10/28/19: Cynopsis Media Tech Update


Monday, October 28, 2019
OnePlus and T-Mobile introduced the new OnePlus 7T Pro 5G McLaren, with T-Mobile the only place in the US to get the phone. T-Mobile also announced plans to cover 200 million people with 5G on 600 MHz before the end of this year, accelerating its 5G rollout and making T-Mobile the country’s first 5G network expected to deliver nationwide 5G coverage and service. “5G is the most transformative technology of our lifetime – faster speeds, better coverage, real-time responses, more connections. It’ll dramatically change our mobile experience, fuel brand new experiences and drive billions in economic growth and jobs, but only if everyone can get access to broad, deep 5G,” said John Legere, CEO of T-Mobile.
Up to 60% of search query results returned by the likes of Google, Bing, Baidu and Yandex lead consumers to websites that sell fake goods, according to research from Incopro that looked at pharmaceutical, automotive, children’s products, white goods and safety equipment. “Google appears to be exploiting a loophole in the law which means that search engines are not obliged to remove links to websites displaying items that infringe intellectual property rights or trademarks,” said the report. 
Verizon trotted out a promotion that will give wireless customers a free year of Disney+. The wireless carrier will be the exclusive purveyor of such a deal, open to all new and existing 4G LTE and 5G unlimited, Fios Home Internet and 5G Internet customers. Disney+ launches November 12 at $7 a month or $70 for a full year. Wall Street’s reaction? Netflix shares dropped nearly 3 percent after the announcement, and MoffettNathanson analyst Michael Nathanson now estimates Disney+ could nab upwards of 8 million worldwide subscribers “out of the gate” in 2019, and 18 million by the end of 2020, with the Verizon boost.
Microsoft bought Canadian startup Mover, provider of cloud file migration, to help make it easier for customers to move to the cloud. “Mover supports migration from over a dozen cloud service providers – including Box, Dropbox, Egnyte, and Google Drive – into OneDrive and SharePoint, enabling seamless file collaboration across Microsoft 365 apps and services, including the Office apps and Microsoft Teams,” wrote Jeff Tepper, CVP Office, SharePoint and OneDrive, in a blog post.
Give Them The Recognition They Deserve
The Cynopsis Rising Star Awards is designed to encourage and reward exceptional accomplishments, shining a light on young professionals with the smarts, maturity, and drive to become industry leaders. We look forward to honoring these young innovators with an award at our Best Of The Best Awards gala, taking place in February in NYC.
The deadline is October 30th  – Nominate today!
Snap Inc. beat Q3 projections from Wall Street, as the company continues to gain momentum after a difficult 2018. Total revenue of $446 million in the period rose 50 percent from the same quarter a year ago and beat analysts’ consensus forecast by more than $11 million. Additionally, Snapchat gained 7 million new daily active users, reaching 210 million, up from 203 million in Q2 and 186 million in 3Q18.
ListenFirst has been tapped as partner for social analytics across NBCUniversal’s global brand portfolio. ListenFirst will streamline NBCUniversal’s social media data across more than 1,500 social handles into one unified analytics platform.  
Facebook’s proposed cryptocurrency, Libra, won’t be available anywhere until it passes muster with US regulators, said Facebook CEO Mark Zuckerberg in testimony before the Senate Financial Services Committee hearing. “We want to be clear: Facebook will not be a part of launching the Libra payments system anywhere in the world unless all US regulators approve it. And we support Libra delaying its launch until it has fully addressed US regulatory concerns,” said Zuckerberg.
Zuckerberg also faced questions about the social media giant allowing the spread of misinformation, like targeting predominantly black zip codes and posting an incorrect election date. “If anyone, including a politician, is saying things that can cause … that is calling for violence, or could risk imminent physical harm, or voter or census suppression, when we roll out the census suppression policy, we will take that content down,” said Zuckerberg. Pressed further by Rep. Alexandria Ocasio-Cortez about allowing political ads that contain flat-out lies, Zuckerberg responded, “In most cases, in a democracy, I believe that people should be able to see for themselves what politicians that they may or may not vote for are saying and judge their character for themselves.” 
In related news, Facebook revealed it found and took down four state-backed misinformation campaigns, three originating from Iran and one of Russia. Facebook said it has updated its inauthentic behavior policy “to further improve our ability to counter new tactics and bad actors,” including permanently removing from platforms organizations organized to conduct manipulation campaigns.
An on Friday, Facebook announced it is attempting to stem the tide of misinformation by testing a “News” tab that gives users more tools to control the news items they see, and the ability to a view a wider range of news interests. The system supplements AI and algorithms with professional journalists. “We talked to news organizations about what they’d like to see included in a news tab, how their stories should be presented and what analytics to provide,” wrote Campbell Brown, VP, Global News Partnerships and Mona Sarantakos, Product Manager, News, in a blog post, adding that Facebook News will feature a wide of content across general, topical, diverse and local categories. “We hope this work aids in our effort to sustain great journalism and strengthen democracy,” they concluded.
Short video app TikTok is facing bipartisan scrutiny from lawmakers, with Senators Chuck Schumer and Tom Cotton asking the US intelligence community to assess the risks of the app, and others owned by China, being used in foreign influence campaigns. Beijing-based Bytedance’s TikTok was downloaded 177 million times last quarter, second to WhatsApp.
On a lighter note, TikTok released a video series explaining its safety and privacy controls in a way it hopes users will not only understand, but even have a little fun with. “Educating our users on the options we provide to help them craft their optimal TikTok experience is one of our top priorities,” said the company. “We created this fun, short-form video series and incorporated several beloved creators to educate users about safety in the TikTok format they’re accustomed to viewing.” Twelve creators from several countries took part in making the videos. 
How local ad agencies are implementing digital/streaming video ads along with advanced TV was explored in Borrell Associates’ Local Ad Agency survey. What’s the takeaway? “Viewers are consuming more digital media than ever before, and local advertising agencies and advertisers are augmenting their local media strategies to include digital video and advanced TV to get in front of them,” Aman Sareen, CEO of ZymMedia, tells Cynopsis. “Digital video and OTT advertising offers local advertisers additional benefits beyond getting in front of viewers. While many are already running television ads, digital video ads allow them to extend the reach of that creative investment to additional audiences and impression opportunities. Another important benefit is faster and smarter measurement, and transparency, allows advertisers to optimize throughout the entire campaign and reduce budget waste.”
TV attribution company TVSquared has partnered with audience-based multi-screen TV advertising sales and technology company Ampersand to integrate always-on attribution reporting into Ampersand’s platform. Through Ampersand’s platform, advertisers can now track the influence of TV campaigns on lower-funnel activities, including website traffic and sales. Granular TV insights across different days, dayparts, networks and creatives are tracked in real-time by TVSquared, and leveraged to inform where changes can be made to achieve KPIs and improve performance across all TV investments. “TV is evolving and performance measurement is playing a transformational role in the next evolutionary stage for both local and national cable,” said Bob Ivins, Chief Data Officer, Ampersand. “TVSquared’s partnership supports our vision of bringing together different parts of the TV ecosystem to change the world of TV advertising from ratings to performance.”
Ads in Facebook’s Search Results are now open to all advertisers for select topics. The ad unit is intended to help marketers reach consumers looking to purchase products. The placement will be included automatically when Automatic Placements are used in any new campaign; advertisers can also elect to manually select placement.
Digital ad spending rose almost 17% during the first half of 2019, the slowest rate of growth since 2015, according to the IAB and PwC’s Ad Revenue Report. With the current rate of growth, PwC projects total 2019 spending will hit $120-130 billion.
Cynopsis Team

