01/03/22: Cynopsis Media Tech Update

 

Medias First Morning Read

 

Monday January 3, 2022

Covid-19 is taking a toll on CES. Originally scheduled to take place in-person in Las Vegas January 5-8, the trade show has been trimmed by one day amid the surge in Covid cases. “We are shortening the show to three days and have put in place comprehensive health measures for the safety of all attendees and participants,” said Gary Shapiro, President and CEO of the Consumer Technology Association. Attendees must show proof of vaccination. The move comes after companies including Amazon, Twitter, Meta, Google, Microsoft and IBM canceled their in-person presence due to health concerns. The event also has a digital option.

AT&T has struck a deal to sell its programmatic advertising marketplace, Xandr, to Microsoft. “Microsoft’s shared vision of empowering a free and open web and championing an open industry alternative via a global advertising marketplace makes it a great fit for Xandr,” said Mike Welch, EVP and GM of Xandr. “We look forward to using our innovative platform to help accelerate Microsoft’s digital advertising and retail media capabilities.”

Facebook came out victorious in an investor lawsuit accusing the company of allowing outside companies, including Cambridge Analytica, to obtain personal information from users. A US District Court judge ruled that even if the allegations were true, they wouldn’t support a finding that Facebook engaged in securities fraud.

Short-form video based social media service Triller is going public in a reverse merger with video delivery software specialist SeaChange. The new entity, TrillerVerz, will be valued at $5 billion. “The business combination with TrillerVerz represents a tremendous opportunity to invest in the future of creativity,” said SeaChange CEO Peter Aquino. “We believe that TrillerVerz’s unmatched social media reach, Gen Z engagement, and the opportunity to meaningfully expand its global multi-platform presence across content, commerce, creators, and being at the forefront of e-commerce, adtech, and NFTs, including the metaverse, is a compelling investment with the potential to create significant value.”

Nielsen will introduce its newest advancement, Nielsen ONE Alpha deduplicate ad measurement, this week. Alpha is the first iteration of Nielsen ONE, which will continue to evolve leading up to its launch in 4Q22. Nielsen ONE Alpha will be specific to ad campaigns, an across-platform measurement system that offers comparability and audience deduplication across all screens. Disney and MAGNA have joined several agencies, advertisers and publishers as Nielsen ONE Alpha participants from both the buy and sell sides of the industry.

Meta offered a look at the progress of Bulletin, which offers content from independent creators. Since its launch at the end of June, Bulletin has grown to 115 creators, with more than half of them boasting at least 1,000 free email subscribers and some with at least 5,000, or 10,000. “This group of writers reflects a diverse cross section of expertise and interests, ranging from local news writers to fashion, food, science and sports,” said Campbell Brown, VP, Global News Partnerships and Ben Peskoe, Product Manager, Bulletin. “Most importantly, we’ve seen the reach and community-building power of Meta’s platforms help these publications and independent creators connect with audiences, and each other, in a number of exciting ways.”

Pixellot, a provider of AI-automated sports video and analytics solutions, is now operating in the UAE. The company has partnered with Dubai-based CAM Plus Sport to enable amateur sports clubs and schools to create broadcast quality live streams and on-demand recordings of sports matches.

The Global Measurement Alliance, a coalition spearheaded by Tubular Labs, announced LADbible Group from the UK and ZDF from Germany as new members. These additions continue a global expansion of collaboration aimed to unite brands, agencies and publishers around the world to establish standards for video measurement across social media platforms.

Synamedia announced its participation in the Howard NEXTGEN TV Broadcast Collaborative established by Pearl TV. WHUT, the first public broadcast television station owned by and licensed to an HBCU, will be the host station for NEXTGEN TV local channel broadcasts. As a part of the collaborative effort, Synamedia provided its multi-processing platform the vDCM, to add core functionality of HEVC encoding, DASH packaging, statistical multiplexing, and DRM security.

