In a rapidly changing data environment, where true cross platform measurement remains a critical goal for buyers and sellers alike, Cynopsis Media is launching the Measure Up! Awards, the first benchmarking program to honor the changemakers and leaders in measurement and data across the ad and content ecosystem. This is the moment to be recognized for both strategic and tactical accomplishments and advancements around currency, attribution, Connected TV and more. Presented at the annual Measurement & Data Conference in June 2023, this program will complement the actionable insights and information presented at this important industry gathering.


Gen Genius

Honoring the brightest young leaders and stars in the field of media measurement. This program is open to rising professionals demonstrating outstanding skills, success, and creativity in their burgeoning careers. 


Interested in sponsoring a category at this year’s Measure Up! Awards? Get in touch with Albert Nassour, Executive Director of Sales, at [email protected].


Early Deadline: March 2

Entries received by 11:59pm EST on March 2, are

Regular Deadline: March 16

Entries received by 11:59pm EST on March 16, are

Late Deadline: April 13

Entries received by 11:59pm EST on April 13, are

Entries submitted into multiple categories will receive an automatic savings of $50 for each additional entry. *Entries must have the same entry name to qualify. 


The Measure Up! Awards are open to all individuals and teams worldwide, including:

Company Types

  • Networks
  • Agencies
  • Brands
  • Tech Companies

Job Functions

  • Strategy
  • Research
  • Data
  • Analytics
  • Measurement
  • Marketing
  • Communications/PR
  • Insights
  • Operations
  • Executives
  • Programming
  • Ad Buying

Campaigns/Entry Examples must have launched or debuted, whether in full or in-part, 
between March 1, 2022 – February 28, 2023. 



June 14th, 2023
Edison Ballroom South, NY