01/31/22: Cynopsis Media Tech Update

Medias First Morning Read
Monday January 31, 2022

Apple beat analysts’ estimates with $123.9 billion in sales for 4Q21, and posted record income of $34.6 billion. Wall Street had projected revenue of $118.7 billion. With iPhone 13 on the market, sales of iPhones were $71.61 billion, up 9%.

Be there or be Square: Apple is planning a feature that would enable small businesses to accept payments directly on their iPhones without the use of external payment terminals, reports Bloomberg. Apple purchased Mobeewave, which developed technology for smartphones to accept payments with a credit card, in 2020, as part of a move to create a potential Square competitor.

Snapchat has made upgrades to its AR shopping features aimed at benefitting both consumers and retail partners. The AR shopping features now display key product information, updated in real-time, like current product pricing and product descriptions and unique links to make purchases on new Lens Product Cards that appear as users virtually try on products. For brands, the updates provide more data about how their AR shopping features are performing.

Twitter is developing a feature that would allow users to designate only “trusted friends” to receive some tweets. Developer Alessandro Paluzzi has uncovered evidence that in its current form, the temporarily named Flock would allow users to add up to 150 people to a list of those who can see and respond to tweets sent to the group.

Fuse Media announced a new partnership with ThetaDrop, an environmentally friendly NFT marketplace, to launch a series of NFTs. Fuse’s first NFT drop features Afro-Latina musician, activist, entrepreneur and reality star Amara La Negra and her Fuse series, “Don’t Cancel Me with Amara La Negra,” which has its season finale Wednesday, February 2 on Fuse and Fuse+.

Globant, the brand behind technological solutions focused on reinventing businesses, has partnered with iagency GUT Buenos Aires to launch a campaign called “Seek Reinvention.” The campaign translates the universe of technological solutions developed by the brand into a language that everyone can understand. “In most cases, technology adoption doesn’t tend to happen on purpose. It just happens,” said GUT Buenos Aires Chief Creative Officers & Global Partners Joaquín Cubría and Ignacio Ferioli. “Something always comes along that improves our daily life, one experience at the time, without us even noticing. And since Globant is a brand that constantly seeks reinvention and progress, and is the brand behind many technological innovations many of us know and love, we wanted to introduce them to the world with a campaign to show how hard our lives could be without companies like them.”


Twitter introduced three new free products, Site Visits Optimization, Aggregated Measurement, and Events Manager, aimed at improving campaign performance to drive traffic to a company’s website. The products support measurement and optimization solutions launched in 2021.

Today, January 31 at 10a, YouTube is launching AdBlitz, a digital destination for sports fans to watch Super Bowl ads, with a blog post that includes insights from Big Game advertisers. “Every year, we look for innovative ways to excite and entertain our fans around the Super Bowl,” said Blake Stuchin, Vice President of NFL Digital Media Business Development. “Partnering together for YouTube on AdBlitz will provide fans with all the great advertising from the game, including direct access to the NFL spot, including teasers and behind-the-scenes content.”

Google is replacing its FLoC (Federated Learning of Cohorts) proposal with a new solution, Topics API, as the end of third-party cookies draws near. Google will determine a user’s interests based on their past week’s browsing history, helping advertisers decide which ads to show. Topics are kept for three weeks before being automatically deleted, and Chrome users can see and remove their topics, or disable the feature. Google says topics are “thoughtfully curated” by humans and “will not include potentially sensitive categories, such as gender or race.” A developer trial is launching on Chrome by the end of 1Q22.

LG Ads Solutions, the provider of LG smart TV native ads and audience targeting data, introduced a suite of guaranteed outcome-based media offerings, through which advertisers only pay for CTV ads when they meet specified performance goals, which are independently validated using third-party data. The Guaranteed Outcomes program ensures brands that their native and CTV video ads running on LG smart TVs meet campaign goals across a broad range of KPIs, from reach and frequency, demographics, video completion rates in which buyers only pay for ads that are viewed to 100 percent completion, and conversion metrics.

Kantar AI-powered ad testing solution, Link AI, is now available on market research platform Kantar Marketplace. Link AI is able to predict a TV ad’s in-market performance within 15 minutes, making it possible to test ads for a wider range of scenarios, including to test competitors’ ads, get feedback on early versions in the creative development process, optimize live campaigns in real-time, or to build an evidence base of ad performance across a sector or market.


Joni Mitchell is removing her music from Spotify, “in solidarity” with fellow music icon Neil Young. Young requested his music be removed because of Covid vaccine misinformation being spread on Joe Rogan’s Spotify podcast, “The Joe Rogan Experience.” “They can have Rogan or Young. Not both,” wrote Young. Spotify chose Rogan, who signed a $100 million deal with the service in 2020.

