MEASUREMENT & DATA AWARDS 2023 - Cynopsis Media

Congratulations to our 2023 winners!

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2023 Winners

Best Advancement In Data Utilization

Co-Winner:

How Endeavor Streaming's Growth Services Team Uses Machine Learning to Scale OTT Businesses

Best Advancement In Data Utilization

Finalists

Chicken Soup for the Soul EntertainmentBritt Smith, Executive Director Business Intelligence
Spectrum Reach, Blockgraph & InnovidSpectrum Reach, Blockgraph, and Innovid help drive a 25% increase in website visits for Pella Windows & Doors

Best Advancement In Data Utilization

Co-Winner:

How DriveTime Boosted ROAS 26%

Best Advancement In Data Utilization

Finalists

Chicken Soup for the Soul EntertainmentBritt Smith, Executive Director Business Intelligence
Spectrum Reach, Blockgraph & InnovidSpectrum Reach, Blockgraph, and Innovid help drive a 25% increase in website visits for Pella Windows & Doors

Best Advancement In Data Privacy

Winner:

Blockgraph: Enabling Privacy-Focused, First-Party Data Connectivity for TV

Best Advancement In Data Privacy

Finalists

AdformAdform ID Fusion
CTAMStreamSafely

Best Advancement in Measurement

Winner:

Proving Behavioral Impact with DISQO Outcomes Lift

Best Advancement in Measurement

Finalists

Clear Channel OutdoorDriving Innovation For Pharma Brands
InnovidInnovid and Davis Elen Advertising Prove Cross-Device Effectiveness
The Nielsen Company, LLCNielsen ONE

Best Cross-Platform Campaign

Winner:

Nestlé Professional AI Campaign Drives Sales with New Customers

Best Cross-Platform Campaign

Finalists

JackpocketJackpocket is Winning with the Cross-Platform Power of TEGNA & Premion
KIND + PixabilityKIND Minis Back to School
Spectrum Reach, Blockgraph and InnovidSpectrum Reach, Blockgraph and Innovid’s partnership optimizes audience-targeted media campaign to drive a 25% increase in website visits for Pella Windows & Doors

Best Data Use For Creative Optimization

Winner:

Spectrum Reach's data-infused new creative helps drive a 25% increase in website visits for Pella Windows & Doors

Best Data Use For Creative Optimization

Finalists

TatariTatari
WWE, Inc.WWE Raw, Smackdown, NXT Data Integration

Best New Tool for First-Party Data Utilization

Winner:

TEGNA AudienceOne - Best New Tool for First-Party Data Utilization

Best New Tool for First-Party Data Utilization

Finalists

BlockgraphBlockgraph: Enabling Privacy-Focused, First-Party Data Connectivity for TV
Spectrum Reach, Blockgraph & FullThrottleSpectrum Reach, Blockgraph & FullThrottle drive 20% increase in aggregated sales for Tampa-based Ford Dealership

Best Tool for “Real-Time” Reporting

Winner:

EDO’s Real-Time Ad Outcomes Data

Best Tool for “Real-Time” Reporting

Finalists

datacubedatacube + NexGen: how real-time reporting changed their game
Watching ThatWatching That - Always On, near Real-Time Monitoring for CTV and Video

Best Use of Data in Planning/Buying

Winner:

The Use of tSNE for the Optimization of Linear TV Buying for Optimized Multi-Demographic Targeting

Best Use of Data in Planning/Buying

Finalists

Clear Channel OutdoorBeer Brands Attract New Customers With OOH
True MediaProgramatic Media & Data Analytics

Outstanding Ad Fraud Solution

Winner:

Spectrum Reach’s Superior Ad Fraud Solution consistently outperform industry benchmarks

Outstanding Ad Fraud Solution

Finalists

DoubleVerifyMake it DoubleVerify
Integral Ad ScienceProtect your ad spend

Outstanding Advancement in Multi-Cultural Audience Identification

Winner:

eMbrace

Outstanding Advancement in Multi-Cultural Audience Identification

Finalists

MiQ & iProspectMiQ & iProspect Achieve Success for Hilton with CTV Targeting Solution
Native Tongue CommunicationsNative Tongue Communications MICROcultural™ Measurement Approach
Sabio IncPersuadable Precision: Targeting the Digital Footprint of Culture

Outstanding Brand Safety Strategy

Winner:

Outstanding Brand Safety Strategy

Finalists

Nexstar DigitalAdvanced NLP Keyword Anti-Targeting for a National Insurance Brand
GumGumGumGum

Outstanding CTV Targeting Solution

Winner:

Sabio & Cracker Barrel CTV Campaign

Outstanding CTV Targeting Solution

Finalists

PremionPremion’s Unmatched Vertical Market CTV Advertising
Spectrum ReachSpectrum Reach’s Programmatic Offering & Data
StrategusStrategus Outstanding CTV Solution

Outstanding Example of Custom Data Strategy

Winner:

The WWE Universe

Outstanding Example of Custom Data Strategy

Finalists

AmpliFiVisa Rewards Platform
HubSpotWeight Watchers

Outstanding Use Of Attribution

Co-Winner:

Insights & Analytics: Success Planning From Targeting to Attribution

Outstanding Use Of Attribution

Finalists

Ocean Media, Inc.Increasing ROAS with MMM Modeling Supplemented by Geo-Testing for Multi-Channel Optimization
Max Connect DigitalKudos from Max Connect Digital
Premion and Ken Ganley Kia New Port RicheyPremion: Driving Measurable Outcomes for Ken Ganley Kia New Port Richey with CTV Advertising
Spectrum Reach, Blockgraph and InnovidSpectrum Reach, Blockgraph and Innovid’s partnership drives a 25% increase in website visits for Pella Windows & Doors

Outstanding Use Of Attribution

Co-Winner:

New York Interconnect (NYI) Attribution Study: How Comprehensive Multiscreen Campaigns Drive Up Auto Sales for Nissan USA (Northeast Region)

Outstanding Use Of Attribution

Finalists

Ocean Media, Inc.Increasing ROAS with MMM Modeling Supplemented by Geo-Testing for Multi-Channel Optimization
Max Connect DigitalKudos from Max Connect Digital
Premion and Ken Ganley Kia New Port RicheyPremion: Driving Measurable Outcomes for Ken Ganley Kia New Port Richey with CTV Advertising
Spectrum Reach, Blockgraph and InnovidSpectrum Reach, Blockgraph and Innovid’s partnership drives a 25% increase in website visits for Pella Windows & Doors

HALL OF FAME INDUCTEES

Kelly Abcarian

Executive Vice President, Measurement & Impact, Advertising & Partnerships
NBCUniversal
Jane Clarke

Former MD and CEO
Coalition for Innovative Media Measurement (CIMM)
Bill Harvey

Founder & Chairman
Research Measurement Technologies (RMT)

Presenters

Sean Cunningham

President & CEO
VAB
Scott McDonald

CEO & President
The Advertising Research Foundation (ARF)
Howard Shimmel

Head of Strategy
datafuelX, Inc.