FUEL THE INDUSTRY
Local television advertising has evolved
Videa is announcing publicly available, open source software to help move the broadcast industry forward
Shereta Williams, president of Videa. “We worked with Sinclair Broadcast Group and innovator Imagine Communications on the first proof of concept that will ultimately help deliver operational efficiencies and transparency that accelerate the broader industry to move forward at a far quicker pace.”
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ADVERTISING
Personalization is the key factor in influencing the path to purchase for consumers, according to Clinch, an AI platform that leverages data to create personalized customer ad experiences. “Purchases are happening on all the channels, some more, some less – but relevancy ultimately determines effectiveness, ” said Oz Etzioni, CEO of Clinch. “This is why consumers cite again and again that Facebook is the strongest platform for product discovery and purchasing. The platform makes it easy for brands to leverage data to find the right audiences, deliver tailored messages and access insights quickly to optimize campaigns.” In a survey from Clinch, consumers were asked which platform they use to discover new brands. 58.9% said Facebook, followed by 44.7% for Instagram, 40.4% for YouTube and 42.6% for general display ads on the web.
TikTok announced it wants to be known as a place for creative expression and a positive environment – and that means no political ads. “Any paid ads that come into the community need to fit the standards for our platform, and the nature of paid political ads is not something we believe fits the TikTok platform experience,” says Blake Chandlee, VP of Global Business Solutions. “To that end, we will not allow paid ads that promote or oppose a candidate, current leader, political party or group, or issue at the federal, state, or local level – including election-related ads, advocacy ads, or issue ads.” The explanation from the Beijing-based video app, which also has censored the Hong Kong protests and pro-LGBT content, came in an October 3 post from Chandlee.
Discovery Inc. and Comcast’s FreeWheel announced a multi-year agreement to unify ad management for Discovery’s cable nets. Discovery will use FreeWheel’s platform to re-aggregate scale, enhance targeting capabilities, and simplify the workflow for transactions with ad buyers. “FreeWheel has been a strong partner over the years, and their work to integrate the tech stacks of our expanded portfolio, while complicated, has been seamless,” said Keith Kazerman, EVP Digital Sales, Advanced Advertising and Research, Discovery, Inc. “The resulting, combined Discovery platform offers advertisers the necessary scale and intelligence to reach their customers across the array of data-enabled delivery channels that are redefining the way television is bought and sold.”
Connected Television now accounts for half of all video ad impressions, according to Extreme Reach’s Q2 2019 Video Benchmarks Report, based on video ads served from AdBridge. “While much of CTV’s growth has been attributed to cordcutters, the truth is that CTV is rapidly becoming just another way to watch content for everyone,” says the report. Of note: while the number of impressions served by CTV reached the 50% milestone, the number actually decreased in the auto vertical by nearly 30% while mobile impressions doubled.
Geopath, the not-for-profit organization that provides the currency for out-of-home advertising, announced that its Insights platform has been approved and launched as the industry currency for OOH measurement. “This is a defining moment for the out-of-home industry at a time when it is one of the fastest growing segments of advertising,” said Kym Frank, President of Geopath. “I applaud the OOH industry for listening to the needs of the advertisers and making an investment in the state-of-the-art, accountable metrics needed to power a smarter marketplace.” Geopath Insights was launched in beta in 2018 and developed in conjunction with the OOH industry around an “audience-first” approach. The methodology provides more than 8,000 unique audience profiles, with additional segments being added on a regular basis.
Although marketing budgets dropped from 11.2% of overall company revenue in 2018 to 10.5% this year, 61% of CMOs believe their budgets will bounce back in 2020, according to the Gartner’s CMO Spend Survey. “However, that same percentage of marketing executives believed their budgets would increase in 2019, indicating their optimism is misplaced,” said Ewan McIntyre, VP analyst for Gartner’s. “While we’re not yet witnessing a precipitous drop in budgets, this year’s downtick presents a counterintuitive scenario. You could call this confidence in the face of adversity. Or you could call it hubris.”
Wurl, a provider of streaming video distribution and advertising services for connected TV, announced the general availability of a new advertising marketplace enabling video producers to sell their CTV ad inventory to advertisers ranging from global brands to local businesses. AdPool is a free service for video publishers and CTV platforms that are part of the Wurl Network; premium CTV video publishers can use AdPool to complement their existing advertising sales and reduce unsold inventory or as their primary ad sales channel.
