02/07/22: Cynopsis Media Tech Update

A CYNOPSIS MESSAGE FROM PREMION

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Medias First Morning Read
Monday February 7, 2022

The Open App Markets Act won Judiciary Committee approval last week. The act would prohibit requiring developers from using an in-app payment system owned or controlled by the company as a condition of distribution or accessibility; requiring that pricing or conditions of sale be equal to or more favorable on its app store than another app store; or taking punitive action against a developer for using or offering different pricing terms or conditions of sale through another in-app payment system or on another app store. Apple has argued that supporting the distribution of apps outside of the App Store could expose users to “serious security risks.”

Pinterest is launching a virtual shopping experience that will allow users to see what furniture and décor would look like in their home, using AR. Shoppers for products from companies including Crate & Barrel, Walmart, West Elm and Wayfair will be able to use the Pinterest app’s Lens camera to envision products, and if they wish, proceed to purchase from the retailer.

Google has stopped serving ads on the website of right-wing commentator and Fox News host Dan Bongino. “We have strict publisher policies in place that explicitly prohibit misleading and harmful content around the COVID-19 pandemic and demonstrably false claims about our elections,” said Google. “When publishers persistently breach our policies, we stop serving Google ads on their sites. Publishers can always appeal a decision once they have addressed any violating content.” After his Google AdSense account was revoked, Bongino’s show’s Twitter account tweeted, “We deeply appreciate your efforts to try & silence us, it presents the perfect foil for the free speech parallel economy.”

The subject of Netflix true crime documentary “The Tinder Swindler,” Shimon Hayut, has been banned for life from the dating app. Hayut has been accused of posing as Simon Leviev, son of a diamond tycoon, to cheat women out of millions of dollars. “We have conducted internal investigations and can confirm Simon Leviev is no longer active on Tinder under any of his known aliases,” said Tinder.

Nineteen percent of Spotify users said they have canceled their subscription or plan to in protest over Covid misinformation spread in Joe Rogan’s smash podcast, “The Joe Rogan Experience,” according to a survey from Forrester Research. The survey comes after musicians including Neil Young and Joni Mitchell removed their music from the platform – and before Rogan offered his “sincere and humble apologies” in a lengthy Instagram post on Saturday, after a compilation video surfaced that showed him using a racial slur 24 times. But don’t cry for Spotify. “Consumer boycotts build quickly, but they lose steam fast,” noted Forrester analysts Mike Proulx and Kelsey Chickering of the Spotify poll results.

Let the games…consolidate: Sony Interactive Entertainment has agreed to buy videogame developer Bungie (“Halo,” “Destiny”) for $3.6 billion. The deal follows Take-Two’s $12.7 billion agreement to acquire Zynga, and Microsoft’s agreement to buy Activision for $69 million.

Comcast NBCUniversal announced the launch of the NBC Olympics VR by Xfinity app. Available for the first time in 8K resolution, the app features more than 150 hours of live and on demand interactive virtual reality coverage of the Winter Games. “We strive to create innovative viewing experiences so immersive it rivals being at the Winter Olympics live,” said Sophia Ahmad, EVP, Xfinity Consumer Services. “Our robust network makes it possible for Xfinity customers to get closer to the action than ever before, experiencing for the first-time ever, the Games in 8K VR.”

FloSports has selected Tazos as its official blockchain in a multi-year technical partnership. The deal includes development of non-fungible tokens, fan experiences built on Tezos, as well as branding in FloSports’ owned-and-operated events and other live streamed sporting events. The partnership is set to run through 2024.

A CYNOPSIS MESSAGE FROM PREMION

PREMION
LEADING THE EVOLUTION IN LOCAL OTT & CTV ADVERTISING

TAG CERTIFIED AGAINST AD FRAUD
125+ Leading TV & Media Brands, Audience Targeting, Closed-Loop Attribution

NEW FOR 2022! PREMION & BIA SPECIAL REPORT
The New Rules Ahead for Streaming TV Advertising
CTV/OTT Forecast & Advertiser Insights

DOWNLOAD COMPLIMENTARY REPORT

ON THE MONEY

Snap Inc. exceeded guidance across revenue, daily active users and adjusted EBIDTA in 4Q21, posting its first quarter of positive net income ($23 million). “Achieving positive free cash flow for the full year is an important milestone as we are increasingly able to self-fund our investments in the future, which positions us well to accelerate our vision for computing overlaid on the world through augmented reality,” said co-founder and CEO Evan Spiegel.

