04/17/23: Cynopsis Media Tech Update

Medias First Morning Read
Monday April 17, 2023

Montana’s state legislature passed a bill on Friday banning TikTok, citing security concerns. Should the bill be approved by Montana Gov. Greg Gianforte, not only would TikTok be fined if it continues to operate in the state, but Montana could fine Apple and Google if the companies allow users to download the app from their app stores. TikTok described the move as an “attempt to censor American voices.”

Twitter Inc. “no longer exists, having merged with a new shell firm, X Corp, according a filing submitted to a California courtroom. Tweeted owner Elon Musk, not clarifying much, “X.”

Snapchat has added an age filter for its AI chatbot, along with insights for parents about their children’s interactions with the it. The moves followed a Washington Post report that the bot was responding in “wildly inappropriate” ways. Snap said that in most cases, inappropriate responses were the result of the bot repeating what users said.

Social platform Parler has been shuttered by its new owner, Starboard. “No reasonable person believes that a Twitter clone just for conservatives is a viable business anymore,” said the digital media company, which plans to integrate Parler’s audience across its existing platforms.

Also shutting down is Heardle, the music discovery game acquired by Spotify last year. “After careful consideration, we have made the difficult decision to say goodbye to Heardle as we focus our efforts on other features for music discovery,” said a Spotify spokesperson.

Connectivity tech company NDI announced its investment in expanding its ecosystem. Over six hundred thousand devices, from companies like Panasonic, Sony or BirdDog, are NDI-enabled. NDI technology is also supported by video-based software applications like Microsoft Teams. “Video is no longer something traveling through the network,” said Tarif Sayed, NDI President and General Manager. “Instead, it is becoming the network itself: the videoverse. Thanks to the latest advancements in cloud computing, AI technology, and 5G networks, video is becoming truly ubiquitous and the main way in which humans and machines interact with each other.”

The Metropolitan Washington Council of Governments and ONE Media 3.0, a subsidiary of Sinclair Broadcast Group, have launched a pilot project to use Next Generation Broadcast to disseminate Advanced Emergency Information. The pilot program will provide free, over-the-air redundancy to emergency messaging currently sent by local governments via text, email. social media, and other system platforms.

Chinese tech company Baidu has sued Apple and other app developers over fake bot apps of Ernie (Enhanced Representation through Knowledge Integration), its AI-based chatbot. Baidu hopes to force Apple to take down the fake apps and stop app creators from offering the apps in its store. “Until our company’s official announcement, any Ernie app you see from App Store or other stores are fake,” said a statement from the company.

Global media platform Teads revealed key carbon benefits of its direct inventory in an initial assessment by Scope3 analyzing over 500 domains with direct integration. Teads will utilize Scope3 data for internal analysis to continue to improve its own performance, and leverage Scope3 data in its own solutions to help advertisers make easy decisions around decarbonization. “Our emissions data pinpoints ad selection, which includes the full supply chain between a media buyer and a media seller, as a significant factor in the overall emissions of each ad buy,” said Anne Coghlan, COO and Co-Founder, Scope3. “When analyzing hundreds of domains directly integrated with Teads, we found that ad selection emissions were 99% lower than typical programmatic buying.”

BitFire announced general availability of the next generation of its cloud-deployable, software-defined operational solution for video production and transmission. For shows ranging from sports, news, talk, to events and streaming productions featuring remote contributors, the BitFire Media Platform delivers seamless workflows between the camera and the audience, leveraging a convergence of physical and cloud resources.

Amelco, the sports betting and platform provider, partnered with B2B technology supplier Simplebet to provide an extended betting offering for Amelco operators across all US sports. Simplebet utilizes machine learning and real-time technology to deliver a micro-betting solution. Amelco unveiled Simplebet’s hyper-short form betting proposition with BetSaracen during the annual NCAA March Madness collegiate basketball tournament.

Verance has expanded the reach of the Verance Aspect audio watermark with agreements with Sinclair Broadcast Group, Gray Television, Graham Media Group, and Capitol Broadcasting Company to integrate the Verance Aspect audio watermark into their NextGen Broadcast infrastructure.

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MEASUREMENT

Gracenote, the content solutions business unit of Nielsen, has joined the Entertainment ID Registry (EIDR) Board. The organizations will partner on new ways to help the media and entertainment industry improve workflow efficiencies through automation, drive program discoverability and optimize return on content investment. “We are enthusiastic about joining the EIDR Board and will use this seat at the table to open conversations with the industry on how we can work together to bring incremental value,” said Filiz Bahmanpour, VP of Product, Gracenote

It’s never been more important for companies with new, effective measurement tools to get their solutions in front of decision makers. One way to put your company in the spotlight is by participating in the Cynopsis Measure Up! awards. The work of the winners – from targeting, to attribution, to privacy and brand safety – will be celebrated in this June. Find out more here.

