Monday August 15, 2022 Twitter is taking steps to protect against the spread of misinformation on the platform ahead of the midterm elections. That includes enforcement of its Civic Integrity Policy, which it says “covers most common types of harmful misleading information about elections and civic events,” as well as new misleading information labels, prompts […]
A CYNOPSIS MESSAGE FROM PREMION PREMION LEADING THE EVOLUTION IN LOCAL OTT & CTV ADVERTISING New Study: 2022 Priorities for CTV/OTT Advertising 84% of advertisers say the value of CTV/OTT is greater than, or equal to, primetime TV DOWNLOAD COMPLIMENTARY REPORT Premion is a 10x Industry Award Winner including 2022 Cynopsis Best […]
A CYNOPSIS MESSAGE FROM HEARST HEARST ANYSCREEN A Higher Standard in OTT Reach your audience, anytime, anywhere, on any screen. Hearst Anyscreen offers a targeted OTT platform that provides a single, centralized access point to the streaming TV marketplace. With a unique focus on quality, Hearst Anyscreen delivers premium “living room experience” […]
Monday July 25, 2022 Google is the latest tech company to announce cutbacks, in this case in the form of a two-week hiring freeze. SVP Prabhakar Raghavan informed employees the company will “review headcount needs and align on a new set of Staffing Requests for the next three months,” reports The Information. The freeze will […]
A CYNOPSIS MESSAGE FROM HEARST HEARST ANYSCREEN A Higher Standard in OTT Reach your audience, anytime, anywhere, on any screen. Hearst Anyscreen offers a targeted OTT platform that provides a single, centralized access point to the streaming TV marketplace. With a unique focus on quality, Hearst Anyscreen delivers premium “living room experience” […]
Monday July 11, 2022 TikTok’s in the crosshairs again over security concerns. Senators Mark Warner and Marco Rubio, the chair and ranking member of the Senate Intelligence Committee, wrote a letter to FTC Chair Lina Khan requesting a further investigation into whether the company misled lawmakers about ByteDance employees’ ability to access US users’ data. […]
A CYNOPSIS MESSAGE FROM PREMION PREMION Viewers are as Dynamic as the Content they Watch AUDIENCE FIRST LEADING THE EVOLUTION IN LOCAL OTT & CTV ADVERTISING PREMION.COM/AUDIENCEFIRST Tuesday July 5, 2022 Google announced a preview of Advanced API Security, a new Google Cloud product built on Apigee, Google’s platform for API (application […]
Monday June 27, 2022 Amazon is developing a new feature that would allow Alexa to mimic the voice of a person based on less than a minute of recording. Which would allow Grandma to “read” a child a bedtime story even if she’s no longer alive. At the company’s Re:Mars conference last week, Rohit Prasad, […]
Monday June 13, 2022 Google released the third Beta of Android 13, building on core themes of privacy and security, developer productivity, and tablet and large screen support. Privacy features include the new notification permission and photo picker, and modern standards like HDR video, Bluetooth LE Audio, and MIDI 2.0 over USB. Beta 3 takes […]
Monday June 6, 2022 Ahead of its Worldwide Developers Conference, kicking off today at 10a PT, Apple updated its Apple Developer App. Developers can watch the schedule of each day’s videos, and access Digital Lounge activities and Coding and Design challenges. A new webpage, Beyond WWDC, lists events related to WWDC. The number of downloads […]
While we're taking the week off for July 4th, this is a great time to catch up on all our still timely editions of @CynopsisMedia daily newsletters and Special Reports -- from Sports to Executive Profiles! May your holiday be meaningful. https://t.co/kz2fOB36GR
In today's #MediaTech update: @Roku + @AmazonAds launched an integration to reach 80%+ of US HHs - the largest authenticated #CTV footprint ever. Early results? 40% more unique viewers w/ same budget + 30% less ad frequency. Game changer for advertisers. https://t.co/z2V7f4F2M5