Alphabet reported better-than-expected 4Q21 earnings, and set a 20-for-1 stock split for July. Revenue hit $75.33 billion, versus a projected $72.17 billion. Google’s advertising revenue was $61.24 billion for the quarter, versus $46.2 billion in the year-ago quarter. The company’s “deep investment in AI technologies continues to drive extraordinary and helpful experiences for people and businesses, across our most important products,” said Alphabet CEO Sundar Pichai. “Q4 saw ongoing strong growth in our advertising business, which helped millions of businesses thrive and find new customers, a quarterly sales record for our Pixel phones despite supply constraints, and our Cloud business continuing to grow strongly.”

Shares of Meta Platforms tanked 26.4% on Thursday, with a record market cap loss of $237 billion. The plunge came after the company warned of “headwinds” in 1Q22 including an estimated $10 billion impact from Apple’s iOS privacy changes, along with new EU regulations, “macroeconomic challenges,” and competition from TikTok.

Spotify’s 4Q21 report boasted an increase of 8 million paying subscribers, to 180 million, and a rise in total revenue to $3.04 billion, up 24% year-over-year. But average revenue per user grew a disappointing 3% year-over-year. As for the aforementioned Joe Rogan situation, Spotify CEO Daniel Eks told staff in a town hall meeting, “If we want even a shot at achieving our bold ambitions, it will mean having content on Spotify that many of us may not be proud to be associated with. Not anything goes, but there will be opinions, ideas, and beliefs that we disagree with strongly and even makes us angry or sad.”

ADVERTISING

Google has added new exposure frequency controls for CTV campaigns, enabling advertisers to avoid over-saturation – and viewer frustration – for their spots. If an advertiser sets a frequency goal of five ads per week for a CTV campaign, instead of showing up to five CTV ads on YouTube and five ads on other CTV apps, Display & Video 360 will now aim to show the ad no more than five times total. “Viewers won’t see your ad more than they should as they navigate across YouTube, Hulu or any of their other favorite CTV apps,” said Google. “This more user-centric approach lowers your risk of triggering ad fatigue.”

Fifty-nine percent of consumers hold social media platforms responsible for ads next to unsafe content, according to research from Integral Ad Science. Other findings include:
· 47% of consumers report having an unfavorable view of brands whose ads appear next to unsuitable content.
· 46% of consumers are likely to remember a social ad if the message relates to surrounding content, while 41% would feel favorable towards these brands.
· 32% of respondents are likely to purchase a product or service if the ad in their social feed is contextually relevant. Meanwhile, 60% of consumers are unlikely to purchase a product or service advertised next to unsafe content.
“As the future of walled gardens evolves, our latest research will help marketers think differently about their ads and the importance of context in dynamic social media environments,” said Tony Marlow, CMO, IAS. “Consumers have developed more critical eyes for ads on social platforms, so brands need to adapt as well by tapping into the latest technology to align with what’s relevant and avoid unsuitable content.”

FreeWheel announced the launch of its Partner Certification Program, focused on certifying its integrated TV and premium video buyers and sellers and data companies. “The goal of the Partner Certification Program is to provide another tool to make TV simpler and more efficient to plan and transact upon, while continuing our commitment to interoperability in a way that benefits the future of the industry,” said Mark McKee, GM, FreeWheel.

DoubleVerify introduced Fully On-Screen pre-bid targeting, enabling CTV advertisers to target inventory from sources that have received DV’s Fully On-Screen Certification, an MRC-accredited post-bid measurement solution. DV tests and evaluates CTV devices and apps to ensure ads are only displayed 100% on-screen and when the TV screen is turned on. DV Fully On-Screen pre-bid segments are available on Amobee, MediaMath and Xandr, with more media-buying platform integrations forthcoming.

