05/15/23: Cynopsis Media Tech Update

Monday May 15, 2023

Elon Musk has named Linda Yaccarino, who until Friday was chairman of global advertising at NBCUniversal, as CEO of Twitter. Yaccarino “will focus primarily on business operations, while I focus on product design & new technology,” tweeted Musk. Yaccarino saw a surge of Twitter followers after the new broke. “I’m not as prolific as @elonmusk (yet!), but I’m just as committed to the future of this platform,” she tweeted. Musk addressed worries that courting advertisers could lead to freedom of speech being curtailed. “I hear your concerns, but don’t judge to early,” he posted. “I am adamant about defending free speech, even if it means losing money.”

Netflix plans to cut spending by $300 million this year, reports the Wall Street Journal, to make up for delays in its crackdown on password sharing. But while staffers have been encouraged to be sensible with their spending, $300 million is a small slice of the company’s operating expenses, which were $26 billion last year.

TikTok and musicians Jonas Brothers, Miguel and Niall Horan have teamed to launch a global music discovery hub. #NewMusic will showcase new music content from artists on TikTok, including early previews.

Google released MusicLM, an AI tool that can turn text descriptions into music. The experimental tool is available in the AI Test Kitchen app.

ADVERTISING

Meta announced an AI Sandbox for advertisers. “Our goal is to learn what works for advertisers and make these features easy to use in our ads tools,” said the company in a blog post. “To start, we are building tools like text variation, background generation and image outcropping to do things like make an ad’s text more engaging or improve parts of its creative.”

Quantcast and FreeWheel formed a new partnership that gives marketers working with Quantcast access to premium programmatic video supply across all personal screens and devices, including OTT and CTV. “Our company has been at the forefront of using AI to interpret media consumption patterns and deliver campaign performance and outcomes,” said Konrad Feldman, CEO, Quantcast. “By teaming up with FreeWheel, we can better support our advertisers to reach consumers across even more engagement and connection points.”

PubMatic has launched Activate, a technology that enables buyers to access premium video and CTV inventory on Pubmatic’s programmatic platform via direct deals. “Buyers and sellers of digital media are seeking a more efficient, transparent, and sustainable supply chain that delivers on programmatic’s full potential,” said PubMatic co-founder and CEO, Rajeev Goel. “By seamlessly connecting buyers and content owners via a single layer of technology, we are significantly reducing the hops, discrepancies, data proliferation, opacity, and complexity in the programmatic marketplace.” Launch partners include dentsu, GroupM, Havas, LG, Mars and Omnicom Media Group Germany.

Cairns Oneil announced the launch of a new ad format leveraging ChatGPT and dynamic creative. Launched within a programmatic campaign for its client, Rakuten Kobo, the dynamic ad unit leverages ChatGPT and Adform’s DCO to dynamically generate and optimize headlines using artificial intelligence in banner ads. The dynamic ad unit is built in layers, sending prompts to ChatGPT to automatically create headlines; if an ad isn’t successful after going into market, ChatGPT will discard the headline and generate a new one.

Teads unveiled insights on attention metrics that tie Conde Nast’s premium environments with significantly higher attention levels. The analysis, in collaboration with Adelaide, looked at 1,000 domains and revealed Condé Nast’s portfolio of brands scored over 50% higher in display and video attention levels relative to Teads’ publisher benchmark. Additionally, Condé Nast’s Vogue held the highest attention score among all publishers in the analysis, approaching Teads’ CTV benchmark which is currently 67% higher than the Teads-Adelaide video benchmark and 103% higher than the display benchmark.

Programmatic media partner MiQ announced a new shopper intelligence solution, Consumer Link. Consumer Link integrates permissioned transaction, media consumption, geo-contextual, and behavioral data into a data spine allowing marketers to create campaigns that are more personalized.

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STREAMING

Disney plans to combine content from Hulu and Disney+ into a “one-app experience” by the end of the year, announced CEO Bob Iger. “While we will continue to offer Disney+, Hulu and ESPN+ as standalone options, this is a logical progression of our [direct-to-consumer] offerings that will provide greater opportunities for advertisers while giving bundle subscribers access to more robust and streamlined content, resulting in greater audience engagement and ultimately leading to a more unified streaming experience,” said the CEO.