Meanwhile, Young has urged his fans to move to Amazon Music, with an offer of a four-month free trial. And he tweeted a tip of his cap to Apple Music, too, posting, “I LOVE APPLE.” Shares of Spotify fell 6% from January 26-28, after Young’s demand that the company drop his catalog, as the Dow Jones Industrial Average rose 1.1%.

Twitch, Amazon Music and Universal Music Group expanded their agreement to provide customers with enhanced access to music content on Amazon, including live streams, artist merchandise, and exclusive experiences with UMG artists. “UMG has been a strategic collaborator for us, as we continue to evolve our service and bring our customers even more ways to engage with their favorite artists, and discover new music,” said Amazon VP of Music Steve Boom.

Metrological, a Comcast Company, announced that global music streaming service Deezer is now available in the Metrological App Library for Metrological’s global MVPD and TV operator customer base. With a Deezer premium subscription, the Deezer music streaming app provides listeners with access to an audio catalogue of more than 73 million songs, podcasts and radio stations. Deezer also offers listeners their own musical Flow, which is an uninterrupted stream of music created by Deezer’s algorithm based on a person’s taste.


The Cynopsis Sports Media Awards will gather on April 19th to celebrate the initiatives that drove audiences and turned sports viewers into fans. Past winners include Coca-Cola, NASCAR, ESPN, NHL, Sports Illustrated and many more. We want to add you to this list!



Disney+ will launch in 42 countries and 11 territories this summer. Among the countries that will have access to the streamer are South Africa, Turkey, Poland, the United Arab Emirates, Israel, Egypt, and Poland.

Fox News International is expanding its distribution on Roku. Starting today, January 31, the direct-to-consumer platform will see increased reach across Chile, Costa Rica, Germany, Ireland, Mexico, Panama and the UK.

Cinedigm is partnering with Nreal to bring three of Cinedigm’s channels to Nreal’s newly introduced AR “TV” app. The deal offers viewers of streaming services Bloody Disgusting TV, Realmadrid TV and CONtv an immersive viewing experience, via a virtual HD screen of up to 220 inches provided by the Nreal Light AR glasses. The partnership makes Cinedigm the first streaming integrated into consumer AR.

VOD Haystack reports it now offers news from more than 400 providers on its Haystack News streaming AVOD platform and will surpass more than 50 live news channels this January. “The core of Haystack News remains the custom newscast we build for each and every viewer, but we are pleased to expand our live channel line-up because we know viewers like to watch news in different ways,” said Daniel Barreto, Co-Founder and CEO at Haystack TV. “Hearst has been a tremendous early supporter of Haystack via our longstanding on-demand news content distribution agreement, and we are thrilled to extend our relationship to now include FAST live channel content from its stations across the U.S.”

Digital channel studio and syndicator BEC: Best Ever Channels and The Stand Group announced plans to launch a new comedy brand and channel to streaming platforms in early 2022. WITZ will include curated library programming, new stand-up comedy specials, talk shows, vodcasts and other new franchise blocks.

Witz, a new FAST livestreaming comedy channel, is on its way to the streaming circuit from studio and syndicator BEC: Best Ever Channels and The Stand Group. Witz will include curated library programming, new stand-up comedy specials, talk shows, vodcasts and franchise blocks including “Cancelled Comedy” and “What’s Your F@#king Deal?!,” with some content emanating live from The Stand Comedy Club in NY.

The WWE Network has made another exclusive move in the streaming realm. The net will stream on Disney+ Hotstar in Indonesia, a move that follows the direct-to-consumer service’s exclusive $1 billion pact with NBCU’s Peacock in the US.

Cinedigm’s soccer-centric service Realmadrid TV launched on ViacomCBS’ Pluto TV. The channel will join Pluto TV’s sports category, which includes channels such as NFL Channel, MLB and PGA Tour.


DNEG, a visual effects and animation company, has entered into a business combination agreement with Sports Ventures Acquisition Corp. The transaction implies a combined company enterprise value of approximately $1.7 billion. DNEG expects to receive approximately $400 million in gross transaction proceeds, including a fully committed $168 million common stock PIPE at a purchase price of $10 per share.

Pantone has partnered with Samsung to become the world’s first Pantone Validated HDR Displays for PMS and SkinTone colors for the newest QLED TV and Monitors. Samsung’s 2022 QLED models will be the world’s first Displays in the industry to incorporate Pantone Validated and Pantone SkinTone Validated with HDR technology.