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MUSIC LICENSING SPECIALIST, TV MUSIC SERVICES
NBCUniversal Music Service
LA
Provide complete music services for busy production. Min 2-3 yrs Research music exp for all details pertinent to clearance and tracking; including publishers, record labels, performing rights society/s and type of usage
Full info HERE
AD SALES PLANNER >>
Katz Networks (Bounce, Laff, Grit, Court TV Mystery)/NYC: Strategic & analytical thinker needed to dvlp sales plans & packages for clients, working w/TV Ad Sales team, agency contacts, as well as mult internal depts. 2+ yrs industry related adv exp; Detail-oriented, disciplined team player. Knwldg of Wide Orbit +. Full info HERE (10/19)
MEDIA MARKETING & ANALYST ASSOCIATE >>
TVREV/NYC or LA: Report on industry news, bolster our team of analysts, manage and grow our publication, and lead communications, marketing and research efforts on behalf of TV[R]EV and our clients. 2-3+ yrs in a relevant field (TV, ad tech, marketing) Full info HERE (10/19)
EXECUTIVE ASSISTANT >>
Venn/NYC: Work directly with co-CEOs to organize, maintain & execute across variety of admin functions in fast-moving start-up environment. Looking for prior EA exp, strong organizational, communication & detail-oriented skills. Previous start-up experience, and passion for esports/media a major plus. Full info HERE (10/19)
MUSIC LICENSING SPECIALIST, TV MUSIC SERVICES >>
NBCUniversal Music Service/LA: Provide complete music services for busy production. Min 2-3 yrs Research music exp for all details pertinent to clearance and tracking; including publishers, record labels, performing rights society/s and type of usage. Full info HERE (10/18)
SR DIRECTOR, DIGITAL DISTRIBUTION >>
Discovery/NYC: Cultivate partner relations, negotiate deals & conduct rsrch to dvlp & execute strategies for distribution & monetization of dig media offerings. 5+ yrs exp. Full info HERE (10/17)
SR MANAGER, PUBLICITY >>
TLC/NYC or LA: Work with internal/external teams to dvlp & implement campaigns, create press strategy & plan press event for various TLC programming. 7+ yrs exp. Full info HERE (10/17)
ACCOUNT EXECUTIVE >>
NBCU/Philadelphia: Identify, target, develop and secure new business for NBC10 and Telemundo62 through a variety of platforms including on-air, on-line, mobile and out-of-home. Min 3 yrs exp in media sales. Strong marketing instincts are essential to this position. Full info HERE (10/15)
MGR., AD SALES PLANNING >>
Smithsonian Channel/NY: Create effective media plans & input DR orders while working closely w/Sales team on daily servicing needs of clients. 2+ yrs exp Sales Plan’g, pref @ ad supported cable TV ntwk. Strong MS & Broadway skills a +. Detail oriented, good comm, interpersonal & organzt’l skills. Full info HERE (10/15)
VP BRANDED ENTERTAINMENT >>
Food Network/NYC: Integrated mktng pro passionate about food content to ideate/execute high-level brand prtnrshp projects. 10+ yrs exp. Full info HERE (10/15)
VP BRANDED ENTERTAINMENT >>
HGTV/NYC: Integrated mktng pro passionate about home content to ideate/execute high-level brand prtnrshp projects. 10+ yrs exp. Full info HERE (10/15)
VP MARKETING STRATEGY & PARTNERSHIPS >>
Food Network/NYC: Lead ideation, strategy & execution of mrktng plans, dvlp breakthrough campaigns w/ internal teams to promote ntwrk priorities. 10+ yrs exp. Full info HERE (10/15)
MGR, BUSINESS OPERATIONS DISTRIBUTION & BUS DEVELOPMENT >>
Viacom/NYC: Lead/mng operations for DBD. Focus on bus. solutions & the associated business processes req’d by DBD, Viacom’s linear signal dist, & new media operations, incl project mngmnt of non-linear content delivery to dist partners. Min 4yr industry exp, project mngmnt. Full info HERE (10/11)
SR VP, BROADCAST ENGINEERING & OPERATIONS >>
Newsmax TV/NYC: Oversee plan’g, mngmnt, installation & maintenance of the networks techl infrastructure. Deep understanding of maintaining High Definition brdcst standards & evolving broadcast tech in a dynamic envir. 10+yrs brdcst troubleshooting in a TV network environment. Full info HERE (10/11)
ASSOCIATE PRODUCER, BOOKER >>
Newsmax TV/NYC: Produce/research segments, book guests and develop and execute prod and logistical show duties. Creative thinking and a passion for news and current events Having familiarity in the control room, edit room is a plus. 2- 3 years of television news exp. Full info HERE (10/11)
PRODUCTION ASSISTANT >> Newsmax TV/NYC: Work directly with producers, senior producers and executive producer to assist in production. Excellent knwldg of history and politics & current events. At least one year of news production exp. Full info HERE (10/11)
