Educating Future Leaders in Measurement

Presented in a smart, interactive morning session, the Measurement and Data Bootcamp will introduce both newer industry team members, and those who might want a refresher, to the basics of media measurement – audience, impression, frequency, reach, CPMs and outcome. We will also cover the topline conversations around consistent measurement across platforms, with each session taught by professionals in the field. The Bootcamp will lead directly into the annual Measurement & Data Conference, kicking off later that day.

Bootcamp Agenda

Tuesday, Jun 13

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  1. 8:15 am — 9:00 am

    Bootcamp ONLY Registration & Breakfast

  2. 9:15 am — 9:30 am

    The Elements of Media Measurement

    An overview of the fundamentals of media measurement in 2023

    Paul Donato Paul DonatoChief Research OfficerARF
  3. 9:30 am — 9:55 am

    From Age & Gender to Advanced Audience Segmentation

    • How audiences are identified and activated against
    • The impact of audiences on CPMs
    • Advanced audience targeting in a fragmented media landscape

    Howard Shimmel Howard ShimmelHead of Strategy and Board of DirectorsdatafuelX, Inc.Natalia Irmin Natalia IrminDirector, Data Strategy & Partnershipsa4 AdvertisingBill Harvey Bill HarveyFounder & ChairmanResearch Measurement Technologies (RMT)
  4. 9:55 am — 10:20 am

    What is an Impression?

    • How are impressions measured and utilized?
    • Impressions in a cross-platform media environment
    • The challenge of de-duplication

    Anthony Katsur Anthony KatsurCEOiab Tech LabPresenter
  5. 10:20 am — 10:45 am

    The Science Behind Reach and Frequency Strategies

    • How reach and frequency targets are developed and measured
    • The challenges of reach and frequency in linear, CTV and digital
    • The emergence of predictive analytics for reach and frequency planning

    Caroline Horner Caroline HornerConsultantLift AnalyticsPresenter
  6. 10:45 am — 11:00 am

    Bootcamp Networking Break

  7. 11:00 am — 11:25 am

    The Role of CPMs in Planning, Buying and Measurement

    • How are CPMs calculated? 
    • CPM impact on reach and frequency 
    • CPM role in ROI measurement 
    • Impact of cookie-deprecation/contextual on publisher CPMs 

    Joan FitzGerald Joan FitzGeraldCEO and FounderData ImpacX
  8. 11:25 am — 11:40 am

    Relevancy is the New Reach. FR.

    Attention

    In a world where the questions "who do we reach and how do we reach them?" become homogenous, the new baseline on how to measure success is relevance. From creating content at scale that resonates to improving memorability, we look at factors such as content type, language choice and what else is going on in the world to rate relevance to audiences. This session takes a close look at how it all gets measured and which top brands and publishers are taking this approach to heart.

    Danan Ren Danan RenSVP, Client InsightsComscore
    Attention

*Please note: General Pass holders will not be able to access the Bootcamp. An All-Access or Bootcamp Pass is required for the morning sessions.

Register for Bootcamp

Options to attend

  • Bootcamp Only

    $250
    Valid until
    June 14, 2023

Sponsors

a4 Media
Comscore
Cynopsis Measurement and Data Conference

 

MEDIA PARTNER:

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CONTACT US

About sponsoring:

You won’t want to miss this opportunity to connect with the leading executives in the industry. For more information, get in touch with Albert Nassour at [email protected] 

About the program:

Programming Questions? Interested in speaking? Contact Robbie Caploe at [email protected]. 

Have additional questions?

Email us at [email protected] or call 1-800-777-5006.