Tubular Labs’ introduced a new eCommerce product, Consumer Insights, connecting social video viewership with viewers’ shopping behaviors. Tying social viewership to Amazon purchases, findings include:
· People who watch videos about home automation are 36 times more likely to shop for cleaning supplies.
· The top three categories watched for candy shoppers include: travel, family & parenting and food & drink.
· Toothpaste shoppers are most likely to watch Beauty content.

SiriusXM’s SXM Media introduced AudioID powered by AdsWizz, a listener identity solution for marketers. With an algorithm that accepts and matches a variety of consented listener signals and inputs then weighs them accordingly, the identity solution responds to ad requests by finding or creating unique, anonymized AudioIDs. These IDs can then be tapped into for everything from reach and forecasting to frequency capping, advanced first-party targeting, enhanced measurement, and more.

Roku is adding Nielsen’s Digital Ad Ratings audience guarantees to OneView, its cross-screen streaming ad buying platform. OneView is the first ad buying platform to enable Nielsen guarantees across TV streaming. OneView users can now choose a specific age and gender demographic, like adults ages 18 to 49, and pay only for the ad impressions that reach their target audience. “We believe that all TV ads will be streamed and that all TV ad measurement will be automated. Now, upfront advertisers in OneView will be among the first to see audience overlap across major devices, channels, and publishers on their plan,” said Louqman Parampath, VP of Product Management. “Our goal is to offer diverse tech and measurement offerings that move the industry forward.”

Simulmedia has launched a new platform, TV Plus, that provides advertisers and media buyers with access to cable, broadcast and streaming commercial inventory. The platform automates planning, buying, activation and measurement and guarantees that advertisers target TV viewers at scale no matter how they’re consuming programming.

Engine Media Exchange, an SSP and end-to-end technology solution, and Audigent, the data activation, curation, and identity company, have teamed to expand the first-party data capabilities of EMX’s Data Connected Marketplace. As a preferred SSP of Audigent’s SmartPMP product, EMX provides greater audience lift, targeting, scale and delivery. “The cookieless future is powered by new ways of thinking about data, and EMX is prepared with our expansion of the Data Connected Marketplace with Audigent’s leading identifiers,” said Michael Zacharski, CEO of ENGINE Media Exchange. “Our partnership also reinforces our commitment to provide media buyers with greater fidelity, accuracy, and visibility in ad targeting.”

A CYNOPSIS MESSAGE FROM PREMION
 

STREAMING

Fox Entertainment and Hulu announced a new program output deal enabling Hulu to stream all out-of-season episodes of a number of Fox series, including all of the network’s unscripted content. That includes “The Masked Singer,” “LEGO Masters,” “Name that Tune,” “MasterChef” and more. The deal also included future unscripted programming. “This deal proudly continues the Fox/Hulu partnership. Hulu continues to be a great place for fans to catch-up on, and even discover, Fox’s iconic, talked-about stories and characters,” said Fox Entertainment CEO Charlie Collier.

VIZIO has expanded A+E Networks content line-up on SmartCast with the addition of HISTORY Vault, A&E Crime Central and Lifetime Movie Club apps. “VIZIO’s commitment to offer viewers a wide breadth of compelling content and experiences makes expanding A+E on SmartCast a natural fit,” said Katherine Pond, Vice President of Business Development for VIZIO.

FAST Studios unveiled a plan to build the Women’s Sports Network, a free, ad-supported, 24/7 streaming destination where fans will find women’s sports content featured around the clock. To complement the array of programming from its content partners, Women’s Sports Network will produce flagship daily and weekly women’s sports news, talk and highlights shows.

AccuWeather NOW is joining LG Channels’ roster of over 300 channels. LG users can now access AccuWeather’s forecasts as well as 24/7, continuous daily programming, dedicated to all things weather

EXECUTIVE MOVES

IRI, provider of technology, data and predictive analytics for the consumer, retail and media sectors, announced that Misty Muscatel Davis will join the company as global chief marketing officer. Davis was most recently director, Global Client and Agency Solutions, Consumer Packaged Goods, Consumer Health and Tech at Google.

