|A CYNOPSIS MESSAGE
The Cynopsis Best Of The Best Awards Featuring The Rising Stars
will spotlight performers, innovators and emerging leaders in the TV Media industry. These young professionals’ experience spans research, digital, content and marketing and this awards program is designed to encourage and reward their exceptional accomplishments.
Check out last year’s honorees
Honorees will be celebrated alongside Best Of The Best Award finalists, at an awards gala this February in NYC.
Facebook has been hit with antitrust investigations in New York, Colorado, Florida, Iowa, Nebraska, North Carolina, Ohio, Tennessee and the District of Columbia. “I am proud to be leading a bipartisan coalition of attorneys general in investigating whether Facebook has stifled competition and put users at risk,” said New York Attorney General Letitia James. “We will use every investigative tool at our disposal to determine whether Facebook’s actions may have endangered consumer data, reduced the quality of consumers’ choices, or increased the price of advertising.” A separate investigation of Google’s practices by states led by Texas is expected to be announced today.
In more friendly Facebook news, the social media giant launched its Dating service in the U.S. last week, allowing users to integrate Instagram posts, and by year’s end Facebook and Instagram Stories, into their Dating profiles. A “Secret Crush” feature also allows users to share a list of Facebook and Instagram followers they have their eye on, and if both users have chosen each other, they’ll be notified they’re a match
Facebook unveiled new tools and updates for Messenger. While still in testing phase, one feature affords real-time appointment booking through Messenger that allows businesses to integrate their existing calendar booking software to power booking. Also, a new lead generation template is designed to make it easier for businesses to create automated experience to help qualify leads within Messenger. From there, they can continue conversation with potential customers in Messenger and integrate with existing CRM tools to track leads. In addition to these new tools, Facebook is also updating some of Messenger’s platform policies with a goal toward encouraging more personalized and relevant conversations between businesses and consumers.
Programmatic video platform Tremor Video has expanded its demand-side platform’s AI and machine-learning technology. “No two campaigns are alike, and each deserves its own neural network to act on its behalf in real-time, consistently ensuring the best price per performance, and providing advertisers with the most effective platform in the market,” said Tal Mor, CTO at Tremor Video. “Our team of engineers and data scientists have worked vigorously to create a self-learning system that personalizes campaign buying behavior in order to pinpoint the most suitable audience out of billions of potential impressions.” The DSP evaluates high-value opportunities for brands and agencies with the goal of improving their cross-platform video and connected TV campaign performance.
Xandr, AT&T’s advanced advertising and analytics company, has launched Xandr Monetize, a strategic selling platform built on the foundation of AppNexus technology.
Xandr Monetize gives publishers and media owners the control to navigate the consumer journey and client relationships, to offer content owners improved monetization through better inventory management capabilities, data-driven yield optimization, and differentiated buyer demand. “With the size, scale, and resources of AT&T, we are uniquely positioned to offer the scaled, streamlined selling platform the industry needs,” said Ryan Christensen, SVP of Product, Xandr.
According to a recent study from the ARF, consumers are slightly less likely to share their data in 2019 compared to last year. The study’s sample, which was balanced by age, demo and region, also measured trust and how it varied by demo group and forms of privacy on digital, mobile vs. PC usage, and trust in institutions.
This shift in consumer attitude is a harbinger of to come as the American market faces legal restrictions not only globally from the GDPR but also nationally from the California Consumer Protection Act (CCPA), which as Paul Donato, Chief Research Officer at the ARF explains, is soon going into effect, allowing, “consumers to opt-out of the sale of their personal information to third parties, not to mention the other upcoming state and federal regulations that could impact the ad tech industry.” For more on the study, go to Cynsiders.
Tablets are the best-performing device when it comes to back-to-school campaigns, according to new data from people-based marketing platform LiveIntent. The study found that tablets had a 50% higher CTR compared to PCs and phones, and that afternoons are best, with the most clicks and conversions occurring between 12pm and 6pm. As for days of the week, Fridays and Sundays are the best days for clicks and conversions while mid-week and mid-weekend are the worst days. Wednesdays and Saturdays proved to be the worst days for these campaigns, coming in last in the amount of clicks and conversions.
The IAB Tech Lab has come up with a solution for standardizing data collection and improving privacy settings. The “standardized identifier” would be set up as a public utility, and improve the way advertisers identify audiences without giving away information about individuals. Companies that want to access the standardized identifier would have to agree to conditions like “consistently demonstrate compliance to the privacy preferences.”
