MEASUREMENT & DATA ACROSS THE AD AND CONTENT ECOSYSTEM – ANSWERS TO THE QUESTIONS THAT REALLY MATTER

Can the industry really support a multi-currency model? What role will attention metrics play and how will they impact ad investment? Are we any closer to true cross-platform measurement? How will advanced audience measurement affect the monetization and creative development of content? Measurement and data is undergoing fundamental change. Join us for Cynopsis’ two-day Measurement & Data Conference, where we will dive deeper into critical topics with the leaders spearheading this revolution and address the questions that really matter to you and your business through in-depth discussion and high-level networking.

WHAT’S NEW THIS YEAR

Educating Future Leaders in Measurement

Presented in a smart, interactive morning session, the Measurement and Data Bootcamp will introduce both newer industry team members, and those who might want a refresher, to the basics of media measurement – audience, impression, frequency, reach, CPMs and outcome. We will also cover the topline conversations around consistent measurement across platforms, with each session taught by professionals in the field. The Bootcamp will lead directly into the annual Measurement & Data Conference, kicking off later that day.

Price to attend: $225/person

 

Honoring Achievement in Media Measurement

In a rapidly changing data environment, where true cross-platform measurement remains a critical goal for buyers and sellers alike, Cynopsis Media is launching the Measure Up! Awards, the first benchmarking program to honor the changemakers and leaders in measurement and data across the ad and content ecosystem. This is the moment to be recognized for both strategic and tactical accomplishments and advancements around currency, attribution, Connected TV and more. 

Entries open February 2, 2023

Sponsors

Spectrum Reach
Video Advertising Bureau (VAB)

GET INVOLVED

Interested in sponsoring the Bootcamp, Awards Ceremony or M&D Conference? Contact Albert Nassour, Executive Director of Sales, at [email protected]

Options to attend

  • General Pass

    $795
    Valid until
    March 22, 2023
  • Bootcamp Only

    $225
    Valid until
    March 22, 2023
  • Measure Up! Awards Seat

    $299
    Valid until
    March 22, 2023
  • All-Access Pass

    $995
    Valid until
    March 22, 2023

    *This year’s All-Access Pass includes entry to the Bootcamp, Measurement & Data Conference and Awards Luncheon on June 14th. 

WHO ATTENDS?

The annual event hosts hundreds of executives with titles ranging in levels from Managers to Sr. Directors and SVPs, with primary job functions focused on strategy, research, data, analysis, insights, marketing and operations. Here’s a sample of companies that have attended in the past:

A + E Networks
Active International
Amazon
AMC Networks
Bank of America
Bloomin' Brands
Canvas Worldwide
Carat
Crackle
dentsu
Disney | ABC Television Group
eightbar
Epsilon
ESPN
Etsy
EY
FOX
Google
GroupM
Harmelin Media
HBO
HomeAdvisor
Horizon Media
Icon International Inc.
Icon Media Direct
Kroger
Marriott
Martha Stewart
Merge
Microsoft
NBC Universal
OMD
Omnicom Media Group
Publicis Media
Roku
Scripps Network Interactive
Sony
sparks & honey
Starcom
Starz
Tastemade
The Richards Group
Tik Tok
Verizon
WarnerMedia
Wavemaker
Wieden + Kennedy
Zimmerman
Cynopsis Measurement and Data Conference

 

MEDIA PARTNER:

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CONTACT US

About sponsoring:

You won’t want to miss this opportunity to connect with the leading executives in the industry. For more information, get in touch with Albert Nassour at [email protected] 

About the program:

Programming Questions? Interested in speaking? Contact Robbie Caploe at [email protected] 

Have additional questions?

Email us at [email protected] or call 1-800-777-5006.