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Editorial Director
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@robertacaploe

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Job of the day

ACCOUNT MANAGER
PLAYON! SPORTS
ATLANTA

Manage relationships w/ high school administrators & athletic directors to increase production quality & quantity of broadcast events. Manage, route, & track school’s technical issues until they are resolved. Assist with school’s marketing needs to build awareness & grow revenue. 2+ yrs exp in cust service or acct mgt. Exp w/ CRM tools. Full info HERE (2/19)

VIDEO PROGRAMMING MANAGER
theGrio
ATLANTA

Mainly programming original & licensed video content for our mobile & OTT apps. This role includes identifying our original video content, facilitating & driving the company’s licensed video content to distribute through our OTT, mobile apps & digital platforms. Duties also include scheduling, curation & successful playout of this content. Full info HERE (2/18)

SOCIAL MULTIMEDIA DESIGNER/VIDEO EDITOR
theGrio
ATLANTA

Video editor/multimedia designer to edit compelling original social video and graphic design content for all social platforms. Full info HERE (2/18)

DIRECTOR OF VIDEO
theGrio
NYC

Will provide oversight and leadership for video content and editorial content associated with African American news, culture and lifestyle stories, and other interactive content that compliments specific programming themes and brand initiatives across theGrio’s. Full info HERE (2/18)

ASSISTANT MEDIA NEGOTIATOR >>
LOCKARD & WECHSLER DIRECT /IRVINGTON NY:
Supports media negotiators in buying airtime in their assigned broadcast/cable networks. Assists with the preliminary research on availability of airtime and rates. Enter media rates, solve media discrepancies, update internal data. Pull daily reports and Nielsen ratings. Self-motivated, well-organized multitasker who is eager to learn. Full info HERE (2/18)

ACCOUNT EXECUTIVE III, SALES
NEXSTAR MEDIA GROUP/WKRN
NASHVILLE TN

Implements strategies to consistently grow revenue and exceed revenue goals. Establishes credible relationships with local business community. Makes sales calls on existing and prospective clients. Maintains assigned accounts and develops new accounts. Minimum one year’s experience in sales, preferably in media or digital sales. Full info HERE (2/18)

CREATIVE PROJECT MANAGER >>
VIACOMCBS/MIAMI FL:
Manages global projects/campaigns/Asset production through the entire lifecycle: planning, creative, production, delivery, and wrap. Defines project scope, including timeline, resources, labor hours, & external costs. Manages, organizes, and distributes all project documentation. 6+ yrs’ exp in creative project management of work across the media. Full info HERE (2/18)

BUSINESS DEVELOPMENT ASSOCIATE (LEAD GENERATION) >>
HEARST MEDIA PRODUCTION GROUP:
Initiate lead generation strategies that include outbound sales marketing campaigns. Identify, prospect, and lead introductory meetings to qualify leads for Business Development Executives. Create & deliver a detailed dossier on prospect – for seamless transition to Business Development Executive. 3+ yrs of relevant business development experience. Full info HERE (2/18)

MEDIA PLANNING COORDINATOR >>
IFC NETWORK/ NY:
Strategically schedule/enter promos. Monitor programming ensuring promo assets are accurate. Work with Traffic on logs/formats. Review asset delivery/screen content. Proficient in Office, exp w/ sched software, background in media. Detail-oriented/Ability to prioritize/Meet deadlines. Full info HERE (2/15)

SCHEDULING COORDINATOR >>
AMC NETWORKS/NYC, NY:
Daily input of schedules for multiple nets. Work with Ops and Media Planning on program delivery, formats & versions. Maintain tracking docs, work with large amts of detailed info & tight deadlines. Acute attn to detail. Proficient in Excel, exp w/ sched software, background in media. Full info HERE (2/15)

SENIOR MANAGER ACCOUNT MANAGEMENT
G4
REMOTE, LOS ANGELES OR NEW YORK

We are looking for talent who will help to build the foundation for a long-term business. Candidates should have sales planning and client success management experience. Extensive background in traditional linear and digital media sponsorship sales, and the overall support of multi-year, value-driven partnerships. Full info HERE (2/12)

ACCOUNT EXECUTIVE
G4
REMOTE, LOS ANGELES OR NEW YORK

Candidates should have extensive experience in consultative sales, working with brands to develop strategic and long-term partnerships. You will represent a portfolio of Gaming, Esports and Entertainment offerings that are some of the best in the world. Ideal candidates have experience thinking strategically and creatively for their partners. Full info HERE (2/12)