ADVERTISING

Pepsico Mexican Foods campaigns surpassed previous benchmarks and performed better across the board than third-party cookies by leveraging Lotame’s Panorama ID™ universal cookieless identifier and media agency Anagram, reports Lotame. Anagram in collaboration with Lotame developed a data-driven cookieless video strategy to preserve and extend Pepsico Mexican Foods’ addressability across devices and the open web. Leveraging the enrichment capabilities for Lotame Panorama ID, the cookieless audiences:
· Exceeded the brand’s 75% Video Completion Rate (VCR) benchmark and cookie performance across all browsers and devices.
· 42% more unique individuals were reached with Panorama ID than cookies.
· Cookies proved 2X more expensive and 2X less efficient at reaching unique individuals compared to Panorama ID.
“Campaigns like this prove Panorama ID can successfully safeguard against a cookieless future and we look forward to leading the industry with future-proofed addressability solutions,” said Sebastian Yoffe, Managing Director, Latin America and US Hispanics, at Lotame

Crackle Connex, a division of Chicken Soup for the Soul Entertainment, has signed a deal with live TV streaming service Vidgo to exclusively represent Vidgo’s advertising sales and operations in the US. Vidgo will leverage Crackle Connex’s advertising industry relations and offer brands a simple way to buy ads across over 200 channels.

Over two-thirds (67%) of DTC marketers leverage CTV/OTT insights to influence their linear strategies, according to Digital Remedy’s “CTV/OTT: The Next Frontier of DTC Marketing” report. Additional findings include: Of DTC marketers planning to spend on CTV/OTT in 1H 2023, 57% plan to spend more this year, versus 43% in 1H 2022. Access to higher quality OTT inventory (40%) and brand lift measurement capabilities (38%) would have the most impact on convincing DTC marketers to increase their CTV/OTT budget. 65% of DTC marketers who plan to spend more on CTV/OTT in 1H 2023 say it will be their first time investing in this media channel altogether. Among those who plan to spend more in CTV/OTT, 61% say the budget will be reallocated from another media channel while 39% say they will increase their total media budget to allow for increased investment on CTV/OTT.

Vizrt, focused on real-time graphics and live production solutions for content creators, announced that Viz Arena 5.2, the image-based sports AR graphics and virtual advertising solution, will be the latest live production solution to be added to Viz Now, Vizrt’s automated deployment tool. Powered by Viz Engine 5, Vizrt’s real-time live 3D graphics renderer and compositor, supported by NDI® In/NDI Out capability, Viz Arena 5.2, is a live hyper-real 3D graphics and virtual ads solution to provide customers with a AR experience, for the first time in the cloud.

STREAMING

Overwhelmed by the amount of content available to stream? You’re not alone. Nearly half of U.S. households have trouble selecting what to watch, with consumers taking 5.7 minutes to make a decision, according to a new study from LG Ad Solutions. And even if consumers know what they want to watch, 40% are confused about where to find it. Additional findings include:
· Consumers are cutting down on subscription services. Forty-six percent have canceled a streaming service to save money, and 59% of viewers are willing to cancel a subscription after finishing their desired content.
· Sixty-three percent of consumers prefer to stream free content rather than paying for a subscription. Over the next 12 months, 32% of consumers will remove a subscription CTV service and 21% will add more free, ad-supported CTV services.
· CTV drives outcomes: 39% of viewers have searched online and 37% have visited a website after seeing a CTV ad.
“As consumers increasingly move to free, ad-supported services, this next phase of TV will be defined by both content and experience. This means not only do streamers need to promote their content to lure overwhelmed consumers in, but they also need to have enough to keep them engaged and on the app or channel,” said Tony Marlow, CMO of LG Ad Solutions. “Additionally, advertisers must prioritize relevant ad targeting– as nearly 3 in 4 viewers want ads relevant to their interests.”