Lynn Leahey
Editorial Director
Kerry Smith
Division President
Access Intelligence

Roberta Caploe

Cynopsis Ad Sales
Mike Farina

Albert Nassour

Cynopsis Job Listings Sales
Trish Pihonak
Director of Operations

Check out more jobs in Cynopsis Classifieds »
Job of the day
Reinforce/solidify SNY’s positioning as the Home for NY sports in a breakout way. Using proper creative and marketing strategies, this position will leverage best practices in marketing, social media, digital promotions, mobile marketing, and technology. Min 5 yrs mktg/advertising exp sports/media. 
Full info HERE (11/2)

Manage and schedule content to our VOD and EST (Electronic Sell Through) partners. Previous exp in TV programming and/or scheduling. Great organizational & communication skills a must. Full info HERE(11/9)

National Geographic/LA: 
Run point on major NGC public relations campaigns for upcoming 2.0 tentpole projects, with a primary focus on scripted content. also be responsible for planning and overseeing assigned shows and talent at key industry events. 10 yrs relevant exp. Full info HERE (11/9)

Assist the department with planning, organization and execution. Candidate must have knowledge of, and passion for the media and gaming industries, staying up to date across the latest trends. Full info HERE (11/8)

Nickelodeon/NYC: Supervise logistic and financial elements of Nick Experience projects. Manage aspects of production, including but not limited to legal, risk assessment and financial. 4 yrs of exp in prod. accounting or prod management. Full info HERE (11/8)