2022 CYNOPSIS EVENTS

 

Stay tuned as Cynopsis releases its 2022 events calendar! Here’s what’s already been confirmed for next year: OTT Virtual Conference – March 8th, Sports Media Awards, April 19th, Big TV Conference – Sept 20-21st, Esports Business Summit – Nov 1-3rd

 

VISIT THE OTT CONFERENCE

CES

The annual gathering of the tech industry – in person and virtually – kicks off this week. While record reported Covid cases led some exhibitors to curtail travel plans, over 2000 companies are expected to be on hand. What are the products and services that will generate excitement in 2022? Experts weigh in.

“At CES 2022, we expect to see a lot of innovation in the TV space – from the devices themselves to the technical features built into them. Display Technologies are advancing faster than ever before – clearly evident in the latest large screen Televisions, incredible Mobile and Virtual displays and soon a new generation of Cinema screens. We used to talk about ‘retina’ resolutions, ‘high dynamic range’ and ‘wide color gamut’ technologies. Now, new Motion solutions are enabling filmmakers to deliver the next level of amazing visuals that take full advantage of these displays, which we see being a big focus at this year’s show.” – Richard Miller, EVP, Technology, Pixelworks

“With both high-end and budget TV manufacturers continuing to double down on putting faster and more powerful chipsets in their Smart TV’s, I envision: A significantly larger spotlight being cast on the device’s ‘owned & operated’ streaming apps/channels; and a new approach to users being to use in-built cameras & microphones to have a truly immersive experience with the content they’re watching (imagine live streaming a concert or attending a virtual church service from your living room, but being able to ‘join’ the experience).” – Fred Godfrey, CEO, Origin
“Covid or no Covid, Hybrid is here to stay. Any technology that automates workflows and enables the real-time organization of information – specifically video – to power discovery and collaboration among teams, will continue to be in hot demand. Video has officially become the new language of business – those who tap technology to leverage it and the innate data in it, will win.” – Gil Becker, President and CEO, AnyClip

“After two years of disruption-by-necessity, CES 2022 will present a strong opportunity to look at what innovations that came to the forefront during the pandemic will stick, and for decisionmakers to place their focus on how they will drive their businesses forward. What lessons can entertainment companies learn from gaming and tech businesses to build rewards and loyalty programs that are best suited to their fans? What is the best way to connect with fans via the collectibles market and NFTs?” – Miheer Walavalkar, Co-founder and CEO, LiveLike

“There is a wealth of opportunity for CTV advertising related to programmatic, addressability, identity and contextual targeting. The industry is working toward identity-based solutions to enable privacy-safe addressability across a growing number of platforms and programs and I expect we’ll see more innovation using universal IDs. On the contextual side, I anticipate artificial intelligence will play a growing role in improving the CTV viewing and advertising experience. It will also open doors for interactive viewing applications and integrated e-commerce on CTV.” – Diana Horowitz, SVP, Advertising Sales, fuboTV

“Today life is what happens when we are on our phones and that is why content needs to not only be created for it, but also for today’s multicultural audience consuming on it. Content for Gen Z needs to be both video- and social-first; meaning short, but meaningful, authentic and diverse.” – Emiliano Saccone, CEO and co-founder of Cocina

Cynopsis Team

Lynn Leahey
Editorial Director
@Lynn_Leahey
Kerry Smith
Division President
Access Intelligence

Roberta Caploe
VP/Group Publisher
@robertacaploe

Executive Director of Sales
Albert Nassour
917-545-3129
Cynopsis Job Listings Sales
John Cox

CynopsisJobs
Check out more jobs in Cynopsis Classifieds »
Job of the day

PRODUCTION COORDINATOR
NYC, NY

Support Production Management team, Production Office support and assist with props for creative segments. Travel Management: Book, track and reconcile daily car services for hosts and guests; flights and car services for guest talent; special event travel for staff for key events. Prior Production Coordinator experience required. Full info HERE (1/17)

BRAND DIRECTOR, FailArmy
JUKIN MEDIA
LOS ANGELES
Help set strategy for and execute business plan for your brand, define and manage brand voice and tone and hire, train, manage and develop team. Formulate and execute audience growth plan. 8+ yrs in the marketing and packaging of digital video brands, with success in content creation, content and performance marketing, distribution, and management. Full info HERE (1/16)