Pixellot, provider of AI-automated sports video and analytics solutions, has partnered with youth travel tournament operator The National Basketball to provide software and hardware solutions for the capture, production and streaming of basketball games and tournaments across the US. Under the new collaboration, the NTBA will introduce Pixellot’s youth video and analysis platform Pixellot You to its member teams. Pixellot You integrates with Pixellot’s mobile camera the Pixellot Air with an off-the-shelf action camera for video capture, review, and analysis.

Bitcentral Inc., provider of media workflows for broadcast and digital video, has acquired Powr.tv, provider of a direct-to-consumer video publishing solution. Bitcentral’s Streaming Media Group will integrate its FUEL platform with Powr.tv to provide a unified workflow aimed at simplifying video management, streaming, and distribution. The combined solution features turn-key OTT application deployment, dynamic playlisting for VOD, live and linear content, and support for advertising, subscription, and transactional business models. Additional features include AI-based content and metadata ingestion, comprehensive distribution and syndication capabilities and dynamic rules-based automation.


Eric Shih has joined Lasso as Chief Growth Officer. Shih most recently served as Chief Supply Officer at Teads.

Marc Bonnamour has joined SaaS company KEEPERS as CEO. Bonnamour was previously at Talentsoft.

Beatriz Pineda has joined SSIMWAVE as Senior Director, Product Strategy. Pineda was most recently Senior Director, Non-linear Distribution and New Technologies for HBO Latin America.

Former Roblox exec Keith Lucas joined the advisory board of animation studio Trioscope, which is aiming to expand its animation technology.

Cynopsis Team

Lynn Leahey
Editorial Director

Kerry Smith
Division President
Access Intelligence

Roberta Caploe
VP/Group Publisher

Executive Director of Sales
Albert Nassour
Cynopsis Job Listings Sales
John Cox

Check out more jobs in Cynopsis Classifieds »
Job of the day


We are looking for talent who will help to build the foundation for a long-term business. Candidates should have sales planning and client success management experience. Extensive background in traditional linear and digital media sponsorship sales, and the overall support of multi-year, value-driven partnerships. Full info HERE (2/12)


Candidates should have extensive experience in consultative sales, working with brands to develop strategic and long-term partnerships. You will represent a portfolio of Gaming, Esports and Entertainment offerings that are some of the best in the world. Ideal candidates have experience thinking strategically and creatively for their partners. Full info HERE (2/12)


Candidates should have sales planning and client success management experience. Background in account management for digital media sales (and linear preferred) operations. The Account Manager will be responsible for managing the day-to-day sales operations partnership relationships and campaign management. Full info HERE (2/12)

If you’re passionate about entertainment here’s your chance to get a job with a leading television brand with women! TLC is looking to hire a Project Manager position on the Marketing team (through staffing agency YOH). If you are looking for a fast paced, creative and strategic place to grow apply here. Full info HERE (2/12)

Responsible for building & maintaining ad sales bookings &d weekly advertiser branding in a timely manner. Liaised with client & traffic department to ensure copy was received & instructions were applied. Resolve discrepancies related to Core business deals. 1-2 yrs exp working with advertising agencies/television traffic departments is preferred. Full info HERE 2/12)


Source and identify finished TV program and digital series acquisitions for Streaming FAST Channels. License our TMB/Jukin original Streaming Channel productions for distribution. Responsible for negotiating and closing both inbound and outbound deals. 7 years of relevant work experience at a media company, ie program sales/program acquisitions. Full info HERE (2/12)


Produce curated and original series for Streaming TV in the DIY and home genre first, and other genres second. Maintain and influence creative alignment with the Channel and Brands. Contribute to the ideation of new show concepts in the DIY space. 4+ Years Production Experience (digital & linear) in the DIY / Home genre. Full info HERE (2/12)

HEARST MEDIA PRODUCTION GROUP: Establish and maintain senior-level relationships, develop and pitch unique mission-driven programs, and negotiate long-term partnership agreements with brands and advertisers. Support creation and present strategic, cross-media concepts to multiple stakeholder groups. 10 + years of relevant business development experience. Full info HERE (2/12)

HEARST MEDIA PRODUCTION GROUP: Establish and maintain senior-level relationships, develop and pitch unique mission-driven programs, and negotiate long-term partnership agreements with non-profits and foundations. Support creation and present strategic, cross-media concepts to multiple stakeholder groups. 10 + years of relevant business development experience. Full info HERE (2/12)


Cadent is looking to hire a Broadcast Planner to join our fast-growing team! In this role you will work closely with Sales to build proposals & media plans, assist with pricing for ad packages and work closely with operations to finalize orders. If you have broadcast experience and enjoy working with numbers, we would love to speak with you! Full info HERE (2/10)