Major League Soccer/NYC: 
Establish/maintain company-wide KPI measurements and associated processes to drive strategic decision making. 8+ years of experience, preferably in business intelligence, analytics or relevant data driven support roles. Full info HERE (11/8)

Major League Soccer/NYC:
 Dive integration of advanced analytics projects throughout the enterprise & lead a team that will transform data thru application of advanced data modeling techniques. 12+yrs of exp working in data science and/or advanced analytics w/ track record of delivering insights & business impact. Full info HERE (11/8)

Major League Soccer/NYC:
 be the subject-matter expert on MLS & SUM Digital advertising systems and processes, who will help operationalize and streamline all internal aspects of our digital media campaigns. 1++ years digital marketing/promotions/advertising role or capacity. Full info HERE (11/8)

Black News Channel/NYC: 
Exp’d in Major market and Network TV Sales and is an extremely motivated multi-platform sales professional. Exceed or at a minimum achieve monthly, quarterly and annual sales/revenue goals. Min 5 yrs media sales exp.  Full info HERE (11/8)

Ride TV/NYC & ATL:
 confident, driven, goal-oriented, relentless, and self-motivated with a positive attitude and the ultimate team player to succeed in the fast-past entrepreneurial sales environment. 8 yrs sales expe, preferably in the ad sales space. Full info HERE (11/8)

Ride TV/Chicago/LA/NYC:
 Develop media proposals and create sales presentations for all RIDE TV networks and platforms utilizing all available research, sales and content resources. Minimum 1 yr exp as ad sales planner or 3+ yrs as an ad sales assistant. Full info HERE (11/8)

The Weather Group/NYC: 
Dvlp sales plans/packages for clients that meet the needs of the network, clients & sales staff. 2-3 yrs of ad sales ind exp (agency and/or sales) Media math req’d. Potential growth into Sales position Full info HERE (11/7)

Thriving NYC production company:
 Dvlp/generate internal ideas. Identify & Skype talent. Exp preparing and pitching ideas directly to the networks. Oversee shoots & sizzle reels. In-depth knwldg of unscripted prgring & exp in a similar, sr level development role. Full info HERE (11/7)

 Provide sales support to AEs, Sales Planners & Pricing & Inventory. Establish relationships w/agency buyers. Act as a liaison w/agencies & internal depts. Strong orgnztnl skills, att to detail, ability to work in a fast-paced envir. Prior internship exp in media a +. Full info HERE (11/5)

 Support VP, Pricing & Planning. Mng all aspects of channel inventory, oversee flighting & shift requests. Mng day to day bus processes w/sales assistants & sales planners. Provide support for stewardship, deal approvals, and pricing. Strong analytical skills, quick learner and problem solver. Full info HERE (11/5)

NBC Sports/Stamford CT: 
Oversee the design, development, deployment, and support of state-of-the-art sports content management systems, web services and API’s. Full info HERE (11/2)

 Publicize and promote NBC Sports Group programming in accordance with the overall strategy and brand positioning. BA degree. Min 2 yrs exp working in PR a
nd/or Sports industry. Full info HERE (11/2)

9 Story Media Group/NYC: Provide administrative support to two executives in a collaborative, creative, fast-paced environment working in production of current series and development of new properties. Candidate must be organized, detail oriented and self-directed, with strong verbal and written comm skills. Full info HERE (11/2)

 Reinforce/solidify SNY’s positioning as the Home for NY sports in a breakout way. Using proper creative and marketing strategies, this position will leverage best practices in marketing, social media, digital promotions, mobile marketing, and technology. Min 5 yrs mktg/advertising exp sports/media. Full info HERE (11/2)

NBC SPORTS/Philadelphia:
 Mng a team of NBC Sports Philadelphia’s content producers, ensuring that timely, relevant content is properly published to the website, app and social media accts. Min 7 yrs working in digital content prod, incl 2-3 yrs managing a team or unit. Full info HERE (11/2)

esp for project mngmt/coordinating social media creative for Nickelodeon’s fan-first, adult-targeted social accounts. Understanding of production methodologies across video, graphics/design & social media platforms. 1-2 yrs managerial exp. Full info HERE (11/2)

NYC-based television production:
 Work closely with the VP and SVP of Finance in all aspects of production accounting/finance Overseeing production accountants & mngng show cash flows to ensure staying on budget. Min 5 yrs exp cost reporting as a production accountant. Full info HERE (10/29)

WTTG/WDCA TV Fox 5 TV/Washington DC: seasoned creative services producer to conceptualize, write and produce dynamic promotional spots that promote our programming while reinforcing and expanding the stations brand and image. 4 yr degree & min 3 yrs brdcst exp in a top 50 market. Full info HERE (10/29)


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