ACCOUNT MANAGER
G4
REMOTE, LOS ANGELES OR NEW YORK

Candidates should have sales planning and client success management experience. Background in account management for digital media sales (and linear preferred) operations. The Account Manager will be responsible for managing the day-to-day sales operations partnership relationships and campaign management. Full info HERE (2/12)

PROJECT MANAGER >>
TLC/SIVER/SPRING, NYC:
If you’re passionate about entertainment here’s your chance to get a job with a leading television brand with women! TLC is looking to hire a Project Manager position on the Marketing team (through staffing agency YOH). If you are looking for a fast paced, creative and strategic place to grow apply here. Full info HERE (2/12)

INSIDE SALES REPRESENTATIVE >>
AXS TV/TORONTO:
Responsible for building & maintaining ad sales bookings &d weekly advertiser branding in a timely manner. Liaised with client & traffic department to ensure copy was received & instructions were applied. Resolve discrepancies related to Core business deals. 1-2 yrs exp working with advertising agencies/television traffic departments is preferred. Full info HERE 2/12)

DIRECTOR, FINISHED PROGRAM ACQUISITIONS AND DISTRIBUTION, STREAMING TV
JUKIN MEDIA
LOS ANGELES

Source and identify finished TV program and digital series acquisitions for Streaming FAST Channels. License our TMB/Jukin original Streaming Channel productions for distribution. Responsible for negotiating and closing both inbound and outbound deals. 7 years of relevant work experience at a media company, ie program sales/program acquisitions. Full info HERE (2/12)

PRODUCER, THE FAMILY HANDYMAN, STREAMING TV
JUKIN MEDIA
LOS ANGELES

Produce curated and original series for Streaming TV in the DIY and home genre first, and other genres second. Maintain and influence creative alignment with the Channel and Brands. Contribute to the ideation of new show concepts in the DIY space. 4+ Years Production Experience (digital & linear) in the DIY / Home genre. Full info HERE (2/12)

BUSINESS DEVELOPMENT EXECUTIVE (BRAND ADVERTISERS) >>
HEARST MEDIA PRODUCTION GROUP: Establish and maintain senior-level relationships, develop and pitch unique mission-driven programs, and negotiate long-term partnership agreements with brands and advertisers. Support creation and present strategic, cross-media concepts to multiple stakeholder groups. 10 + years of relevant business development experience. Full info HERE (2/12)

BUSINESS DEVELOPMENT EXECUTIVE (FOUNDATIONS/NON-PROFITS) >>
HEARST MEDIA PRODUCTION GROUP: Establish and maintain senior-level relationships, develop and pitch unique mission-driven programs, and negotiate long-term partnership agreements with non-profits and foundations. Support creation and present strategic, cross-media concepts to multiple stakeholder groups. 10 + years of relevant business development experience. Full info HERE (2/12)

BROADCAST PLANNER
CADENT
NYC

Cadent is looking to hire a Broadcast Planner to join our fast-growing team! In this role you will work closely with Sales to build proposals & media plans, assist with pricing for ad packages and work closely with operations to finalize orders. If you have broadcast experience and enjoy working with numbers, we would love to speak with you! Full info HERE (2/10)

DIRECTOR COMMUNICATIONS, PRODUCTION & DISTRIBUTION >>
BLUE ANT MEDIA/NYC: Build and implement strategic and results-driven trade marketing and PR plans with a focus on the U.S. and U.K. markets. Execution on all announcements from the production and distribution teams. Writing and routing releases, Op-eds and written interviews and manage PR agency relationships. Minimum eight yrs of experience in a media relations role. Full info HERE (2/10)

ACCOUNT MANAGER
UPtv
ATLANTA, HYBRID

Manage assigned portfolio of video providers in alignment with company goals. Develop & maintain strong corporate, division/regional & system relationships. Achieve content distribution & marketing goals across account portfolio. Min of 2-5 yrs’ B2B sales & client relationship management exp; exp in cable television distribution a plus. Full info HERE (2/9)