MANAGER, AUDIENCE DEVELOPMENT AND ANALYSIS, SOCIAL
JUKIN MEDIA
LOS ANGELES

Manage audience development and content strategy. Analyze the performance of all published content, including views, watch time, etc., and establish effective feedback loops with team members. Define and implement best practices for social media channel optimization. 4+ yrs work experience with 2+ yrs in programming and/or audience development. Full info HERE (1/16)

SENIOR DIRECTOR, PRODUCTION RISK MANAGEMENT
A+E NETWORKS
LOS ANGELES or REMOTE

Involves evaluating and advising exposures, confirming coverage, and reviewing contractual insurance requirements to manage production related risk. 5 years in high-risk production, extensive knowledge of prod. safety practices, Covid-19 safety, prod. claims and GL & E&O process/renewals. Full info HERE (1/15)

DIRECTOR, FINISHED PROGRAM ACQUISITIONS AND DISTRIBUTION, STREAMING TV

JUKIN MEDIA
LOS ANGELES

Source and identify finished TV program and digital series acquisitions for Streaming FAST Channels. License our TMB/Jukin original Streaming Channel productions for distribution. This position is responsible for negotiating and closing both inbound and outbound deals. 7 yrs of relevant work experience required. Full info HERE (1/13)

VP, BUSINESS DEVELOPMENT

JUKIN MEDIA
NYC, LOS ANGELES

Lead Business Development efforts in the US and beyond. Source, negotiate and close distribution deals for brands like People Are Awesome, FailArmy, Pet Collective, etc. Develop business plans and drive growth around new businesses such as streaming channels, podcasts, self-service licensing platforms, etc. 7 yrs bus. development experience req. Full info HERE (1/13)

PHOTO DIRECTOR
DISCOVERY-MAGNOLIA NETWORK
TX, TN, NY

Experienced Photo Director 7+ Years experience. Excellent grasp of great visual communication and the ability to stretch creatively with each new project. Full info HERE (1/8)

VIDEO EDITOR
DISCOVERY-MAGNOLIA NETWORK
TX, TN, NY

Expert editor in Avid and Final Cut Pro Software, Premiere CC.Technical, organized, uber creative. 6+ yrs exp. Full info HERE (1/8)

DESIGNER, BRAND CREATIVE
DISCOVERY-MAGNOLIA NETWORK
TX, TN, NY

Excellent eye for great design and the ability to stretch creatively with each new project. 4+ years of graphic design experience, preferably within a TV network, studio or agency. Full info HERE (1/8)

VP, DEVELOPMENT >>
VICE TV/BROOKLYN, NY:
Know our current slate of on-air series, series under consideration for renewal, projects in the development. Implement a strategic development process while bringing new pitches to larger network group for discussion. Oversee projects from initial inception through production. Proven relationships with producers and production companies req. Full info HERE (1/8)

DIRECTOR SALES RESEARCH
CW
NYC, NY
Develop/execute linear, digital and VOD metrics into cross platform measurement system for companywide use. Work on upfront strategy and ongoing client presentations. Liaison with vendors on new product testing/rollouts. Manage team of 3. 6+ yrs national experience. Strong excel, Nielsen, ComScore, Rentrak, MRI. Full info HERE (1/7)

COORDINATOR, AD SALES
TV ONE
NYC, NY

Fulfill sales orders through the execution of specific allocations and flowcharts. Serve as the primary point of contact for ad agencies to resolve discrepancies, schedule changes and facilitate make goods. Create flowcharts, input advertiser schedules and revisions. Bachelor’s degree and 2 years of experience in advertising sales. Full Info HERE (1/6)

SENIOR SALES ENGINEER
INTERNATIONAL WIDEORBIT
NYC, NY
The Senior Sales Engineer will focus on our international business with a range of WideOrbit products and core WO OMNI solution. 8+ years experience in Broadcast Media required, with a strong preference for applicants with WideOrbit product experience and a strong understanding of the international landscape Canada/Mexico/LATAM. Full info HERE (1/6)