Amazon has expanded availability for its Amazon Attribution tool, which allows brands to track whether clicking on Facebook and Google ads led to an Amazon purchase. “Sales attribution and return on investment (ROI) measurement no longer have to come in the form of a post-campaign report. Amazon Attribution enables on-demand access to conversion reporting,” said the company in a blog post. “Brands can sign in to the console and pull reporting at their convenience or schedule reporting at their preferred cadence. The sooner marketers can access attribution metrics for live campaigns, the faster they’re able to optimize those campaigns to help maximize ROI and limit wasteful impressions.”
|DIRECTOR, STUDIO & TECHNICAL OPERATIONS
Seeking top candidate who can maximize all operations of Net News, Sports, Enter, and Corp Events. Must have 7+ yrs in live TV oper environ. A capacity to manage multiple projects, plus a proficiency in MS Office 365 tools such as Teams, PowerPoint, Word, Excel, etc. Full info HERE
DIR, BRAND STRATEGY, DIRECT-TO-CONSUMER >>
NBCUniversal/NYC: Looking for world-class brand strategist responsible for supporting the overarching DTC communications strategy. Must be big picture thinker with 8 yrs brand planning/marketing strategy exp (TV/DTC) from ent industry, adv agency or consumer products co. Full info HERE (9/13)
AUDIO TECHNICIAN >>
Newsmax TV/NYC: Operate/execute complete audio mixing/creation for several live & taped broadcasts, in the context of originally produced programs & public service announcements of audiences. 2+yrs successful exp in executing graphic and character generation in TV news, creative services, etc. Full info HERE (9/17)
TECHNICAL DIRECTOR >>
Newsmax TV/NYC: Directs, co-develops & delivers locally produced programs and public service announcements for national and international audiences. 3+yrs of successful exp in directing Live TV news, studio-based programming or similarly related professional media prod & media presentation exp. Full info HERE (9/17)
VIDEO EDITOR >>
Newsmax TV/NYC: Produce and deliver completed projects using Adobe Creative Suite. Collaborate with production team, producers, and talent to create and deliver broadcast ready elements and assets. 5+yrs professional editing exp. Full info HERE (9/17)
VIDEO GRAPHICS EDITOR >>
Newsmax TV/NYC: Create graphics template for on-air Guests. Create animation graphics template for telephone guests. 2+ more years of successful exp in the field or in a related area required. Full info HERE (9/17)
SR MANAGER, PUBLIC RELATIONS >>
Newsmax TV/NYC: Manage, oversee and/or execute multiple communications and program publicity campaigns. A strong understanding of television publicity, key press outlets/journalists and experience in launching and sustaining press coverage on TV series is essential. Full info HERE (9/17)
NYC: Reality tv production company is seeking a music supervisor. This person will be responsible for overseeing the placement of all music tracks in our programs, & ensuring all music is properly cleared prior to delivery. Full info HERE (9/12)
EXECUTIVE ASSISTANT TO THE PRESIDENT>>
NYC: Reality tv production company seeks an experienced executive assistant to the President, CCO & SVP of Development. General duties include answering phones, heavy scheduling, booking travel, expenses, & contract management. Full info HERE (9/12)
DIRECT RESPONSE, VICE PRESIDENT >>
ION/NYC: Oversee and manage all aspects of the DR. Proactively develop business plans to drive account growth and development to achieve revenue goals. 15+ yrs DR selling exp in media or a related field. 3+ yrs of exp managing people or leading a sales team. Full info HERE (9/12)
SALES RESEARCH, DIRECTOR >>
ION/NYC: Oversee the Sales Research team and arm the Sales group with network performance metrics, competitive advantages, and thoughtful research stories. 7-10 years of Sales Research exp within the media industry. Strong leadership skills, analytical comm & presentation skills. Full info HERE (9/12)
NETWORK SALES, ACCOUNT EXECUTIVE >>
ION/NYC: Focus on developing new and growing business among major agencies via strong relationships and superior client service. 5+ yrs of sales exp w/national cable, broadcast ad sales or media buying background required. Full info HERE (9/12)
DIRECTOR, STUDIO & TECHNICAL OPERATIONS>>
NBCUniversal/NYC: Seeking top candidate who can maximize all operations of Net News, Sports, Enter, and Corp Events. Must have 7+ yrs in live TV oper environ. A capacity to manage multiple projects, plus a proficiency in MS Office 365 tools such as Teams, PowerPoint, Word, Excel, etc. Full info HERE (9/11)
AD SALES PLANNER, DIRECT RESPONSE>>