Captify, the search intelligence platform for the open web, announced its integration with content data platform IRIS.TV. Marketers will now be able to use Captify to target relevant, brand-suitable video inventory across IRIS-enabled premium publishers and billions of monthly video impressions.

Vizrt, focused on real-time graphics and live production solutions for content creators, announced the availability of three new products: Viz Flowics, Viz Data Connectors, and Viz Social after integrating Flowics’ unique offerings into the wider Vizrt product portfolio. “Content creation is a fast-moving and fascinating realm that is continuously changing,” said Tehseen Akhtar, Deputy Global Head of Product Management. “By creating these new products post our acquisition of Flowics, we have optimized our end-to-end graphics portfolio.”

ITV Studios and Virtual Brand Group are launching “The Voice Studios.” The immersive metaverse experience based on the NBC series enables fans to create their own music, show off their dance moves, compete in battles, test their musical knowledge and audition to be on an upcoming season of “The Voice.” The initiative is timed to showcase in the final weeks of the NBC series’ 23rd season.

DraftKings launched a 24/7 network on Samsung TV Plus. “DKN” is the first-of-its-kind, making DraftKings the first US sportsbook to debut a FAST channel on the platform. “In bringing together some of the most authentic sports and entertainment voices under one umbrella, DraftKings Network is the destination for ‘In on the Action’ sports fans and content they love,” said Stacie McCollum, VP, content at DraftKings. “We look forward to reaching fans with our deep roster of independent, credible and relatable voices that resonate with sports fans and the sports betting community.” The network will also be available as a video-stream on DraftKingsNetwork.com.

OUTtv launched a LGBTQ+ channel on Amazon Prime Video US. As an add-on to Prime Video subscribers for an additional $3.99 per month, with a seven-day free trial, the channel is an extension of the network’s partnership with the streamer in Canada and Australia, where OUTtv has been available since 2021. Selected titles include Stormy Daniels-hosted gay dating reality series “For the Love of DILFs,” “Hot Haus” and “Behind the Drag Queen of the Year Pageant Competition Award Contest Competition.”

MEASUREMENT

The Media Rating Council has granted MRI-Simmons continuing accreditation, along with a new accreditation for its Insights Platform. The continuing accreditation is for MRI-Simmons Doublebase USA study and its MEMRI application, data use by planners to make allocation decisions for various media. Newly accredited Insights Platform reduces the time planners, advertisers and media sellers spend on data analysis and consumer insights generation.

CTV now accounts for 51% of global video impression share, an increase of 10.9% compared to 2021, with mobile and desktop steadily declining year over year, according to a new report by Innovid. “In 2019, CTV accounted for just 31% of total impression share by device,” said Dave Helmreich, Chief Commercial Officer at Innovid. “Today, it accounts for over half of all video impressions – and that share is already up another 3 percentage points in Q1 2023. As TV viewership continues to shift towards streaming, the share of CTV impressions will only continue to grow – and this trend is evident as Upfront buys continue to flow towards CTV inventory.”

DoubleVerify reports 39% growth in CTV measurement volumes during the first quarter, significantly exceeding the 14% CTV revenue growth rate projected for the industry in 2023, according to research from IAB. “Advertiser interest and investment in CTV has been growing,” said Dan Slivjanovski, CMO, DoubleVerify. “Eager to combine the measurability of digital video with the appeal of sight, sound and motion on the biggest living room screen, brands are paying top dollar to reach consumers via this medium.”