AD SALES ASSISTANT
UPtv
NYC, ATLANTA or CHICAGO, HYBRID

Maintain agency accounts including upfront and scatter order entry, inventory moves, and product allocations and Electronic Data Interchange, flowcharts, change notices, handling program changes, booking billboards for marketing sponsorships. Communicate daily with Traffic Department. BA in Communication or equivalent from a four-year college. Full info HERE (2/9)

SOCIAL MEDIA MANAGER
UPtv
ATLANTA, HYBRID

Oversee day-to-day management of campaigns and ensure brand consistency. Develop social media campaigns; drive brand awareness, and engagement. Work with brand managers to create and implement social media strategies monthly. Proven track record of using social platforms to drive conversation and conversion. Full info HERE (2/9)

MEDIA SALES PLANNER >>
FUSE MEDIA INC/NYC, NY: Create and manage national sales proposals, monitor on-air schedules on a daily basis, prepare post analysis for clients and resolve contract discrepancies. Obtain, organize and analyze research and competitive information. Monitor stewardship of all accounts. 2-4 years of experience in a media sales company, or advertising agency preferred. Full info HERE (2/8)

SHOOTER/PRODUCER/EDITOR >>
OVERTIME/BROOKLYN:
Shoot and produce digital video content. Operate as a one-person band getting your own video, audio, and necessary coverage. Act as the primary liaison with our subjects and must always represent the core values of our brand in the field. Credits in digital/doc/reality programming & experience shooting on the Sony FS-7 or adjacent models. Full info HERE (2/8)

SUPERVISING PRODUCER >>
OVERTIME/BROOKLYN:
Manage a team of producers/shooters, and editors. Impart technical expertise of shooting and editing equipment to team members. Oversee serialized content from casting through picture lock. Direct large projects and live events. At least 6+ years of video production experience on long-form content. Full info HERE (2/8)

EDITOR >>
OVERTIME/BROOKLYN:
Create and edit original mid-from and long-form video feature stories for Overtime’s YouTube page and social platforms, using creative storytelling and editing to produce the best possible video. Ensure we’re creating the best video content up to Overtime standards. Credits working in long-form doc/reality programming. Full info HERE (2/8)

MARKETING MANGER >>
CLEAR CHANNEL/NYC: Prepare ideas & strategy for sales pitches. Develop strategic marketing plans that identify & direct marketing activities toward opportunities for revenue growth. Serve as an expert in media strategy, research insights & product innovation. 3-5 yrs of Marketing and/or Advertising experience. Business Acumen, Results Focus, and Problem Solving req. Full info HERE (2/7)

ACCOUNT DIRECTOR, AD SALES
TV ONE
CHICAGO

Communicate the value and brand strength to advertisers and agencies. Create compelling presentations and proactively keep clients informed of pertinent account and network information, as well as marketplace conditions. Make in-person visits to advertisers and agencies. Minimum 4+ years national advertising sales or equivalent sales experience. Full info HERE (2/7)

AD SALES PLANNER
TV ONE
NYC

Maintain client relationships and process client requests. Negotiate client rates and provide weekly budget reports. Provide quarterly agency/account budget tracking reports and summaries. Analyze and report average unit rates on a weekly/monthly basis. Min of 2 yrs of relevant advertising/media and min one yr direct response experience required. Full info HERE (2/7)

BROADCAST MANAGER >>
AMERICAN KENNEL CLUB/NYC, NY:
Primary contacts for AKC.tv & AKC productions. Manages the production calendar, including national broadcasts, livestream events, weekly shows, & studio productions. Tracks & monitors the process with AKC clubs for televised events, including contracts & payments. 2+ yrs of exp in broadcast management, communications, marketing, or related field. Full info HERE (2/6)

DIRECTOR III, SALES >>
NEXSTAR MEDIA GROUP/CHAMPAIGN, IL:
Provides leadership for the broadcast/digital sales teams. Makes decisions regarding hiring, evaluating, promoting and terminating of employees. Manages recruitment, Training, evaluation, and development of sales professionals. Develops and cultivates client relationships alongside Account Executives. 3+ yrs exp in selling TV, Video and Digital. Full info HERE (2/6)

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