TVONE/NYC: Seeking strong candidate with emphasis on client services to supports the Direct Response team. Must be familiar with relevant research tools (MRI, Nielsen, Simmons). 2 yrs of adv/media and 1 yr dir response exp required. 1 yr of dir response TV sls planning and agency buying/planning exp preferred. Full info HERE (9/11)
DIGITAL ACCOUNT LEAD>>
NBC TELEMUNDO BAY AREA: Be a critical part of the sales team, responsible for supervision of all digital solutions including online platforms, creating content, project timelines and more. Work with management to support strategies and meet the needs of our company. Full info HERE (9/10)
SENIOR ANALYST, AD SALES RESEARCH>>
Discovery/NYC: Analytical thinker to leverage variety of rsrch to provide data-driven intel in support of ad sales initiatives for lifestyle brands. Utilize data systems & translate info into insights. 3-5 yrs rel exp req. Full info HERE (9/10)
VP, AD SALES RESEARCH & STRATEGY>>
Discovery/NYC: Strategic leader to oversee compelling research analysis & consumer insights across ntwrks & platfrms to help meet revenue goals & priorities. Work w/partners to develop/execute clear, actionable ad sales plans. 12-15+ yrs rel exp req. Full info HERE (9/10)
A+E/NY: Manage quarterly profit participation reporting to producers, talent and business partners in tv, theatrical and new media motion pictures across the A+E Networks portfolio. BA/BS in Finance or Acctg. Entertainment Royalty payment exp, strong Excel skills, ability to interpret contractual terms, detailed oriented with strong communication skills. Apply HERE (9/6)
NEWSMAX TV/NY: Work w/show hosts, preparing the rundown of new stories, identifying and integrating guests, overseeing and executing the production of key video and graphic elements. 3+ yrs executive producing exp or overseeing newscast prod. Full info HERE (9/6)
NEWSMAX TV/NY: Resp for prod of live newscasts, news shows & recorded video segments for television, and digital platforms. Generate new story ideas. Strong writing/organizational skills req’d; ability to prod content under heavy deadline pressure. Full info HERE (9/6)
NEWSMAX TV/NY: News editor with hands-on, real-time oversight of Newsmax.com to focus on politics and national news with health, financial and world news coverage. 3+yrs exp in editing online or other publication. 5+yr exp in journalism. Full info HERE (9/6)
SOCIAL MEDIA MGR>>
NEWSMAX TV/NY: Enhancing our brand & building strong online community resp for developing/administering social media content that is designed to engage users and create an interactive relationship between consumers & company. 3+yrs exp in social media mngmnt. Full info HERE (9/6)
NEWSMAX TV/NY: Resp for supporting developing relationships w/officials, experts, publicists, agents & talent. Work closely w/ news, programming & talent in prod. At least 5+yrs exp media industry in either TV, online, or print publications. Strong relationships w/TV analysts, experts & publicists. Full info HERE (9/6)
VP AD SALES, TV>>
NEWSMAX TV/NY: Responsible for planning and implementing cable TV sales and product development programs, both short and long range, targeted toward existing and new markets. Develops, hires, trains and manages advertising sales team.Experience in national TV or cable network sales. Full info HERE (9/6)
NEWS DIRECTOR, VP>>
NEWSMAX TV/NY: Oversee/manage television news dept and staff to ensure the accurate, timely delivery of news. Oversee the daily operations of the TV news operations. Strong understanding of Newsmax brand and talent. Leadership and team building skills. Full info HERE (9/6)
ASSOCIATE DIRECTOR & SOCIAL MEDIA CHAMPIONSHIPS & ALLIANCES>>
NCAA/Indianapolis IN: Collaboratively dvlp/implement/mng NCAA Championships social media strategies. Min 6yrs, social media and/or content prod exp or related field. Excellent written/oral presentation skills. Full info HERE (9/6)
ANALYST, VIDEO SUBSCRIPTION & MEMBERSHIP>>
First Look Media/NY: Resp for maintaining, understanding, and leveraging the organization’s quantitative/qualitative data in support of its premium video streaming offer. Min 2yrs exp w/video content analytics w/ a focus on subscriber acquisition & retention, pref within TV, film, ent, music or video envir. Full info HERE (9/6)
SR MGR, ADVANCED SOLUTIONS>>
A + E Networks/NYC: Leading large Projects/Initiatives, maintaining & optimizing A+E Ad Technology stack, & helping diversify A+E Network’s Ad Product line up. Full Info/Apply HERE (9/6)
Crown Media Family Networks/NY: Entry level, provides support to the NY Research Team. BA/BS req; strong MS Office Skills prior exp. Nielsen systems helpful. Apply HERE (9/6)
EXECUTIVE ASSISTANT >>
The CW Network/NYC: The CW Network seeks an Executive Assistant for their Media Sales & Planning department. Must have 2+ years of professional administrative experience, preferably in advertising or entertainment. Full info and how to apply HERE (9/4)