Ad Tech

A CYNOPSIS MESSAGE FROM NEXSTAR DIGITAL NEXSTAR DIGITAL We Deliver What Matters Most Audiences + Content + Solutions = Results Advertise with the #1 local broadcaster in the U.S. Reach 100+ Million highly engaged digital consumers Get national advertising solutions designed to deliver National scale with local expertise Digital + OTT + TV

Monday April 4, 2022 Google sent a message to publishers on Friday warning they could be demonetized if they produce content that “exploits, dismisses, or condones” the war in Ukraine. That includes “claims that imply victims are responsible for their own tragedy or similar instances of victim blaming, such as claims that Ukraine is committing […]

Monday March 28, 2022 Spotify is suspending its services in Russia, citing recently enacted legislation making it illegal to discredit the Russian military. The company expects service to be fully suspended by early April. Meta has partnered with 3D commerce platform Vntana for a tech integration making it easier for brands to employ three-dimensional ads […]

Monday March 21, 2022 Meta introduced Family Center, a place for parentsto access supervision tools for Instagram. Tools will begin rolling out for VR in May. Adam Mosseri, Head of Instagram, described the Family Center as “the first step in a longer term journey to develop intuitive supervision tools, informed by experts, teens and parents.” […]

Monday March 14, 2022 In response to the Russian attack on Ukraine, YouTube has suspended all monetization programs for users in Russia, and is blocking access to YouTube channels associated with Russian state-funded media. Parent company Google has paused its billing system for users in Russia, so users cannot purchase apps and games, make subscription […]

Monday March 7, 2022 Facebook, Twitter and the BBC’s website were blocked in Russia after the Russian Parliament approved sanctions against foreigners who “infringe on the rights of Russian citizens.” Responded the BBC’s director-general Tim Davie, “Truth is often the first casualty of war.” The BBC temporarily suspended the work of journalists in Russia. “Our […]

A CYNOPSIS MESSAGE FROM PREMION PREMION Viewers are as Dynamic as the Content they Watch AUDIENCE FIRST LEADING THE EVOLUTION IN LOCAL OTT & CTV ADVERTISING PREMION.COM/AUDIENCEFIRST Tuesday February 22, 2022 First up for Apple’s “Shot on iPhone” marketing campaign: “Life Is But a Dream,” from acclaimed Korean director Park Chan-wook (“Oldboy”). […]

Monday February 14, 2022 Hoping to obtain regulatory approval for a $68.7 billion acquisition, Microsoft announced a new set of Open App Store Principles. “We have developed these principles in part to address Microsoft’s growing role and responsibility as we start the process of seeking regulatory approval in capitals around the world for our acquisition […]

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