In a rapidly changing data environment, where true cross platform measurement remains a critical goal for buyers and sellers alike, Cynopsis Media is launching the Measure Up! Awards, the first benchmarking program to honor the changemakers and leaders in measurement and data across the ad and content ecosystem. This is the moment to be recognized for both strategic and tactical accomplishments and advancements around currency, attribution, Connected TV and more. Presented at the annual Measurement & Data Conference in June 2023, this program will complement the actionable insights and information presented at this important industry gathering.
Launch or existing application that moved privacy effectiveness forward
The case study that broke new ground in extracting full value from data
The technology, methodology or platform that moved measurement forward
Creative and/or plan that demonstrated best-practice cross-media optimization
Category-defining example of data-informed creative development
Plan and buy that optimized gaming ad potential
Outstanding launch of a platform or technology to maximize first-party data insights or targeting
Platform or technology in the vanguard for in-flight measurement and assessment
Innovative breakthrough in data-driven advertising placement
Data-derived creative and targeting insight application that advanced social media advertising
Groundbreaking approach to dynamic ad insertion
The gold standard in ad verification
Recognizing excellence in data accuracy
Innovation and excellence in ensuring brand-appropriate media buying
The platform paving new ground in CTV utilization
The best use of custom data for creative development or targeting
The leader in digital or physical commerce-based advertising
Cutting-edge application of ROI/ROAS planning, buying, assessment or optimization
Best-in-class breakthrough for representative audience inclusion
Honoring the brightest young leaders and stars in the field of media measurement. This program is open to rising professionals demonstrating outstanding skills, success, and creativity in their burgeoning careers.
Interested in sponsoring a category at this year’s Measure Up! Awards? Get in touch with Albert Nassour, Executive Director of Sales, at [email protected].
Entries received by 11:59pm EST on March 2, are
Entries received by 11:59pm EST on March 16, are
Entries received by 11:59pm EST on April 13, are
Entries submitted into multiple categories will receive an automatic savings of $50 for each additional entry. *Entries must have the same entry name to qualify.
The Measure Up! Awards are open to all individuals and teams worldwide, including:
Campaigns/Entry Examples must have launched or debuted, whether in full or in-part,
between March 1, 2022 – February 28, 2023.
June 14th, 2023
Edison Ballroom South, NY