Ad Tech

Monday March 13, 2023 Count Roku among the customers hit hard by the collapse of Silicon Valley Bank last week. In an SEC filing, Roku revealed 26% of its cash – “largely uninsured” – was held in the bank. “At this time, the company does not know to what extent the company will be able […]

A CYNOPSIS MESSAGE FROM PREMION PREMION Viewers are as Dynamic as the Content they Watch. Leverage the Power of Persona-Based Targeting with PREMION AUDIENCE FIRST LEADING THE EVOLUTION IN LOCAL OTT & CTV ADVERTISING TAG CERTIFIED AGAINST AD FRAUD TAG BRAND SAFETY CERTIFIED PREMION.COM/AudienceFirst Monday March 6, 2023 Snap introduced My AI, […]

A CYNOPSIS MESSAGE FROM PREMION PREMION Viewers are as Dynamic as the Content they Watch. Leverage the Power of Persona-Based Targeting with PREMION AUDIENCE FIRST LEADING THE EVOLUTION IN LOCAL OTT & CTV ADVERTISING TAG CERTIFIED AGAINST AD FRAUD TAG BRAND SAFETY CERTIFIED PREMION.COM/AudienceFirst Monday February 13, 2023 On the heels of […]

Monday February 6, 2023 Twitter adjusted its decision to shut down free access to its APIs, which was to go into effect on February 9. Facing outcry from developers, Elon Musk said Twitter will provide a “light, write-only APT for bots providing good content that is free.” Days earlier, Musk had tweeted that API is […]

Monday January 30, 2023 Netflix is partnering with dating app Bumble for “Netflix Nights In,” a game that asks users questions about a Netflix show. Each Monday, a different series will be featured. “When we’re getting to know someone, it’s human nature to try and find common interests. It gives you something to bond over […]

  A CYNOPSIS MESSAGE FROM PREMION PREMION Viewers are as Dynamic as the Content they Watch. Leverage the Power of Persona-Based Targeting with PREMION AUDIENCE FIRST LEADING THE EVOLUTION IN LOCAL OTT & CTV ADVERTISING TAG CERTIFIED AGAINST AD FRAUD TAG BRAND SAFETY CERTIFIED PREMION.COM/AudienceFirst   Monday January 23, 2023 Layoffs continue […]

Monday January 9, 2023 The Federal Communications Commission is proceeding with a proposal to require telecoms to notify consumers, federal law-enforcement agencies and the FCC about all data breaches. “This new proceeding will take a much-needed, fresh look at our data breach reporting rules to better protect consumers, increase security, and reduce the impact of […]

Monday December 19, 2022 Twitter suspended the accounts of several journalists without warning on Thursday, after some of the accounts had reported on the suspension of Mastodon. The account of the Twitter rival had been yanked after Mastodon linked to a bot that tracked the location of Elon Musk’s private jet. “Same doxxing rules apply […]

A CYNOPSIS MESSAGE FROM HEARST HEARST ANYSCREEN A Higher Standard in OTT Reach your audience, anytime, anywhere, on any screen. Hearst Anyscreen offers a targeted OTT platform that provides a single, centralized access point to the streaming TV marketplace. With a unique focus on quality, Hearst Anyscreen delivers premium “living room experience” […]