Audio streaming can boost brands, according to Edison Research studies. AM/FM radio’s 25-54 streaming audiences are +44% larger than ad-supported Spotify and Pandora combined, according to Edison Research’s “Share of Ear.” Among 25-54s, AM/FM radio’s streaming share of 13% is +44% larger than Pandora (5%) and Spotify (4%) combined. In a shoe brand case study, the brand’s AM/FM radio streaming takeover led to consistent brand metric gains among the exposed audience. Those who were exposed to the shoe brand’s AM/FM radio streaming takeover saw +38% greater aided awareness, +78% greater familiarity, +25% greater ad recall, +15% greater consideration, and +17% higher purchase intent compared to those who did not hear the campaign.

MSG+, set to launch this summer, will use a cloud native OTT platform from Quickplay to optimize sports viewing experiences for consumers. Quickplay’s CMS, edge services, and player will support the data-driven delivery of content based on viewers’ specific interests.

YouTube Premium isn’t just about an ad-free viewing experience. New features for users willing to pony up $11.99/month include higher 1080p HD video quality, an expanded co-watching experience for FaceTime via iOS SharePlay, and improved queuing options for mobile users. Premium subscribers on Android, iOS and web will also soon be able to access a feature enabling them rewatch YouTube videos they were viewing on another device.

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Check out more jobs in Cynopsis Classifieds »
Job of the day

SR. DIRECTOR, DIGITAL PLATFORMS AND PARTNERSHIPS
TV ONE
SILVERSIDE MD, NYC, Hybrid Remote

Develop, cultivate, and socialize vision, mission, and strategy for Digital Business, Programming Visibility, Content Creation and Content Partnerships & Data Governance. Lead and facilitate cross-functional and cross-company project teams. 12 yrs in the media & emerging platform landscape with building digital platforms and vMVPD growth strategy. Full info HERE

VP OF BROADCAST ENGINEERING >>
NEWSMAX MEDIA, INC./NYC, NEW YORK: Oversee the planning, management, installation & maintenance of the networks technical infrastructure: studios, transmitters, digital production platforms & automated systems. Ability to deploy in the field to coordinate special events. 8+ yrs of broadcast troubleshooting in a television network environment, preferably in a network News environment. Full info HERE

MEDIA RESEARCH MANAGER
CIRCLE MEDIA
NASHVILLE, TN

Evaluate programming for our linear and FAST channel schedules to provide insights for content strategy and audience growth. Analyze & interpret media research for programming, ad sales, marketing, and affiliate sales. Research, & preferably Nielsen background is a strongly preferred. Media Research with linear, or similar platforms, is required. Full info HERE

SCHEDULING ASSISTANT- PROGRAMMING DEPARTMENT
CIRCLE MEDIA
NASHVILLE, TN

Partner with the Programming Director to perform scheduling tasks for our Linear and FAST Channels. This includes data entry and distributing weekly schedules. Strong attention to detail and love for data entry/meta data is a plus. This role is ideal for someone looking to break into the media world. Full info HERE

TRAFFIC ASSISTANT- AD SALES METADATA ENTRY
CIRCLE MEDIA
NASHVILLE, TN

Performing a variety of administrative tasks to provide support to the Traffic Department. The majority of this role will focus on metadata entry and must have strong attention to detail. This role will also assist team members with projects and serve as an idea source during team meetings. Full info HERE

VIDEO EDITOR- MOTION GRAPHICS
CIRCLE MEDIA
NASHVILLE, TN

Responsible for editing a variety of content, including but not limited to: network promos, show promos, sponsor ads and graphics. The ideal candidate is highly skilled in the Adobe editing suite and is highly motivated and organized. After Effects/Motion graphics skills are needed and coding is preferred, but not required. Full info HERE

VICE PRESIDENT, COMPENSATION
A+E NETWORKS
NYC, Hybrid, Remote

Review current compensation programs to identify changes needed for a true best in class compensation approach. Develop simple tools that can be used by recruiters, candidates, & employees to effectively communicate all aspects of a compensation package. Minimum of 10 + years of experience in compensation. Full info HERE

DIRECTOR OF SALES
NEXSTAR
COLCHESTER, VT

Leader of the Sales Team. Drive new business & digital sales development. Manage inventory, rates, political sales processes & revenue forecasting. Develop and execute integrated marketing packages and projects to increase stations’ revenue. Resolve customer complaints regarding sales and service. Min. 5 years’ exp. in Television Sales Management. Full info HERE

NETWORK ACCOUNT EXECUTIVE
WEIGEL BROADCASTING CO.
CHICAGO

Building and managing relationships with existing and potential new clients and agencies through routine communication; actively grow industry relationships to gain marketplace intelligence. Generate revenue for the networks & meet monthly goals through effective outside sales techniques. 5 yrs of National Network selling and sales development exp. Full info HERE