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@robertacaploe

Executive Director of Sales
Albert Nassour
917-545-3129

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Job of the day

DIRECTOR, GENERAL AUDIENCE PUBLICITY >>
PBS/ARLINGTON VA, Hybrid: Leads the strategy, development & implementation of external communications to support PBS’s general audience content & provide support for PBS’s reputation & executive visibility. Manage relationships w/notable on-camera talent, producers – including partner agencies, managers, or agents supporting their programs. 8+ yrs of public relations exp. Full info HERE

AD SALES COORDINATOR, DIRECT RESPONSE
TV ONE
NYC, Hybrid, Remote
Work with account executives & sales planners utilizing internal computer system to fulfill sales orders through the execution of client schedules. Serve as the primary point of contact for ad agencies & TV One to resolve discrepancies, confirm schedule changes & distribute post & pre-logs. Bachelor’s degree or 2 yrs of exp. in advertising sales. Full info HERE

MANAGER OF ENTERPRISE CONTENT, WTKR
SCRIPPS NETWORKS
NORFOLK, VA
Collaborates w/other newsroom managers to leverage the Scripps content strategy as the foundation for market-specific local content strategy. Leading a team of people to regularly & reliably produce targeted enterprise & investigative stories of impact & importance to our community. 3 yrs of exp. in digital media, journalism, broadcast preferred. Full info HERE

SR. DIRECTOR, DIGITAL PLATFORMS AND PARTNERSHIPS
TV ONE
SILVERSIDE MD, NYC, Hybrid Remote
Develop, cultivate, and socialize vision, mission, and strategy for Digital Business, Programming Visibility, Content Creation and Content Partnerships & Data Governance. Lead and facilitate cross-functional and cross-company project teams. 12 yrs in the media & emerging platform landscape with building digital platforms and vMVPD growth strategy. Full info HERE

VP OF BROADCAST ENGINEERING >>
NEWSMAX MEDIA, INC./NYC, NEW YORK: Oversee the planning, management, installation & maintenance of the networks technical infrastructure: studios, transmitters, digital production platforms & automated systems. Ability to deploy in the field to coordinate special events. 8+ yrs of broadcast troubleshooting in a television network environment, preferably in a network News environment. Full info HERE

MEDIA RESEARCH MANAGER
CIRCLE MEDIA
NASHVILLE, TN
Evaluate programming for our linear and FAST channel schedules to provide insights for content strategy and audience growth. Analyze & interpret media research for programming, ad sales, marketing, and affiliate sales. Research, & preferably Nielsen background is a strongly preferred. Media Research with linear, or similar platforms, is required. Full info HERE

SCHEDULING ASSISTANT- PROGRAMMING DEPARTMENT
CIRCLE MEDIA
NASHVILLE, TN
Partner with the Programming Director to perform scheduling tasks for our Linear and FAST Channels. This includes data entry and distributing weekly schedules. Strong attention to detail and love for data entry/meta data is a plus. This role is ideal for someone looking to break into the media world. Full info HERE

TRAFFIC ASSISTANT- AD SALES METADATA ENTRY
CIRCLE MEDIA
NASHVILLE, TN
Performing a variety of administrative tasks to provide support to the Traffic Department. The majority of this role will focus on metadata entry and must have strong attention to detail. This role will also assist team members with projects and serve as an idea source during team meetings. Full info HERE

VIDEO EDITOR- MOTION GRAPHICS
CIRCLE MEDIA
NASHVILLE, TN
Responsible for editing a variety of content, including but not limited to: network promos, show promos, sponsor ads and graphics. The ideal candidate is highly skilled in the Adobe editing suite and is highly motivated and organized. After Effects/Motion graphics skills are needed and coding is preferred, but not required. Full info HERE

VICE PRESIDENT, COMPENSATION
A+E NETWORKS
NYC, Hybrid, Remote
Review current compensation programs to identify changes needed for a true best in class compensation approach. Develop simple tools that can be used by recruiters, candidates, & employees to effectively communicate all aspects of a compensation package. Minimum of 10 + years of experience in compensation. Full info HERE

DIRECTOR OF SALES
NEXSTAR
COLCHESTER, VT
Leader of the Sales Team. Drive new business & digital sales development. Manage inventory, rates, political sales processes & revenue forecasting. Develop and execute integrated marketing packages and projects to increase stations’ revenue. Resolve customer complaints regarding sales and service. Min. 5 years’ exp. in Television Sales Management. Full info HERE

