A CYNOPSIS MESSAGE FROM PREMION PREMION Viewers are as Dynamic as the Content they Watch AUDIENCE FIRST LEADING THE EVOLUTION IN LOCAL OTT & CTV ADVERTISING PREMION.COM/AUDIENCEFIRST Tuesday February 22, 2022 First up for Apple’s “Shot on iPhone” marketing campaign: “Life Is But a Dream,” from acclaimed Korean director Park Chan-wook (“Oldboy”). […]
Monday February 14, 2022 Hoping to obtain regulatory approval for a $68.7 billion acquisition, Microsoft announced a new set of Open App Store Principles. “We have developed these principles in part to address Microsoft’s growing role and responsibility as we start the process of seeking regulatory approval in capitals around the world for our acquisition […]
A CYNOPSIS MESSAGE FROM PREMION PREMION LEADING THE EVOLUTION IN LOCAL OTT & CTV ADVERTISING TAG CERTIFIED AGAINST AD FRAUD 125+ Leading TV & Media Brands, Audience Targeting, Closed-Loop Attribution NEW FOR 2022! PREMION & BIA SPECIAL REPORT The New Rules Ahead for Streaming TV Advertising CTV/OTT Forecast & Advertiser Insights DOWNLOAD […]
Monday January 31, 2022 Apple beat analysts’ estimates with $123.9 billion in sales for 4Q21, and posted record income of $34.6 billion. Wall Street had projected revenue of $118.7 billion. With iPhone 13 on the market, sales of iPhones were $71.61 billion, up 9%. Be there or be Square: Apple is planning a feature that […]
Monday January 24, 2022 Comcast Technology Solutions has launched a new service, Video Artificial Intelligence. The software-as-a-service is aimed at helping companies understand and analyze video, audio, and closed captions to create actionable metadata around content assets, generate and manage new content, improve advertising efficiency, and streamline operations. The service can be used to identify […]
A CYNOPSIS MESSAGE FROM PREMION PREMION LEADING THE EVOLUTION IN LOCAL OTT & CTV ADVERTISING 3X WINNER: 2021 CYNOPSIS MODEL D AWARDS Best Audience-Based Buying Platform Outstanding Brand Safety Strategy Best Direct to Consumer Campaign TAG CERTIFIED AGAINST AD FRAUD 125+ Leading TV & Media Brands, Audience Targeting, Closed-Loop Attribution LEARN MORE […]
Monday January 10, 2022 Samsung’s Freestyle HD projector was a hit at CES. The launch video for the portable, versatile projector, with built-in support for Samsung’s Smart TV streaming apps and priced at just $900, went viral. The 1.8-pound Freestyle can project up to a 100-inch on most any surface, and be powered […]
Monday January 3, 2022 Covid-19 is taking a toll on CES. Originally scheduled to take place in-person in Las Vegas January 5-8, the trade show has been trimmed by one day amid the surge in Covid cases. “We are shortening the show to three days and have put in place comprehensive health measures […]
Monday December 20, 2021 TikTok is updating its For You feed with technology to interrupt “repetitive patterns” on the app, and allow users to pick which topics they want to avoid. “As we continue to develop new strategies to interrupt repetitive patterns, we’re looking at how our system can better vary the kinds […]
A CYNOPSIS MESSAGE FROM SPECTRUM REACH SPECTRUM REACH The 1st and only local media sales organization to achieve TAG PLATINUM-LEVEL STATUS Spectrum Reach has now earned all 4 of the Trustworthy Accountability Group (TAG) seals: Certified against Fraud, Piracy, Malware, and Brand Safety Certified Becoming a TAG Platinum Member means that Spectrum Reach […]
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