ACCOUNT EXECUTIVE
FETV
NYC

Represent FETV and FMC to media community via ongoing communications & relationship building. Maintain & develop strong working relationships w/both agencies & internal departments in support of sales efforts. Work w/sales management and pricing & planning to achieve quarterly revenue goals. 5+ yrs media sales exp. preferably in cable TV. Full info HERE

AD SALES PLANNER >>
SINCLAIR BROADCASTING GROUP/NYC, Hybrid:
Responsible for creating, analyzing & communicating sales proposals to the Sales team for presentation to advertising agencies and/or clients. Collaborate w/all media platforms & departments to create proposals, execute campaigns, manage stewardship & pacing of linear & digital deals. Point of contact post sale & provide excellent client services. Full info HERE

DIRECTOR OF SALES >>
NEXSTAR MEDIA GROUP WKRN -TV (ABC)/NASHVILLE TN:
Being a Leader of the Sales Team and owning the position. Driving new business development. Managing inventory, rates, political sales processes & revenue forecasting. Developing and executing sales packages and projects to increase stations’ revenue. Performing other duties as assigned. Minimum five yrs experience in Television Station Management. Full info HERE

MANAGER, RIGHTS CLEARANCES, STANDARDS & PRACTICES
TV ONE
SILVER SPRING MD, Hybrid, Remote

Pre-screen broadcast programs, commercials and other content to ensure compliance with TV One’s current Content Standards, Federal Trade Commission/Federal Communications Commission regulations. Assign parental ratings to all TV One programming based on content review. 3+ yrs exp. in a rights clearances and standards and practices is preferred. Full info HERE

DIRECTOR OF DEVELOPMENT, UNSCRIPTED >>
LIGHTHEARTED ENTERTAINMENT/NORTH HOLLYWOOD, Hybrid, Remote:
Responsible for overseeing the development of unscripted programming from concept to delivery. The ideal candidate will have a proven track record of identifying, developing, pitching and producing successful unscripted projects across a range of genres and networks. 5+ years of experience in unscripted television development. Full info HERE

AD SALES MARKETING MANAGER >>
REELZ, NYC:
Drive advertiser revenue growth on a TOP 25 network. Develop sales materials, presentations, one-sheets. Manage B2B marketing projects & execute sponsorships. Strong deck-writing abilities, positive attitude, self-motivated, collaborative, creative, superior communication skills with a keen eye for detail. 5+ yrs in Sales Marketing preferred. Full info HERE

DIRECTOR, AD SALES RESEARCH
E.W. SCRIPPS
NYC

Collect, analyze, & interpret audience data (Nielsen, MRI, iSpot, etc.) for recurring sales reports & ad hoc requests. Synthesize large data sets from multiple sources into compelling & strategic insights for our Linear, CTV, and Distribution sales teams to drive revenue. 10+ yrs of exp. in a TV research role, including managing & leading staff. Full info HERE

RESEARCH ANALYST >>
REELZ, NYC:
2+ years exp generating & analyzing competitive viewing & advertiser information. Support sales, programming, marketing and finance. Working knowledge of NPower, StarMedia, iSpot TV and MRI. Expertise in Excel & PowerPoint. Full info HERE

DIRECTOR OF AD SALES – PLATFORM PARTNER
BBC GLOBAL DIGITAL NEWS & STREAMING
NYC, Hybrid

BBC Global Digital News & Streaming is looking for a highly skilled, NY based, Director of Ad Sales – Platform Partner. The purpose of the role is to launch BBC Studios Youtube and social advertising proposition across the Americas, deliver advertising revenues across the BBC Studios global portfolio and build a best in market Partner Sales team. Full info HERE

LOG EDITOR, COMMERCIAL OPERATIONS
TV ONE
CHICAGO, IL, NEW YORK, NY – Hybrid, Remote

Prepare and update the daily assigned program log for TV One or Cleo TV. Manage the placement of key clients by using detailed instructions to ensure correct placement as ordered by the Advertising Sales team. Bachelor’s degree in a related field or 2+ years of experience in Broadcast Cable Log Operations. Full info HERE

SR. PROMO EDITOR
TV ONE
SILVER SPRING, Hybrid, Remote

Video editing, with primary responsibility in marketing and digital media. Work with creative marketing teams to complete their production assignments. Contribute creative ideas that will help elevate the brand. Organize, Manage and Archive Avid Media Projects and files. 10 years of video editing exp. including 5 years of promo editing exp. Full info HERE