NETWORK ACCOUNT EXECUTIVE
WEIGEL BROADCASTING CO.
CHICAGO
Building and managing relationships with existing and potential new clients and agencies through routine communication; actively grow industry relationships to gain marketplace intelligence. Generate revenue for the networks & meet monthly goals through effective outside sales techniques. 5 yrs of National Network selling and sales development exp. Full info HERE

AD SALES PLANNER >>
SINCLAIR BROADCASTING GROUP/NYC, Hybrid: Responsible for creating, analyzing & communicating sales proposals to the Sales team for presentation to advertising agencies and/or clients. Collaborate w/all media platforms & departments to create proposals, execute campaigns, manage stewardship & pacing of linear & digital deals. Point of contact post sale & provide excellent client services. Full info HERE

DIRECTOR OF SALES >>
NEXSTAR MEDIA GROUP WKRN -TV (ABC)/NASHVILLE TN: Being a Leader of the Sales Team and owning the position. Driving new business development. Managing inventory, rates, political sales processes & revenue forecasting. Developing and executing sales packages and projects to increase stations’ revenue. Performing other duties as assigned. Minimum five yrs experience in Television Station Management. Full info HERE

MANAGER, RIGHTS CLEARANCES, STANDARDS & PRACTICES
TV ONE
SILVER SPRING MD, Hybrid, Remote
Pre-screen broadcast programs, commercials and other content to ensure compliance with TV One’s current Content Standards, Federal Trade Commission/Federal Communications Commission regulations. Assign parental ratings to all TV One programming based on content review. 3+ yrs exp. in a rights clearances and standards and practices is preferred. Full info HERE

DIRECTOR OF DEVELOPMENT, UNSCRIPTED >>
LIGHTHEARTED ENTERTAINMENT/NORTH HOLLYWOOD, Hybrid, Remote: Responsible for overseeing the development of unscripted programming from concept to delivery. The ideal candidate will have a proven track record of identifying, developing, pitching and producing successful unscripted projects across a range of genres and networks. 5+ years of experience in unscripted television development. Full info HERE

RESEARCH ANALYST >>
REELZ, NYC: 2+ years exp generating & analyzing competitive viewing & advertiser information. Support sales, programming, marketing and finance. Working knowledge of NPower, StarMedia, iSpot TV and MRI. Expertise in Excel & PowerPoint. Full info HERE

DIRECTOR OF AD SALES – PLATFORM PARTNER
BBC GLOBAL DIGITAL NEWS & STREAMING
NYC, Hybrid
BBC Global Digital News & Streaming is looking for a highly skilled, NY based, Director of Ad Sales – Platform Partner. The purpose of the role is to launch BBC Studios Youtube and social advertising proposition across the Americas, deliver advertising revenues across the BBC Studios global portfolio and build a best in market Partner Sales team. Full info HERE

LOG EDITOR, COMMERCIAL OPERATIONS
TV ONE
CHICAGO, IL, NEW YORK, NY – Hybrid, Remote
Prepare and update the daily assigned program log for TV One or Cleo TV. Manage the placement of key clients by using detailed instructions to ensure correct placement as ordered by the Advertising Sales team. Bachelor’s degree in a related field or 2+ years of experience in Broadcast Cable Log Operations. Full info HERE

SR. PROMO EDITOR
TV ONE
SILVER SPRING, Hybrid, Remote
Video editing, with primary responsibility in marketing and digital media. Work with creative marketing teams to complete their production assignments. Contribute creative ideas that will help elevate the brand. Organize, Manage and Archive Avid Media Projects and files. 10 years of video editing exp. including 5 years of promo editing exp. Full info HERE

ACCOUNT EXECUTIVE – AD SALES >>
GREAT AMERICAN MEDIA/CHICAGO Remote: Strategically sells linear & digital properties to drive Ad Sales revenue. Works with agencies & clients to develop unique advertising solutions for their brands. Requires 5-10 years of sales experience with established agency & client relationships. Seeking a motivated, self-starter with strong negotiation, communication & presentation skills. Full info HERE