SOCIAL MEDIA MGR (TEMPORARY) >> Studio City CA: Work as an integral part of the SM team to support broader strategies, & effectively message current promotions, engage directly with our audience on daily basis. Minimum 3 years’ experience in Social Media Marketing. Full info HERE (10/11)
SALES ASSOCIATE PROGRAM >> NBCU Owned Station Group/LA: An accelerated development experience for early-career sales professionals. This highly competitive program identifies outstanding aspiring media sales professionals who bring diverse backgrounds to the organization. Full info HERE (10/11)
SALES ASSOCIATE PROGRAM >> NBCU Owned Station Group/Chicago: An accelerated development experience for early-career sales professionals. This highly competitive program identifies outstanding aspiring media sales professionals who bring diverse backgrounds to the organization. Full info HERE (10/11)
SALES ASSOCIATE PROGRAM >> NBCU Owned Station Group/Philadelphia: An accelerated development experience for early-career sales professionals. This highly competitive program identifies outstanding aspiring media sales professionals who bring diverse backgrounds to the organization. Full info HERE (10/11)
SALES ASSOCIATE PROGRAM >> NBCU Owned Station Group/West Hartford: An accelerated development experience for early-career sales professionals. This highly competitive program identifies outstanding aspiring media sales professionals who bring diverse backgrounds to the organization. Full info HERE (10/11)
SALES ASSOCIATE PROGRAM >> NBCU Owned Station Group/Boston: An accelerated development experience for early-career sales professionals. This highly competitive program identifies outstanding aspiring media sales professionals who bring diverse backgrounds to the organization. Full info HERE (10/11)
WEBSITE MGR >>
UNC-TV Public Media/RTP, NC: Lead dvlpmnt of design layout and/or build of all web pages, content development across sites. Handle ongoing maintenance & optimization. Work cross-functionally across orgnztn to understand business req’s & translate them into solutions to meet those needs. Min 2 yrs relevant exp. Full info HERE (10/10)
SOCIAL PRODUCER, BRAND STRATEGY >>
Madison Wells Media/LA: Candidate must have brand exp to create/deliver high-impact content experiences, community mngmnt & engagement that amplifies the brand & a digital story teller well-versed in SM platforms. Min 3 yrs exp in social media mngmnt, brand mngmnt, cross-team functionality. Full info HERE (10/10)
SOCIAL MEDIA/COMMUNITY MGR >>
Madison Wells Media/LA: Create/execute SM strategy & plans across our diverse & growing game portfolio & drive return on mktg investment. Create cutting edge plans, deep post-launch analysis & understand how to create authentic connections w/players. Exp working in games ind & strong background in SM mktg. Full info HERE (10/10)
INTERNATIONAL PROGRAMMING & CONTENT MANAGER >>
Discovery/NYC: Strategic mgr to liaise programming/content btwn US & int’l mrkts, oversee US project lifecycle. PowerPoint design skills a plus. 6+ yrs exp req’d. Full info/apply HERE (10/9)
EXECUTIVE PRODUCER >>
TLC/Maryland: Seasoned producer oversee all aspects of program editorial casting, outlines & cuts. Follow doc exp in female space a must. 10+ yrs prod exp req’d. Full info/apply HERE (10/9)
SR MANAGER, INTEGRATED SALES MARKETING >>
ION/NY: Work closely with sales team to dev/execute sponsorships/branded content to leverage ad revenue. 3-4 years marketing/partnerships/television experience. Creative organized multi-tasker. EOE Full info/apply HERE (10/9)
SPECIALIST, AFFILIATE OPERATIONS >>
MLB/ Secaucus, NJ: Organize launch authorizations & perform blackout-related activity & responsibilities for MLB & NHL Networks– primary internal liaison & external communicator to affiliates. Min 4-6 yrs exp in cable affiliate sales & mktg, sports media, and/or media operations is req’d. Full info HERE (10/9)
COORDINATOR, PARTNERSHIP MARKETING >>
MUSIC CHOICE TV/NYC: Resp for helping business execute partnerships & communication strategies. Dvlp/maintain materials that demonstrate our value propositions that support business strategies to enable growth. 2-4yrs exp in mrktg, research, or business dev. Full info HERE (10/9)
EMAIL MARKETING MANAGER >>
UNC-TV Public Media/RTP, NC: Mng email mktg channel. Communicate the brand through email campaigns, promoting shows & other station priorities. Engage audiences through targeted messaging while driving fundraising rev for the orgnztn. 4+ yrs exp managing successful, high performing email mktg programs. Full info HERE (10/9) |
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