ACCOUNT EXECUTIVE – AD SALES >>
GREAT AMERICAN MEDIA/CHICAGO Remote
: Strategically sells linear & digital properties to drive Ad Sales revenue. Works with agencies & clients to develop unique advertising solutions for their brands. Requires 5-10 years of sales experience with established agency & client relationships. Seeking a motivated, self-starter with strong negotiation, communication & presentation skills. Full info HERE

SALES PLANNER – AD SALES >>
GREAT AMERICAN MEDIA/NEW YORK, Hybrid/Remote:
Works with Account Executives to service clients daily. Builds sales plans, maintains media schedules & handles client requests such as stewardship, liability, and traffic concerns. Seeking a motivated, self-starter with strong communication, problem-solving & time management skills. Must have 1+ year of planning experience. Full info HERE

MOTION GRAPHIC DESIGNER >>
LONG STORY SHORT MEDIA/WASHINGTON, DC:
Bring creative concepts to life through design and animation. Motion Designer will work in a team environment to share fresh design perspectives and create engaging high-quality content for a variety of subjects and media. Full Info HERE

SALES MANAGER >>
NEXSTAR MEDIA GROUP/INDIANAPOLIS:
Provides leadership for the broadcast/digital sales teams. Makes decisions regarding hiring, evaluation, promotion and operation of account executives and sales assistants. Develops and executes sales strategies that exceeds revenue targets in local, new business and digital revenue. Min 5 yrs of media sales exp; management exp. preferred. Full info HERE

SENIOR MANAGER, ACQUISITION AND OUTREACH >>
TELEVISION ACADEMY/LOS ANGELES, Hybrid: Develop, build, and execute member acquisition plans (monthly, quarterly, and annual) with measurable targets, optimize program performance and deliver strategic plans to achieve/exceed specific campaign KPIs. Identify and implement A/B tests & tactics, innovating & continually seeking to drive and improve. Min 4 yrs’ exp. in an acquisition role. Full info HERE

VICE PRESIDENT, MARKETING & ON-AIR PROMOTION >>
REELZ/ALBUQUERQUE, NM: Develop strategic approaches and tactical planning for on-air promotion, guiding the creative process from creation through post-production, and managing the execution of consumer marketing programs for on-air promotion and off-air advertising. Responsible for full on-air presentation and format management. Min of 8-10 yrs exp. Full info HERE

ACCOUNT EXECUTIVE – AD SALES >>
GREAT AMERICAN MEDIA/NYC, Hybrid, Remote: Strategically sells linear & digital properties to drive Ad Sales revenue. Works with agencies & clients to develop unique advertising solutions for their brands. Requires 3+ years of sales experience with established agency & client relationships. Seeking a motivated, self-starter with strong negotiation, communication & presentation skills. Full info HERE

SALES ASSISTANT – AD SALES >>
GREAT AMERICAN MEDIA/NYC, Hybrid, Remote: Provides workflow support to ensure effective campaign delivery for advertisers. Verifies order and schedule accuracy and entry. Monitors accounts while booking and maintaining inventory. Works closely with Account Executives and Sales Planners. Seeking a motivated, self-starter with strong communication, analytical & problem-solving skills. Full info HERE

MANAGER, COMMERCIAL OPERATIONS
TV ONE
CHICAGO, NYC, Hybrid, Remote

Supervise & train copy coordinators & log editors for accuracy & attention to detail of building a commercial log & reading agency instructions. Monitor employee performance & output; provide back-up for all desks including log editing, added value insertion & continued communication with marketing for all custom creations. Min of 3 yrs of exp. Full info HERE

TRAFFIC MANAGER >>
WHYY/Hybrid, PHILADELPHIA:
Create monthly programming grids for 12.1 and 12.3. Update programming grids when schedule changes are made. Prepare daily logs & submit to Centralcast Joint Master Control. Work w/WHYY Traffic Specialist who creates programming grids for 12.2 and logs for 12.2 and 12.3. 3-5 yrs of management exp. & working with data or traffic systems. Full info HERE

IN-HOUSE COUNSEL
NORTHSOUTH PRODUCTIONS
Remote, must be licensed in NY or CA

Negotiating and drafting development deals, shopping agreements, amendments, talent deals, above-the-line contracts, PSAs, production release templates, trade-out agreements, specialty releases and other necessary documents. Shaping corporate and production legal policies. 5-10 yrs of entertainment legal exp. working with a law firm or production. Full info HERE

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