SALES PLANNER – AD SALES >>
GREAT AMERICAN MEDIA/NEW YORK, Hybrid/Remote: Works with Account Executives to service clients daily. Builds sales plans, maintains media schedules & handles client requests such as stewardship, liability, and traffic concerns. Seeking a motivated, self-starter with strong communication, problem-solving & time management skills. Must have 1+ year of planning experience. Full info HERE

MOTION GRAPHIC DESIGNER >>
LONG STORY SHORT MEDIA/WASHINGTON, DC: Bring creative concepts to life through design and animation. Motion Designer will work in a team environment to share fresh design perspectives and create engaging high-quality content for a variety of subjects and media. Full Info HERE

SALES MANAGER >>
NEXSTAR MEDIA GROUP/INDIANAPOLIS: Provides leadership for the broadcast/digital sales teams. Makes decisions regarding hiring, evaluation, promotion and operation of account executives and sales assistants. Develops and executes sales strategies that exceeds revenue targets in local, new business and digital revenue. Min 5 yrs of media sales exp; management exp. preferred. Full info HERE

SENIOR MANAGER, ACQUISITION AND OUTREACH >>
TELEVISION ACADEMY/LOS ANGELES, Hybrid: Develop, build, and execute member acquisition plans (monthly, quarterly, and annual) with measurable targets, optimize program performance and deliver strategic plans to achieve/exceed specific campaign KPIs. Identify and implement A/B tests & tactics, innovating & continually seeking to drive and improve. Min 4 yrs’ exp. in an acquisition role. Full info HERE

VICE PRESIDENT, MARKETING & ON-AIR PROMOTION >>
REELZ/ALBUQUERQUE, NM: Develop strategic approaches and tactical planning for on-air promotion, guiding the creative process from creation through post-production, and managing the execution of consumer marketing programs for on-air promotion and off-air advertising. Responsible for full on-air presentation and format management. Min of 8-10 yrs exp. Full info HERE

ACCOUNT EXECUTIVE – AD SALES >>
GREAT AMERICAN MEDIA/NYC, Hybrid, Remote: Strategically sells linear & digital properties to drive Ad Sales revenue. Works with agencies & clients to develop unique advertising solutions for their brands. Requires 3+ years of sales experience with established agency & client relationships. Seeking a motivated, self-starter with strong negotiation, communication & presentation skills. Full info HERE

SALES ASSISTANT – AD SALES >>
GREAT AMERICAN MEDIA/NYC, Hybrid, Remote: Provides workflow support to ensure effective campaign delivery for advertisers. Verifies order and schedule accuracy and entry. Monitors accounts while booking and maintaining inventory. Works closely with Account Executives and Sales Planners. Seeking a motivated, self-starter with strong communication, analytical & problem-solving skills. Full info HERE

MANAGER, COMMERCIAL OPERATIONS
TV ONE
CHICAGO, NYC, Hybrid, Remote
Supervise & train copy coordinators & log editors for accuracy & attention to detail of building a commercial log & reading agency instructions. Monitor employee performance & output; provide back-up for all desks including log editing, added value insertion & continued communication with marketing for all custom creations. Min of 3 yrs of exp. Full info HERE

TRAFFIC MANAGER >>
WHYY/Hybrid, PHILADELPHIA: Create monthly programming grids for 12.1 and 12.3. Update programming grids when schedule changes are made. Prepare daily logs & submit to Centralcast Joint Master Control. Work w/WHYY Traffic Specialist who creates programming grids for 12.2 and logs for 12.2 and 12.3. 3-5 yrs of management exp. & working with data or traffic systems. Full info HERE

IN-HOUSE COUNSEL
NORTHSOUTH PRODUCTIONS
Remote, must be licensed in NY or CA
Negotiating and drafting development deals, shopping agreements, amendments, talent deals, above-the-line contracts, PSAs, production release templates, trade-out agreements, specialty releases and other necessary documents. Shaping corporate and production legal policies. 5-10 yrs of entertainment legal exp. working with a law firm or production. Full info HERE

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