DATA VISUALIZATION MANAGER >>
UP ENTERTAINMENT/ATLANTA GA: Design, build, deploy, and maintain reports and dashboards and preparing data for ingestion into visualization tools to create desired visualizations. Maintain research data systems and sources with regular downloads and ingestions. 5-7 years relevant work experience working with data, reporting insights, and managing projects. Full info HERE (1/6)

MANAGER, AUDIENCE RESEARCH
>>
WARNER MEDIA/ATLANTA GA, BURBANK CA, NYC NY:
Forecasting audiences across linear & digital platforms to drive billion-dollar ad revenue ratecard. Analyzing audience trends optimizing 24/7 programming schedules. Investigating competitive landscape for potential series & movie acquisitions; providing recommendations via detailed analysis & long-term audience projections. 5+ yrs of work exp. Full info HERE (1/5)

SALES COORDINATOR >>
MARATHON VENTURES /REMOTE/HYBRID/NY/NJ/CT:
Team-oriented, fast-paced, innovative environment to provide clients with the highest level of service. Ability to shadow and train with new sales assistant hires. Monitor and assist account executives with accounts and performance of campaigns. Resolve billing discrepancies, and manage all billing processes both pre- and post-campaign. Full info HERE (1/5)

SALES PLANNER >>
MARATHON VENTURES /REMOTE/HYBRID/NY/NJ/CT: Committed to a remote/hybrid work model, Marathon Ventures Media Sales is looking for Sales Planners to work in a team-oriented, fast-paced, innovative environment to provide clients with the highest level of service. Sales Planners ensure the execution of all advertising schedules, partnering with sales teams and ad agencies. Full info HERE (1/5)

SENIOR RESEARCH ANALYST SALES
CW
NYC, NY
Work primarily in the digital space but also Linear/VOD and Cross-platform. Develop/analyze metrics using syndicated & proprietary tools to show growth, trends and sales opportunities. 3+ yrs national experience. Strong excel, Nielsen, ComScore, Rentrak, MRI. Full info HERE (1/4)

DIGITAL MEDIA ANALYTICS MANAGER >>
REFUEL AGENCY/NYC: Responsible for collecting, analyzing, and reporting performance for multiple campaigns and clients. Improved campaign performance, quick response to client/sales requests and a willingness to adapt to the job role, driving results for our clients’ business. 3-5 years of professional experience in digital/marketing analytics required. Full info HERE (1/4)

SENIOR ACCOUNT DIRECTOR, BRAND PARTNERSHIPS SALES >>
attn:/NYC, CHICAGO: Deliver best-in-class work, manage the deal from initial outreach and creative prospecting, to negotiation, and to close on large scale, multi-platform branded partnerships. Ability to “think on your feet” by developing strategic integrated campaign across all native platforms. 10+ yrs leading digital or social content partnerships w/clients req. Full info HERE (1/4)

ACCOUNT EXECUTIVE, AD SALES
>>
FUSE MEDIA/NYC, NY: Generate profitable sales revenue while exceeding sales quotas and delivering a high level of customer service to media clients. Maintain and build a book of national clients. Proactively recognize and develop clients in target categories. Identify, qualify, call on and establish long-term business relationships. 5-7 years of B2B sales experience req. Full info HERE (1/3)

DIRECTOR OF INDUSTRY PROGRAMMING >>
PALEY CENTER FOR MEDIA/NYC, NY:
Develop & implement a successful Industry programming strategy & schedule to meet institutional timelines, procure talent, conduct research, & secure the highest-level speakers/panelists & moderators who will enhance the content relevance as well as the prestige select media events. 8+ yrs of Media Industry Event Programming & management required. Full info HERE (1/3)

SENIOR VICE PRESIDENT – SPONSORSHIP DEVELOPMENT AND GROUP SALES >>
NEXSTAR MEDIA GROUP/NYC, NY: Competitive, a self-starter, and exemplary leadership, strategic vision with focused execution of multiple projects at the same time. Hands-on leader who enjoys developing unique marketing solutions to meet the needs of clients, while developing successful strategies that result in accretive revenue. Min of 10 yrs of exp required. Full info HERE (1/3)

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