BLUE ANT MEDIA/NYC: Build and implement strategic and results-driven trade marketing and PR plans with a focus on the U.S. and U.K. markets. Execution on all announcements from the production and distribution teams. Writing and routing releases, Op-eds and written interviews and manage PR agency relationships. Minimum eight yrs of experience in a media relations role. Full info HERE (2/10)


Manage assigned portfolio of video providers in alignment with company goals. Develop & maintain strong corporate, division/regional & system relationships. Achieve content distribution & marketing goals across account portfolio. Min of 2-5 yrs’ B2B sales & client relationship management exp; exp in cable television distribution a plus. Full info HERE (2/9)


Maintain agency accounts including upfront and scatter order entry, inventory moves, and product allocations and Electronic Data Interchange, flowcharts, change notices, handling program changes, booking billboards for marketing sponsorships. Communicate daily with Traffic Department. BA in Communication or equivalent from a four-year college. Full info HERE (2/9)


Oversee day-to-day management of campaigns and ensure brand consistency. Develop social media campaigns; drive brand awareness, and engagement. Work with brand managers to create and implement social media strategies monthly. Proven track record of using social platforms to drive conversation and conversion. Full info HERE (2/9)

FUSE MEDIA INC/NYC, NY: Create and manage national sales proposals, monitor on-air schedules on a daily basis, prepare post analysis for clients and resolve contract discrepancies. Obtain, organize and analyze research and competitive information. Monitor stewardship of all accounts. 2-4 years of experience in a media sales company, or advertising agency preferred. Full info HERE (2/8)

Shoot and produce digital video content. Operate as a one-person band getting your own video, audio, and necessary coverage. Act as the primary liaison with our subjects and must always represent the core values of our brand in the field. Credits in digital/doc/reality programming & experience shooting on the Sony FS-7 or adjacent models. Full info HERE (2/8)

Manage a team of producers/shooters, and editors. Impart technical expertise of shooting and editing equipment to team members. Oversee serialized content from casting through picture lock. Direct large projects and live events. At least 6+ years of video production experience on long-form content. Full info HERE (2/8)

Create and edit original mid-from and long-form video feature stories for Overtime’s YouTube page and social platforms, using creative storytelling and editing to produce the best possible video. Ensure we’re creating the best video content up to Overtime standards. Credits working in long-form doc/reality programming. Full info HERE (2/8)

CLEAR CHANNEL/NYC: Prepare ideas & strategy for sales pitches. Develop strategic marketing plans that identify & direct marketing activities toward opportunities for revenue growth. Serve as an expert in media strategy, research insights & product innovation. 3-5 yrs of Marketing and/or Advertising experience. Business Acumen, Results Focus, and Problem Solving req. Full info HERE (2/7)


Communicate the value and brand strength to advertisers and agencies. Create compelling presentations and proactively keep clients informed of pertinent account and network information, as well as marketplace conditions. Make in-person visits to advertisers and agencies. Minimum 4+ years national advertising sales or equivalent sales experience. Full info HERE (2/7)


Maintain client relationships and process client requests. Negotiate client rates and provide weekly budget reports. Provide quarterly agency/account budget tracking reports and summaries. Analyze and report average unit rates on a weekly/monthly basis. Min of 2 yrs of relevant advertising/media and min one yr direct response experience required. Full info HERE (2/7)

Primary contacts for AKC.tv & AKC productions. Manages the production calendar, including national broadcasts, livestream events, weekly shows, & studio productions. Tracks & monitors the process with AKC clubs for televised events, including contracts & payments. 2+ yrs of exp in broadcast management, communications, marketing, or related field. Full info HERE (2/6)

Provides leadership for the broadcast/digital sales teams. Makes decisions regarding hiring, evaluating, promoting and terminating of employees. Manages recruitment, Training, evaluation, and development of sales professionals. Develops and cultivates client relationships alongside Account Executives. 3+ yrs exp in selling TV, Video and Digital. Full info HERE (2/6)


Report & evaluate existing metrics, develop new metrics and reports, & provide strategic recommendations to assist with driving decision-making & measuring performance for key stakeholders. Perform analyses for network programming & competitive analysis for programs on other networks. Minimum 3+ yrs Media and/or TV audience research experience. Full info HERE (2/5)

VIACOMCBS/LOS ANGELES: Forecast & develop delivery schedules & confer with creative teams, management & production company production personnel to handle special requests & production scheduling issues. Collaborate daily with program suppliers to coordinate the delivery of program content. Min 3 yrs in acquisition and delivery of media assets used to produce marketing. Full info HERE (2/5)


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