MEASUREMENT & DATA ACROSS THE AD AND CONTENT ECOSYSTEM – ANSWERS TO THE QUESTIONS THAT REALLY MATTER
Can the industry really support a multi-currency model? What role will attention metrics play and how will they impact ad investment? Are we any closer to true cross-platform measurement? How will advanced audience measurement affect the monetization and creative development of content? Measurement and data is undergoing fundamental change. Join us for Cynopsis’ two-day Measurement & Data Conference, where we will dive deeper into critical topics with the leaders spearheading this revolution and address the questions that really matter to you and your business through in-depth discussion and high-level networking.
WHAT’S NEW THIS YEAR
Educating Future Leaders in Measurement
Presented in a smart, interactive morning session, the Measurement and Data Bootcamp will introduce both newer industry team members, and those who might want a refresher, to the basics of media measurement – audience, impression, frequency, reach, CPMs and outcome. We will also cover the topline conversations around consistent measurement across platforms, with each session taught by professionals in the field. The Bootcamp will lead directly into the annual Measurement & Data Conference, kicking off later that day.
Price to attend: $225/person
Honoring Achievement in Media Measurement
In a rapidly changing data environment, where true cross-platform measurement remains a critical goal for buyers and sellers alike, Cynopsis Media is launching the Measure Up! Awards, the first benchmarking program to honor the changemakers and leaders in measurement and data across the ad and content ecosystem. This is the moment to be recognized for both strategic and tactical accomplishments and advancements around currency, attribution, Connected TV and more.
Entries open February 2, 2023
The annual event hosts hundreds of executives with titles ranging in levels from Managers to Sr. Directors and SVPs, with primary job functions focused on strategy, research, data, analysis, insights, marketing and operations. Here’s a sample of companies that have attended in the past: